Chelsea Green News Archive


Chelsea Green Publishing Turns 30!

Monday, November 17th, 2014

Explore a slideshow of cover images from some of our most iconic books over the past 30 years. Excerpts from these books and close to 100 others are all part of a new Chelsea Green anthology celebrating our 30th anniversary – The Chelsea Green Reader.

This collection offers readers a glimpse into our wide-ranging list of books and authors and to the important ideas that they express. Interesting and worth reading in their own right, the individual passages when taken as a whole trace the evolution of a highly successful small publisher—something that is almost an oxymoron in these days of corporate buyouts and multinational book groups.

Take a walk down memory lane with us and check out this selection of book covers from 1985 to the present.

We’re Hiring! Join Our Team as an Author Events Associate

Monday, November 10th, 2014

Chelsea Green Publishing is looking to hire an experienced, book-loving, sustainability-minded Author Events Associate to join our growing marketing team in the company’s Burlington, Vermont office. Deadline to apply is December 12.

The Author Events Associate is a full-time staff position whose responsibilities include academic event research and outreach, developing event partnerships with like-minded organizations, and increasing the engagement of Chelsea Green Authors in online events (such as webinars and live Q&As). This is a full-time, salaried, exempt position, which reports to the author events manager. The position is based out of the Burlington, Vermont office with the expectation that you will spend, on average, one day a week at Chelsea Green’s main office in White River Junction.

Below is an outline of the Associate’s core responsibilities and duties:

Author Events

  • 
Work closely with the Author Events Manager to develop marketing plans for each author well in advance of their book’s publication date.
  • Assist the Author Events Manager in researching prospective events and organizations to sponsor authors.
  • Assist the Author Events Manager in setting up individual author tours.
  • Follow up with event / conference organizers and authors to ensure all necessary details—location, time, duration, speaking fees, book sales—are secured ahead of time.
  • Maintain and update the database regarding confirmed author events, interviews and individual author tours/schedules.
  • Staff local events and conferences when needed, and be available to travel to national events on occasion, including weekend travel.
  • Participate in weekly sales and marketing meetings.

Author Outreach

  • Research lecture series at universities and pitch applicable authors to increase awareness in the academic market, which may lead to course adoptions.
  • Research, pitch, and coordinate webinar and online events for Chelsea Green authors.
  • Conduct marketing outreach to like-minded organizations for sponsorship and help spreading the word about events.
  • Work closely with the Web Manager to design any events-related promotional emails.
  • Work closely with our media and publicity team to coordinate potential media coverage as authors travel.
  • Collaborate with our community event partners on regular events each season to strengthen these ongoing relationships.
  • Mail review copies of books to prospective organizations / events when necessary.
  • Provide weekly reports to Author Events Manager to be included in a report to full staff.

Requirements

  • College degree.
  • Commitment to Chelsea Green’s business and publishing mission.
  • Excellent organizational skills.
  • Detail-oriented.
  • Ability to work in a fast-paced office environment.
  • Experience or knowledge of event management.
  • Self-motivated and able to work independently with little supervision.
  • Able to prioritize and juggle competing deadlines.
  • Results-driven.
  • Professional and courteous when relating to accounts, authors, event organizers and partners.
  • Ability to solve practical problems and manage time effectively.
  • Proficiency in MS Word, Excel a must, as well as Twitter, Facebook, Google+ and other social media and blogging platforms. Knowledge of database management a plus, as well.
  • Experience and knowledge of mutimedia production and online event platforms a plus.
  • Experience in media relations, social media, and marketing a plus.
  • Travel to trade shows and author events as necessary.

To Apply: 
If you’re interested, please send a resumé, cover letter, and three references by December 12, to Author Events Manager Jenna Stewart at [email protected] No phone calls, please.

About Us: Since 1984 Chelsea Green has been the go-to publisher for people seeking foundational books on the politics and practice of sustainable living, including organic gardening and agriculture, renewable energy, green building, eco-cuisine, and ethical business. In 2012, we decided to practice what we publish and became employee-owned. We are a founding member of the Green Press Initiative and have been printing books on recycled paper since 1985, when our first list of books went on sale. We print our books on paper that consists of a minimum of 30 percent post-consumer waste and aim for 100 percent whenever possible. Our books are also printed domestically (rather than overseas) which keeps our shipping costs (and impact on the environment) at a minimum.

Happy Holidays: 35% off everything!

Thursday, November 6th, 2014

UPDATED: Our Holiday Sale has been such a success we’re extending it through January 11, 2015! So, while the holidays may have passed, you can still save 35% sitewide with discount code CGS14 (plus free shipping if you spend $100 or more).

We’ve kicked off our Holiday Sale – with 35% off any purchase at our on-line bookstore. Simply use the code CGS14 at checkout from now until the end of the year. Along with this great discount, we have free shipping on any orders over $100*.

Is there a small farmer or organic gardener on your gift list? How about a builder? Or foodies and cooks? Whomever you have on your shopping list, we’ve got you covered.

Don’t forget about our bundles, sets and DVDs!

Need a recommendation? Email us at [email protected].

Happy Holidays from the Employee Owners at Chelsea Green Publishing

P.S. Make sure to take a look at our newest release, The Chelsea Green Reader, an anthology celebrating our first thirty years in publishing. With more than one hundred books represented in this collection it’s a great read with something for everyone.


Discount codes do not combine with other offers—our books already on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only). International orders can be placed by phone (802-295-6300) or email.


~The Homesteader~

Retail: $39.95

Sale: $25.97

Retail: $35.00

Sale: $22.75

Retail: $29.95

Sale: $19.47

Retail: $39.95

Sale: $25.97

Retail: $45.00

Sale: $29.25

Retail: $40.00

Sale: $26.00

Retail: $39.95

Sale: $25.97

Retail: $39.95

Sale: $25.97

~The Fermenter~

Retail: $39.95

Sale: $25.97

Retail: $25.00

Sale: $16.25

Retail: $25.00

Sale: $16.25

Retail: $40.00

Sale: $26.00

~The Naturalist~

Retail: $17.95

Sale: $11.67

Retail: $25.00

Sale: $16.25

Retail: $19.95

Sale: $12.97

Retail: $17.95

Sale: $11.67

~The Gardener~

Retail: $29.95

Sale: $19.47

Retail: $24.95

Sale: $16.22

Retail: $24.95

Sale: $16.22

Retail: $35.00

Sale: $22.75

~The Foodie~

Retail: $29.95

Sale: $19.47

Retail: $44.95

Sale: $29.22

Retail: $19.95

Sale: $12.97

Retail: $49.95

Sale: $32.47

~The Small Farmer~

Retail: $29.95

Sale: $19.47

Retail: $49.95

Sale: $32.47

Retail: $34.95

Sale: $22.72

Retail: $25.00

Sale: $16.25

~The Natural Builder~

Retail: $29.95

Sale: $19.47

Retail: $59.95

Sale: $38.97

Retail: $90.00

Sale: $58.50

Retail: $14.95

Sale: $9.72

~The Local Economist~

Retail: $17.95

Sale: $11.67

Retail: $15.95

Sale: $10.37

Retail: $19.95

Sale: $12.97

Retail: $19.95

Sale: $12.97

View All Books
Gardening  Food  Simple Living  Renewable Energy
Nature and Environment Green Building Business Science
Instructional DVDs New Releases Bundles and Sets

Discount codes do not combine with other offers—our books already on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only). International orders can be placed by phone (802-295-6300) or email.

 

Exclusive Holiday Sale Sneak Peek

Monday, November 3rd, 2014

UPDATED: Our Holiday Sale has been such a success we’re extending it through January 11, 2015! So, while the holidays may have passed, you can still save 35% sitewide with discount code CGS14 (plus free shipping if you spend $100 or more).

Chelsea Green is the perfect place to stock up on inspiring and educational gifts for everyone on your list (and don’t forget about yourself).

You’ll find the right gift for anyone, from gardeners and political activists to entrepreneurs, builders, foodies and cooks. Whomever you have on your list, we’ve got the book for you!

Use the discount code CGS14 at checkout to save 35% off your entire order from now until the end of the year. Take a look at some of our new and popular titles below to get started, or browse our full on-line bookstore.

Happy Holiday’s from the folks at Chelsea Green

P.S. Don’t forget there is free shipping on orders over $100*


Discount codes do not combine with other offers—our books already on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only). International orders can be placed by phone (802-295-6300) or email.


New and Best Selling

Retail: $35.00

Sale: $22.75

Retail: $29.95

Sale: $19.47

Retail: $150.00

Sale: $97.50

Retail: $39.95

Sale: $25.97

Gardening and Agriculture

Retail: $29.95

Sale: $19.47

Retail: $39.95

Sale: $25.97

Retail: $39.95

Sale: $25.97

Retail: $45.00

Sale: $29.25

Sustainable Food

Retail: $29.95

Sale: $19.47

Retail: $25.00

Sale: $16.25

Retail: $40.00

Sale: $26.00

Retail: $19.95

Sale: $12.97

Green Building

Retail: $90.00

Sale: $58.50

Retail: $34.95

Sale: $22.72

Retail: $59.95

Sale: $38.97

Retail: $39.95

Sale: $25.97

Nature and Environment

Retail: $19.95

Sale: $12.97

Retail: $25.00

Sale: $16.25

Retail: $17.95

Sale: $11.67

Retail: $17.95

Sale: $11.67


Discount codes do not combine with other offers—our books already on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only). International orders can be placed by phone (802-295-6300) or email.

Chelsea Green Celebrates 30 Years of Craft and Cutting Edge Books

Thursday, October 9th, 2014

We here at Chelsea Green have always had a nose for authors and books that are years ahead of the cultural curve. That knack is clearly on display in a new anthology that we’re making available to celebrate our first thirty years in publishing.

More than one hundred books are represented in this collection and reflect the many distinct areas in which we have published—from literature and memoirs to progressive politics, to highly practical books on green building, organic gardening and farming, food and health, and related subjects—all of which reflect our underlying philosophy: “The politics and practice of sustainable living.”

The Chelsea Green Reader offers a glimpse into our wide-ranging list of books and authors and to the important ideas that they express. Interesting and worth reading in their own right, the individual passages when taken as a whole trace the evolution of a highly successful small publisher—something that is almost an oxymoron in these days of corporate buyouts and multinational book groups.

“I like to think of these brief excerpts as individual stones in a cairn. A cairn is a landmark, a pile of rocks built by hikers high above tree line in the mountains. It grows larger and larger over the years as new hikers passing by contribute a new stone, or replace one that might have fallen. A cairn is there to confirm, even on a foggy day, that we are on the right path, and it indicates the way forward, to the summit,” writes Senior Editor Ben Watson in the book’s preface.

“Every book is a stone, or a brick in the wall, of an edifice that is always being constructed, constantly evolving, and never quite finished. Perhaps it’s no coincidence that a publishing company is colloquially referred to as a ‘house,’” Watson adds. “At Chelsea Green we continue to build, with our authors and their ideas, a great house, one that represents our deeply held values and beliefs, our hopes and our dreams.”CGP_grasshopper_olive green

From the beginning, Chelsea Green’s books were nationally recognized, garnering positive reviews, accolades, and awards. We’ve published four New York Times bestsellers, and our books have set the standard for in-depth, how-to books that remain relevant years—often decades—beyond their original publication date. Books in this volume range from ones that appeared in our very first catalog in 1985 (and remain in print today) to ones that have long since gone out of print, but not forgotten as important touchstones for us as a publisher.

“Chelsea Green was born from a single seed: the beauty of craft. Craft in writing and editing, in a story well told, or a thesis superbly expressed,” writes cofounder and publisher emeritus Ian Baldwin in the book’s Foreword.

This attention to craft has even informed our business model: In 2012, Chelsea Green became an employee-owned company as a way to “practice what we publish” and lay the groundwork to ensure that the founders’ legacy remained intact in the decades to follow.

The move made Chelsea Green unique among book publishers in an industry dominated by investor-driven, multinational corporations. Only a handful of independent book publishers can claim employee-ownership status, and of those Chelsea Green will be near the top in terms of the percentage controlled by employees.

With the rise of the Internet, new media platforms, and a constantly shifting bookselling landscape, the future of publishing is anything but predictable. But if Chelsea Green’s books prove anything, it is that, despite these challenges, there remains a hunger for new and important ideas and authors, and for the permanence and craftsmanship of the printed word. Today our ongoing mission is stronger than ever, as we launch into our next thirty years of publishing excellence.

“People are moved by what they read,” adds Baldwin in his Foreword. “That pertains whether they read an ebook or a printed one, and they want to connect with the writers who make their lives richer. Part of the publisher’s role is to help make this vitalizing connection. This nexus among author, publisher, and reader is, I believe, unlikely to wither anytime soon.”

The Best of Autumn Project Special

Wednesday, October 8th, 2014

There is no denying it: the days are shorter and unless you planned for season extension your garden is all about the root vegetables.

But don’t let the looming winter get you down. There are plenty of projects and recipes perfect for the changing weather.

Let our field guide to our favorite fall projects inspire you: from growing endless arugula, the ultimate sheet mulch, creating a root cellar, growing mushrooms on your jeans (no joke), cider making, and more!

Happy reading from your friends at Chelsea Green Publishing.

P.S. Don’t let the permaculture sale pass you by! http://goo.gl/hgMI7g

 


The Endless Arugula
 The Endless Arugula Bed

Want to save time and money while enjoying your greens as soon as possible in the spring? Consider extending your growing season by overwintering your crops—it’s both frugal and forward thinking. Grow it »»

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Ultimate Bombproof Sheet Mulch

Ultimate Bombproof Sheet Mulch

A fresh bed of sheet mulch isn’t as productive as one that’s six months old, so fall is the perfect time of year to start a new layer of mulch for your spring plantings. Get a jump start on your spring planting and turn soil into black gold.  Build it »»

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Chop, Salt, Pack, Wait

Chop, Salt, Pack, Wait: Four Simple Steps to Making the Best Sauerkraut on Earth

Four easy steps are all you need to turn veggies into a long-lasting, tangy condiment perfect to serve alongside sausage or eggs.

So go ahead, make friends with the microbes in your life. Make it »»

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Winter Vegetable Magic: Creating a Root Cellar

Winter Vegetable Magic: Creating a Root Cellar

As we enter into autumn, the gardening locavore starts assessing her stock of pickled beans, dried herbs, and preserved fruits. But what about the potatoes, beets, turnips, carrots? What’s a gardener to do with those when the thermometer drops? Build it »»

 

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Oyster Mushrooms: Grow Mushrooms on Your Jeans

Oyster Mushrooms: Grow Mushrooms on Your Jeans.

Thinking about getting rid of that pair of worn out jeans? Think again. You could use them to grow mushrooms. That’s right, mushrooms.

Don’t have a lot of space? Not a problem. Oyster mushrooms are perfect for fruiting indoors and in small spaces.  Grow it »»

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Veggie Lovers Rejoice: Vegetable Tian

Veggie Lovers Rejoice: Vegetable Tian

Enjoy This simple but elegant dish from the newly released The Heal Your Gut Cookbook. It’s always beautiful, and the vegetables are completely interchangeable, so use what have.  Eat it »»

 
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Autumn Apples: The Basics of Cider Making

Autumn Apples: The Basics of Cider Making

An increasingly popular, and mouth-watering, approach to handling the overflow of orchard-fresh apples is to make a batch—or five—of hard cider.

Ever wonder how you can dive in and make your very own? With these basics we’ll get you started. Learn it »»

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Sweet Desserts: Cinnamon Spiral
Sweet Desserts: Cinnamon Spiral

Warm up your kitchen this winter with this sweet temptation. This isn’t just any bread – the crumb is firm and reminiscent of pound cake, while the crust is soft.

Cinnamon Spiral is comfort food with style. Bake it »»

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 ~ ~ Hot off The Press for Fall: New Releases ~ ~

The Wild Wisdom of Weeds
Retail $29.95
Sale: $19.47

Farming the Woods
Retail $39.95
Sale: $25.97
The Heal Your Gut Cookbook
Retail $29.95
Organic Mushroom Farming and Mycoremediation
Retail $39.95
Sale: $25.97
~ ~ Need More? Don’t forget to look at our Sale books  ~ ~
Resilient Farm and Homestead
Retail $40.00
Sale: $26.00
Grass, Soil, Hope
Retail $19.95
Sale: $12.97
Integrated Forest Gardening
Retail $45.00
Sale: $29.95
Edible Perennial Gardening
Retail $22.95
Sale: $14.92
For a full list of all our sale books – more than 30 for 20% off or more—take a look at the full list here.

Discount codes do not combine with other offers—our books
already on sale for example. Free shipping for orders $100 or
more is applied after the discount is applied. (U.S. Orders Only)
 

End of Summer Sale!

Tuesday, August 19th, 2014

We’re having our end of summer sale to make room for our forthcoming fall releases!

We’re offering four chances to save big—up to 75% off—on some of our new and bestselling books, as well as old favorites.

We have some amazing deals on select titles:

Then everything else is 25% off with the discount code SUMMER at checkout. But hurry it is only while supplies last!

As always, we offer FREE shipping on orders of more than $100.

Happy reading from your budget-conscious friends at Chelsea Green Publishing


Sale runs through September 7th. Discount codes do not combine with other offers—our books already on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only). International orders can be placed by phone (802-295-6300) or email.


Deepest Discounts: $4.99 Bargain Books
Cooking Close to Home
Retail: $24.95
Sale: $4.99
Sippewissett
Retail: $22.50
Sale: $4.99
Walking on Water
Retail: $15.00
Sale: $4.99
Organic Dairy Production
Retail: $12.95
Sale: $4.99
All Books 25% off with discount code SUMMER
Integrated Forest Gardening
Retail: $45.00
Sale: $33.75
Organic Mushroom Farming and Mycoremediation
Retail: $39.95
Sale: $29.96
The Resilient Farm and Homestead
Retail: $40.00
Sale: $30.00
The Sugarmaker's Companion
Retail: $39.95
Sale: $29.96
The Art of Fermentation
Retail: $39.95
Sale: $29.96
The Heal Your Gut Cookbook
Retail: $29.95
Sale: $22.46
The Wild Wisdom of Weeds
Retail: $29.95
Sale: $22.46
Farming the Woods
Retail: $39.95
Sale: $29.96
Deeper Discounts: 50% off Books
Wild Fermentation
Retail: $25.00
Sale: $12.50
Preserving Food Without Freezing or Canning
Retail: $25.00
Sale: $12.50
Rebuilding the Foodshed
Retail: $19.95
Sale: $9.98
The Small-Scale Poultry Flock
Retail: $39.95
Sale: $19.98
Mastering Artisan Cheesemaking
Retail: $40.00
Sale: $20.00
Market Farming Success, Revised and Expanded Edition
Retail: $29.95
Sale: $14.98
The Holistic Orchard
Retail: $39.95
Sale: $19.98
The Man Who Planted Trees
Retail: $22.50
Sale: $11.25
Deepest Discounts: 75% off Books
A Sanctuary of Trees
Retail: $19.95
Sale: $4.99
Home Baked
Retail: $39.95
Sale: $9.99
Composting
Retail: $7.95
Sale: $1.99
Up Tunket Road
Retail: $17.95
Sale: $4.49

Gardening  Food  Simple Living  Renewable Energy
Nature and Environment Green Building Business Science

Sale runs through September 7th. Discount codes do not combine with other offers—our books already on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only). International orders can be placed by phone (802-295-6300) or email.

Chelsea Green Author Receives National Medal of Arts Award

Friday, August 15th, 2014

In a recent ceremony at the White House, president Barack Obama presented the National Medal of Arts to novelist, poet, essayist, and Chelsea Green author Julia Alvarez.

Currently a writer-in-residence at Middlebury College, Alvarez is a highly successful author in multiple different genres, including poetry (Homecoming, The Other Side/El Otro Lado), novels (How the Garcia Girls Lost Their Accent, In the Time of Butterflies), nonfiction (Something to Declare, Once Upon A Quinceanera: Coming of Age in the USA), and books for young adults (How Tia Lola Came to Visit/Stay, Finding Miracles, and Return to Sender). Her work grapples with themes of heritage, familial dynamics, and the navigation of cultural differences.

The marriage of her activism and her prosaic prowess is perhaps most evident in her book A Cafecito Story, published by Chelsea Green in 2002. This eco-fable is based on her experience founding and cultivating Alta Gracia, a sustainable coffee farm and literacy center in the Dominican Republic. Alvarez writes about the rejuvenating power and cultural significance of reclaiming this coffee farm and returning it to traditional growing methods.

This book is not only a beautifully crafted story, it’s a reminder that fair trade, sustainable agriculture has the potential to positively impact hundreds of thousands of real lives.

Congratulations Ms. Alvarez on this prestigious award!

 

Summer Savings: Everything on Sale!

Monday, August 11th, 2014

In celebration of sunny days, afternoons in the garden, and curling up to a book in the sun, we are putting all our books on sale!

We’re offering four chances to save big—up to 75% off—on some of our new and bestselling books, as well as old favorites.

 Browse amazing deals on select titles:

Then everything else is 25% off with the discount code SUMMER at checkout. But hurry it is only while supplies last!

As always, we offer FREE shipping on orders of more than $100.

Happy reading from your budget-conscious friends at Chelsea Green Publishing.


Sale runs through September 7th. Discount codes do not combine with other offers—our books already on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only). International orders can be placed by phone (802-295-6300) or email.

All Books 25% off with discount code SUMMER
Integrated Forest Gardening
Retail: $45.00
Sale: $33.75
The Gourmet Butcher's Guide to Meat (with CD)
Retail: $49.95
Sale: $37.46
The Wild Wisdom of Weeds
Retail: $29.95
Sale: $22.46
Organic Mushroom Farming and Mycoremediation
Retail: $39.95
Sale: $29.96
The Art of Fermentation
Retail: $39.95
Sale: $29.96
Edible Forest Gardens (2 volume set)
Retail: $150.00
Sale: $112.50
The Resilient Farm and Homestead
Retail: $40.00
Sale: $30.00
From Asparagus to Zucchini
Retail: $19.95
Sale: $14.95
Deep Discounts: 50% off Books
Preserving Food Without Freezing or Canning
Retail: $25.00
Sale: $12.50
Wild Fermentation
Retail: $25.00
Sale: $12.50
Gaia's Garden, 2nd Edition
Retail: $29.95
Sale: $14.98
The Resilient Gardener
Retail: $29.95
Sale: $14.98
Four-Season Harvest
Retail: $24.95
Sale: $12.48
Whole Foods Companion
Retail: $40.00
Sale: $20.00
The Organic Grain Grower
Retail: $45.00
Sale: $22.50
The Small-Scale Poultry Flock
Retail: $39.95
Sale: $19.98
Deeper Discounts: 75% off Books
Food Not Lawns
Retail: $25.00
Sale: $6.25
Up Tunket Road
Retail: $17.95
Sale: $4.49
Home Baked
Retail: $39.95
Sale: $9.99
Composting
Retail: $7.95
Sale: $1.99
Deepest Discounts: $4.99 Bargin Books
Cooking Close to Home
Retail: $24.95
Sale: $4.99
Sippewissett
Retail: $22.50
Sale: $4.99
Sustainable Food
Retail: $7.95
Sale: $4.99
Diary of an Eco-Outlaw
Retail: $17.95
Sale: $4.99

 

Gardening  Food  Simple Living  Renewable Energy
Nature and Environment Green Building Business Science

Sale runs through September 7th. Discount codes do not combine with other offers—our books already on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only). International orders can be placed by phone (802-295-6300) or email.

The Elephant! Returns: “The Father of Framing” Offers Bold New Strategies

Monday, August 11th, 2014

Ten years after writing the definitive and bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame the key political issues being debated today: climate change, inequality, immigration, education, personhood, abortion, marriage, healthcare, and more.

The ALL NEW Don’t Think of an Elephant! Know Your Values and Frame the Debate picks up where the original book left off, but delving deeper into:

  • How framing works;
  • How to frame an integrated progressive worldview covering all issues;
  • How framing your values makes facts, policies, and deep truths come alive;
  • How framing on key political issues—from taxes and spending to healthcare and gay marriage—has evolved over the past decade;
  • How to counter propaganda and slogans using positive frames;
  • How to speak to “biconceptuals”—people with elements of both progressive and conservative worldviews; and,
  • How to think about complex issues like climate and the increasing wealth gap.

This book is the essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more. (preorder your copy today, books ship in early-mid September)

What is framing and reframing? “It is not easy or simple. It is not a matter of finding some magic words. Frames are ideas, not slogans,” writes Lakoff. Framing is about what is right, why it is right, and how to communicate what needs to be said out loud every day in public. Framing is about ideas — ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative.

The Impact of the First Edition on American Political Debate

Since his publication of the original version ten years ago, Lakoff, called “the father of framing” by The New York Times, has been the go-to expert on how progressives can better engage supporters, and opponents, on important issues. He has worked with numerous progressive groups to help them articulate their goals and values to citizens, frame the political debate, understand how conservatives think, and learn how to think and talk about shared values. The original edition, for instance, turned the tides for same-sex marriage by helping progressives frame the debate in terms of love—and the freedom to marry who you love—and subsequently realign policies that have benefitted millions of people.

“Ten years ago, when we published the first edition of Don’t Think of an Elephant!, the country was living through the Bush years, progressive messaging was in tatters, and the book—written and published in a whirlwind before the 2004 elections—became an instant best seller,” recalls Margo Baldwin, president and publisher of Chelsea Green Publishing. With more than a half million copies sold in it’s lifetime, the book has remained a top-selling political classic. “Times have changed dramatically,” notes Baldwin, “and it’s time for a fresh look at framing and the issues we are facing today, and in the future.”

In this all-new book, Lakoff reveals why, after a brief stint of winning the framing wars in the 2008 elections, Democrats and progressives have returned to losing them and how they can start winning again. Lakoff urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

What’s New in The ALL NEW Don’t Think of an Elephant!

In addition to the new topics listed above, Lakoff has written several new sections in this updated and expanded edition, including:

Framing 102 explains how readers can begin to provide the frames that will allow the public to automatically and effortlessly grasp complex, systemic issues like climate change, the wealth gap, and other issues that much of the public currently misunderstands. This new section delves into:

  • How journalists and other communicators can do a better job explaining systemic causation.
  • How to emphasize that private gain depends on public support.
  • How constant public discourse leads to brain change, with emphasis on how conservatives have used this to their advantage and where progressives have fallen short.

Framing for Specific Issues examines how progressives can take back public discourse on immigration, education, health care, poverty, corporate personhood, pensions and unions, discrimination (race, gender, and sexual orientation), and more.

As well, several popular sections of the original book have been updated. Such as:

  • Framing 101, the classic explanation of the mindsets through which progressives and conservatives view the world, and political issues.
  • How to Respond to Conservatives, including new information on how to speak to conservatives about unions, pensions, student debt, and other issues that have risen to the surface since the first edition.
  • What the Right Wants, Frequently Asked Questions, and What Unites Progressives have been updated as well, including discussion on how progressives have splintered during the Obama years and where to find values-based common ground.

Stay After Class & Receive Extra Credit!

For readers who’ve stayed with us this far in the blog post, we thought we’d offer you some interesting tidbits about the original Don’t Think of an Elephant!

Don’t Think of an Elephant! was Chelsea Green Publishing’s first New York Times bestseller. There have been three others since: The End of America by Naomi Wolf, Obama’s Challenge by Robert Kuttner, and The Art of Fermentation by Sandor Ellix Katz. The book, however, was listed in the “self-help” category rather than the political nonfiction list, which stirred up its own little controversy.

Did you know? The book takes its name from a favorite assignment that Lakoff gives his students to explain how politicians frame public debate.

The original book went from manuscript to printed book in just five weeks to capture the attention of the mid-term elections in 2004—a relatively unheard of turnaround time in the publishing world at the time (and still).


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