Chelsea Green Publishing

Raising Dough

Pages:288 pages
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603584289
Pub. Date June 13, 2013
eBook: 9781603584296
Pub. Date June 13, 2013

Raising Dough

The Complete Guide to Financing a Socially Responsible Food Business

By Elizabeth Ü
Foreword by Michael Shuman

Business & Economy

Availability: In Stock


Available Date:
June 13, 2013


Availability: In Stock


Available Date:
June 13, 2013

$19.95 $15.96

More and more entrepreneurs are using food-based businesses to solve social and environmental problems - and yet the majority of them report that a lack of access to capital prevents them from launching, maintaining, or growing their ventures. Raising Dough is an unprecedented guide to the full range of financing options available to support sustainable food businesses.

Raising Dough provides valuable insights into the world of finance, including:

  • Descriptions of various capital options, including traditional debt and equity, government grant and loan programs, and cutting-edge models such as crowdfunding and community-based alternatives
  • Guiding questions to help determine which capital options are the most appropriate given the size, stage, entity type, growth plans, mission, and values of an enterprise
  • Case studies and testimonials highlighting the experiences of food system entrepreneurs who have been there before, including both success stories and cautionary tales
  • Referrals to sources of capital, financiers, investor networks, and other financial resources.

Written primarily for people managing socially responsible food businesses, the resources and tips covered in this book will benefit social entrepreneurs - and their investors - working in any sector.


“Starting a food business? Raising Dough provides an extremely useful roadmap through the financial landscape. This is a wonderful overview of the tools and techniques for capitalizing your small food enterprise.”--Woody Tasch, chairman, Slow Money, and author of Inquiries into the Nature of Slow Money

“Enterprise and money are a representation of spirit, values, and responsibility for the whole. This book provides valuable financial guidance for entrepreneurs who are building the companies that are vital to a sustainable society. Elizabeth Ü offers important insight for a new era of good business.”--Joel Solomon, chairman, Renewal Funds 

“In this book, Elizabeth tells the revealing truth of what it takes to raise capital for mission-driven food businesses and the extraordinary creativity and perseverance required to succeed. Her book also shares inspiring stories about entrepreneurs who are making breakthroughs and innovations in fundraising. No one who is thinking about starting and raising money for a food business should do so without first reading this book.” --Brahm Ahmadi, CEO and president, People’s Community Market

“Great business ideas need money behind them, and Elizabeth Ü shows us how to attract and steward investors who are looking beyond profit and toward the benefits that a mission-driven business brings to the community it serves. I wish this book had been around when we were looking for equity investors in Cowgirl Creamery.”--Sue Conley, cofounder, Cowgirl Creamery

“Elizabeth has written an absolutely critical book for social entrepreneurs. She provides a unique perspective on how different kinds of capital can be blended and sequenced. If you are not familiar with how to attract grants, low-interest loans, equity, loan guarantees, etc., to grow your business, you’ll find this to be a hugely valuable investment in yourself. Read it, use it!”--Don Shaffer, president and CEO, RSF Social Finance

“The foundation of a new economy is an equitable society that values everyone. Localists know this requires working on multiple fronts, and community capital is one of the most important. Elizabeth’s book covers the many ways to connect any local businesses—not only those related to food—with local lenders, investors, and donors.”--Michelle Long, executive director, Business Alliance for Local Living Economies (BALLE)

Raising Dough is an invaluable resource for socially minded farmers and food entrepreneurs. Elizabeth Ü’s clear-eyed, nuts-and-bolts advice demonstrates that, like food, finance can be sustainable, too.”--Amy Cortese, author of Locavesting: The Revolution in Local Investing and How to Profit from It

“As a food entrepreneur, I learned how challenging it is not only to find money but to find the right money. Elizabeth’s book is an important tool to help food entrepreneurs start and grow their businesses in a way that supports their vision—so that their food start-ups can thrive and change the world.”--Sheryl O’Loughlin, executive director, Center for Entrepreneurial Studies at the Stanford University Graduate School of Business, cofounder and former CEO, Nest Collective (now Plum, Inc.), and former CEO, Clif Bar & Company

“Successfully financing food enterprises is paramount to building a just, fair, and healthy food system. Elizabeth’s book shows us how to get it done. Raising Dough is an excellent addition to the literature of the sustainable food movement.”--LaDonna Redmond, executive director, The Campaign for Food Justice Now

“Elizabeth Ü has created a formidable one-stop guide to the brass tacks of building a successful sustainable food business. For everyone who’s ever wanted to turn their passion for sustainable food into a thriving business, this book is for you.”--Anna Lappé, founder Real Food Media Project and author, Diet for a Hot Planet

“Where has this book been all my life? This step-by-step guidebook to financing food businesses is vitally needed today. In this rapidly evolving field, Raising Dough is a key contribution.”--Marjorie Kelly, Tellus Institute fellow and author of Owning Our Future: The Emerging Ownership Revolution


Elizabeth Ü

Elizabeth Ü is executive director of Finance for Food, a nonprofit that educates food-system entrepreneurs in the United States about the full range of financing options available to support them. Elizabeth has extensive experience at the intersection of sustainable food systems and social finance—helping food-based business owners identify appropriate—and mission-aligned—financing opportunities based on their unique situations and values.

Elizabeth previously served as manager of strategic development at RSF Social Finance, helping launch a loan fund to support high-impact, sustainable food ventures. She has served on staff at the Business Alliance for Local Living Economies (BALLE), and spent two years as program officer of Slow Money, then a project of Investors' Circle. Elizabeth regularly speaks and gives workshops on the topics of impact investing, social finance, and sustainable food systems at conferences geared toward foundations, financiers, investors, philanthropists, nonprofits, and social entrepreneurs.

A Food and Community Fellow of the Institute for Agriculture and Trade Policy, Elizabeth holds a BS in geography from McGill University and an MBA in sustainable management from Presidio Graduate School. She lives in San Francisco, California.



Slow Money Minute

Elizabeth U - Financing Food Systems

Money's Many Shades of Green: Elizabeth U at TEDxManhattan

Money's Many Shades of Green: Elizabeth U at TEDxManhattan


The Organic Farmer's Business Handbook

The Organic Farmer's Business Handbook

By Richard Wiswall

Contrary to popular belief, a good living can be made on an organic farm. What’s required is farming smarter, not harder.

In The Organic Farmer’s Business Handbook, Richard Wiswall shares advice on how to make your vegetable production more efficient, better manage your employees and finances, and turn a profit. From his twenty-seven years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm—as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one’s own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming; because of this, they often work harder than they need to, or quit farming altogether because of frustrating—and often avoidable—losses.

In this comprehensive business kit, Wiswall covers:

  • Step-by-step procedures to make your crop production more efficient
  • Advice on managing employees, farm operations, and office systems
  • Novel marketing strategies
  • What to do with your profits: business spending, investing, and planning for retirement

A companion CD offers valuable business tools, including easy-to-use spreadsheets for projecting cash flow, a payroll calculator, comprehensive crop budgets for forty different crops, and tax planners.

Available in: Paperback, eBook

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The Organic Farmer's Business Handbook

Richard Wiswall

Paperback $34.95

Good Morning, Beautiful Business

Good Morning, Beautiful Business

By Judy Wicks

It's not often that someone stumbles into entrepreneurship and ends up reviving a community and starting a national economic-reform movement. But that's what happened when, in 1983, Judy Wicks founded the White Dog Café on the first floor of her house on a row of Victorian brownstones in West Philadelphia. After helping to save her block from demolition, Judy grew what began as a tiny muffin shop into a 200-seat restaurant-one of the first to feature local, organic, and humane food. The restaurant blossomed into a regional hub for community, and a national powerhouse for modeling socially responsible business.

Good Morning, Beautiful Business is a memoir about the evolution of an entrepreneur who would not only change her neighborhood, but would also change her world-helping communities far and wide create local living economies that value people and place as much as commerce and that make communities not just interesting and diverse and prosperous, but also resilient.

Wicks recounts a girlhood coming of age in the sixties, a stint working in an Alaska Eskimo village in the seventies, her experience cofounding the first Free People store, her accidental entry into the world of restauranteering, the emergence of the celebrated White Dog Café, and her eventual role as an international leader and speaker in the local-living-economies movement.

Her memoir traces the roots of her career - exploring what it takes to marry social change and commerce, and do business differently. Passionate, fun, and inspirational, Good Morning, Beautiful Business explores the way women, and men, can follow both mind and heart, do what's right, and do well by doing good.

Available in: Hardcover, Paperback, eBook

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Good Morning, Beautiful Business

Judy Wicks

Paperback $17.95

Runaway Inequality

Runaway Inequality

By Les Leopold

Runaway inequality is now America’s most critical economic fact of life. In 1970, the ratio of pay between the top 100 CEOs and the average worker was 45 to 1. Today it is a shocking 829 to one! During that time a new economic philosophy set in that cut taxes, deregulated finance, and trimmed social spending. Those policies set in motion a process that greatly expanded the power of financial interests to accelerate inequality. But how exactly does that happen?

Using easy-to-understand charts and graphs, Runaway Inequality explains the process by which corporation after corporation falls victim to systematic wealth extraction by banks, private equity firms, and hedge funds. It reveals how financial strip-mining puts enormous downward pressure on jobs, wages, benefits, and working conditions, while boosting the incomes of financial elites.

But Runaway Inequality does more than make sense of our economic plight. It also shows why virtually all the key issues that we face—from climate change to the exploding prison population—are intimately connected to rising economic inequality.

Most importantly, Runaway Inequality calls upon us to build a common movement to tackle the sources of increasing income and wealth inequality. As the author makes clear, the problem will not cure itself. It will take enormous energy and dedication to bring economic justice and fairness back to American society.

The book is divided into four parts:

  • Part I: What is the fundamental cause of runaway economic inequality? What has made our economy less fair and left most of us less secure?
  • Part II: How does the United States really compare with other major developed countries?  How do we stack up on quality of life, health, and well-being?
  • Part III:  What does economic inequality have to do with so many of the critical issues we face, including taxes, debt, education, criminal justice, racism, climate change, foreign trade, and war?
  • Part IV: What concrete steps can we take to begin building a fair and just society?   

From the book: “There is nothing in the economic universe that will automatically rescue us from runaway inequality. There is no pendulum, no invisible political force that ‘naturally’ will swing back towards economic fairness. Either we wage a large-scale battle for economic, social, and environmental justice, or we will witness the continued deterioration of the world we inhabit. The arc of capitalism does not bend towards justice. We must bend it.”

Available in: Paperback

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Runaway Inequality

Les Leopold

Paperback $19.95

Systems Thinking For Social Change

Systems Thinking For Social Change

By David Peter Stroh

Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation.

How do these unintended consequences come about and how can we avoid them? By applying conventional thinking to complex social problems, we often perpetuate the very problems we try so hard to solve, but it is possible to think differently, and get different results.

Systems Thinking for Social Change enables readers to contribute more effectively to society by helping them understand what systems thinking is and why it is so important in their work. It also gives concrete guidance on how to incorporate systems thinking in problem solving, decision making, and strategic planning without becoming a technical expert.

Systems thinking leader David Stroh walks readers through techniques he has used to help people end homelessness and increase affordable housing, improve public health, strengthen public education and access to early childhood development services, protect child welfare, reform the criminal justice system, resolve identity-based conflicts, and more.

The result is a highly readable, effective guide to understanding systems and using that knowledge to get the results you want.

Available in: Paperback

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Systems Thinking For Social Change

David Peter Stroh

Paperback $24.95