Chelsea Green Publishing

How on Earth

Pages:250 pages
Size: 6 x 9 inch
Publisher:Post Growth Publishing
Paperback: 9780990369004
Pub. Date April 27, 2016

How on Earth

Flourishing in a Not-for-Profit World by 2050

Availability: Available for Pre Order


Available Date:
April 20, 2016


Something incredible is happening within our economy. Beyond the failures of state socialism and the excesses of corporate capitalism, a realistic alternative is emerging. In How on Earth, Donnie Maclurcan and Jennifer Hinton chart the rise of businesses that place purpose ahead of profit, and outline how the advantages these businesses hold in the marketplace pave the way to an entirely different economic system, focused on addressing human need, not greed.

At the heart of this monumental transition lies the changing nature of not-for-profit (NFP) organizations. Contrary to popular notions of non-profit inefficiency, unaccountability, and dependence on donors, the 21st century NFP is proving highly efficient, transparent, and increasingly self-funded.

Distinguishing themselves from B corps and ethical/green shareholder companies by always reinvesting rather than privatizing profits, NFP enterprises around the world are proliferating and succeeding in areas as diverse as construction, manufacturing, software development, food catering, and retail. In a process described by Jeremy Rifkin as ‘the eclipse of capitalism’, many NFP enterprises (including various forms of cooperatives, community interest companies, government-owned corporations, and social businesses) are now outperforming their for-profit counterparts, driven by marked advantages in terms of finance, human resources, productivity, innovation, governance, environmental outcomes, value creation and market reputation. Simultaneously, NFP enterprises are increasingly curbing the excesses that have traditionally been associated with the charitable sector.

Moving beyond the market/state dichotomy, the NFP model finally aligns our economy with the social values that modern science and ancient wisdom agree are central to our shared prosperity. With wealth recirculating through a purpose-driven system, the emerging NFP world economy is better able to serve people and planet, while retaining market dynamics and requiring less taxation and government bureaucracy in the process.

A groundbreaking contribution to economic theory, How on Earth presents the world’s first practical blueprint for the transition to a fairer, thriving economy that offers quality of life for all while respecting our ecological limits.


“The concepts developed here go so much deeper and broader than the already profound financial and ecological ramifications. This book strikes at our heart space, reminding us that the human connectivity between us all is what matters most, and that our shared quest for prosperity is dramatically easier when we focus on developing strong businesses that exist to generate communal wealth”--Prof Vijoleta Braach-Maksvytis PhD FAICD, former Head, Office of the Chief Scientist of Australia

How on Earth explains how a thriving economy doesn't have to be based on providing returns to private shareholders and investors. Not-for-profit enterprises are among the most successful and sustainable businesses around. This book is a must-read!”--Linda Wilcox Young, Ph.D., Professor and Chair of Economics, Southern Oregon University

"Combining passion and hard evidence, How on Earth is a fascinating, highly original book. It points to how not-for-profit organizations can play a major role in building a more caring and sustainable economy. It further documents a strong trend in this direction through not-for-profit models that generate revenue that is then invested in caring for people and nature."--Riane Eisler, author of The Real Wealth of Nations: Creating a Caring Economics

"One of the most exciting searches for a sustainable alternative. Nothing else could strike at the very heart of the profit motivea—and all the damage it causes—like this does."--Richard Wilkinson, Author of The Spirit Level and Emeritus Professor of Social Epidemiology at University of Nottingham Medical School

"This is precisely the bold economic thinking that we need!"--Randy Hayes, Rainforest Action Network founder & Director, Foundation Earth

“A cogent, compelling blueprint for building an economy where everyone can thrive without wrecking the planet along the way."--Carl Honoré, Author of In Praise of Slowness

"What would business look like aligned with a just and sustainable planet? This book offers a vision, and more than that, a practical path that people can implement right now."--Charles Eisenstein, Author of Sacred Economics, and The More Beautiful World Our Hearts Know Is Possible


Jennifer Hinton

A social systems designer, Jennifer Hinton is co-director at the Post Growth Institute and teaches sustainability and English in Athens, Greece. Her work has included projects on China’s circular economy, ethanol production in Brazil and Sweden, renewable-energy job creation in Uzbekistan, and lowering the ecological footprint of Greek public schools.

Donnie Maclurcan

An experienced social entrepreneur, Donnie Maclurcan is executive director at the Post Growth Institute and affiliate professor of social science at Southern Oregon University. He is author of Nanotechnology and Global Equality and co-editor of Nanotechnology and Global Sustainability and is currently writing The Not-for-Profit Handbook.


Donnie Maclurcan on


The Not-for-Profit World Our Hearts Know is Possible

The Not-for-Profit World Our Hearts Know is Possible


The New Bread Basket

The New Bread Basket

By Amy Halloran

For more than 10,000 years, grains have been the staples of Western civilization. The stored energy of grain allowed our ancestors to shift from nomadic hunting and gathering and build settled communities—even great cities. Though most bread now comes from factory bakeries, the symbolism of wheat and bread—amber waves of grain, the staff of life—still carries great meaning.

Today, bread and beer are once again building community as a new band of farmers, bakers, millers, and maltsters work to reinvent local grain systems. The New Bread Basket tells their stories and reveals the village that stands behind every loaf and every pint.

While eating locally grown crops like heirloom tomatoes has become almost a cliché, grains are late in arriving to local tables, because growing them requires a lot of land and equipment. Milling, malting, and marketing take both tools and cooperation. The New Bread Basket reveals the bones of that cooperation, profiling the seed breeders, agronomists, and grassroots food activists who are collaborating with farmers, millers, bakers, and other local producers.

Take Andrea and Christian Stanley, a couple who taught themselves the craft of malting and opened the first malthouse in New England in one hundred years. Outside Ithaca, New York, bread from a farmer-miller-baker partnership has become an emblem in the battle against shale gas fracking. And in the Pacific Northwest, people are shifting grain markets from commodity exports to regional feed, food, and alcohol production. Such pioneering grain projects give consumers an alternative to industrial bread and beer, and return their production to a scale that respects people, local communities, and the health of the environment.

Many Americans today avoid gluten and carbohydrates. Yet, our shared history with grains—from the village baker to Wonder Bread—suggests that modern changes in farming and processing could be the real reason that grains have become suspect in popular nutrition. The people profiled in The New Bread Basket are returning to traditional methods like long sourdough fermentations that might address the dietary ills attributed to wheat. Their work and lives make our foundational crops visible, and vital, again.

Available in: Paperback

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The New Bread Basket

Amy Halloran

Paperback $17.95

Learning Environment, Limits to Growth (CD-ROM)

Learning Environment, Limits to Growth (CD-ROM)

By Donella Meadows and Jorgen Randers and Dennis Meadows

This disc is intended for serious students of Limits to Growth: The 30-Year Update. It permits users to reproduce and examine the details of the ten scenarios published in the book. The CD can be run on most Macintosh and PC operating systems. With it you will be able to:

  • Reproduce the three graphs for each of the scenarios as they appear in the book
  • Graph the eleven individual parameters for each scenario
  • Create comparative plots to examine the behavior of one parameter under the assumptions for two or more scenarios
  • Print out 47 key variables in five-year increments from 1900 to 2100 for any of the scenarios

The CD also includes:

  • Full model equations compatible with STELLA
  • Eighty-five JPEG files of the important book illustrations for use in lectures and classroom discussions.

Available in: CD-ROM

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Learning Environment, Limits to Growth (CD-ROM)

Jorgen Randers, Dennis Meadows, Donella Meadows

CD-ROM $20.00

We Don’t Quit!

We Don’t Quit!

By Don Stillman

We Don’t Quit! describes the crucial role the United Auto Workers (UAW) union has played in the global struggle for workers’ rights. At a time when labor’s power seems to be waning, the book establishes the UAW’s vigorous internationalism as a counterbalance to corporate globalization and anti-worker repression by foreign governments. The UAW joined independent black unions in South Africa in the struggle against apartheid. It supported the Solidarity union in Poland that toppled the communist regime there. In Central America, the UAW stood up for workers targeted by death squads. In moving detail, author Don Stillman describes the UAW’s efforts to win freedom for imprisoned worker activists in Burma, China, Nigeria, Indonesia, and Mexico. In addition, he outlines how the support of German workers helped the UAW organize workers in North Carolina in the face of a harsh anti-union campaign. At a time when corporations operate without national boundaries, We Don’t Quit!charts a path for workers to join together across borders to preserve and expand workers’ rights.

Available in: Paperback

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We Don’t Quit!

Don Stillman, Gary Casteel, Dennis Williams

Paperback $25.00



By Mark Schapiro

From tainted pet food to toxic toys, Americans can thank the successful lobbying efforts of the U.S. chemical industry for the secret ingredients in everyday products that have been linked to rising rates of infertility, endocrine system disruptions, neurological disorders, and cancer.

While the U.S. Congress stalls in the face of these dangers, the European Union has chosen to act. Strict consumer-safety regulations have forced multinationals to manufacture safer products for European consumers, while lower U.S. standards allow them to continue selling unsafe products to Americans. Schapiro's exposé shows that short of strong government action, the United States will lose not only its ability to protect citizens from environmental hazards but also, as economic priorities shift, whatever claim it has to commercial supremacy. Increasingly, products on American shelves are equated with serious health hazards, hazards that the European Union is legislating out of existence in its powerful trading bloc, a lead that even China is beginning to follow. Schapiro illustrates how the blowback from weak regulation at home carries a steep economic, as well as environmental, price.

In Exposed: The Toxic Chemistry of Everyday Products and What's at Stake for American Power, investigative journalist Mark Schapiro takes the reader to the front lines of global corporate and political power, where tectonic battles are being waged that will determine the physical and economic health of our children and ourselves.

Available in: Paperback

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Mark Schapiro

Paperback $24.95