Chelsea Green Publishing

How on Earth

Pages:250 pages
Size: 6 x 9 inch
Publisher:Post Growth Publishing
Paperback: 9780990369004
Pub. Date February 08, 2017

How on Earth

Flourishing in a Not-for-Profit World by 2050

Availability: Available for Pre Order


Available Date:
February 01, 2017


Something incredible is happening within our economy. Beyond the failures of state socialism and the excesses of corporate capitalism, a realistic alternative is emerging. In How on Earth, Donnie Maclurcan and Jennifer Hinton chart the rise of businesses that place purpose ahead of profit, and outline how the advantages these businesses hold in the marketplace pave the way to an entirely different economic system, focused on addressing human need, not greed.

At the heart of this monumental transition lies the changing nature of not-for-profit (NFP) organizations. Contrary to popular notions of non-profit inefficiency, unaccountability, and dependence on donors, the 21st century NFP is proving highly efficient, transparent, and increasingly self-funded.

Distinguishing themselves from B corps and ethical/green shareholder companies by always reinvesting rather than privatizing profits, NFP enterprises around the world are proliferating and succeeding in areas as diverse as construction, manufacturing, software development, food catering, and retail. In a process described by Jeremy Rifkin as ‘the eclipse of capitalism’, many NFP enterprises (including various forms of cooperatives, community interest companies, government-owned corporations, and social businesses) are now outperforming their for-profit counterparts, driven by marked advantages in terms of finance, human resources, productivity, innovation, governance, environmental outcomes, value creation and market reputation. Simultaneously, NFP enterprises are increasingly curbing the excesses that have traditionally been associated with the charitable sector.

Moving beyond the market/state dichotomy, the NFP model finally aligns our economy with the social values that modern science and ancient wisdom agree are central to our shared prosperity. With wealth recirculating through a purpose-driven system, the emerging NFP world economy is better able to serve people and planet, while retaining market dynamics and requiring less taxation and government bureaucracy in the process.

A groundbreaking contribution to economic theory, How on Earth presents the world’s first practical blueprint for the transition to a fairer, thriving economy that offers quality of life for all while respecting our ecological limits.


“The concepts developed here go so much deeper and broader than the already profound financial and ecological ramifications. This book strikes at our heart space, reminding us that the human connectivity between us all is what matters most, and that our shared quest for prosperity is dramatically easier when we focus on developing strong businesses that exist to generate communal wealth”--Prof Vijoleta Braach-Maksvytis PhD FAICD, former Head, Office of the Chief Scientist of Australia

How on Earth explains how a thriving economy doesn't have to be based on providing returns to private shareholders and investors. Not-for-profit enterprises are among the most successful and sustainable businesses around. This book is a must-read!”--Linda Wilcox Young, Ph.D., Professor and Chair of Economics, Southern Oregon University

"Combining passion and hard evidence, How on Earth is a fascinating, highly original book. It points to how not-for-profit organizations can play a major role in building a more caring and sustainable economy. It further documents a strong trend in this direction through not-for-profit models that generate revenue that is then invested in caring for people and nature."--Riane Eisler, author of The Real Wealth of Nations: Creating a Caring Economics

"One of the most exciting searches for a sustainable alternative. Nothing else could strike at the very heart of the profit motivea—and all the damage it causes—like this does."--Richard Wilkinson, Author of The Spirit Level and Emeritus Professor of Social Epidemiology at University of Nottingham Medical School

"This is precisely the bold economic thinking that we need!"--Randy Hayes, Rainforest Action Network founder & Director, Foundation Earth

“A cogent, compelling blueprint for building an economy where everyone can thrive without wrecking the planet along the way."--Carl Honoré, Author of In Praise of Slowness

"What would business look like aligned with a just and sustainable planet? This book offers a vision, and more than that, a practical path that people can implement right now."--Charles Eisenstein, Author of Sacred Economics, and The More Beautiful World Our Hearts Know Is Possible


Jennifer Hinton

A social systems designer, Jennifer Hinton is co-director at the Post Growth Institute and teaches sustainability and English in Athens, Greece. Her work has included projects on China’s circular economy, ethanol production in Brazil and Sweden, renewable-energy job creation in Uzbekistan, and lowering the ecological footprint of Greek public schools.

Donnie Maclurcan

An experienced social entrepreneur, Donnie Maclurcan is executive director at the Post Growth Institute and affiliate professor of social science at Southern Oregon University. He is author of Nanotechnology and Global Equality and co-editor of Nanotechnology and Global Sustainability and is currently writing The Not-for-Profit Handbook.


Donnie Maclurcan on


The Not-for-Profit World Our Hearts Know is Possible

The Not-for-Profit World Our Hearts Know is Possible


Alone and Invisible No More

Alone and Invisible No More

By Allan S. Teel

In Alone and Invisible No More, physician Allan S. Teel, MD, describes how to overhaul our eldercare system. Based on his own efforts to create humane, affordable alternatives in Maine, Teel's program harnesses both staff and volunteers to help people remain in their homes and communities. It offers assistance with everyday challenges, uses technology to keep older people connected to each other and their families, and stay safe. This approach works.

Available in: Paperback, eBook

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Allan S. Teel

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By Jorgen Randers

Forty years ago, The Limits to Growth study addressed the grand question of how humans would adapt to the physical limitations of planet Earth. It predicted that during the first half of the 21st century the ongoing growth in the human ecological footprint would stop-either through catastrophic "overshoot and collapse"-or through well-managed "peak and decline."

So, where are we now? And what does our future look like?  In the book 2052, Jorgen Randers, one of the coauthors of Limits to Growth, issues a progress report and makes a forecast for the next forty years. To do this, he asked dozens of experts to weigh in with their best predictions on how our economies, energy supplies, natural resources, climate, food, fisheries, militaries, political divisions, cities, psyches, and more will take shape in the coming decades. He then synthesized those scenarios into a global forecast of life as we will most likely know it in the years ahead.

The good news: we will see impressive advances in resource efficiency, and an increasing focus on human well-being rather than on per capita income growth. But this change might not come as we expect. Future growth in population and GDP, for instance, will be constrained in surprising ways-by rapid fertility decline as result of increased urbanization, productivity decline as a result of social unrest, and continuing poverty among the poorest 2 billion world citizens. Runaway global warming, too, is likely.

So, how do we prepare for the years ahead? With heart, fact, and wisdom, Randers guides us along a realistic path into the future and discusses what readers can do to ensure a better life for themselves and their children during the increasing turmoil of the next forty years.

Available in: Paperback, eBook

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Gaian Economics

Gaian Economics

Gaian Economics is the second volume in the Four Keys to Sustainable Communities series and sets out to explore how we can develop healthy and abundant societies in harmony with our finite planetary resources.

Using contributions from a wealth of authors (including Small Is Beautiful’s E. F. Schumacher, eco-philosopher Joanna Macy, and Rob Hopkins of the Transition movement), the editors address ways of reducing our consumption to levels that enable natural systems to self-regenerate and to do so in ways that permit a high quality of life—that we live within our means and that we live well.

Since the advent of the Scientific Revolution in the sixteenth century, humans have stood apart from the rest of nature, seeking to manipulate it for their benefit. Thus, we have learned to refer to the natural world as “the environment” and to see it, in economic terms, as little more than a bank of resources to be transformed into products for human use and pleasure. This has brought us to the brink of collapse, with natural systems straining under the weight of the population and the levels at which we are consuming.

We are, however, on the threshold of a shift into a new way of seeing and understanding the world and our place within it—called, by some, the “Ecological Age.” It will be characterized by a new understanding of our place as a thread in the web of life, of our interconnectedness with all other living things. Gaian Economics offers ways forward toward this Ecological Age, giving suggestions for how it may take shape, and how it would work.

The Four Keys represent the four dimensions of sustainable design—the Worldview, the Social, the Ecological, and the Economic. This series is endorsed by UNESCO and is an official contribution to the UN Decade of Education for Sustainable Development. The other books of the series are Beyond You and Me, Designing Ecological Habitats, and The Song of the Earth. The Four Keys to Sustainable Communities series was completed in 2012 and is now available in the U.S. for the first time.

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Jonathan Dawson, Ross Jackson, Helena Norberg-Hodge

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Raising Dough

Raising Dough

By Elizabeth Ü

More and more entrepreneurs are using food-based businesses to solve social and environmental problems - and yet the majority of them report that a lack of access to capital prevents them from launching, maintaining, or growing their ventures. Raising Dough is an unprecedented guide to the full range of financing options available to support sustainable food businesses.

Raising Dough provides valuable insights into the world of finance, including:

  • Descriptions of various capital options, including traditional debt and equity, government grant and loan programs, and cutting-edge models such as crowdfunding and community-based alternatives
  • Guiding questions to help determine which capital options are the most appropriate given the size, stage, entity type, growth plans, mission, and values of an enterprise
  • Case studies and testimonials highlighting the experiences of food system entrepreneurs who have been there before, including both success stories and cautionary tales
  • Referrals to sources of capital, financiers, investor networks, and other financial resources.

Written primarily for people managing socially responsible food businesses, the resources and tips covered in this book will benefit social entrepreneurs - and their investors - working in any sector.

Available in: Paperback, eBook

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Elizabeth Ü, Michael Shuman

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