Chelsea Green Publishing

How on Earth

Pages:250 pages
Size: 6 x 9 inch
Publisher:Post Growth Publishing
Paperback: 9780990369004
Pub. Date February 01, 2016

How on Earth

Flourishing in a Not-for-Profit World by 2050

Availability: Available for Pre Order


Available Date:
January 18, 2016


Something incredible is happening within our economy. Beyond the failures of state socialism and the excesses of corporate capitalism, a realistic alternative is emerging. In How on Earth, Donnie Maclurcan and Jennifer Hinton chart the rise of businesses that place purpose ahead of profit, and outline how the advantages these businesses hold in the marketplace pave the way to an entirely different economic system, focused on addressing human need, not greed.

At the heart of this monumental transition lies the changing nature of not-for-profit (NFP) organizations. Contrary to popular notions of non-profit inefficiency, unaccountability, and dependence on donors, the 21st century NFP is proving highly efficient, transparent, and increasingly self-funded.

Distinguishing themselves from B corps and ethical/green shareholder companies by always reinvesting rather than privatizing profits, NFP enterprises around the world are proliferating and succeeding in areas as diverse as construction, manufacturing, software development, food catering, and retail. In a process described by Jeremy Rifkin as ‘the eclipse of capitalism’, many NFP enterprises (including various forms of cooperatives, community interest companies, government-owned corporations, and social businesses) are now outperforming their for-profit counterparts, driven by marked advantages in terms of finance, human resources, productivity, innovation, governance, environmental outcomes, value creation and market reputation. Simultaneously, NFP enterprises are increasingly curbing the excesses that have traditionally been associated with the charitable sector.

Moving beyond the market/state dichotomy, the NFP model finally aligns our economy with the social values that modern science and ancient wisdom agree are central to our shared prosperity. With wealth recirculating through a purpose-driven system, the emerging NFP world economy is better able to serve people and planet, while retaining market dynamics and requiring less taxation and government bureaucracy in the process.

A groundbreaking contribution to economic theory, How on Earth presents the world’s first practical blueprint for the transition to a fairer, thriving economy that offers quality of life for all while respecting our ecological limits.


“The concepts developed here go so much deeper and broader than the already profound financial and ecological ramifications. This book strikes at our heart space, reminding us that the human connectivity between us all is what matters most, and that our shared quest for prosperity is dramatically easier when we focus on developing strong businesses that exist to generate communal wealth”--Prof Vijoleta Braach-Maksvytis PhD FAICD, former Head, Office of the Chief Scientist of Australia

How on Earth explains how a thriving economy doesn't have to be based on providing returns to private shareholders and investors. Not-for-profit enterprises are among the most successful and sustainable businesses around. This book is a must-read!”--Linda Wilcox Young, Ph.D., Professor and Chair of Economics, Southern Oregon University

"This is precisely the bold economic thinking that we need!"--Randy Hayes, Rainforest Action Network founder & Director, Foundation Earth

"Combining passion and hard evidence, How on Earth is a fascinating, highly original book. It points to how not-for-profit organizations can play a major role in building a more caring and sustainable economy. It further documents a strong trend in this direction through not-for-profit models that generate revenue that is then invested in caring for people and nature."--Riane Eisler, author of The Real Wealth of Nations: Creating a Caring Economics

"One of the most exciting searches for a sustainable alternative. Nothing else could strike at the very heart of the profit motivea—and all the damage it causes—like this does."--Richard Wilkinson, Author of The Spirit Level and Emeritus Professor of Social Epidemiology at University of Nottingham Medical School

“A cogent, compelling blueprint for building an economy where everyone can thrive without wrecking the planet along the way."--Carl Honoré, Author of In Praise of Slowness

"What would business look like aligned with a just and sustainable planet? This book offers a vision, and more than that, a practical path that people can implement right now."--Charles Eisenstein, Author of Sacred Economics, and The More Beautiful World Our Hearts Know Is Possible


Donnie Maclurcan

An experienced social entrepreneur, Donnie Maclurcan is executive director at the Post Growth Institute and affiliate professor of social science at Southern Oregon University. He is author of Nanotechnology and Global Equality and co-editor of Nanotechnology and Global Sustainability and is currently writing The Not-for-Profit Handbook.


Donnie Maclurcan on

Jennifer Hinton

A social systems designer, Jennifer Hinton is co-director at the Post Growth Institute and teaches sustainability and English in Athens, Greece. Her work has included projects on China’s circular economy, ethanol production in Brazil and Sweden, renewable-energy job creation in Uzbekistan, and lowering the ecological footprint of Greek public schools.


The Not-for-Profit World Our Hearts Know is Possible

The Not-for-Profit World Our Hearts Know is Possible


Climate Solutions

Climate Solutions

By Peter Barnes

Millions of Americans are demanding that all levels of government—local, state, and federal—take immediate and effective action to fight climate change. But there’s a big problem. Hundreds of policy ideas are floating about, and many of them aren’t very good. It’s quite possible that bad climate policy will result, and that many years will then be lost before real emission reductions occur.

We can’t afford to let that happen. That’s why this citizen’s guide is so important. It explains in clear and simple language what different climate policies will do—and what they won’t do. It tells you who’s behind the policies, who’d pay for them, and who’d profit. It strips away the spin and tells you the key facts you need to know.

In a very real sense, this guide ushers in the next stage of the global-warming debate. In the first stage, we discussed the problem. In the next stage, we must choose solutions. Should we adopt a carbon tax? A carbon cap? A trading system that allows companies to “offset” their emissions by paying others to plant trees?

This guide examines these proposals and many others. It’s essential reading for anyone who wants to stop climate change before it’s too late.

Available in: eBook

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Climate Solutions

Peter Barnes, Bill McKibben

eBook $9.95

The Systems Thinking Playbook

The Systems Thinking Playbook

By Linda Booth Sweeney and Dennis Meadows

This book has become a favorite of K–12 teachers, university faculty, and corporate consultants. It provides short gaming exercises that illustrate the subtleties of systems thinking. The companion DVD shows the authors introducing and running each of the thirty games.

The thirty games are classified by these areas of learning: Systems Thinking, Mental Models, Team Learning, Shared Vision, and Personal Mastery. Each description clearly explains when, how, and why the game is useful. There are explicit instructions for debriefing each exercise as well as a list of all required materials. A summary matrix has been added for a quick glance at all thirty games. When you are in a hurry to find just the right initiative for some part of your course, the matrix will help you find it.

Linda Booth Sweeney and Dennis Meadows both have many years of experience in teaching complex concepts. This book reflects their insights. Every game works well and provokes a deep variety of new insights about paradigms, system boundaries, causal-loop diagrams, reference modes, and leverage points. Each of the thirty exercises here was tested and refined many times until it became a reliable source of learning. Some of the games are adapted from classics of the outdoor education field. Others are completely new. But all of them complement readings and lectures to help participants understand intuitively the principles of systems thinking.

Available in: Mixed media product

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The Systems Thinking Playbook

Dennis Meadows, Linda Booth Sweeney

Mixed media product $70.00

Alone and Invisible No More

Alone and Invisible No More

By Allan S. Teel

In Alone and Invisible No More, physician Allan S. Teel, MD, describes how to overhaul our eldercare system. Based on his own efforts to create humane, affordable alternatives in Maine, Teel's program harnesses both staff and volunteers to help people remain in their homes and communities. It offers assistance with everyday challenges, uses technology to keep older people connected to each other and their families, and stay safe. This approach works.

Available in: Paperback, eBook

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Allan S. Teel

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Strangers Devour the Land

Strangers Devour the Land

By Boyce Richardson

First published in 1974, Strangers Devour the Land is recognized as the magnum opus among the numerous books, articles, and films produced by Boyce Richardson over two decades on the subject of indigenous people. Its subject, the long struggle of the Crees of James Bay in northern Quebec—a hunting and trapping people—to defend the territories they have occupied since time immemorial, came to international attention in 1972 when they tried by legal action to stop the immense hydro-electric project the provincial government was proposing to build around them.

The Crees argued that the integrity of their vast wilderness was essential to their way of life, but the authorities dismissed such claims out of hand. Richardson, who sat through many months of the trial, mingles the scientific and Cree testimony given in court with his own interviews of Cree hunters, and experiences in gathering information and shooting films, to produce a classic tale of cultures in collision.

In a new preface, he reveals that the Crees—now receiving immense sums of money as compensation for the loss of their lands—appear to be doing well, and to be in the process of joining modern, technological culture, while retaining the spiritual base of their traditional lives. Meanwhile, Hydro-Quebec continues to eye additional rivers on the Cree’s lands for new dams.

Available in: Paperback

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Strangers Devour the Land

Boyce Richardson, Winona LaDuke

Paperback $25.00