Chelsea Green Publishing

Chelsea Green Blog

Organic Baby Food Entrepreneurs on How to Make Your Business Dreams a Reality

L.A.’s Daily Breeze gives the Koss brothers’ business how-to/how-not-to memoir The Earth’s Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution a read and plucks out their top ten lessons for turning your business dreams into a business reality.


Friends laughed when twin brothers Ron and Arnie Koss announced they wanted to start an organic baby food company. The brothers had no money, no business degree, and no relevant experience.

So what happened? They did it anyway and succeeded in launching Earth’s Best Baby Food, the first nationally distributed organic food to sit next to its mainstream competitors on supermarket shelves.

It hasn’t always been easy, the brothers admit in their recently published book, “The Earth’s Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution.” But they’ve never regretted it.

Here are their tips for turning your business dream into a reality:

Engage in brutally honest self-assessment. Consider the merits and timeliness of your idea and look introspectively at your motivation, goals and commitment to the venture.

Avoid avoidance. Embrace red flags, inner voices, twitches, and butterflies that surface as opportunities to “morph” now so as to succeed later.

Read the whole article here.


The End of Stationarity

Welcome to the End … of Stationarity. And what is “stationarity”? We’re glad you asked.Scientists have devised a new term to explain the turmoil caused by climate change: the end of stationarity. It means that our baselines for rainfall, water flow, temperature, and extreme weather are no longer relevant—that making predictions based on past experience […] Read More

We are Farmily: Everyday Life on Sole Food Street Farm

Food is the medium. The message is nourishment in its most elemental and spiritual form.That’s how author Michael Ableman sees the role of Sole Food Street Farm and the food it sells to markets, restaurants, and individuals.In the following excerpt from his new book, Street Farm: Growing Food, Jobs, and Hope on the Urban Frontier, […] Read More

Bullshit. *Charisma, Icon, Intelligence, Empty Sandwich

How does the word “bullshit” connect to Charisma, Intelligence and the notion of The Empty Sandwich?To find out the answer to this question we meandered through David Fleming’s Lean Logic. A dictionary unlike any other, Lean Logic encourages readers to actively and intellectually engage with its entries. These entries are often cross-referenced so that you […] Read More

From Farm-to-Table to Farm-to-Everything

No longer restricted to the elite segments of society, the farm-to-table movement now reaches a wide spectrum of Americans from hospital and office cafeterias to elementary schools and fast-casual restaurants.Nearly a century ago, the idea of “local food” would have seemed perplexing, since virtually all food was local. Today, most of the food consumed in […] Read More

The Three Cs of Farm-to-School

Most people know about the three “R’s” – reading, writing, and arithmetic. But, have you heard about the three “C’s”?If you, or your kid, is at a school that takes part in the Farm-to-School movement, then you may already know about them.October is National Farm-to-School month, and in their book Farm to Table, authors Darryl […] Read More
Follow us
Get every new post delivered to your inbox
Join millions of other followers
Powered By