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Even BusinessWeek knows that organic food is in trouble

I don’t mean to knock BW, but I don’t normally think of it as a journal of the Green Frontier. Still, credit where credit is due — this is their cover story on the death of a good idea. You got your letter of the law, you got your spirit of the law, and then you’ve got your global-corporate-market-capitalist wink-and-nod of the law.

OCTOBER 16, 2006

COVER STORY

The Organic Myth
Pastoral ideals are getting trampled as organic food goes mass market

By Diane Brady

Next time you’re in the supermarket, stop and take a look at Stonyfield Farm yogurt. With its contented cow and green fields, the yellow container evokes a bucolic existence, telegraphing what we’ve come to expect from organic food: pure, pesticide-free, locally produced ingredients grown on a small family farm.

So it may come as a surprise that Stonyfield’s organic farm is long gone. Its main facility is a state-of-the-art industrial plant just off the airport strip in Londonderry, N.H., where it handles milk from other farms. And consider this: Sometime soon a portion of the milk used to make that organic yogurt may be taken from a chemical-free cow in New Zealand, powdered, and then shipped to the U.S. True, Stonyfield still cleaves to its organic heritage. For Chairman and CEO Gary Hirshberg, though, shipping milk powder 9,000 miles across the planet is the price you pay to conquer the supermarket dairy aisle. “It would be great to get all of our food within a 10-mile radius of our house,” he says. “But once you’re in organic, you have to source globally.”

Hirshberg’s dilemma is that of the entire organic food business. Just as mainstream consumers are growing hungry for untainted food that also nourishes their social conscience, it is getting harder and harder to find organic ingredients. There simply aren’t enough organic cows in the U.S., never mind the organic grain to feed them, to go around. Nor are there sufficient organic strawberries, sugar, or apple pulp — some of the other ingredients that go into the world’s best-selling organic yogurt.

[cont’d]


Ask the Expert: Andrew Mefferd

Before writing The Greenhouse and Hoophouse Grower’s Handbook: Organic Vegetable Production Using Protected Culture, Andrew Mefferd spent seven years in the research department at Johnny’s Selected Seeds, traveling around the world to consult with researchers and farmers on the best practices in greenhouse growing. Andrew has graciously agreed to offer up his expertise to our […] Read More

Top 10 favorite goat facts (with gifs)

New this month from author Gianaclis Caldwell, Holistic Goat Care is the essential resource on caring for your herd. Goats have provided humankind with essential products for centuries; indeed, they bear the noble distinction of being the first domesticated farm animal. From providing milk and meat for sustenance and fiber and hides for clothing and shelter […] Read More

New French edition of The Resilient Farm and Homestead available

Great news for French-speaking fans of Ben Falk’s The Resilient Farm and Homestead: An Innovative Permaculture and Whole Systems Design Approach. The French language translation is now available from Imagine Un Colibri, from French booksellers, and on Amazon.fr. Falk’s book is a technical manual that details the strategies he and his team have developed for […] Read More

How to Make Biochar

Doing some spring cleaning around your property? By making biochar from brush and other hard-to-compost organic material, you can improve soil—it enhances nutrient availability and also enables soil to retain nutrients longer. This excerpt from The New Farmer’s Almanac, Volume 3, explains how to get started. To make biochar right in your garden, start by […] Read More

Generosity as Activism, and Other Homesteading Principles to Live By

“Like everyone I know, we occasionally find ourselves faced with a decision to which there is no obvious answer,” says Ben Hewitt, coauthor of The Nourishing Homestead. “Do we borrow money to build a bigger barn, or do we keep getting by with what we have? Do we spend our meager savings on trees and […] Read More
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