Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013
eBook: 9781603584937
Pub. Date October 15, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock


Available Date:
September 30, 2013


Availability: In Stock


Available Date:
October 15, 2013

$29.95 $23.96

An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.


“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower


  • Winner - New England Book Show Awards (Professional, illustrated)


Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at


The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback, eBook

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The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00


Outdoor Classrooms

Outdoor Classrooms

By Janet Millington and Carolyn Nuttal

Outdoor Classrooms: A Handbook for School Gardens is ideal for teachers and home educators who want to incorporate education at all levels of the school curriculum with an emphasis on:

  • setting up edible gardens
  • teaching children about growing food
  • food security and economics
  • human and planetary health
  • permaculture and sustainability.

Beautifully illustrated throughout, Outdoor Classrooms is presented as two streams of thought:

Carolyn takes us through the history of school gardens and articulates the need for a revival before leading us on an enticing journey of the imagination into the schoolyard and delight in the natural world.

Janet then offers a comprehensive and practical plan for developing “a successful, supported school garden that has the potential to benefit an entire community.”

Available in: Paperback

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Outdoor Classrooms

Carolyn Nuttal, Janet Millington

Paperback $24.95

The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

By Richard Wiswall

Contrary to popular belief, a good living can be made on an organic farm. What's required is farming smarter, not harder.

In this book and DVD set longtime farmer Richard Wiswall shares his story, and offers detailed advice on how to make your farm production more efficient, better manage your employees and finances, and turn a profit. 

From his twenty-seven years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm—as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one's own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming, and because of this, they often work harder than they need to, or quit farming altogether because of frustrating—and often avoidable—losses. 

The DVD consists of a filmed workshop and interview, recorded at the Northeast Organic Farming Association (NOFA) Winter Conference in 2010 and at Wiswall's Cate Farm. This workshop offers invaluable exercises for business-savvy farmers, including information on the costs of running a farm, office and bookkeeping management, creating a budget and crop enterprise plan, and getting down the the nuts and bolts of business management, that's easy to understand. Through in-the-classroom footage and step-by-step guidance to "sharpening the pencil", as well as footage of Wiswall's fields, greenhouse, and barn, viewers will leave this "workshop" knowing how to achieve true profit, that will last for years to come. Also included is a bonus disc with downloadable spreadsheets for creating your own budget, marketing, profit and loss statement, balance sheet, and cash flow.

Wiswall's book, The Organic Farmer's Business Handbook (Chelsea Green, 2009), offers more on all of this information, as well as a comprehensive business kit including:

  •     Step-by-step procedures to make your crop production more efficient
  •     Advice on managing employees, farm operations, and office systems
  •     Novel marketing strategies
  •     What to do with your profits: business spending, investing, and planning for retirement

A companion CD in the book also offers valuable business tools, including easy-to-use spreadsheets for projecting cash flow, a payroll calculator, comprehensive crop budgets for forty different crops, and tax planners.


Available in: Mixed media product

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The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

Richard Wiswall

Mixed media product $49.95

Growing Healthy Vegetable Crops

Growing Healthy Vegetable Crops

By Brian Caldwell

Part of the NOFA Guides. Includes information on:

  • Basic concepts of pest control (host susceptibility, soil health, genetic resistance, ecosystem factors)
  • Practical approaches (crop cultural practices, rescue treatments, special section on mammals and birds, food safety)
  • Farm design for pest reduction (diversity, crop rotation)
  • Unorthodox approaches (farmers out of the box)
  • Identifying pests
  • Crop-by-crop pests and practices

Available in: Paperback, eBook

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Growing Healthy Vegetable Crops

Brian Caldwell, Jocelyn Langer

Paperback $12.95

The Biochar Debate

The Biochar Debate

By James Bruges

The Biochar Debate is the first book to introduce both the promise and concerns surrounding biochar (fine-grained charcoal used as a soil supplement) to nonspecialists. Charcoal making is an ancient technology. Recent discoveries suggest it may have a surprising role to play in combating global warming. This is because creating and burying biochar removes carbon dioxide from the atmosphere. Furthermore, adding biochar to soil can increase the yield of food crops and the ability of soil to retain moisture, reducing need for synthetic fertilizers and demands on scarce fresh-water supplies.

While explaining the excitement of biochar proponents, Bruges also gives voice to critics who argue that opening biochar production and use to global carbon-credit trading schemes could have disastrous outcomes, especially for the world's poorest people. The solution, Bruges explains, is to promote biochar through an alternative approach called the Carbon Maintenance Fee that avoids the dangers. This would establish positive incentives for businesses, farmers, and individuals to responsibly adopt biochar without threatening poor communities with displacement by foreign investors seeking to profit through seizure of cheap land.

The Biochar Debate covers the essential issues from experimental and scientific aspects of biochar in the context of global warming to fairness and efficiency in the global economy to negotiations for the future of the Kyoto Protocol.

Available in: eBook

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The Biochar Debate

James Bruges, David Friese-Greene

eBook $14.95