Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013
eBook: 9781603584937
Pub. Date October 15, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock


Available Date:
September 30, 2013


Availability: In Stock


Available Date:
October 15, 2013

$29.95 $23.96

An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.


“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower


  • Winner - New England Book Show Awards (Professional, illustrated)


Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at


The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback, eBook

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The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00


Growing Hybrid Hazelnuts

Growing Hybrid Hazelnuts

By Philip Rutter and Susan Wiegrefe and Brandon Rutter-Daywater

Civilization is facing global threats like never before. Climate instability. Food insecurity. The endangered family farm. Water pollution and scarcity. Mass extinction. Converting agricultural land into more secure, climate-stabilizing, water-filtering, wildlife-harboring farms would be positively transformative. Luckily, there is a way, currently under development, to do just this in many temperate climates: hybrid hazelnuts.

Growing Hybrid Hazelnuts is the first comprehensive guide for farmers interested in how to get started growing hybrid hazelnuts, a crop designed from the very outset to address a host of problems with conventional modern agriculture. Once hybrid hazelnuts are established, no plowing, or even cultivation, is necessary. Dramatically improved infiltration rates prevent water from running off of fields, regardless of soil type. The crop’s extensive, permanent root systems—at work 365 days a year—mean that tilling should not be necessary in moderately wet soils, and that no fertilizer can escape into groundwater. No soil is lost to wind or rain; in fact, this crop builds soil, and wildlife finds cover and food in hazelnuts all year. Economically speaking, hazelnuts have a large, existing, and unsatisfied world market, not to mention their processing potential is even greater than soybeans. They are, without a doubt, the ecological crop of the future.

This book covers everything you need to know about NeoHybrid hazels, the new biological entity developed by the authors, including:

•           The source of the species and the making of an artificial, directed hybrid swarm;

•           The historical use of hazels as a staple food in Europe and Asia;

•           The nutrient composition of the crop;

•           The benefits of woody agriculture and the superior productivity of these hazels;

•           Site requirements: slope, soils, soil tests;

•           Planting and the establishment period;

•           Managing the productive plantation, including maintaining biodiversity;

•           When to harvest, and harvesting options (hand or machine);

•           Processing, from harvest to market: drying, husking, cleaning, sizing, cleaning, roasting;

•           Value-added options (oil, meal, nut butters);

•           Co-products and their values (wood, shells, husks, sub food-grade nuts, biodiesel);

•           The state of the world hazel market, and more

The first and only guide of its kind, Growing Hybrid Hazelnuts will appeal to small-scale and commercial farmers, both those already familiar with concepts of perennial agriculture and those interested in converting from conventional practices. Growing Hybrid Hazelnuts is a landmark book for the farming movement, offering a practical road to a hopeful future where crops build soil and the earth is regenerated, at the same time reaping profits for the farmer.

Available in: Paperback

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Growing Hybrid Hazelnuts

Philip Rutter, Susan Wiegrefe, Brandon Rutter-Daywater

Paperback $39.95

Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening

Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening

By Will Bonsall

"Society does not generally expect its farmers to be visionaries." Perhaps not, but longtime Maine farmer and homesteader Will Bonsall does possess a unique clarity of vision that extends all the way from the finer points of soil fertility and seed saving to exploring how we can transform civilization and make our world a better, more resilient place.

In Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening, Bonsall maintains that to achieve real wealth we first need to understand the economy of the land, to realize that things that might make sense economically don't always make sense ecologically, and vice versa. The marketplace distorts our values, and our modern dependence on petroleum in particular presents a serious barrier to creating a truly sustainable agriculture.

For him the solution is, first and foremost, greater self-reliance, especially in the areas of food and energy. By avoiding any off-farm inputs (fertilizers, minerals, and animal manures), Bonsall has learned how to practice a purely veganic, or plant-based, agriculture—not from a strictly moralistic or philosophical perspective, but because it makes good business sense: spend less instead of making more.

What this means in practical terms is that Bonsall draws upon the fertility of on-farm plant materials: compost, green manures, perennial grasses, and forest products like leaves and ramial wood chips. And he grows and harvests a diversity of crops from both cultivated and perennial plants: vegetables, grains, pulses, oilseeds, fruits and nuts—even uncommon but useful permaculture plants like groundnut (Apios).

In a friendly, almost conversational way, Bonsall imparts a wealth of knowledge drawn from his more than forty years of farming experience.

"My goal," he writes, "is not to feed the world, but to feed myself and let others feed themselves. If we all did that, it might be a good beginning."

Available in: Paperback

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Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening

Will Bonsall

Paperback $34.95

The Winter Harvest Handbook & Year-Round Vegetable Production with Eliot Coleman (Book & DVD Bundle)

The Winter Harvest Handbook & Year-Round Vegetable Production with Eliot Coleman (Book & DVD Bundle)

By Eliot Coleman

This filmed workshop on year-round vegetable production offers farmers and gardeners the rare chance to sit in with Eliot Coleman, one of the pioneers of the organic farming movement and author of The New Organic Grower, Four-Season Harvest, and The Winter Harvest Handbook.During his careers as commercial market gardener, director of agricultural research projects, developer of tools for organic growers, and teacher and lecturer on organic gardening, Coleman has studied, practiced, and perfected his craft, and while you can bring Coleman's books with you into your garden, there's nothing like getting the advice straight from the man himself.

Included in the DVDs:

  • The history of season-extension farming in Europe
  • Information on moveable greenhouses and using fabric covers
  • Growing tips in terms of nutrition and marketability
  • Rodent control
  • Curing and packing using sustainable materials
  • How to work with restaurants and chefs (and create a demand)
  • Information on tools, soil health, and vegetable varieties that survive well in the cold
  • Additional photos, diagrams, and climate maps

And more...Experience a workshop with bestselling author and expert in season extension, based on a filmed daylong workshop and extensive interview. Complete with a slide show, images from Coleman's own farm over the years, his travels to Europe, and detailed plans for his model of season extension, this film is a once-in-a-lifetime chance to sit down with a master.

The Winter Harvest Handbook: Year-Round Vegetable Production Using Deep Organic Techniques and Unheated Greenhouses

Choosing locally grown organic food is a sustainable-living trend that's taken hold throughout North America. Celebrated farming expert Eliot Coleman helped start this movement with The New Organic Grower, published 20 years ago. He continues to lead the way, pushing the limits of the harvest season while working his world-renowned organic farm in Harborside, Maine.Building on his long-time expertise, The Winter Harvest Handbook, Coleman's latest book, focuses on growing produce of unparalleled freshness and quality in customized unheated or, in some cases, minimally heated, movable plastic greenhouses. The book includes concise details on greenhouse construction and maintenance, planting schedules, crop management, harvesting practices, and even marketing methods in this complete, meticulous, and illustrated guide. Readers have access to all the techniques that have proven to produce higher-quality crops on Coleman's own farm.A passionate advocate for the revival of small-scale sustainable farming, Coleman provides a practical model for supplying fresh, locally grown produce during the winter season, even in climates where conventional wisdom says it "just can't be done."

Available in: Mixed media product

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The Winter Harvest Handbook & Year-Round Vegetable Production with Eliot Coleman (Book & DVD Bundle)

Eliot Coleman

Mixed media product $64.95

The New Bread Basket

The New Bread Basket

By Amy Halloran

For more than 10,000 years, grains have been the staples of Western civilization. The stored energy of grain allowed our ancestors to shift from nomadic hunting and gathering and build settled communities—even great cities. Though most bread now comes from factory bakeries, the symbolism of wheat and bread—amber waves of grain, the staff of life—still carries great meaning.

Today, bread and beer are once again building community as a new band of farmers, bakers, millers, and maltsters work to reinvent local grain systems. The New Bread Basket tells their stories and reveals the village that stands behind every loaf and every pint.

While eating locally grown crops like heirloom tomatoes has become almost a cliché, grains are late in arriving to local tables, because growing them requires a lot of land and equipment. Milling, malting, and marketing take both tools and cooperation. The New Bread Basket reveals the bones of that cooperation, profiling the seed breeders, agronomists, and grassroots food activists who are collaborating with farmers, millers, bakers, and other local producers.

Take Andrea and Christian Stanley, a couple who taught themselves the craft of malting and opened the first malthouse in New England in one hundred years. Outside Ithaca, New York, bread from a farmer-miller-baker partnership has become an emblem in the battle against shale gas fracking. And in the Pacific Northwest, people are shifting grain markets from commodity exports to regional feed, food, and alcohol production. Such pioneering grain projects give consumers an alternative to industrial bread and beer, and return their production to a scale that respects people, local communities, and the health of the environment.

Many Americans today avoid gluten and carbohydrates. Yet, our shared history with grains—from the village baker to Wonder Bread—suggests that modern changes in farming and processing could be the real reason that grains have become suspect in popular nutrition. The people profiled in The New Bread Basket are returning to traditional methods like long sourdough fermentations that might address the dietary ills attributed to wheat. Their work and lives make our foundational crops visible, and vital, again.

Available in: Paperback, eBook

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The New Bread Basket

Amy Halloran

Paperback $17.95