Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013
eBook: 9781603584937
Pub. Date October 15, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock

Paperback

Available Date:
September 30, 2013

$29.95

Availability: In Stock

eBook

Available Date:
October 15, 2013

$29.95 $23.96

An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.

REVIEWS AND PRAISE

“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower

AWARDS

  • Winner - New England Book Show Awards (Professional, illustrated)

ABOUT THE AUTHOR

Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at www.growingformarket.com

ALSO BY THIS AUTHOR

The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback, eBook

Read More

The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00

YOU MAY ALSO LIKE

Mycorrhizal Planet

Mycorrhizal Planet

By Michael Phillips

Regenerative practices for the farm, garden, orchard, forest, and landscape

Mycorrhizal fungi have been waiting a long time for people to recognize just how important they are to the making of dynamic soils. These microscopic organisms partner with the root systems of approximately 95 percent of the plants on Earth, and they sequester carbon in much more meaningful ways than human “carbon offsets” will ever achieve. Pick up a handful of old-growth forest soil and you are holding 26 miles of threadlike fungal mycelia, if it could be stretched it out in a straight line. Most of these soil fungi are mycorrhizal, supporting plant health in elegant and sophisticated ways. The boost to green immune function in plants and community-wide networking turns out to be the true basis of ecosystem resiliency. A profound intelligence exists in the underground nutrient exchange between fungi and plant roots, which in turn determines the nutrient density of the foods we grow and eat.

Exploring the science of symbiotic fungi in layman’s terms, holistic farmer Michael Phillips (author of The Holistic Orchard and The Apple Grower) sets the stage for practical applications across the landscape. The real impetus behind no-till farming, gardening with mulches, cover cropping, digging with broadforks, shallow cultivation, forest-edge orcharding, and everything related to permaculture is to help the plants and fungi to prosper . . . which means we prosper as well.

Building soil structure and fertility that lasts for ages results only once we comprehend the nondisturbance principle. As the author says, “What a grower understands, a grower will do.” Mycorrhizal Planet abounds with insights into “fungal consciousness” and offers practical, regenerative techniques that are pertinent to gardeners, landscapers, orchardists, foresters, and farmers. Michael’s fungal acumen will resonate with everyone who is fascinated with the unseen workings of nature and concerned about maintaining and restoring the health of our soils, our climate, and the quality of life on Earth for generations to come.

Available in: Hardcover

Read More

Mycorrhizal Planet

Michael Phillips

Hardcover $40.00

Good Spirits

Good Spirits

By Gene Logsdon

Here we go. Gene "The Contrary Farmer" Logsdon has taken on some controversial subjects in his time, but this time he has bitten off ("sipped on" doesn't sound right) a topic bound to raise strong feelings on both sides of society's moral boundary lines. His subject is alcohol and its traditional role on the family homestead. Not surprisingly, Gene speaks the bare-naked truth, and finds a lot more good than bad to say about booze.

Alcohol has historically played a significant role in agricultural life. In colonial times it was the most "liquid" alternative to hard currency as a means of exchange. Alcohol was the most reliable, safest, and most convenient way to store the grain harvest, and was an integral commodity on nearly every farmstead. Because it was so valued--does this surprise us?--the government muscled in, looking for its own piece of the action. George Washington was the first of many politicians to regulate alcohol as a means to generate revenues and gain political control.

Good Spirits is a rare and brave revisionist view of history. Logsdon is a master at exposing the absurdity of the commonplace. Does it really make sense that the government can make it illegal for us to combine common substances (grain, water, and yeast) on our own property? Can it be true that every war effort in the nation's history has been fueled literally and figuratively by alcohol and the tax revenues it produces? Why must the farmer fund the government that oppresses him?

In between good-natured tirades, Logsdon makes sure the reader learns some valuable lessons. He tells us how to make beer; he teaches the rudiments of distilling; he interviews Booker Noe (patron of America's First Family of bourbon) to tell us how to sip and tell; and he adds lively tales from alcohol's quasi-legitimate past. This is vintage Contrary Farmer: 100-proof, single-barrel select. Good Spirits is outrageous, entertaining, enlightening, and an eye-poppingly interesting, natural and holistic look at the role of alcohol. You will savor this book like a snifter of Calvados, the double-distilled apple brandy of Normandy that evaporates on the tongue like a heavenly ambrosia. Heady stuff, but delicious when consumed in moderation.

Available in: Paperback

Read More

Good Spirits

Gene Logsdon

Paperback $24.95

Organic Seed Production and Saving

Organic Seed Production and Saving

By Bryan Connolly

Part of the NOFA guides. Includes information on:

  • Strengths and limitations of hybrid varieties
  • Before you grow the seed (selecting varieties, saving seed and improving crops, intellectual property rights)
  • Growing seed (pollination biology, harvesting, cleaning, storage, germination testing)
  • Details on individual crops (amaranth, crucifers, beets and chard, lettuce, cucurbits, corn and small grains, nightshades, root veggies)

Plus detailed appendices including more info on seed cleaning, seed companies, and more.

Available in: Paperback, eBook

Read More

Organic Seed Production and Saving

Bryan Connolly, Jocelyn Langer, C. R. Lawn

Paperback $15.95

Edible Perennial Gardening

Edible Perennial Gardening

By Anni Kelsey

Do you dream of a low-maintenance perennial garden that is full to the brim of perennial vegetables that you don’t have to keep replanting, but have only a small space? Do you want a garden that doesn’t take much of your time and that needs little attention to control the pests and diseases that eat your crops? Do you want to grow unusual vegetable varieties? You can have all of this with Edible Perennial Gardening.

Anni Kelsey has meticulously researched the little-known subject of edible perennials and selected her favorite, tasty varieties. She explains how to source and propagate different vegetables, which plants work well together in polycultures, and what you can plant in small, shady, or semi shady beds, as well as in sunny areas. It includes:

 • Getting started and basic principles

• Permaculture, forest gardening, and natural farming

• Growing in polycultures

• How to chose suitable leafy greens, alliums, roots, tubers, and herbs

• Site selection and preparation

• Building fertility

• Low-maintenance management strategies

If you long for a forest garden but simply don’t have the space for tree crops, or want to grow a low-maintenance edible polyculture, this book will explain everything you need to know to get started on a new gardening adventure that will provide you with beauty and food for your household and save you money.

Available in: Paperback

Read More

Edible Perennial Gardening

Anni Kelsey, Eric Toensmeier

Paperback $22.95