Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013
eBook: 9781603584937
Pub. Date October 15, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock

Paperback

Available Date:
September 30, 2013

$29.95 $19.47

Availability: In Stock

eBook

Available Date:
October 15, 2013

$29.95 $19.47

An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.

REVIEWS AND PRAISE

“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower

AWARDS

  • Winner - New England Book Show Awards (Professional, illustrated)

ABOUT THE AUTHOR

Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at www.growingformarket.com

ALSO BY THIS AUTHOR

The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback, eBook

Read More

The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00

YOU MAY ALSO LIKE

Sowing Seeds in the Desert

Sowing Seeds in the Desert

By Masanobu Fukuoka

The earth is in great peril, due to the corporatization of agriculture, the rising climate crisis, and the ever-increasing levels of global poverty, starvation, and desertification on a massive scale. This present condition of global trauma is not "natural," but a result of humanity's destructive actions. And, according to Masanobu Fukuoka, it is reversible. We need to change not only our methods of earth stewardship, but also the very way we think about the relationship between human beings and nature.

Fukuoka grew up on a farm on the island of Shikoku in Japan. As a young man he worked as a customs inspector for plants going into and out of the country. This was in the 1930s when science seemed poised to create a new world of abundance and leisure, when people fully believed they could improve upon nature by applying scientific methods and thereby reap untold rewards. While working there, Fukuoka had an insight that changed his life forever. He returned to his home village and applied this insight to developing a revolutionary new way of farming that he believed would be of great benefit to society. This method, which he called "natural farming," involved working with, not in opposition to, nature.

Fukuoka's inspiring and internationally best-selling book, The One-Straw Revolution was first published in English in 1978. In this book, Fukuoka described his philosophy of natural farming and why he came to farm the way he did. One-Straw was a huge success in the West, and spoke directly to the growing movement of organic farmers and activists seeking a new way of life. For years after its publication, Fukuoka traveled around the world spreading his teachings and developing a devoted following of farmers seeking to get closer to the truth of nature.

Sowing Seeds in the Desert, a summation of those years of travel and research, is Fukuoka's last major work-and perhaps his most important. Fukuoka spent years working with people and organizations in Africa, India, Southeast Asia, Europe, and the United States, to prove that you could, indeed, grow food and regenerate forests with very little irrigation in the most desolate of places. Only by greening the desert, he said, would the world ever achieve true food security.

This revolutionary book presents Fukuoka's plan to rehabilitate the deserts of the world using natural farming, including practical solutions for feeding a growing human population, rehabilitating damaged landscapes, reversing the spread of desertification, and providing a deep understanding of the relationship between human beings and nature. Fukuoka's message comes right at the time when people around the world seem to have lost their frame of reference, and offers us a way forward.

Available in: Paperback

Read More

Sowing Seeds in the Desert

Masanobu Fukuoka, Larry Korn

eBook $15.95

Farming the Woods

Farming the Woods

By Ken Mudge and Steve Gabriel

In the eyes of many people, the practices of forestry and farming are mutually exclusive, because in the modern world, agriculture involves open fields, straight rows, and machinery to grow crops, while forests are primarily reserved for timber and firewood harvesting. Farming the Woods invites a remarkably different perspective: that a healthy forest can be maintained while growing a wide range of food, medicinal, and other non-timber products. While this concept of “forest farming” may seem like an obscure practice, history indicates that much of humanity lived and sustained itself from tree-based systems in the past; only recently have people traded the forest for the field.  The good news is that this is not an either-or scenario; forest farms can be most productive in places where the plow is not: on steep slopes, and in shallow soils. It is an invaluable practice to integrate into any farm or homestead, especially as the need for unique value-added products and supplemental income becomes more and more important for farmers.

Many already know that daily indulgences we take for granted such as coffee, chocolate, and many tropical fruits, all originate in forest ecosystems. But few know that such abundance is also available in the cool temperate forests of North America. Farming the Woods is the first in-depth guide for farmers and gardeners who have access to an established woodland and are looking for productive ways to manage it. Authors Ken Mudge and Steve Gabriel describe this process as "productive conservation," guided by the processes and relationships found in natural forest ecosystems. 

Farming the Woods covers in detail how to cultivate, harvest, and market high-value non-timber forest crops such as American ginseng, shiitake mushrooms, ramps (wild leeks), maple syrup, fruit and nut trees, ornamental ferns, and more. Comprehensive information is also offered on historical perspectives of forest farming; mimicking the forest in a changing climate; cultivation of medicinal crops; creating a forest nursery; harvesting and utilizing wood products; the role of animals in the forest farm; and how to design and manage your forest farm once it's set up. This book is a must-read for farmers and gardeners interested in incorporating aspects of agroforestry, permaculture, forest gardening, and sustainable woodlot management into the concept of a whole-farm organism. 

Available in: Paperback

Read More

Farming the Woods

Ken Mudge, Steve Gabriel, John F. Munsell

Paperback $39.95

Salad Bar Beef

Salad Bar Beef

By Joel Salatin

In a day when beef is assailed by many environmental organizations and lauded by fast-food chains, a new paradigm to bring reason to this confusion is in order. With farmers leaving the land in droves and plows poised to "reclaim" set-aside acres, it is time to offer an alternative that is both land and farmer friendly.

Beyond that, the salad bar beef production model offers hope to rural communities, to struggling row-crop farmers, and to frustrated beef eaters who do not want to encourage desertification, air and water pollution, environmental degradation and inhumane animal treatment. Because this is a program weighted toward creativity, management, entrepreneurism and observation, it breathes fresh air into farm economics.

Available in: Paperback

Read More

Salad Bar Beef

Joel Salatin

Paperback $35.00

One-Straw Revolutionary

One-Straw Revolutionary

By Larry Korn

One-Straw Revolutionary represents the first commentary on the work of the late Japanese farmer and philosopher Masanobu Fukuoka (1913 – 2008), widely considered to be natural farming’s most influential practitioner. Mr. Fukuoka is perhaps most known for his bestselling book The One-Straw Revolution (1978), a manifesto on the importance of no-till agriculture, which was at the time of publication a radical challenge to the global systems that supply the world’s food, and still inspires readers today. Larry Korn, who apprenticed with Mr. Fukuoka in Japan at the time, translated the manuscript and brought it to the United States, knowing it would change the conversation about food forever. The One-Straw Revolution, edited by Korn and Wendell Berry, was an immediate international success, and established Mr. Fukuoka as a leading voice in the fight against conventional industrial agriculture. In this new book, through his own personal narrative, Larry Korn distills his experience of more than thirty-five years of study with Mr. Fukuoka, living and working on his farm on Shikoku Island, and traveling with Mr. Fukuoka to the United States on two six-week visits. 

One-Straw Revolutionary is the first book to look deeply at natural farming and intimately discuss the philosophy and work of Mr. Fukuoka. In addition to giving his personal thoughts about natural farming, Korn broadens the discussion by pointing out natural farming’s kinship with the ways of indigenous cultures and traditional Japanese farming. At the same time, he clearly distinguishes natural farming from other forms of agriculture, including scientific and organic agriculture and permaculture. Korn also clarifies commonly held misconceptions about natural farming in ways Western readers can readily understand. And he explains how natural farming can be used practically in areas other than agriculture, including personal growth and development.

The book follows the author on his travels from one back-to-the-land commune to another in the countryside of 1970s Japan, a journey that eventually led him to Mr. Fukuoka’s natural farm.  Korn’s description of his time there, as well as traveling with Mr. Fukuoka during his visits to the United States, offers a rare, inside look at Mr. Fukuoka’s life. Readers will delight in this personal insight into one of the world’s leading agricultural thinkers.

Available in: Paperback, eBook

Read More

One-Straw Revolutionary

Larry Korn

Paperback $19.95