Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013
eBook: 9781603584937
Pub. Date October 15, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock

Paperback

Available Date:
September 30, 2013

$29.95

Availability: In Stock

eBook

Available Date:
October 15, 2013

$29.95 $23.96

An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.

REVIEWS AND PRAISE

“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower

AWARDS

  • Winner - New England Book Show Awards (Professional, illustrated)

ABOUT THE AUTHOR

Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at www.growingformarket.com

ALSO BY THIS AUTHOR

The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback, eBook

Read More

The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00

YOU MAY ALSO LIKE

Perennial Vegetables & Perennial Vegetable Gardening with Eric Toensmeier (Book & DVD Bundle)

Perennial Vegetables & Perennial Vegetable Gardening with Eric Toensmeier (Book & DVD Bundle)

By Eric Toensmeier

Imagine growing vegetables that require just about the same amount of care as perennial flowers and shrubs, need no annual tilling or planting, yet thrive and produce abundant and nutritious crops throughout the season.

Get the best information on growing these easy and interesting crops from Eric Toensmeier's award-winning book Perennial Vegetables, and tour his own lush forest garden in the new DVD, Perennial Vegetable Gardening with Eric Toensmeier

About Perennial Vegetables:

In Toensmeier's book, Perennial Vegetables (Chelsea Green, 2007), the adventurous gardener will find information, tips, and sound advice on less-common edibles that will make any garden a perpetual, low-maintenance source of food. In his book, readers will find perennial vegetables are perfect as part of an edible-landscape plan or permaculture garden. Profiling more than a hundred species, with dozens of color photographs and illustrations, and filled with valuable growing tips, recipes, and resources, Perennial Vegetables is a groundbreaking and ground-healing book that will open the eyes of gardeners everywhere to the exciting world of edible perennials.

About Perennial Vegetable Gardening with Eric Toensmeier (DVD):

In the DVD—a culmination of workshops recorded in Mexico, Florida, and Massachusetts—plant specialist Eric Toensmeier introduces gardeners to more than 100 species of little-known, underappreciated plants. Ranging beyond the usual suspects (asparagus, rhubarb, and artichoke) to include such delights as ground cherry, ramps, air potatoes, the fragrant spring tree, and the much-sought-after, antioxidant-rich wolfberry (also known as the goji berry), Toensmeier explains how to raise, tend, harvest, and cook with plants that yield great crops and culinary satisfaction. Toensmeier also takes viewers on a plant-by-plant tour of his garden in Massachusetts.

Available in: Mixed media product

Read More

Perennial Vegetables & Perennial Vegetable Gardening with Eric Toensmeier (Book & DVD Bundle)

Eric Toensmeier

Mixed media product $59.95

Holistic Orcharding with Michael Phillips (DVD)

Holistic Orcharding with Michael Phillips (DVD)

By Michael Phillips

Every farm and homestead can enjoy the timeless pleasure of a fruit orchard. Yet this can also be challenging, because few people today have the depth of knowledge and experience that’s needed to produce healthy trees and nutritious, great-tasting fruit. At the same time, both orchardists and consumers are looking to avoid spraying harmful and expensive chemicals on their trees.

The answer is to create a more holistic orchard, one that emphasizes biological health and diversity – from the microscopic fungi in the soil to the beneficial insects, companion plants, and the birds and wildlife that together form a complete and living orchard ecosystem. In other words, it’s time for us to start working with nature, rather than fighting against it.

Michael Phillips is a pioneering author and orchardist whose books include The Holistic Orchard and The Apple Grower. In this video, he leads viewers through a year in his own orchard, demonstrating basic horticultural skills like grafting and pruning, but also revealing groundbreaking and field-tested strategies for growing apples and other tree fruits not just organically, but holistically. With this information in hand, there’s now every reason to confidently plant that very first fruit tree!

Available in: DVD

Read More

Holistic Orcharding with Michael Phillips (DVD)

Michael Phillips

DVD $49.95

Natural Beekeeping

Natural Beekeeping

By Ross Conrad

Today's beekeepers face unprecedented challenges, a fact that is now front-page news with the spread of "colony collapse disorder." Newly introduced pests like varroa and tracheal mites have made chemical treatment of hives standard practice, but pest resistance is building, which in turn creates demand for new and even more toxic chemicals. In fact, there is evidence that chemical treatments are making matters worse.

It's time for a new approach. Now revised and updated with new resources and including full-color photos throughout, Natural Beekeeping offers all the latest information in a book that has already proven invaluable for organic beekeepers. The new edition offers the same holistic, sensible alternative to conventional chemical practices with a program of natural hive management, but offers new sections on a wide range of subjects, including:

  • The basics of bee biology and anatomy
  • Urban beekeeping
  • Identifying and working with queens
  • Parasitic mite control
  • Hive diseases

Also, a completely new chapter on marketing provides valuable advice for anyone who intends to sell a wide range of hive products.Ross Conrad brings together the best "do no harm" strategies for keeping honeybees healthy and productive with nontoxic methods of controlling mites; eliminating American foulbrood disease without the use of antibiotics; selective breeding for naturally resistant bees; and many other detailed management techniques, which are covered in a thoughtful, matter-of-fact way.

Whether you are a novice looking to get started with bees, an experienced apiculturist looking for ideas to develop an integrated pest-management approach, or someone who wants to sell honey at a premium price, this is the book you've been waiting for.

Available in: Paperback, eBook

Read More

Natural Beekeeping

Ross Conrad, Gary Paul Nabhan

Paperback $34.95

Fields of Farmers

Fields of Farmers

By Joel Salatin

America’s average farmer is sixty years old. When young people can’t get in, old people can’t get out. Approaching a watershed moment, our culture desperately needs a generational transfer of millions of farm acres facing abandonment, development, or amalgamation into ever-larger holdings. Based on his decades of experience with interns and multigenerational partnerships at Polyface Farm, farmer and author Joel Salatin digs deep into the problems and solutions surrounding this land- and knowledge-transfer crisis. This book empowers aspiring young farmers, midlife farmers, and nonfarming landlords to build regenerative, profitable agricultural enterprises.

Available in: Paperback

Read More

Fields of Farmers

Joel Salatin

Paperback $25.00