Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock


Available Date:
September 30, 2013


An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.


“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower


  • Winner - New England Book Show Awards (Professional, illustrated)


Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at


The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback

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The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00


The Contrary Farmer

The Contrary Farmer

By Gene Logsdon

Gene Logsdon has become something of a rabble-rouser in progressive farm circles, stirring up debates and controversies with his popular New Farm Magazine column, The Contrary Farmer. One of Logsdon's principle contrarieties is the opinion that--popular images of the vanishing American farmer, notwithstanding--greater numbers of people in the U.S. will soon be growing and raising a greater share of their own food than at any time since the last century. Instead of vanishing, more and more farmers will be cottage farming, part-time.

This detailed and personal account of how Logsdon's family uses the art and science of agriculture to achieve a reasonably happy and ecologically sane way of life in an example for all who seek a sustainable lifestyle. In The Contrary Farmer, Logsdon offers the tried-and-true, practical advice of a manual for the cottage farmer, as well as the subtler delights of a meditation in praise of work and pleasure. The Contrary Farmer will give its readers tools and tenets, but also hilarious commentaries and beautiful evocations of the Ohio countryside that Logsdon knows as his place in the universe.

Available in: Paperback

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The Contrary Farmer

Gene Logsdon

Paperback $19.95

Growing Hybrid Hazelnuts

Growing Hybrid Hazelnuts

By Philip Rutter and Susan Wiegrefe and Brandon Rutter-Daywater

Civilization is facing global threats like never before. Climate instability. Food insecurity. The endangered family farm. Water pollution and scarcity. Mass extinction. Converting agricultural land into more secure, climate-stabilizing, water-filtering, wildlife-harboring farms would be positively transformative. Luckily, there is a way, currently under development, to do just this in many temperate climates: hybrid hazelnuts.

Growing Hybrid Hazelnuts is the first comprehensive guide for farmers interested in how to get started growing hybrid hazelnuts, a crop designed from the very outset to address a host of problems with conventional modern agriculture. Once hybrid hazelnuts are established, no plowing, or even cultivation, is necessary. Dramatically improved infiltration rates prevent water from running off of fields, regardless of soil type. The crop’s extensive, permanent root systems—at work 365 days a year—mean that tilling should not be necessary in moderately wet soils, and that no fertilizer can escape into groundwater. No soil is lost to wind or rain; in fact, this crop builds soil, and wildlife finds cover and food in hazelnuts all year. Economically speaking, hazelnuts have a large, existing, and unsatisfied world market, not to mention their processing potential is even greater than soybeans. They are, without a doubt, the ecological crop of the future.

This book covers everything you need to know about NeoHybrid hazels, the new biological entity developed by the authors, including:

•           The source of the species and the making of an artificial, directed hybrid swarm;

•           The historical use of hazels as a staple food in Europe and Asia;

•           The nutrient composition of the crop;

•           The benefits of woody agriculture and the superior productivity of these hazels;

•           Site requirements: slope, soils, soil tests;

•           Planting and the establishment period;

•           Managing the productive plantation, including maintaining biodiversity;

•           When to harvest, and harvesting options (hand or machine);

•           Processing, from harvest to market: drying, husking, cleaning, sizing, cleaning, roasting;

•           Value-added options (oil, meal, nut butters);

•           Co-products and their values (wood, shells, husks, sub food-grade nuts, biodiesel);

•           The state of the world hazel market, and more

The first and only guide of its kind, Growing Hybrid Hazelnuts will appeal to small-scale and commercial farmers, both those already familiar with concepts of perennial agriculture and those interested in converting from conventional practices. Growing Hybrid Hazelnuts is a landmark book for the farming movement, offering a practical road to a hopeful future where crops build soil and the earth is regenerated, at the same time reaping profits for the farmer.

Available in: Paperback

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Growing Hybrid Hazelnuts

Philip Rutter, Susan Wiegrefe, Brandon Rutter-Daywater

Paperback $39.95

Business Advice for Organic Farmers with Richard Wiswall (DVD)

Business Advice for Organic Farmers with Richard Wiswall (DVD)

By Richard Wiswall

Contrary to popular belief, a good living can be made on an organic farm. What's required is farming smarter, not harder.

In this filmed workshop and interview, recorded at the Northeast Organic Farming Association (NOFA) Winter Conference in 2010 and at Cate Farm, longtime farmer Richard Wiswall shares his story, and offers detailed advice on how to make your farm production more efficient, better manage your employees and finances, and turn a profit.

From his thirty years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm - as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one's own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming, and because of this, they often work harder than they need to, or quit farming altogether because of frustrating - and often avoidable - losses. This workshop offers invaluable exercises for business-savvy farmers, including information on the costs of running a farm, office and bookkeeping management, creating a budget and crop enterprise plan, and getting down the the nuts and bolts of business management, that's easy to understand.

Through in-the-classroom footage and step-by-step guidance to "sharpening the pencil", as well as footage of Wiswall's fields, greenhouse, and barn, viewers will leave this "workshop" knowing how to achieve true profit, that will last for years to come. Also included is a bonus disc with downloadable spreadsheets for creating your own budget, marketing, profit and loss statement, balance sheet, and cash flow.

Available in: DVD

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Business Advice for Organic Farmers with Richard Wiswall (DVD)

Richard Wiswall

DVD $24.95

The Backyard Orchardist

The Backyard Orchardist

By Stella Otto

For novice and experienced fruit gardeners alike, The Backyard Orchardist: A complete guide to growing fruit trees in the home garden has been the go-to book for home orchardists for over 2 decades. This expanded and updated edition--organized into 6 easy-to-follow sections--offers even more hands-on horticulture. Award-winning author Stella Otto starts by systematically guiding readers through the all-important first steps of planning and planting the home orchard. Learn to:

•    evaluate and build healthy soil

•    choose the best planting site

•    select fruit trees that are easy to grow and appropriate for your climate

Become familiar with the growing requirements of popular temperate zone tree fruit: the pome fruit—apples, pears, Asian pears, quince, and the novelty medlar --and stone fruit—cherries, apricots, plums, their new hybrid pluots and apriums, peaches and nectarines. In-depth chapters on each fruit offer recommendations on:

•    disease-resistant varieties to save you time and reduce unnecessary spraying

•    size controlling rootstocks choices for smaller spaces

•    compatible varieties to achieve proper cross-pollination that leads to a bountiful harvest

For urban gardeners in apartments, condos, and small lots, Otto walks you through the essentials of container growing and even how to winterize figs and other potted fruit trees.

Horticultural fundamentals are simplified into practical techniques for ongoing care and maintenance of a thriving orchard. Gain understanding of soil biology and how nutrient availability impacts the tree. Master how to prune with precision, including the when, how, and why of pruning and its importance to tree health and disease prevention. Water with confidence: learn when why, and how much.

The pests and disease sections are extensively illustrated to help with identification. Control solutions, both biological and synthetic have expanded greatly since the original edition, offering the gardener numerous choices based on their individual situation.

Harvest hints, use, and storage recommendations help you enjoy your fruit at its peak flavor or preserve it for the off-season. A seasonal to-do calendar, resource list, additional reading suggestions, glossary, illustrations, charts, and an index put all you need to know at your fingertips.

Available in: Paperback

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The Backyard Orchardist

Stella Otto, Glenn Wolff, Peter Hatch

Paperback $24.95