Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013
eBook: 9781603584937
Pub. Date October 15, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock

Paperback

Available Date:
September 30, 2013

$29.95

Availability: In Stock

eBook

Available Date:
October 15, 2013

$29.95 $23.96

An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.

REVIEWS AND PRAISE

“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower

AWARDS

  • Winner - New England Book Show Awards (Professional, illustrated)

ABOUT THE AUTHOR

Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at www.growingformarket.com

ALSO BY THIS AUTHOR

The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback, eBook

Read More

The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00

YOU MAY ALSO LIKE

Trees for Gardens, Orchards, and Permaculture

Trees for Gardens, Orchards, and Permaculture

By Martin Crawford

Are you wondering which productive trees to plant in your garden? Or are you planning a forest garden? Perhaps you are planting an orchard but want a greater diversity of useful trees than is typical? Or you’d like to know what unusual fruit trees you can use? The answers to all these questions can be found in master forest gardener Martin Crawford’s new book.

Crawford has researched and experimented with tree crops for twenty-five years and has selected over one hundred of the best trees producing fruits, nuts, edible leaves, and other useful products that can be grown in Europe and North America. Each of the trees or tree groups includes details of:

  • Origin and history
  • Description and uses
  • Varieties/cultivars
  • Cultivation, pests, and diseases
  • Related species
  • European and North American suppliers
  • Color photos with every entry.

The appendices make choosing trees for your situation easy, with lists of suitable trees for specific situations, plus flowcharts to guide you. If you want to know about and make use of the large diversity of tree crops that are available in temperate and continental climates, then this book—by an internationally acknowledged expert—is both fascinating and essential reading.

Available in: Paperback

Read More

Trees for Gardens, Orchards, and Permaculture

Martin Crawford

Paperback $39.95

Perennial Vegetables & Perennial Vegetable Gardening with Eric Toensmeier (Book & DVD Bundle)

Perennial Vegetables & Perennial Vegetable Gardening with Eric Toensmeier (Book & DVD Bundle)

By Eric Toensmeier

Imagine growing vegetables that require just about the same amount of care as perennial flowers and shrubs, need no annual tilling or planting, yet thrive and produce abundant and nutritious crops throughout the season.

Get the best information on growing these easy and interesting crops from Eric Toensmeier's award-winning book Perennial Vegetables, and tour his own lush forest garden in the new DVD, Perennial Vegetable Gardening with Eric Toensmeier

About Perennial Vegetables:

In Toensmeier's book, Perennial Vegetables (Chelsea Green, 2007), the adventurous gardener will find information, tips, and sound advice on less-common edibles that will make any garden a perpetual, low-maintenance source of food. In his book, readers will find perennial vegetables are perfect as part of an edible-landscape plan or permaculture garden. Profiling more than a hundred species, with dozens of color photographs and illustrations, and filled with valuable growing tips, recipes, and resources, Perennial Vegetables is a groundbreaking and ground-healing book that will open the eyes of gardeners everywhere to the exciting world of edible perennials.

About Perennial Vegetable Gardening with Eric Toensmeier (DVD):

In the DVD—a culmination of workshops recorded in Mexico, Florida, and Massachusetts—plant specialist Eric Toensmeier introduces gardeners to more than 100 species of little-known, underappreciated plants. Ranging beyond the usual suspects (asparagus, rhubarb, and artichoke) to include such delights as ground cherry, ramps, air potatoes, the fragrant spring tree, and the much-sought-after, antioxidant-rich wolfberry (also known as the goji berry), Toensmeier explains how to raise, tend, harvest, and cook with plants that yield great crops and culinary satisfaction. Toensmeier also takes viewers on a plant-by-plant tour of his garden in Massachusetts.

Available in: Mixed media product

Read More

Perennial Vegetables & Perennial Vegetable Gardening with Eric Toensmeier (Book & DVD Bundle)

Eric Toensmeier

Mixed media product $59.95

Gene Everlasting

Gene Everlasting

By Gene Logsdon

Author Gene Logsdon—whom Wendell Berry once called “the most experienced and best observer of agriculture we have”—has a notion: That it is a little easier for gardeners and farmers to accept death than the rest of the populace. Why? Because every day, farmers and gardeners help plants and animals begin life and help plants and animals end life. They are intimately attuned to the food chain. They understand how all living things are seated around a dining table, eating while being eaten. They realize that all of nature is in flux.

Gene Everlasting contains Logsdon’s reflections, by turns both humorous and heart-wrenching, on nature, death, and eternity, all from a contrary farmer’s perspective. He recounts joys and tragedies from his childhood in the 1930s and ‘40s spent on an Ohio farm, through adulthood and child-raising, all the way up to his recent bout with cancer, always with an eye toward the lessons that farming has taught him about life and its mysteries.

Whether his subject is parsnips, pigweed, immortality, irises, green burial, buzzards, or compound interest, Logsdon generously applies as much heart and wit to his words as he does care and expertise to his fields. 

Available in: Paperback, eBook

Read More

Gene Everlasting

Gene Logsdon

eBook $17.95

The Greenhouse and Hoophouse Grower's Handbook

The Greenhouse and Hoophouse Grower's Handbook

By Andrew Mefferd

Best practices for the eight most profitable crops

Today only a few dozen large-scale producers dominate the greenhouse produce market. Why? Because they know and employ best practices for the most profitable crops: tomatoes, eggplant, cucumbers, peppers, leafy greens, lettuce, herbs, and microgreens. The Greenhouse and Hoophouse Grower’s Handbook levels the playing field by revealing these practices so that all growers—large and small—can maximize the potential of their protected growing space. Whether growing in a heated greenhouse or unheated hoophouse, this book offers a decision-making framework for how to best manage crops that goes beyond a list of simple do’s and don’ts.

As senior trial technician for greenhouse crops at Johnny’s Selected Seeds, author Andrew Mefferd spent seven years consulting for growers using protected agriculture in a wide variety of climates, soils, and conditions. The Greenhouse and Hoophouse Grower’s Handbook brings his experience and expertise to bear in an in-depth guide that will help readers make their investment in greenhouse space worthwhile.

Every year, more growers are turning to protected culture to deal with unpredictable weather and to meet out-of-season demand for local food, but many end up spinning their wheels, wasting time and money on unprofitable crops grown in ways that don’t make the most of their precious greenhouse space. With comprehensive chapters on temperature control and crop steering, pruning and trellising, grafting, and more, Mefferd’s book is full of techniques and strategies that can help farms stay profitable, satisfy customers, and become an integral part of re-localizing our food system. From seed to sale, The Greenhouse and Hoophouse Grower’s Handbook is the indispensable resource for protected growing.

Available in: Paperback

Read More

The Greenhouse and Hoophouse Grower's Handbook

Andrew Mefferd

Paperback $34.95