Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock


Available Date:
September 30, 2013


An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.


“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower


  • Winner - New England Book Show Awards (Professional, illustrated)


Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at


The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback

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The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00


Edible Forest Gardens, Volume II

Edible Forest Gardens, Volume II

By Dave Jacke and Eric Toensmeier

Edible Forest Gardens is a groundbreaking two-volume work that spells out and explores the key concepts of forest ecology and applies them to the needs of natural gardeners in temperate climates. Volume I lays out the vision of the forest garden and explains the basic ecological principles that make it work. In Volume II, Dave Jacke and Eric Toensmeier move on to practical considerations: concrete ways to design, establish, and maintain your own forest garden. Along the way they present case studies and examples, as well as tables, illustrations, and a uniquely valuable "plant matrix" that lists hundreds of the best edible and useful species.

Taken together, the two volumes of Edible Forest Gardens offer an advanced course in ecological gardening--one that will forever change the way you look at plants and your environment.

Available in: Hardcover

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Edible Forest Gardens, Volume II

Dave Jacke, Eric Toensmeier

Hardcover $75.00

The Preserving the Harvest Set (2-Book Bundle)

The Preserving the Harvest Set (2-Book Bundle)

By Carol Deppe

If you're a dedicated gardener you probably know about hot-water-bath canning and pickling, but there are many other ways to preserve the bounty of your harvest so it will last the whole year. This set combines a classic book on food preservation with a new book on gardening that includes some innovative preservation methods.

Unlike most books on putting up food, Preserving Food without Freezing or Canning doesn't assume that you will boil or freeze your vegetables and fruits. It is a book that goes back to the future—celebrating traditional but little-known French techniques for storing and preserving edibles in ways that maximize flavor and nutrition.

Translated into English, and with a new foreword by Deborah Madison, this book deliberately ignores freezing and high-temperature canning in favor of methods that are superior because they are more nutritious and energy efficient. As Eliot Coleman says, "Food preservation techniques can be divided into two categories: the modern scientific methods that remove the life from food, and the natural 'poetic' methods that maintain or enhance the life in food. The poetic techniques produce . . . foods that have been celebrated for centuries and are considered gourmet delights today."

The Resilient Gardener is both a conceptual and a hands-on gardening book, and is suitable for gardeners at all levels of experience. Resilience here is broadly conceived and encompasses a full range of problems, from personal hard times such as injuries, family crises, financial problems, health problems, and special dietary needs (gluten intolerance, food allergies, carbohydrate sensitivity, and a need for weight control) to serious regional and global disasters and climate change. It is a supremely optimistic as well as realistic book about how resilient gardeners and their gardens can flourish even in challenging times and help their communities to survive and thrive through everything that comes their way — from tomorrow through the next thousand years.

Available in: Quantity pack

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The Preserving the Harvest Set (2-Book Bundle)

Carol Deppe

Quantity pack $54.85



By Diane Ott Whealy

Daughter of Iowa farmers, Missouri homesteader, and mother of five, Diane Ott Whealy never anticipated that one day she would become a leader in a grass-roots movement to preserve our agricultural biodiversity. The love for the land and the respect for heirloom seeds that Diane shared with her husband, Kent Whealy, led to their starting Seed Savers Exchange in 1975.

Seed Savers Exchange, the nation's premier nonprofit seed-saving organization, began humbly as a simple exchange of seeds among passionate gardeners who sought to preserve the rich gardening heritage their ancestors had brought to this country. Seeds that Ott Whealy herself inherited from her paternal grandparents were the impetus for the formation of Seed Savers Exchange, whose membership has grown from a small coterie to more than thirteen thousand. Its influence has been felt in gardens across America.

Ott Whealy's down-to-earth narrative traces her fascinating journey from Oregon to Kansas to Missouri then back home to Iowa where, in 1986, Heritage Farm became the permanent home of Seed Savers Exchange. Her heartwarming story captures what is best in the American spirit: the ability to dream and, through hard work and perseverance, inspire others to contribute their efforts to a cause. Thus was created one of the nation's most admired nonprofits in the field of genetic preservation.

Available in: Hardcover

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Diane Ott Whealy

Hardcover $25.00

The Backyard Orchardist

The Backyard Orchardist

By Stella Otto

For novice and experienced fruit gardeners alike, The Backyard Orchardist: A complete guide to growing fruit trees in the home garden has been the go-to book for home orchardists for over 2 decades. This expanded and updated edition--organized into 6 easy-to-follow sections--offers even more hands-on horticulture. Award-winning author Stella Otto starts by systematically guiding readers through the all-important first steps of planning and planting the home orchard. Learn to:

•    evaluate and build healthy soil

•    choose the best planting site

•    select fruit trees that are easy to grow and appropriate for your climate

Become familiar with the growing requirements of popular temperate zone tree fruit: the pome fruit—apples, pears, Asian pears, quince, and the novelty medlar --and stone fruit—cherries, apricots, plums, their new hybrid pluots and apriums, peaches and nectarines. In-depth chapters on each fruit offer recommendations on:

•    disease-resistant varieties to save you time and reduce unnecessary spraying

•    size controlling rootstocks choices for smaller spaces

•    compatible varieties to achieve proper cross-pollination that leads to a bountiful harvest

For urban gardeners in apartments, condos, and small lots, Otto walks you through the essentials of container growing and even how to winterize figs and other potted fruit trees.

Horticultural fundamentals are simplified into practical techniques for ongoing care and maintenance of a thriving orchard. Gain understanding of soil biology and how nutrient availability impacts the tree. Master how to prune with precision, including the when, how, and why of pruning and its importance to tree health and disease prevention. Water with confidence: learn when why, and how much.

The pests and disease sections are extensively illustrated to help with identification. Control solutions, both biological and synthetic have expanded greatly since the original edition, offering the gardener numerous choices based on their individual situation.

Harvest hints, use, and storage recommendations help you enjoy your fruit at its peak flavor or preserve it for the off-season. A seasonal to-do calendar, resource list, additional reading suggestions, glossary, illustrations, charts, and an index put all you need to know at your fingertips.

Available in: Paperback

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The Backyard Orchardist

Stella Otto, Glenn Wolff, Peter Hatch

Paperback $24.95