Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013
eBook: 9781603584937
Pub. Date October 15, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock

Paperback

Available Date:
September 30, 2013

$29.95 $19.47

Availability: In Stock

eBook

Available Date:
October 15, 2013

$29.95 $19.47

An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.

REVIEWS AND PRAISE

“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower

AWARDS

  • Winner - New England Book Show Awards (Professional, illustrated)

ABOUT THE AUTHOR

Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at www.growingformarket.com

ALSO BY THIS AUTHOR

The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback, eBook

Read More

The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00

YOU MAY ALSO LIKE

The Uses of Wild Plants

The Uses of Wild Plants

By Frank Tozer

A must-have for foragers, botanists, herbalists, gardeners, permaculturists, and anyone who wants to learn more about wild plants, this insightful guide provides interesting and valuable uses for more than 1200 species in 500 genera of wild plants found throughout North America and beyond.

The Uses of Wild Plants provides a survey of how plants have been used for food, drink, medicine, fuel, clothing, intoxicants, and more throughout history. Each listing includes a detailed description and drawing to aid in identifying these valuable plants in your garden and in the wild.

Greenthumbs will learn cultivation techniques for the most significant of these plants, and their uses in the garden. Tozer foresees a future where plants are an integral part of an ecologically sustainable society. They will provide renewable sources of energy, fertilizer, chemicals, building materials, and more, and will give us the means to clean our waterways and groundwater, desalinate soil, recover valuable nutrients from waste, and maybe even help to slow global warming.

Available in: Paperback

Read More

The Uses of Wild Plants

Frank Tozer

Paperback $24.95

A Sanctuary of Trees

A Sanctuary of Trees

By Gene Logsdon

As author Gene Logsdon puts it, "We are all tree huggers." But not just for sentimental or even environmental reasons. Humans have always depended on trees for our food, shelter, livelihood, and safety. In many ways, despite the Grimm's fairy-tale version of the dark, menacing forest, most people still hold a deep cultural love of woodland settings, and feel right at home in the woods.

In this latest book, A Sanctuary of Trees, Logsdon offers a loving tribute to the woods, tracing the roots of his own home groves in Ohio back to the Native Americans and revealing his own history and experiences living in many locations, each of which was different, yet inextricably linked with trees and the natural world. Whether as an adolescent studying at a seminary or as a journalist living just outside Philadelphia's city limits, Gene has always lived and worked close to the woods, and his curiosity and keen sense of observation have taught him valuable lessons about a wide variety of trees: their distinct characteristics and the multiple benefits and uses they have.

In addition to imparting many fascinating practical details of woods wisdom, A Sanctuary of Trees is infused with a philosophy and descriptive lyricism that is born from the author's passionate and lifelong relationship with nature: There is a point at which the tree shudders before it begins its descent. Then slowly it tips, picks up speed, often with a kind of wailing death cry from rending wood fibers, and hits the ground with a whump that literally shakes the earth underfoot. The air, in the aftermath, seems to shimmy and shiver, as if saturated with static electricity. Then follows an eerie silence, the absolute end to a very long life.

Fitting squarely into the long and proud tradition of American nature writing, A Sanctuary of Trees also reflects Gene Logsdon's unique personality and perspective, which have marked him over the course of his two dozen previous books as the authentic voice of rural life and traditions.

Available in: Paperback, eBook

Read More

A Sanctuary of Trees

Gene Logsdon

Paperback $19.95

One-Straw Revolutionary

One-Straw Revolutionary

By Larry Korn

One-Straw Revolutionary represents the first commentary on the work of the late Japanese farmer and philosopher Masanobu Fukuoka (1913 – 2008), widely considered to be natural farming’s most influential practitioner. Mr. Fukuoka is perhaps most known for his bestselling book The One-Straw Revolution (1978), a manifesto on the importance of no-till agriculture, which was at the time of publication a radical challenge to the global systems that supply the world’s food, and still inspires readers today. Larry Korn, who apprenticed with Mr. Fukuoka in Japan at the time, translated the manuscript and brought it to the United States, knowing it would change the conversation about food forever. The One-Straw Revolution, edited by Korn and Wendell Berry, was an immediate international success, and established Mr. Fukuoka as a leading voice in the fight against conventional industrial agriculture. In this new book, through his own personal narrative, Larry Korn distills his experience of more than thirty-five years of study with Mr. Fukuoka, living and working on his farm on Shikoku Island, and traveling with Mr. Fukuoka to the United States on two six-week visits. 

One-Straw Revolutionary is the first book to look deeply at natural farming and intimately discuss the philosophy and work of Mr. Fukuoka. In addition to giving his personal thoughts about natural farming, Korn broadens the discussion by pointing out natural farming’s kinship with the ways of indigenous cultures and traditional Japanese farming. At the same time, he clearly distinguishes natural farming from other forms of agriculture, including scientific and organic agriculture and permaculture. Korn also clarifies commonly held misconceptions about natural farming in ways Western readers can readily understand. And he explains how natural farming can be used practically in areas other than agriculture, including personal growth and development.

The book follows the author on his travels from one back-to-the-land commune to another in the countryside of 1970s Japan, a journey that eventually led him to Mr. Fukuoka’s natural farm.  Korn’s description of his time there, as well as traveling with Mr. Fukuoka during his visits to the United States, offers a rare, inside look at Mr. Fukuoka’s life. Readers will delight in this personal insight into one of the world’s leading agricultural thinkers.

Available in: Paperback, eBook

Read More

One-Straw Revolutionary

Larry Korn

Paperback $19.95

The Gourmet Butcher's Guide to Meat

The Gourmet Butcher's Guide to Meat

By Cole Ward and Karen Coshof

Vermont-based master butcher Cole Ward delivers a comprehensive guide to whole-animal butchery that goes beyond conventional “do-it-yourself” books and takes readers inside the world of truly sustainable meat production. The Gourmet Butcher's Guide to Meat demystifies the process of getting meat to the table, and its wide scope will be welcome to those who not only wish to learn the rudiments of butchery, but also want to understand how meat animals are raised, slaughtered, and marketed in a holistic system that honors both animals and consumers.

Written in Cole’s unique voice of humor and simplicity, the book celebrates the traditional art of culinary butchery, introducing readers to stand-out butchers in America and Europe as well as a diverse group of farmers committed to raising the very best animals with respect.

The many methods of raising and finishing meat animals are clearly and thoroughly explained and compared, and sensitive issues like hormone and antibiotic use in meat production are assessed. Readers will learn all the terminology associated with meat and butchery, as well as the complexities of meat grading, carcass yield, marbling scores, and issues with inspection.

Also included are recipes, a detailed glossary, and more information on:

•    The real definition, work, and role of a culinary butcher;
•    The history and tradition of butchery;
•    Meat: selecting your breed, grading and aging, tenderness, storing; and reheating;
•    How meat gets to the table: farmers, slaughtering methods, stress, and animal welfare, the role of meat inspectors, cut sheets, what’s legally allowed/not allowed when purchasing meat for further processing, keeping integrity in the local meat movement;
•    Understanding the commercial meat food chain and recognizing deceptive practices;
•    Processing your own meat: what you’ll need, tools, safety, prep;
•    Beef: domestication, terminology, how cows work, raising methods (grass, grain, etc.), meat-safety issues, hormone growth implants, antibiotics and feed additives, carcass yield and marbling scores, and a partial list of beef breeds;
•    Cutting up a beef forequarter and hindquarter;
•    Pork: domestication, terminology, raising methods, grading and inspection, and a partial list of pork breeds;
•    Cutting up a side of pork;
•    Sheep: domestication, terminology, raising methods, and a partial list of meat breeds;
•    Cutting up a whole lamb;
•    Chicken: domestication, terminology, how to cut up a whole chicken;
•    How to make sausages;
•    Value-added products: what they are and how they can help increase your bottom line;
•    Your own butcher shop: size, equipment, display, marketing;
•    A better way of thinking about meat: a holistic overview and some conclusions.

History buffs will delight in the chapter that traces the roots of butchery from pre-history to modern times, and meat shoppers will welcome Cole’s description of what goes on behind the scenes at meat markets large and small. And, of course, new or aspiring butchers will find a well-illustrated slideshow on CD (included in the back of the book) with over 800 images on cutting up a side of beef, a side of pork, and whole lamb and chicken in more detail than is offered in any other book on the subject. Sure to be the ultimate resource on the subject of gourmet butchery, this book will change the conversation and help bring back a traditional art that is in jeopardy, but increasingly important in the local-food and ecological-agriculture movement.

Available in: Hardcover

Read More

The Gourmet Butcher's Guide to Meat

Cole Ward, Karen Coshof

Hardcover $49.95