Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013
eBook: 9781603584937
Pub. Date October 15, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock

Paperback

Available Date:
September 30, 2013

$29.95 $19.47

Availability: In Stock

eBook

Available Date:
October 15, 2013

$29.95 $19.47

An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.

REVIEWS AND PRAISE

“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower

AWARDS

  • Winner - New England Book Show Awards (Professional, illustrated)

ABOUT THE AUTHOR

Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at www.growingformarket.com

ALSO BY THIS AUTHOR

The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback, eBook

Read More

The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00

YOU MAY ALSO LIKE

Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening

Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening

By Will Bonsall

"Society does not generally expect its farmers to be visionaries." Perhaps not, but longtime Maine farmer and homesteader Will Bonsall does possess a unique clarity of vision that extends all the way from the finer points of soil fertility and seed saving to exploring how we can transform civilization and make our world a better, more resilient place.

In Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening, Bonsall maintains that to achieve real wealth we first need to understand the economy of the land, to realize that things that might make sense economically don't always make sense ecologically, and vice versa. The marketplace distorts our values, and our modern dependence on petroleum in particular presents a serious barrier to creating a truly sustainable agriculture.

For him the solution is, first and foremost, greater self-reliance, especially in the areas of food and energy. By avoiding any off-farm inputs (fertilizers, minerals, and animal manures), Bonsall has learned how to practice a purely veganic, or plant-based, agriculture—not from a strictly moralistic or philosophical perspective, but because it makes good business sense: spend less instead of making more.

What this means in practical terms is that Bonsall draws upon the fertility of on-farm plant materials: compost, green manures, perennial grasses, and forest products like leaves and ramial wood chips. And he grows and harvests a diversity of crops from both cultivated and perennial plants: vegetables, grains, pulses, oilseeds, fruits and nuts—even uncommon but useful permaculture plants like groundnut (Apios).

In a friendly, almost conversational way, Bonsall imparts a wealth of knowledge drawn from his more than forty years of farming experience.

"My goal," he writes, "is not to feed the world, but to feed myself and let others feed themselves. If we all did that, it might be a good beginning."

Available in: Paperback

Read More

Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening

Will Bonsall

Paperback $34.95

Mastering Artisan Cheesemaking

Mastering Artisan Cheesemaking

By Gianaclis Caldwell

The key to becoming a successful artisan cheesemaker is to develop the intuition essential for problem solving and developing unique styles of cheeses. There are an increasing number of books on the market about making cheese, but none approaches the intricacies of cheesemaking science alongside considerations for preparing each type of cheese variety in as much detail as Mastering Artisan Cheesemaking.

Indeed, this book fills a big hole in the market. Beginner guides leave you wanting more content and explanation of process, while recipe-based cookbooks often fail to dig deeper into the science, and therefore don’t allow for a truly intuitive cheesemaker to develop. Acclaimed cheesemaker Gianaclis Caldwell has written the book she wishes existed when she was starting out. Every serious home-scale artisan cheesemaker—even those just beginning to experiment—will want this book as their bible to take them from their first quick mozzarella to a French mimolette, and ultimately to designing their own unique cheeses.

This comprehensive and user-friendly guide thoroughly explains the art and science that allow milk to be transformed into epicurean masterpieces. Caldwell offers a deep look at the history, science, culture, and art of making artisan cheese on a small scale, and includes detailed information on equipment and setting up a home-scale operation. A large part of the book includes extensive process-based recipes dictating not only the hard numbers, but also the concepts behind each style of cheese and everything you want to know about affinage (aging) and using oils, brushes, waxes, infusions, and other creative aging and flavoring techniques. Also included are beautiful photographs, profiles of other cheesemakers, and in-depth appendices for quick reference in the preparation and aging room. Mastering Artisan Cheesemaking will also prove an invaluable resource for those with, or thinking of starting, a small-scale creamery.

Let Gianaclis Caldwell be your mentor, guide, and cheering section as you follow the pathway to a mastery of cheesemaking. For the avid home hobbyist to the serious commercial artisan, Mastering Artisan Cheesemaking is an irreplaceable resource.

 

Available in: Paperback

Read More

Mastering Artisan Cheesemaking

Gianaclis Caldwell, Ricki Carroll

Paperback $40.00

Natural Beekeeping (Book & DVD Bundle)

Natural Beekeeping (Book & DVD Bundle)

By Ross Conrad

Today's beekeepers face unprecedented challenges, a fact that is now front-page news with the spread of "colony collapse disorder." Newly introduced pests like varroa and tracheal mites have made chemical treatment of hives standard practice, but pest resistance is building, which in turn creates demand for new and even more toxic chemicals. In fact, there is evidence that chemical treatments are making matters worse.

It's time for a new approach. In this set, which includes the new, full-color, Natural Beekeping, Revised and Expanded Edition, and a DVD workshop, Ross Conrad brings together the best "do no harm" strategies for keeping honeybees healthy and productive, all of which are covered in a thoughtful, matter-of-fact way.

About Natural Beekeeping, Revised and Expanded Edition:

Now revised and updated with new resources and including full-color photos throughout, Natural Beekeeping offers all the latest information in a book that has already proven invaluable for organic beekeepers. The new edition offers the same holistic, sensible alternative to conventional chemical practices with a program of natural hive management, but offers new sections on a wide range of subjects, including:

  • The basics of bee biology and anatomy;
  • Urban beekeeping;
  • Identifying and working with queens;
  • Parasitic mite control; and
  • Hive diseases.

Also, a completely new chapter on marketing provides valuable advice for anyone who intends to sell a wide range of hive products.

Natural Beekeeping covers nontoxic methods of controlling mites; eliminating American foulbrood disease without the use of antibiotics; selective breeding for naturally resistant bees; and many other detailed management techniques, which are covered in a thoughtful, matter-of-fact way.

Whether you are a novice looking to get started with bees, an experienced apiculturist looking for ideas to develop an integrated pest-management approach, or someone who wants to sell honey at a premium price, this is the book you've been waiting for.

About Natural Beekeeping with Ross Conrad (DVD):

In this filmed workshop, Ross Conrad flips the script on traditional approaches by proposing a program of selective breeding and natural hive management. The video presents a comprehensive survey of natural beekeeping methods and challenges, including segments filmed in thefield. It offers practical information that every aspiring beekeeper needs to know—everything from basic hive equipment to working with your bees to harvesting and processing honey.

Available in: Mixed media product

Read More

Natural Beekeeping (Book & DVD Bundle)

Ross Conrad, Gary Paul Nabhan

Mixed media product $54.95

Growing Food in a Hotter, Drier Land

Growing Food in a Hotter, Drier Land

By Gary Paul Nabhan

How to harvest water and nutrients, select drought-tolerant plants, and create natural diversity

Because climatic uncertainty has now become "the new normal," many farmers, gardeners and orchard-keepers in North America are desperately seeking ways to adapt their food production to become more resilient in the face of such "global weirding." This book draws upon the wisdom and technical knowledge from desert farming traditions all around the world to offer time-tried strategies for:

  • Building greater moisture-holding capacity and nutrients in soils
  • Protecting fields from damaging winds, drought, and floods
  • Harvesting water from uplands to use in rain gardens and terraces filled with perennial crops
  • Delecting fruits, nuts, succulents, and herbaceous perennials that are best suited to warmer, drier climates

Gary Paul Nabhan is one of the world's experts on the agricultural traditions of arid lands. For this book he has visited indigenous and traditional farmers in the Gobi Desert, the Arabian Peninsula, the Sahara Desert, and Andalusia, as well as the Sonoran, Chihuahuan, and Painted deserts of North America, to learn firsthand their techniques and designs aimed at reducing heat and drought stress on orchards, fields, and dooryard gardens. This practical book also includes colorful "parables from the field" that exemplify how desert farmers think about increasing the carrying capacity and resilience of the lands and waters they steward. It is replete with detailed descriptions and diagrams of how to implement these desert-adapted practices in your own backyard, orchard, or farm.

This unique book is useful not only for farmers and permaculturists in the arid reaches of the Southwest or other desert regions. Its techniques and prophetic vision for achieving food security in the face of climate change may well need to be implemented across most of North America over the next half-century, and are already applicable in most of the semiarid West, Great Plains, and the U.S. Southwest and adjacent regions of Mexico.

Available in: Paperback

Read More

Growing Food in a Hotter, Drier Land

Gary Paul Nabhan, Bill McKibben

Paperback $29.95