Chelsea Green Publishing

Market Farming Success

Pages:288 pages
Size: 7 x 10 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603583862
Pub. Date September 30, 2013

Market Farming Success

The Business of Growing and Selling Local Food, 2nd Editon

Availability: In Stock


Available Date:
September 30, 2013


An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.


“We’ve used the first edition of Market Farming Success in our beginning farmer program since 2007. This new edition contains additional information that makes it an even greater asset to those exploring and starting a market farm.”--Adrian Card, Colorado State University Extension

“This overview of the business of market farming is a survival kit for new and aspiring vegetable farmers. It sheds light on esoteric Unknown Unknowns, and can save you from many pratfalls on the learning curve. Lynn explains each challenge of professional small-scale vegetable production in a calm, clear, confidence-boosting voice. She speaks from her own experience and includes sifted information gleaned from the many growers she knows as editor of Growing for Market. My own writing focuses on the planning and execution of crop production: the equally important marketing side is here covered by an extremely knowledgeable mentor.”--Pam Dawling, author of Sustainable Market Farming

“With over 20 years of market gardening experience and teaching others the ins and outs of it via her wonderful publication, Growing for Market, Lynn Byczynski has created an up-to-date guidebook for direct-market farmers. Whether you grow vegetables, berries, herbs, plants, or other horticultural crops, Market Farming Success is a practical must-read. I took home useful bits of advice about sizing and building hoophouses, different trays and inserts for seeding transplants, storing leftover seed, bed mulches, working with restaurants, creating good intern relationships, types of insurance to consider as a market gardener--and found an appendix full of places to seek out more information. The stories and photos of farms around the country brought the information to life and provided me with new ideas. This book will no doubt become a dog-eared reference guide that is pulled from my bookshelf often as we develop our new diversified farm.”--Rebecca Thistlethwaite, Sustain Consulting and author of Farms with a Future: Creating and Growing a Sustainable Farm Business

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski. The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”--Michael Phillips, owner, Heartsong Farm and author of The Apple Grower


  • Winner - New England Book Show Awards (Professional, illustrated)


Lynn Byczynski

Lynn Byczynski is publisher and editor of a monthly news letter Growing for Market. She also operates Wild Onion Farm in Lawrence, Kansas, where she resides with her husband and two children. For more information, please visit the website of Growing for Market at


The Flower Farmer

The Flower Farmer

By Lynn Byczynski

The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.

With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.

For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.

Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Available in: Paperback

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The Flower Farmer

Lynn Byczynski, Robin Wimbiscus

Paperback $35.00


The Winter Harvest Handbook & Year-Round Vegetable Production with Eliot Coleman (Book & DVD Bundle)

The Winter Harvest Handbook & Year-Round Vegetable Production with Eliot Coleman (Book & DVD Bundle)

By Eliot Coleman

This filmed workshop on year-round vegetable production offers farmers and gardeners the rare chance to sit in with Eliot Coleman, one of the pioneers of the organic farming movement and author of The New Organic Grower, Four-Season Harvest, and The Winter Harvest Handbook.During his careers as commercial market gardener, director of agricultural research projects, developer of tools for organic growers, and teacher and lecturer on organic gardening, Coleman has studied, practiced, and perfected his craft, and while you can bring Coleman's books with you into your garden, there's nothing like getting the advice straight from the man himself.

Included in the DVDs:

  • The history of season-extension farming in Europe
  • Information on moveable greenhouses and using fabric covers
  • Growing tips in terms of nutrition and marketability
  • Rodent control
  • Curing and packing using sustainable materials
  • How to work with restaurants and chefs (and create a demand)
  • Information on tools, soil health, and vegetable varieties that survive well in the cold
  • Additional photos, diagrams, and climate maps

And more...Experience a workshop with bestselling author and expert in season extension, based on a filmed daylong workshop and extensive interview. Complete with a slide show, images from Coleman's own farm over the years, his travels to Europe, and detailed plans for his model of season extension, this film is a once-in-a-lifetime chance to sit down with a master.

The Winter Harvest Handbook: Year-Round Vegetable Production Using Deep Organic Techniques and Unheated Greenhouses

Choosing locally grown organic food is a sustainable-living trend that's taken hold throughout North America. Celebrated farming expert Eliot Coleman helped start this movement with The New Organic Grower, published 20 years ago. He continues to lead the way, pushing the limits of the harvest season while working his world-renowned organic farm in Harborside, Maine.Building on his long-time expertise, The Winter Harvest Handbook, Coleman's latest book, focuses on growing produce of unparalleled freshness and quality in customized unheated or, in some cases, minimally heated, movable plastic greenhouses. The book includes concise details on greenhouse construction and maintenance, planting schedules, crop management, harvesting practices, and even marketing methods in this complete, meticulous, and illustrated guide. Readers have access to all the techniques that have proven to produce higher-quality crops on Coleman's own farm.A passionate advocate for the revival of small-scale sustainable farming, Coleman provides a practical model for supplying fresh, locally grown produce during the winter season, even in climates where conventional wisdom says it "just can't be done."

Available in: Mixed media product

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The Winter Harvest Handbook & Year-Round Vegetable Production with Eliot Coleman (Book & DVD Bundle)

Eliot Coleman

Mixed media product $64.95

Loving and Leaving the Good Life

Loving and Leaving the Good Life

By Helen Nearing

Helen and Scott Nearing, authors of Living the Good Life and many other bestselling books, lived together for 53 years until Scott's death at age 100. Loving and Leaving the Good Life is Helen's testimonial to their life together and to what they stood for: self-sufficiency, generosity, social justice, and peace.

In 1932, after deciding it would be better to be poor in the country than in the city, Helen and Scott moved from New York Ciy to Vermont. Here they created their legendary homestead which they described in Living the Good Life: How to Live Simply and Sanely in a Troubled World, a book that has sold 250,000 copies and inspired thousands of young people to move back to the land.

The Nearings moved to Maine in 1953, where they continued their hard physical work as homesteaders and their intense intellectual work promoting social justice. Thirty years later, as Scott approached his 100th birthday, he decided it was time to prepare for his death. He stopped eating, and six weeks later Helen held him and said goodbye.

Loving and Leaving the Good Life is a vivid self-portrait of an independent, committed and gifted woman. It is also an eloquent statement of what it means to grow old and to face death quietly, peacefully, and in control. At 88, Helen seems content to be nearing the end of her good life. As she puts it, "To have partaken of and to have given love is the greatest of life's rewards. There seems never an end to the loving that goes on forever and ever. Loving and leaving are part of living."

Helen's death in 1995 at the age of 92 marks the end of an era. Yet as Helen writes in her remarkable memoir, "When one door closes, another opens." As we search for a new understanding of the relationships between death and life, this book provides profound insights into the question of how we age and die.

Available in: Paperback

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Loving and Leaving the Good Life

Helen Nearing

Paperback $25.00

The Soul of Soil

The Soul of Soil

By Joseph Smillie and Grace Gershuny

Soil is the basis not only for all gardening, but for all terrestrial life. No aspect of agriculture is more fundamental and important, yet we have been losing vast quantities of our finite soil resources to erosion, pollution, and development.

Now back in print, this eminently sensible and wonderfully well-focused book provides essential information about one of the most significant challenges for those attempting to grow delicious organic vegetables: the creation and maintenance of healthy soil.

Chapter 2, "Understanding the Soil System," is alone worth the price of admission. Gershuny and Smillie give lay readers and experts a clear explanation of subjects--soil life and nutrient cycles--that have confounded most authors. Nowhere will the reader find simpler and more coherent descriptions of key concepts including cation exchange capacity and chelation.

There are other books about soil available, including Grace Gershuny's comprehensive Start with the Soil, and there are books that feature chapters on soil building. What distinguishes The Soil of Soilis the authors' concise presentation; they give readers important information, including technical essentials, without getting bogged down in scientific or quasiscientific mumbo-jumbo. In addition, useful tables list specific compost materials, green manures, and other resources that allow growers to translate into action the more general information provided by the book.

The soil-building techniques featured include:

  • Organic matter management
  • Building and maintaining humus
  • On-site composting
  • Green manures and rotations
  • Cultivation and weed control
  • Nutrient balances and soil testing
  • Using mineral fertilizers
  • Planning for organic certification

Updates to the 1999 edition include analysis of Proposed Rules for the National Organic Standards, and expanded recommendations for private testing services and soil-testing equipment for home gardeners and organic farmers.

All of us involved in the cultivation of plants--from the backyard gardener to the largest farmer--need to help regenerate a "living soil," for only in the diversity of the soil and its creatures can we ensure the long-term health of ourselves and our environment. The Soul of Soil offers everyone a basic understanding of what soil is and what we can do to improve our own patch of it. Seen in this light, this practical handbook will be an inspiration as well.


Available in: Paperback

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The Soul of Soil

Grace Gershuny, Joseph Smillie

Paperback $25.00

The New Cider Maker's Handbook

The New Cider Maker's Handbook

By Claude Jolicoeur

All around the world, the public’s taste for fermented cider has been growing more rapidly than at any time in the past 150 years. And with the growing interest in locally grown and artisanal foods, many new cideries are springing up all over North America, often started up by passionate amateurs who want to take their cider to the next level as small-scale craft producers.

To make the very best cider—whether for yourself, your family, and friends or for market—you first need a deep understanding of the processes involved, and the art and science behind them. Fortunately, The New Cider Maker’s Handbook is here to help. Author Claude Jolicoeur is an internationally known, award-winning cider maker with an inquiring, scientific mind. His book combines the best of traditional knowledge and techniques with up-to-date, scientifically based practices to provide today’s cider makers with all the tools they need to produce high-quality ciders.

The New Cider Maker’s Handbook is divided into five parts containing:

  • An accessible overview of the cider making process for beginners;
  • Recommendations for selecting and growing cider-appropriate apples;
  • Information on juice-extraction equipment and directions on how to build your own grater mill and cider press;
  • A discussion of the most important components of apple juice and how these may influence the quality of the cider;
  • An examination of the fermentation process and a description of methods used to produce either dry or naturally sweet cider, still or sparkling cider, and even ice cider.

This book will appeal to both serious amateurs and professional cider makers who want to increase their knowledge, as well as to orchardists who want to grow cider apples for local or regional producers. Novices will appreciate the overview of the cider-making process, and, as they develop skills and confidence, the more in-depth technical information will serve as an invaluable reference that will be consulted again and again. This book is sure to become the definitive modern work on cider making.

A mechanical engineer by profession, Claude Jolicoeur first developed his passion for apples and cider after acquiring a piece of land on which there were four rows of old abandoned apple trees. He started making cider in 1988 using a “no-compromise” approach, stubbornly searching for the highest possible quality. Since then, his ciders have earned many awards and medals at competitions, including a Best of Show at the prestigious Great Lakes International Cider and Perry Competition (GLINTCAP).

Claude actively participates in discussions on forums like the Cider Digest, and is regularly invited as a guest speaker to events such as the annual Cider Days festival in western Massachusetts. He lives in Quebec City.

Available in: Hardcover

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The New Cider Maker's Handbook

Claude Jolicoeur

Hardcover $44.95