Chelsea Green Publishing

The ALL NEW Don't Think of an Elephant!

Pages:192 pages
Size: 5.375 x 8.375 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585941
Pub. Date September 23, 2014
eBook: 9781603585958
Pub. Date September 23, 2014

The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

Availability: In Stock

Paperback

Available Date:
September 23, 2014

$15.00

Availability: In Stock

eBook

Available Date:
September 23, 2014

$15.00 $12.00

The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

The ALL NEW Dont Think of an Elephant is also available as an audio book! Browse and download the book here >>

REVIEWS AND PRAISE

"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos

"The All New Don't Think of an Elephant! is an indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan

"When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues—just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America

ABOUT THE AUTHOR

George Lakoff

George Lakoff is the country’s leading expert on the framing of political discourse and one of the world’s most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don’t Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.
 
Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.

Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.

His blogs appear regularly on his website, www.georgelakoff.com, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.

AUTHOR VIDEOS

George Lakoff, "Retaking Political Discourse"

The Left, the Right, and the Family View of Government

Idea Framing, Metaphors, and Your Brain - George Lakoff

George Lakoff: Moral Politics

YOU MAY ALSO LIKE

Lean Logic / Surviving the Future Set (2-Book Bundle)

Lean Logic / Surviving the Future Set (2-Book Bundle)

By David Fleming and Shaun Chamberlin

Two inspiring books for one price.

When British economist David Fleming died unexpectedly in 2010, he left behind his great unpublished work, a masterpiece more than thirty years in the making. In it, Fleming examined the consequences of an economy that destroys the very foundations—ecological, economic, and cultural—upon which it is built. Knowing that collapse is the only possible outcome, he asked, and envisioned, “What will follow?”

In partnership with Fleming’s estate and his close friend and collaborator Shaun Chamberlin, Chelsea Green Publishing is publishing Fleming’s posthumous work—Lean Logic: A Dictionary for the Future and How to Survive It, with a foreword by Jonathon Porritt. Characteristic of Fleming’s wit, whimsy, and rebellion, he chose an all but bygone form—a written dictionary—to express his views of a future beyond industrial capitalism.

A dictionary unlike any other, Lean Logic leads readers through Fleming’s exploration of fields as diverse as culture, history, science, art, logic, ethics, myth, economics, and anthropology, comprised of more than 400 essay-entries covering topics such as Boredom, Community, Debt, Growth, Harmless Lunatics, Land, Lean Thinking, Nanotechnology, Play, Religion, Spirit, Trust, and Utopia.

The beauty of the linked dictionary format is that it allows Fleming to draw attention to connections that might otherwise be overlooked (each definition contains pointers to related entries) without detracting from his in-depth exploration of each topic. This also allows readers to follow a narrative that reflects their own inquisitive journeys.

And since Fleming’s death in 2010, Chamberlin found growing demand among fans of his work for a paperback version, to concisely present his rare insights and uniquely enjoyable writing style in a more conventional read-it-front-to-back format, perfect for readers discovering Fleming for the first time.

So, alongside Lean Logic, Chelsea Green is publishing Surviving the Future: Culture, Carnival and Capital in the Aftermath of the Market Economy, edited by Chamberlin, with a foreword by Rob Hopkins. The book’s subtitle hints at Fleming’s compelling alternative, and there is no doubt that his far-sightedness has become even more apparent over recent years. He foresaw the schisms and convulsions shaking the economies of Europe, and was among the first in the world to reveal the ongoing pressure on oil supply and predict the subsequent growth in “unconventional” oil and gas, with all its consequences.

Fleming acknowledges, with honesty, the challenges we face. But rather than inducing despair, Lean Logic and Surviving the Future inspire optimism in the creativity and intelligence of humans to nurse our ecology back to health; to rediscover the importance of place and play, of reciprocity and resilience, and of community and culture. Ironically, the post-growth society Fleming envisioned can only come to pass after his death.

As Fleming writes in his introduction to Lean Logic, “The shocks of descent converging into our culture’s ‘climacteric’ will leave nothing in our lives unchanged. We cannot now avoid it, but it can be managed, mitigated, made survivable, recognised as our species’ toughest, but greatest, opportunity… We need to build the sequel, to draw on inspiration which has lain dormant, like the seed beneath the snow.”

This bundled set offer is only available from Chelsea Green.

Available in: Quantity pack

Read More

Lean Logic / Surviving the Future Set (2-Book Bundle)

David Fleming, Shaun Chamberlin

Quantity pack $60.00

Confronting Collapse

Confronting Collapse

By Michael C. Ruppert

The book that inspired the movie Collapse.

The world is running short of energy-especially cheap, easy-to-find oil. Shortages, along with resulting price increases, threaten industrialized civilization, the global economy, and our entire way of life.

In Confronting Collapse, author Michael C. Ruppert, a former LAPD narcotics officer turned investigative journalist, details the intricate connections between money and energy, including the ways in which oil shortages and price spikes triggered the economic crash that began in September 2008. Given the 96 percent correlation between economic growth and greenhouse gas emissions and the unlikelihood of economic growth without a spike in energy use, Ruppert argues that we are not, in fact, on the verge of economic recovery, but on the verge of complete collapse.

Ruppert's truth is not merely inconvenient. It is utterly devastating.

But there is still hope. Ruppert outlines a 25-point plan of action, including the creation of a second strategic petroleum reserve for the use of state and local governments, the immediate implementation of a national Feed-in Tariff mandating that electric utilities pay 3 percent above market rates for all surplus electricity generated from renewable sources, a thorough assessment of soil conditions nationwide, and an emergency action plan for soil restoration and sustainable agriculture.

Available in: Paperback, eBook

Read More

Confronting Collapse

Michael C. Ruppert, Colin Campbell

Paperback $15.00

The Looting of America

The Looting of America

By Les Leopold

How could the best and brightest (and most highly paid) in finance crash the global economy and then get us to bail them out as well? What caused this mess in the first place? Housing? Greed? Dumb politicians? What can Main Street do about it?

In The Looting of America, Leopold debunks the prevailing media myths that blame low-income home buyers who got in over their heads, people who ran up too much credit-card debt, and government interference with free markets. Instead, readers will discover how Wall Street undermined itself and the rest of the economy by playing and losing at a highly lucrative and dangerous game of fantasy finance.

He also asks some tough questions:

  • Why did Americans let the gap between workers' wages and executive compensation grow so large?
  • Why did we fail to realize that the excess money in those executives' pockets was fueling casino-style investment schemes?
  • Why did we buy the notion that too-good-to-be-true financial products that no one could even understand would somehow form the backbone of America's new, postindustrial economy?
  • How do we make sure we never give our wages away to gamblers again?
  • And what can we do to get our money back?

In this page-turning narrative (no background in finance required) Leopold tells the story of how we fell victim to Wall Street's exotic financial products. Readers learn how even school districts were taken in by "innovative" products like collateralized debt obligations, better known as CDOs, and how they sucked trillions of dollars from the global economy when they failed. They'll also learn what average Americans can do to ensure that fantasy finance never rules our economy again.

As the country teeters on the brink of what could be the next Great Depression, we should be especially wary of the so-called financial experts who got us here, and then conveniently got themselves out. So far, it appears they've won the battle, but The Looting of America refuses to let them write the history--or plan its aftermath.

Available in: eBook

Read More

The Looting of America

Les Leopold

eBook $14.95

Genetic Roulette

Genetic Roulette

By Jeffrey M. Smith

Eating genetically modified food is gambling with every bite.

The biotech industry's claim that genetically modified (GM) foods are safe is shattered in this groundbreaking book. Sixty-five health risks of the foods that Americans eat every day are presented in easy-to-read two-page spreads. The left page is designed for the quick scanning reader; it includes bullets, illustrations, and quotes. The right side offers fully referenced text, describing both research studies and theoretical risks. The second half of Genetic Roulette shows how safety assessments on GM crops are not competent to identify the health problems presented in the first half. It also exposes how industry research is rigged to avoid finding problems.

This book, prepared in with input by more than 30 scientists, is for anyone wanting to understand GM technology, to learn how to protect themselves, or to share their concerns with others. It is presented in the clear, accessible style that made Jeffrey Smith's Seeds of Deception the world's best-selling book on genetically engineered foods. As the world's most complete reference on the health risks of GM foods, Genetic Roulette is also ideal for schools and libraries.

Available in: Hardcover

Read More

Genetic Roulette

Jeffrey M. Smith

Hardcover $27.95