Chelsea Green Publishing

The ALL NEW Don't Think of an Elephant!

Pages:192 pages
Size: 5.375 x 8.375 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585941
Pub. Date September 23, 2014
eBook: 9781603585958
Pub. Date September 23, 2014

The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

Availability: In Stock

Paperback

Available Date:
September 23, 2014

$15.00

Availability: In Stock

eBook

Available Date:
September 23, 2014

$15.00 $12.00

The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

The ALL NEW Dont Think of an Elephant is also available as an audio book! Browse and download the book here >>

REVIEWS AND PRAISE

"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos

"The All New Don't Think of an Elephant! is an indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan

"When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues—just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America

ABOUT THE AUTHOR

George Lakoff

George Lakoff is the country’s leading expert on the framing of political discourse and one of the world’s most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don’t Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.
 
Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.

Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.

His blogs appear regularly on his website, www.georgelakoff.com, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.

AUTHOR VIDEOS

George Lakoff, "Retaking Political Discourse"

The Left, the Right, and the Family View of Government

Idea Framing, Metaphors, and Your Brain - George Lakoff

George Lakoff: Moral Politics

YOU MAY ALSO LIKE

Not One Drop

Not One Drop

By Riki Ott

Betrayed by oilmen’s promises in the 1970s, the people of Prince William Sound, Alaska, awaken on March 14, 1989, to the nation’s largest oil spill. Not One Drop is an extraordinary tale of ordinary lives ripped apart by disaster and of community healing through building relationships of trust. This story offers critical lessons for a society traumatized by political divides and facing the looming catastrophe of global climate change.

Author Riki Ott, a rare combination of commercial salmon “fisherm’am” and PhD marine biologist, describes firsthand the impacts of oil companies’ broken promises when the Exxon Valdez spills most of its cargo and despoils thousands of miles of shore. Ott illustrates in stirring fashion the oil industry’s 20-year trail of pollution and deception that predated the tragic 1989 spill and delves deep into the disruption to the fishing community of Cordova over the following 19 years. In vivid detail, she describes the human trauma coupled inextricably with that of the sound’s wildlife and its long road to recovery.

Ott critically examines shifts in scientific understanding of oil-spill effects on ecosystems and communities, exposes fundamental flaws in governance and the legal system, and contrasts hard won spill-prevention and spill-response measures in the sound to dangerous conditions on the Alaska pipeline. Her human story, varied background, professional training, and activist heart lead readers to the root of the problem: a clash of human rights and corporate power embedded in law and small-town life.

Not One Drop is as much an example of how too many corporate owners and political leaders betray everyday citizens as it is one of the universal struggle to maintain heart, to find the courage to overcome disaster, and to forge a new path from despair to hope.

Available in: eBook

Read More

Not One Drop

Riki Ott, John Perkins

eBook $21.95

Welcome to the Machine

Welcome to the Machine

By Derrick Jensen and George Draffan

You could call them the Monkeywrench Gang of the nanotech age. Derrick Jensen and George Draffan are taking down the data mining industry, one converted mind at a time. In the face of RFID chips, consumer tracking strategies, and illegal government wiretapping, Jensen and Draffan are determined to show consumers how to fight back against government and industry to regain their rights, their privacy, and their humanity. In their new book, Welcome to the Machine: Science, Surveillance, and the Culture of Control, Jensen and Draffan take a hart-hitting look at the way technology is used as a machine, to control us and our environment. Their results are startling.

If the prospect of perpetual surveillance and psychological warfare alarms you, you are not alone. Most people would be disturbed if you told them that everything from their store purchases to their public transit rides are recorded and filed for government or corporate access. But more often than not, the smooth, silent cleanliness of its operation allows the Machine of Western Civilization to go unnoticed. In Welcome to the Machine, Jensen and Draffan draw our attention back to its eerie, persistent white noise and take a cold, hard, human look at the cultural conditions that have led us to all but surrender to its hum.

Jensen and Draffan, who teamed up in 2003 to expose industrial corruption and destruction in Strangely Like War: The Global Assault on Forests, are back to reveal both the terrifying extent of surveillance today and our chilling complacency at the loss of everything from consumer privacy to civil liberties. In this timely and important new collaboration, Jensen and Draffan take on all aspects of Control Culture: everything from the government's policy of total information awareness to a disturbing new technology where soldiers can be given medication to prevent them from feeling fear. They write about pharmaceutical packaging that reports consumer information, which is then used to send targeted drug advertisements directly to your TV.

Available in: Paperback, eBook

Read More

Welcome to the Machine

Derrick Jensen, George Draffan

Paperback $24.95

Systems Thinking For Social Change

Systems Thinking For Social Change

By David Peter Stroh

Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation.

How do these unintended consequences come about and how can we avoid them? By applying conventional thinking to complex social problems, we often perpetuate the very problems we try so hard to solve, but it is possible to think differently, and get different results.

Systems Thinking for Social Change enables readers to contribute more effectively to society by helping them understand what systems thinking is and why it is so important in their work. It also gives concrete guidance on how to incorporate systems thinking in problem solving, decision making, and strategic planning without becoming a technical expert.

Systems thinking leader David Stroh walks readers through techniques he has used to help people end homelessness and increase affordable housing, improve public health, strengthen public education and access to early childhood development services, protect child welfare, reform the criminal justice system, resolve identity-based conflicts, and more.

The result is a highly readable, effective guide to understanding systems and using that knowledge to get the results you want.

Available in: Paperback

Read More

Systems Thinking For Social Change

David Peter Stroh

Paperback $24.95

The New Feminist Agenda

The New Feminist Agenda

By Madeleine Kunin

Feminists opened up thousands of doors in the 1960s and 1970s, but decades later, are U.S. women where they thought they'd be? The answer, it turns out, is a resounding no. Surely there have been gains. Women now comprise nearly 60 percent of college undergraduates and half of all medical and law students. They have entered the workforce in record numbers, making the two-wage-earner family the norm. But combining a career and family turned out to be more complicated than expected. While women changed, social structures surrounding work and family remained static. Affordable and high-quality child care, paid family leave, and equal pay for equal work remain elusive for the vast majority of working women. In fact, the nation has fallen far behind other parts of the world on the gender-equity front. We lag behind more than seventy countries when it comes to the percentage of women holding elected federal offices. Only 17 percent of corporate boards include women members. And just 5 percent of Fortune 500 companies are led by women.

It's time, says Madeleine M. Kunin, to change all that. Looking back over five decades of advocacy, she analyzes where progress stalled, looks at the successes of other countries, and charts the course for the next feminist revolution--one that mobilizes women, and men, to call for the kind of government and workplace policies that can improve the lives of women and strengthen their families.

Available in: Hardcover, Paperback, eBook

Read More

The New Feminist Agenda

Madeleine Kunin

Paperback $17.95