Chelsea Green Publishing

The ALL NEW Don't Think of an Elephant!

Pages:192 pages
Size: 5.375 x 8.375 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585941
Pub. Date September 23, 2014
eBook: 9781603585958
Pub. Date September 23, 2014

The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

Availability: In Stock

Paperback

Available Date:
September 23, 2014

$15.00 $7.50

Availability: In Stock

eBook

Available Date:
September 23, 2014

$15.00 $7.50

The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

The ALL NEW Dont Think of an Elephant is also available as an audio book! Browse and download the book here >>

REVIEWS AND PRAISE

"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos

"The All New Don't Think of an Elephant! is an indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan

"When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues—just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America

ABOUT THE AUTHOR

George Lakoff

George Lakoff is the country’s leading expert on the framing of political discourse and one of the world’s most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don’t Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.
 
Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.

Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.

His blogs appear regularly on his website, www.georgelakoff.com, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.

AUTHOR VIDEOS

George Lakoff, "Retaking Political Discourse"

The Left, the Right, and the Family View of Government

Idea Framing, Metaphors, and Your Brain - George Lakoff

George Lakoff: Moral Politics

YOU MAY ALSO LIKE

How on Earth

How on Earth

By Donnie Maclurcan and Jennifer Hinton

Not-for-profit enterprise will be at the heart of the global economy by 2050. This is the compelling vision outlined in How on Earth, based on a growing body of evidence that the world is shifting toward an ‘economics of enough’. Providing a groundbreaking exploration of how a global economy can flourish in a not-for-profit world, the authors develop a viable model for a new triple bottom line—people, planet, not-for-profit—that embodies the evolution we have been waiting for.

From construction and manufacturing, through to software development, food catering and retail, the not-for-profit ethic is permeating global commerce. Not-for-profit entities increasingly generate their own income, rather than relying on philanthropy. Cooperatives, community interest companies, government-owned corporations, social businesses and social enterprises all show how reinvesting, rather than privatizing their profits, is the healthiest and most sustainable way to manage a business.

In fact, many not-for-profit (NFP) enterprises are now outperforming their for-profit counterparts - connected to a process described by economic theorist Jeremy Rifkin as ‘the eclipse of capitalism’. In the U.S., for example, credit unions offer their 96 million members consistently higher returns on deposits, lower loan rates and, since the beginning of the 2008 financial crisis, have increased their total assets by 30%, compared to a 6.5% increase by for-profit banks during the same period. Indeed, not-for-profit entities have marked advantages in terms of finance, human resources, productivity, innovation, governance, value creation and market reputation.

The rise of NFP business provides the first real opportunity to address the dual crises of our time. Financial inequality, as shown in economist Thomas Piketty’s recent work, is an inherent tendency of capitalism. The emerging, global NFP economy embodies a post-capitalist market with the redistribution of wealth central to its operation. Ecological devastation is inherent in any growth-dependent economy on a planet with biophysical limits. By changing the nature of incentive in business, the NFP model enables true ecological sensitivity and stewardship.

Combined with the rise of crowdfunding, collaborative consumption, open source peer-to-peer production, distributed manufacturing, and relocalization, NFP enterprise offers a path to a vibrant post-growth economy. The emerging NFP economy encourages a truly efficient market that builds on existing community strengths and resources. In prioritizing human need, rather than greed, the NFP world economy will reduce overall resource consumption, incorporate ecological and social costs, and require less taxation and government bureaucracy in the process.

The ingredients for global flourishing exist. How on Earth presents a simple yet powerful recipe for the transition to a thriving ‘economics of enough’ that works for all of humanity.

Available in: Paperback

Read More

How on Earth

Donnie Maclurcan, Jennifer Hinton

Paperback $19.95

Poisoned for Profit

Poisoned for Profit

By Philip Shabecoff and Alice Shabecoff

In a landmark investigation that's been compared to Silent Spring, two veteran journalists definitively show how, why, and where industrial toxins are causing rates of birth defects, asthma, cancer, and other serious illnesses to soar in children. Philip and Alice Shabecoff reveal that the children of baby boomers-the first to be raised in a truly toxified world-are the first generation to be sicker and have shorter life expectancies than their parents. The culprits, they say, are the companies that profit from producing, using, and selling toxics.

In piercing case histories, the authors bring readers to places like Dickson, Tennessee, where babies were born with cleft lips and palates after landfill chemicals seeped into the water, and Port Neches, Texas, where so many graduates of a high school near synthetic rubber and chemical plants contracted cancer that the school was nicknamed "Leukemia High."

And they ask a razor-sharp question: Just why are we letting corporations commit these crimes against our children, sabotage investigations and regulations, hire scientists to skew data on toxic impacts, and fend off government controls with powerful lobbying groups?

It's time, they say, for families and the health and environmental communities to fight back, and their painstakingly researched book shows how people are taking action across the country-from pressuring politicians and investigating sickness clusters in their regions to ridding their own homes of countless toxic products like crib mattresses infused with dangerous flame retardants or teething rings steeped in harmful chemicals.

Powerful, unflinching, and eminently readable, Poisoned for Profit is a wake-up call that is bound to inspire talk and force change.

Available in: Paperback

Read More

Poisoned for Profit

Philip Shabecoff, Alice Shabecoff

Paperback $17.95

Killing the Cranes

Killing the Cranes

By Edward Girardet

Few reporters have covered Afghanistan as intrepidly and humanely as Edward Girardet. Now, in a gripping, personal account, Girardet delivers a story of that nation's resistance fighters, foreign invaders, mercenaries, spies, aid workers, Islamic extremists, and others who have defined Afghanistan's last thirty years of war, chaos, and strife.

As a young foreign correspondent, Girardet arrived in Afghanistan just three months prior to the Soviet invasion in 1979. Over the next decades, he trekked hundreds of miles across rugged mountains and deserts on clandestine journeys following Afghan guerrillas in battle as they smuggled French doctors into the country, and as they combated each other as well as invaders. He witnessed the world's greatest refugee exodus, the bitter Battle for Kabul in the early 1990s, the rise of the Taliban, and, finally, the US-led Western military and recovery effort that began in 2001.

Girardet's encounters with key figures-including Ahmed Shah Massoud, the famed "Lion of Panjshir" assassinated by al Qaeda two days before 9/11, Gulbuddin Hekmatyar, an Islamic extremist massively supported by the Americans during the 1980s only to become one of today's most ruthless anti-Western insurgents, and Osama bin Laden-shed extraordinary light on the personalities who have shaped the nation, and its current challenges, from corruption and narcotics trafficking to selfish regional interests.

Killing the Cranes provides crucial insights into why the West's current involvement has turned into such a disaster, not only rekindling a new insurgency, but squandering billions of dollars on a recovery process that has shown scant success.

Available in: Paperback, eBook

Read More

Killing the Cranes

Edward Girardet

Paperback $19.95

Exposed

Exposed

By Mark Schapiro

From tainted pet food to toxic toys, Americans can thank the successful lobbying efforts of the U.S. chemical industry for the secret ingredients in everyday products that have been linked to rising rates of infertility, endocrine system disruptions, neurological disorders, and cancer.

While the U.S. Congress stalls in the face of these dangers, the European Union has chosen to act. Strict consumer-safety regulations have forced multinationals to manufacture safer products for European consumers, while lower U.S. standards allow them to continue selling unsafe products to Americans. Schapiro's exposé shows that short of strong government action, the United States will lose not only its ability to protect citizens from environmental hazards but also, as economic priorities shift, whatever claim it has to commercial supremacy. Increasingly, products on American shelves are equated with serious health hazards, hazards that the European Union is legislating out of existence in its powerful trading bloc, a lead that even China is beginning to follow. Schapiro illustrates how the blowback from weak regulation at home carries a steep economic, as well as environmental, price.

In Exposed: The Toxic Chemistry of Everyday Products and What's at Stake for American Power, investigative journalist Mark Schapiro takes the reader to the front lines of global corporate and political power, where tectonic battles are being waged that will determine the physical and economic health of our children and ourselves.

Available in: Paperback

Read More

Exposed

Mark Schapiro

Paperback $24.95