Chelsea Green Publishing

The ALL NEW Don't Think of an Elephant!

Pages:192 pages
Size: 5.375 x 8.375 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585941
Pub. Date September 23, 2014
eBook: 9781603585958
Pub. Date September 23, 2014

The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

Availability: In Stock

Paperback

Available Date:
September 23, 2014

$15.00 $7.50

Availability: In Stock

eBook

Available Date:
September 23, 2014

$15.00 $7.50

The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

The ALL NEW Dont Think of an Elephant is also available as an audio book! Browse and download the book here >>

REVIEWS AND PRAISE

"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos

"The All New Don't Think of an Elephant! is an indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan

"When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues—just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America

ABOUT THE AUTHOR

George Lakoff

George Lakoff is the country’s leading expert on the framing of political discourse and one of the world’s most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don’t Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.
 
Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.

Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.

His blogs appear regularly on his website, www.georgelakoff.com, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.

AUTHOR VIDEOS

George Lakoff, "Retaking Political Discourse"

The Left, the Right, and the Family View of Government

Idea Framing, Metaphors, and Your Brain - George Lakoff

George Lakoff: Moral Politics

YOU MAY ALSO LIKE

We Don’t Quit!

We Don’t Quit!

By Don Stillman

We Don’t Quit! describes the crucial role the United Auto Workers (UAW) union has played in the global struggle for workers’ rights. At a time when labor’s power seems to be waning, the book establishes the UAW’s vigorous internationalism as a counterbalance to corporate globalization and anti-worker repression by foreign governments. The UAW joined independent black unions in South Africa in the struggle against apartheid. It supported the Solidarity union in Poland that toppled the communist regime there. In Central America, the UAW stood up for workers targeted by death squads. In moving detail, author Don Stillman describes the UAW’s efforts to win freedom for imprisoned worker activists in Burma, China, Nigeria, Indonesia, and Mexico. In addition, he outlines how the support of German workers helped the UAW organize workers in North Carolina in the face of a harsh anti-union campaign. At a time when corporations operate without national boundaries, We Don’t Quit!charts a path for workers to join together across borders to preserve and expand workers’ rights.

Available in: Paperback

Read More

We Don’t Quit!

Don Stillman, Gary Casteel, Dennis Williams

Paperback $25.00

Seeds of Deception

Seeds of Deception

By Jeffrey M. Smith

Without knowing it, Americans eat genetically modified (GM) food everyday. While the food and chemical industries claim that GMO food is safe, a considerable amount of evidence shows otherwise. In Seeds of Deception, Jeffrey Smith, a former executive with the leading independent laboratory testing for GM presence in foods, documents these serious health dangers and explains how corporate influence and government collusion have been used to cover them up.

The stories Smith presents read like a mystery novel. Scientists are offered bribes or threatened; evidence is stolen; data withheld or distorted. Government scientists who complain are stripped of responsibilities or fired. The FDA even withheld information from congress after a GM food supplement killed nearly a hundred people and permanently disabled thousands. While Smith was employed by the laboratory he was not allowed to speak on the health dangers or the cover-up. No longer bound by this agreement, Smith now reveals what he knows in this groundbreaking exposé.

Today, food companies sell GM foods that have not undergone safety studies. FDA scientists opposed this, but White House and industry pressure prevailed and the agency's final policy--co-authored by a former Monsanto attorney--denied the risks. The scientists' concerns were made public only after a lawsuit forced the agency to turn over internal documents.

Dan Glickman, former Secretary of Agriculture, describes the government's pro-biotech mindset: "You felt like you were almost an alien, disloyal, by trying to present an open-minded view. . . . So I pretty much spouted the rhetoric. . . . It was written into my speeches."

In Seeds of Deception Smith offers easy-to-understand descriptions of genetic engineering and explains why it can result in serious health problems. This well-documented, pivotal work will show you how to protect yourself and your family.

Available in: Paperback

Read More

Seeds of Deception

Frances Moore Lappé, Jeffrey M. Smith

Paperback $17.95

The New Feminist Agenda

The New Feminist Agenda

By Madeleine Kunin

Feminists opened up thousands of doors in the 1960s and 1970s, but decades later, are U.S. women where they thought they'd be? The answer, it turns out, is a resounding no. Surely there have been gains. Women now comprise nearly 60 percent of college undergraduates and half of all medical and law students. They have entered the workforce in record numbers, making the two-wage-earner family the norm. But combining a career and family turned out to be more complicated than expected. While women changed, social structures surrounding work and family remained static. Affordable and high-quality child care, paid family leave, and equal pay for equal work remain elusive for the vast majority of working women. In fact, the nation has fallen far behind other parts of the world on the gender-equity front. We lag behind more than seventy countries when it comes to the percentage of women holding elected federal offices. Only 17 percent of corporate boards include women members. And just 5 percent of Fortune 500 companies are led by women.

It's time, says Madeleine M. Kunin, to change all that. Looking back over five decades of advocacy, she analyzes where progress stalled, looks at the successes of other countries, and charts the course for the next feminist revolution--one that mobilizes women, and men, to call for the kind of government and workplace policies that can improve the lives of women and strengthen their families.

Available in: Hardcover, Paperback, eBook

Read More

The New Feminist Agenda

Madeleine Kunin

Paperback $17.95

Dreaming the Future

Dreaming the Future

By Kenny Ausubel

Few would deny that we are entering a period of great change. Our environment is collapsing. Social disruption abounds. All around, it seems, we are experiencing breakdown. But out of this chaos comes the opportunity for breakthrough-the opportunity to reimagine our future.

In Dreaming the Future, Kenny Ausubel leads us into that possible new world and introduces us to the thinkers and doers who are-sometimes quietly, sometimes not-leading what he calls "a revolution from the heart of nature and the human heart."

In a collection of short, witty, poignant, even humorous essays, Ausubel tracks the big ideas, emerging trends, and game-changing developments of our time. He guides us through our watershed moment, showing how it's possible to emerge from a world where corporations are citizens, the gap between rich and poor is cavernous, and biodiversity and the climate are under assault and create a world where we take our cues from nature and focus on justice, equity, diversity, democracy, and peace.

Even those steeped in the realities of a world gone wrong and efforts to right it will find refreshing, even surprising, perspectives in Dreaming the Future. It will come as no surprise to readers that Ausubel is cofounder of Bioneers-which foreword author David W. Orr describes as "one part global salon...one part catalytic organization."

Available in: Paperback, eBook

Read More

Dreaming the Future

Kenny Ausubel, David W. Orr

Paperback $17.95