Chelsea Green Publishing

The ALL NEW Don't Think of an Elephant!

Pages:192 pages
Size: 5.375 x 8.375 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585941
Pub. Date September 23, 2014
eBook: 9781603585958
Pub. Date September 23, 2014

The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

Availability: In Stock

Paperback

Available Date:
September 23, 2014

$15.00

Availability: In Stock

eBook

Available Date:
September 23, 2014

$15.00 $12.00

The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

The ALL NEW Dont Think of an Elephant is also available as an audio book! Browse and download the book here >>

REVIEWS AND PRAISE

"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos

"The All New Don't Think of an Elephant! is an indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan

"When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues—just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America

ABOUT THE AUTHOR

George Lakoff

George Lakoff is the country’s leading expert on the framing of political discourse and one of the world’s most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don’t Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.
 
Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.

Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.

His blogs appear regularly on his website, www.georgelakoff.com, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.

AUTHOR VIDEOS

George Lakoff, "Retaking Political Discourse"

The Left, the Right, and the Family View of Government

Idea Framing, Metaphors, and Your Brain - George Lakoff

George Lakoff: Moral Politics

YOU MAY ALSO LIKE

Pearls, Politics, and Power

Pearls, Politics, and Power

By Madeleine Kunin

Pearls, Politics, and Power is a call to action for new political engagement and leadership from the women of America. Informed by conversations with elected women leaders from all levels, former three-term Vermont Governor and Ambassador to Switzerland Madeleine M. Kunin asks: What difference do women make? What is the worst part of politics, and what is the best part? What inspired these women to run, and how did they prepare themselves for public life? How did they raise money, protect their families' privacy, deal with criticism and attack ads, and work with the good old boys?

Kunin's core message is that America needs an infusion of new leadership to better address the major problems of our time. To see how women can achieve that goal, she combines her personal experience in politics; the lessons of past women's movements; the stories of young women today who have new ideas about their role in society; and interviews with a wide range of women in positions of power, looking for clues to their leadership, as well as the effects of gender stereotyping. She interviews Senator Hillary Rodham Clinton, analyzes her campaign, and addresses the question: "Is the country ready?" Other interviewees include U.S. Representatives Loretta Sanchez, Linda Sanchez, Deborah Pryce, and Tammy Baldwin, and U.S. Senators Susan Collins, Amy Klobuchar, and Carol Moseley Braun, and Governors Kathleen Sibelius and Janet Napolitano.

The next generation of women will be inspired to lead by seeing women like Nancy Pelosi wielding the gavel, and seeing themselves reflected in the portraits in statehouses, courthouses, corporate and university boardrooms, and the White House. Pearls, Politics, and Power will help ensure that this inspiration is not soured or deflected, but channeled into successful candidacies by America's leaders of tomorrow. What will it take for women to assume their rightful places in the political corridors of power?

Available in: Paperback, eBook

Read More

Pearls, Politics, and Power

Madeleine Kunin

Paperback $14.95

The World According to Monsanto (DVD)

The World According to Monsanto (DVD)

By Marie-Monique Robin

Monsanto's controversial past combines some of the most toxic products ever sold with misleading reports, pressure tactics, collusion, and attempted corruption. They now race to genetically engineer (and patent) the world's food supply, which profoundly threatens our health, environment, and economy. Combining secret documents with first-hand accounts by victims, scientists, and politicians, this widely praised film exposes why Monsanto has become the world's poster child for malignant corporate influence in government and technology.

Also on the DVD:
Your Milk on Drugs—Just Say No!, A film by Jeffrey M. Smith

Dairy products from cows treated with Monsanto's genetically engineered bovine growth hormone (rBGH or rBST) may sharply increase cancer risk and other diseases, especially in children. Already banned in most industrialized nations, it was approved in the U.S. on the backs of fired whistleblowers, manipulated research, and a corporate takeover at the FDA. This must-see film includes footage prepared for a Fox TV station—canceled after a letter from Monsanto's attorney threatened "dire consequences."

Bonus CD:
"Don't Put That in Your Mouth," a speech by Jeffrey M. Smith

You'll want to stop eating genetically modified foods after you learn how they're linked to toxic and allergic reactions; sick, sterile, and dead livestock; and damage to virtually every organ studied in lab animals.

Available in: DVD

Read More

The World According to Monsanto (DVD)

Marie-Monique Robin, Jeffrey M. Smith

DVD $19.95

Exposed

Exposed

By Mark Schapiro

From tainted pet food to toxic toys, Americans can thank the successful lobbying efforts of the U.S. chemical industry for the secret ingredients in everyday products that have been linked to rising rates of infertility, endocrine system disruptions, neurological disorders, and cancer.

While the U.S. Congress stalls in the face of these dangers, the European Union has chosen to act. Strict consumer-safety regulations have forced multinationals to manufacture safer products for European consumers, while lower U.S. standards allow them to continue selling unsafe products to Americans. Schapiro's exposé shows that short of strong government action, the United States will lose not only its ability to protect citizens from environmental hazards but also, as economic priorities shift, whatever claim it has to commercial supremacy. Increasingly, products on American shelves are equated with serious health hazards, hazards that the European Union is legislating out of existence in its powerful trading bloc, a lead that even China is beginning to follow. Schapiro illustrates how the blowback from weak regulation at home carries a steep economic, as well as environmental, price.

In Exposed: The Toxic Chemistry of Everyday Products and What's at Stake for American Power, investigative journalist Mark Schapiro takes the reader to the front lines of global corporate and political power, where tectonic battles are being waged that will determine the physical and economic health of our children and ourselves.

Available in: Paperback

Read More

Exposed

Mark Schapiro

Paperback $24.95

Occupy World Street

Occupy World Street

By Ross Jackson

Ordinary citizens the world over have long paid the price for the swashbuckling behavior of the corporate and political elite. We've seen the reigning establishment widen the gap between rich and poor, champion endless growth on a finite planet, wreak havoc on developing nations, and ravage ecosystems in a mad race for natural resources.

Now, as demonstrators worldwide demand change, Occupy World Street offers a sweeping vision of how to reform our global economic and political structures, break away from empire, and build a world of self-determining sovereign states that respect the need for ecological sustainability and uphold human rights.

In this refreshingly detailed plan, Ross Jackson shows how a handful of small nations could take on a leadership role; create new alliances, new governance, and new global institutions; and, in cooperation with grassroots activists, pave the way for other nations to follow suit.

Available in: Paperback, eBook

Read More

Occupy World Street

Ross Jackson, Hazel Henderson

Paperback $19.95