Chelsea Green Publishing

The ALL NEW Don't Think of an Elephant!

Pages:192 pages
Size: 5.375 x 8.375 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585941
Pub. Date September 23, 2014

The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

Availability: In Stock


Available Date:
September 23, 2014


The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

The ALL NEW Dont Think of an Elephant is also available as an audio book! Browse and download the book here >>


"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos

"The All New Don't Think of an Elephant! is an indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan

"When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues—just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America


George Lakoff

George Lakoff is the country’s leading expert on the framing of political discourse and one of the world’s most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don’t Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.
Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.

Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.

His blogs appear regularly on his website,, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.


George Lakoff, "Retaking Political Discourse"

The Left, the Right, and the Family View of Government

Idea Framing, Metaphors, and Your Brain - George Lakoff

George Lakoff: Moral Politics


Waiting on a Train

Waiting on a Train

By James McCommons

During the tumultuous year of 2008--when gas prices reached $4 a gallon, Amtrak set ridership records, and a commuter train collided with a freight train in California--journalist James McCommons spent a year on America's trains, talking to the people who ride and work the rails throughout much of the Amtrak system. Organized around these rail journeys, Waiting on a Train is equal parts travel narrative, personal memoir, and investigative journalism.

Readers meet the historians, railroad executives, transportation officials, politicians, government regulators, railroad lobbyists, and passenger-rail advocates who are rallying around a simple question: Why has the greatest railroad nation in the world turned its back on the very form of transportation that made modern life and mobility possible?

Distrust of railroads in the nineteenth century, overregulation in the twentieth, and heavy government subsidies for airports and roads have left the country with a skeletal intercity passenger-rail system. Amtrak has endured for decades, and yet failed to prosper owing to a lack of political and financial support and an uneasy relationship with the big, remaining railroads.

While riding the rails, McCommons explores how the country may move passenger rail forward in America--and what role government should play in creating and funding mass-transportation systems. Against the backdrop of the nation's stimulus program, he explores what it will take to build high-speed trains and transportation networks, and when the promise of rail will be realized in America.

Available in: Paperback

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Waiting on a Train

James McCommons, James Kunstler

Paperback $19.95

Altered Genes, Twisted Truth

Altered Genes, Twisted Truth

By Steven Druker

This book uncovers the biggest scientific fraud of our age. It tells the fascinating and frequently astounding story of how the massive enterprise to restructure the genetic core of the world's food supply came into being, how it advanced by consistently violating the protocols of science, and how for more than three decades, hundreds of eminent biologists and esteemed institutions have systematically contorted the truth in order to conceal the unique risks of its products–and get them onto our dinner plates.

Altered Genes, Twisted Truth provides a graphic account of how this elaborate fraud was crafted and how it not only deceived the general public, but Bill Clinton, Bill Gates, Barack Obama and a host of other astute and influential individuals as well. The book also exposes how the U.S. Food and Drug Administration (FDA) was induced to become a key accomplice--and how it has broken the law and repeatedly lied in order to usher genetically engineered foods onto the market without the safety testing that's required by federal statute. As a result, for fifteen years America's families have been regularly ingesting a group of novel products that the FDA's own scientific staff had previously determined to be unduly hazardous to human health.

By the time this gripping story comes to a close, it will be clear that the degradation of science it documents has not only been unsavory but unprecedented--and that in no other instance have so many scientists so seriously subverted the standards they were trained to uphold, misled so many people, and imposed such magnitude of risk on both human health and the health of the environment.

Available in: Paperback

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Altered Genes, Twisted Truth

Steven Druker

Paperback $21.95

The Art of Leading Collectively

The Art of Leading Collectively

By Petra Kuenkel

A guide to collaborative impact for leaders in industry, government, and social change networks

Our world is facing unsustainable global trends—from climate change and water scarcity to energy insecurity, unfair labor practices, and growing inequality.  Tackling these crises effectively requires a new form of leadership—a collective one.  But, in a world of many silos, how do we get people to work together toward a common goal? That is one of the most important questions facing sustainability and social-change professionals around the world, and it is a question that Petra Kuenkel answers in The Art of Leading Collectively.

Readers learn how to tackle system change for sustainable development, reimagine leadership as a collaborative endeavor, retrain leaders to work collectively, and manage diverse groups through a change process that has sustainability as a guiding focus. Drawing upon two decades of pioneering, internationally recognized work orchestrating multi-stakeholder initiatives, Kuenkel presents her chief tool, the Collective Leadership Compass, and shows others how to use it with large groups of diverse stakeholders to solve complex, urgent problems—particularly those that enmesh business activities, governance, human needs, and environmental impacts.

The book offers many examples of collective leadership efforts involving corporate, public, and nonprofit sectors around the world.  Readers learn about the processes that led to a sustainable textile alliance, advanced global seafood sustainability, and set standards for sustainable cocoa and coffee production and trade, as well as those that helped nations rebound from war, develop sustainable infrastructure, and tackle resource conflicts with global businesses, to name a few.

Kuenkel provides a clear roadmap for leaders from multinational companies involved in partnerships, international organizations engaged in cooperative development, public agencies, and interest groups—as well as for citizens seeking solutions to social and sustainability challenges.

Available in: Hardcover

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The Art of Leading Collectively

Ernst Ulrich von Weizsäcker, Petra Kuenkel

Hardcover $29.95

Confronting Collapse

Confronting Collapse

By Michael C. Ruppert

The book that inspired the movie Collapse.

The world is running short of energy-especially cheap, easy-to-find oil. Shortages, along with resulting price increases, threaten industrialized civilization, the global economy, and our entire way of life.

In Confronting Collapse, author Michael C. Ruppert, a former LAPD narcotics officer turned investigative journalist, details the intricate connections between money and energy, including the ways in which oil shortages and price spikes triggered the economic crash that began in September 2008. Given the 96 percent correlation between economic growth and greenhouse gas emissions and the unlikelihood of economic growth without a spike in energy use, Ruppert argues that we are not, in fact, on the verge of economic recovery, but on the verge of complete collapse.

Ruppert's truth is not merely inconvenient. It is utterly devastating.

But there is still hope. Ruppert outlines a 25-point plan of action, including the creation of a second strategic petroleum reserve for the use of state and local governments, the immediate implementation of a national Feed-in Tariff mandating that electric utilities pay 3 percent above market rates for all surplus electricity generated from renewable sources, a thorough assessment of soil conditions nationwide, and an emergency action plan for soil restoration and sustainable agriculture.

Available in: Paperback

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Confronting Collapse

Michael C. Ruppert, Colin Campbell

Paperback $15.00