Bees are in danger. It’s been covered widely in the news. Colony Collapse Disorder is devastating hives across North America. The collapsed hives are not full of dead bees, the bees are simply gone. A few theories for the cause of this disaster are the heavy use of pesticides in plants, or the use of genetically-modified crop, or the increasing pollution in the air.

Häagen-Dazs, the ice-cream company, has started an ad campaign to help bring back the bees. Centered at [1] helpthehoneybees.com, the campaign is producing several viral videos to distribute its message via the web. We’ve included one below.

Kudos to Häagen-Dazs.

The Bee Boys