- Chelsea Green - http://www.chelseagreen.com/content -

Amory Lovins Explains It All: How Business Can Lead the March Toward a Renewable Future

Posted By jmccharen On January 23, 2012 @ 9:01 am In Green Building,Renewable Energy | Comments Disabled

One of our latest books isn’t by just an amazing activist-author, it’s by an amazing think-and-do-tank as well! 

Reinventing Fire: Bold Business Solutions for the New Energy Era [1] takes a hard look at current technology and explains, carefully and objectively, how it’s possible to leave fossil fuels behind in just 40 years — and why it’s necessary. But far from being a dreamy manifesto (which, don’t get us wrong, we also appreciate!) Reinventing Fire is full of practical solutions. 

Amory Lovins and Rocky Mountain Institute have investigated the renewable energy possibilities and this book is a report on how we can make it happen, and why we must. Here’s a recent blog post from RMI, sharing a video of Amory saying just this. Enjoy!

Oil and coal have built our civilization, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are eroding and starting to outweigh their benefits.

The good news is that the tipping point where alternatives work better and compete on pure cost is not decades in the future; it is here and now. And that tipping point has become the fulcrum of economic transformation.

Listen to RMI Chief Scientist Amory Lovins explain to Merrill Lynch’s Pamela Faatz how Reinventing Fire [2] offers a new vision that can revitalize business models and end-run Washington gridlock.


“America is equipped in entrepreneurship, capital and technical skills to lead this revolution,” Lovins says. “And, by using our most effective institutions – the dynamism of the private sector – this is a transition business can lead. So let’s roll.”

Reposted from RMI.org. [4]

Article printed from Chelsea Green: http://www.chelseagreen.com/content

URL to article: http://www.chelseagreen.com/content/amory-lovins-explains-it-all-how-business-can-lead-the-march-toward-a-renewable-future/

URLs in this post:

[1] Reinventing Fire: Bold Business Solutions for the New Energy Era: http://www.chelseagreen.com/bookstore/item/reinventing_fire:hardcover

[2] Reinventing Fire: http://www.reinventingfire.com/

[3] Image: http://www.ml.com/innovation

[4] Reposted from RMI.org.: http://blog.rmi.org/the_innovation_economy_cleantechs_economic_power

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