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Book Data

ISBN: 9781931498715
Year Added to Catalog: 2004
Book Format: Paperback
Number of Pages: 5 3/8 x 8 3/8, 144 pages
Book Publisher: Chelsea Green Publishing
Old ISBN: 1931498717
Release Date: September 1, 2004
Web Product ID: 292

Also By This Author

Don't Think of an Elephant!

Know Your Values and Frame the Debate

by George Lakoff

Table of Contents

Foreword by Howard Dean

Introduction by Don Hazen

Preface: Reframing Is Social Change

Part I: Theory and Application

1. Framing 101: How to Take Back Public Discourse

Enter the Terminator!

What’s in a Word? Plenty, if It’s Marriage

Metaphors of Terror

Metaphors That Kill

Betrayal of Trust: Beyond Lying

Part II: From Theory to Action

7. What the Right Wants

8. What Unites Progressives

9. FAQ

10. How to Respond to Conservatives


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