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Don't Think of an Elephant!

Know Your Values and Frame the Debate

by George Lakoff

Foreword by Howard Dean

Table of Contents

Foreword by Howard Dean

Introduction by Don Hazen

Preface: Reframing Is Social Change

Part I: Theory and Application

1. Framing 101: How to Take Back Public Discourse

Enter the Terminator!

What’s in a Word? Plenty, if It’s Marriage

Metaphors of Terror

Metaphors That Kill

Betrayal of Trust: Beyond Lying

Part II: From Theory to Action

7. What the Right Wants

8. What Unites Progressives

9. FAQ

10. How to Respond to Conservatives