"It's not enough that we have reason on our side. We also have to use words and images powerful enough to persuade others. Lakoff offers crucial lessons in how to counter right-wing demagoguery. Essential reading in this neo-Orwellian age of Bush-speak."
—Robert Reich, Maurice Hexter Professor of Social and Economic Policy, Brandeis University, and author of Reason: Why Liberals Will Win the Battle for America
"Fascinating insights into why progressives lose good causes and how they can start winning again. You will never listen to a political speech the same way after reading this book."
—Tina Brown, Host of CNBC's Topic A with Tina Brown
"Don't let anyone tell you that the words don't make a difference; they can evoke the best and the worst in us. Read this book and be part of transforming our political dialogue to support our highest ideals and speak to the hearts of Americans."
—Joan Blades and Wes Boyd, MoveOn.org
"Don't Think of an Elephant! is a work of genius. As George Lakoff explains how the right has framed the notion of the political center, he presents both the most original and the most practical analysis of United States politics in many years."
—George Akerlof, University of California, Berkeley, and Nobel Prize winner in Economics
"Progressives have a lot to learn about persuading swing voters to our cause, and there's no better teacher than George Lakoff. This readable text couldn't be more timely; it should be read widely and put to work before November!"
—Daniel Ellsberg, author of Secrets: A Memoir of Vietnam and the Pentagon Papers
"Are you tired of explaining to reporters why they shouldn't call Bush's clear-cut extravaganza 'healthy forests'? Does it bother you that the power plants upwind from your community will keep on poisoning you with mercury in the name of 'clear skies'? Do you wonder what 'family value' is advanced by shifting the cost of cleaning up toxic waste from polluters to victims?
"If you want to take back our country, you have to take back your community. If you want to take back your community, you need to take back the debate. This book, and the video that go with it, are your essential tools. What the Bush Administration has done for obfuscation, George Lakoff's work does for clarification."
—Carl Pope, Sierra Club
"Ever wonder how the radical right has been able to convince average Americans to repeatedly vote against their own interests? It's the framing, stupid! Don't Think of an Elephant! is a pithy and powerful primer on the language of American politics, and a vital reminder that he who creates the political framework controls the picture that's put inside. It's also a detailed roadmap out of the mess we are in. Lakoff shows how progressives can reclaim the political narrative—and, in the process, change our country and our world for the better."
—Arianna Huffington, syndicated columnist and author of Fanatics & Fools: the Game Plan For Winning Back America
"This is a pocket manifesto for those who still wonder how a small group of rich, powerful oligarchs tied together the shoelaces of the progressive movement. Read it once, and know why we are losing. Read it twice, and we can restore sanity to the world."
—Paul Hawken, author of Natural Capitalism
"I learned a lot from Lakoff. You will too."
—George Soros, Founder of the Open Society Institute and author of The Bubble of America Supremacy: Correcting the Misuse of American Power
"George Lakoff's Don't Think of an Elephant! is a wonderful example of what happens when you combine a linguist's ear for the subtleties of language with an understanding of the complexities of modern politics and a commitment to progressive ideals. Whether you think of yourself as a liberal, a progressive, or simply someone with an interest in how political language works, this is a must-read."
—Geoffrey Nunberg, Stanford University
"One of the most influential political thinkers of the progressive movement."