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Our Chelsea Green Authors : Dave Pollard

Dave Pollard

In 2010, after 40 years trying to work within the industrial growth society, Dave walked away from it. During that 40 years he advised entrepreneurs about innovation, research, sustainability, coping with complexity, and the effective use of knowledge and social media, started a blog in 2003 called How to Save the World, which documents what he's learned about how the world really works, and how we might create better ways to live and make a living, and in 2007 authored his first book, Finding the Sweet Spot: A Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work.

Now he spends his mornings in meditative practice, alone and with others, reconnecting with all-life-on-Earth, with his instincts and senses, and with the pain so many of us feel for Gaia and its suffering. He spends his afternoons in facilitation practice, organizing and helping activists to develop innovative and effective ways to undermine and end industrial growth society, so that a new, healthy, natural society can take its place. He is not optimistic about this happening. He spends his evenings in reflective practice, play, imagining possibilities, and writing.

Dave's Books

Finding the Sweet Spot

The Natural Entrepreneurís Guide to Responsible, Sustainable, Joyful Work

Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You'll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you'll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.


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