For the Media
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For Immediate Release
July 14, 2006
Contact: Jon-Mikel Gates, 802-295-6300 x111
New Book Is Must-Have Resource for Any Publicity Campaign
Chelsea Green is proud to release Ellen Ratner and Kathie Scarrah’s new book Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television and Talk Internet. Ratner, Washington Bureau Chief of Talk Radio News Service and Scarrah, media director for Senator Joe Lieberman, team up to give you a comprehensive, step-by-step guide to making your voice heard in today’s competitive marketplace.
Ready, Set, Talk! will help anyone—from the novice activist to the sophisticated public relations professional—develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.
Rich with real-life examples and anecdotes on how to—and how not to—execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives’ success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.
Ready, Set, Talk! is a roadmap to putting the Internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print, radio, and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.
Proceeds from the sale of this book will go to build the Pass Christian/DeLissle Community Center on the Hurricane Katrina-devastated Gulf Coast of Mississippi.
Ellen Ratner, political editor and Washington bureau chief of Talkers Magazine, is bureau chief of Talk Radio News Service, which covers the White House, Capitol Hill, the Pentagon, and the Supreme Court. Since 1997 she has been an analyst on FOX News, where she does a weekly segment called The Long and Short of It with Jim Pinkerton.
Kathie Scarrah is an independent television news producer for Associated Press Television, Voice of America Television, and others. Over the past twenty years, she has worked as Senator Joe Lieberman’s media director, as a member of Bill Clinton’s state department and most recently as Representative Dennis Kucinich’s press secretary.
Available June 2006 | Paperback | $20 | 1-933392-21-5 6 x 9 | 240 pages