The Complete Guide to Financing a Socially Responsible Food Business
Foreword by Michael H. Shuman
"Great business ideas need money behind them, and Elizabeth Ü shows us how to attract and steward investors who are looking beyond profit and toward the benefits that a mission-driven business brings to the community it serves. I wish this book had been around when we were looking for equity investors in Cowgirl Creamery."
—Sue Conley, cofounder, Cowgirl Creamery
Essential tools for success.
Increasingly, food-based businesses are seen as key solutions to solve our social and environmental problems, and yet entrepreneurs report a surprising lack of access to money to help them get started or grow.
Raising Dough is an unprecedented guide that provides social entrepreneurs—as well as their potential supporters—the tools necessary to enable more of these businesses to launch and thrive.
Social-finance expert Elizabeth Ü explains what every budding entrepreneur should do even before they begin asking for money, including choosing an appropriate ownership model. She covers a wide range of possible funding sources, from traditional public and institutional grant and loan programs to cutting-edge, community crowdfunding models.
Case studies detailed throughout Raising Dough serve as a real-life guide for business owners and investors. Additionally, the book includes an extensive resource section of business planning and membership networks, funding sources, and more.
Raising Dough provides valuable and unique insights into the world of finance that will:
• Increase awareness of the full range of funding options available to support sustainable food businesses;
• Help determine what it takes to successfully access the appropriate types of funding;
• Boost confidence in speaking about money and finance with different types of investors; and,
• Reveal additional resources to help raise money for social ventures, and manage them for the long-term.
Written primarily for people managing socially responsible food businesses, Raising Dough includes resources, strategies, and lessons that can benefit any socially minded entrepreneur and those who would support them, including investors.