In this intimate talk filmed at TED’s offices, energy theorist Amory Lovins lays out the steps we must take to end the world’s dependence on oil (before we run out). Some changes are already happening—like lighter-weight cars and smarter trucks—but some require a bigger vision. In his latest book, Reinventing Fire, Amory Lovins shares ingenious ideas for the next era of energy.
Reinventing Fire was written by Lovins and Rocky Mountain Institute’s many other experts. It outlines numerous ways in which industry—not government—can lead the charge toward greater efficiency and more sustainable sources of power, looking at transportation, buildings, manufacturing, and the way we make electricity. This talk is the best summary we’ve seen of the inspiring strategy the book reveals. If you’ve been feeling a bit blue about the state of things lately, Lovins’ talk should perk you right up.
On a related note, if you happened to be in New York City on the evening of May 10th you might have noticed a very tall and bright birthday card to Rocky Mountain Institute. To celebrate RMI’s 30th birthday, and in thanks for their help in completing the Empire State Building’s efficiency overhaul, the Building’s floodlights glowed bright green! Read more here.