George Lakoff is the country's leading expert on the framing of political discourse and one of the world's most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don't Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.
Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.
Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society, where he is now a Fellow of the Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.
His blogs appear regularly on his website, www.georgelakoff.com, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.
George's Upcoming Events
George Lakoff at The Economics of Sustainability Conference
Fort Mason, San Francisco CA
October 6, 2014, 12:00 pm
George Lakoff is the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at UC Berkeley, where he has taught since 1972. Previously, he taught at Harvard and the University of Michigan. His research covers many areas of Conceptual Analysis within Cognitive Linguistics, including the nature of human conceptual systems, especially metaphor systems for concepts such as time, events, causation, emotions, morality, the self, politics, etc., and the neural foundations of conceptual systems and language. George is the author of many books, including the New York Times bestseller, Don't Think of an Elephant, Metaphors We Live By, Moral Politics; How Liberal and Conservatives Think, and The Political Mind. He holds degrees from M.I.T. in mathematics and English literature and a PhD in Linguistics from Indiana University. George is American's leading expert on the framing of political ideas and is one of the world's best-known cognitive scientists.
Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it.
In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin.
George Lakoff explains in Don't Think of an Elephant! how the right has framed the notion of the political center, he presents both the most original and the most practical analysis of United States politics in many years.
Featuring a lively interview with George Lakoff, television news clip, and illustrative graphics, this is a must see media tool for everyone who wants to better understand and communicate the progressive agenda.