Chelsea Green Publishing

Chelsea Green Blog

WATCH: No One Can Be Told What the Gort Cloud Is—You Have to See It for Yourself

Well, that’s not entirely true. I’m actually going to go ahead and tell you right now what the gort cloud is.

From Wikipedia:

The gort cloud is the name coined and given to a concept that describes “a vast, largely invisible and growing (environmentally-aware) ‘community’ that sieves, measures and exchanges information on environmental (green) products and services”…

According to [author Richard Seireeni]: “The inspiration for that moniker lies in the Oort cloud, named after the astronomer Jan Hendrick Oort. The Oort cloud is a vast field of stellar debris that orbits the Solar System. We can only detect it electronically and view its effects, mostly in the form of the occasional comet it tosses back into our neighborhood. This seems to perfectly describe the gort cloud, a vast green network made up of untidy bits that is most easily detected through electronic means and that has a huge effect on the evolution of green business.”

With this video from The Brand Architect Group, Seireeni announces his YouTube presence. It may look like bacteria multiplying in a petri dish, or perhaps the DNA of a nanotechnologically-advanced hyper-evolved superorganism, but it’s actually an animated visual model of the gort cloud phenomenon, which is described in Seireeni’s book, The Gort Cloud: The Invisible Force Powering Today’s Most Visible Green Brands. Press play and smoke if you got ’em.

[youtube=zQA9R2MKKvg]


Q&A with Kate Raworth about her radical new book, DOUGHNUT ECONOMICS

Q: First things first: Why did you want to write this book? A: I studied economics at university 25 years ago because I wanted to make a difference in the world and believed that economics – the mother tongue of public policy – would best equip me to do that. Instead, its theories left me […] Read More

Slack and Taut: Defining a System’s Resilience

A resilient future (or a resilient present, for that matter) needs to be slack, not taut. What do we mean? Core to the concept of a Lean Economy is understanding the need to move toward a “slack” market rather than one that is “taut.” When British economist David Fleming died unexpectedly in 2010, he left […] Read More

Prehistory of the Next American Revolution

What now? A new Revolution? If we are to counter the dangers both of corporate domination and of traditional forms of socialist statism, decentralization is essential—both of economic institutions and of political structure. We are at a point in our nation’s history that could, decades from now, be taught as the prehistory of the next […] Read More

The Seven-Point Protocol for a Lean Economy

In the future, what will our local economies look like? How will they function if there is little, to no, state or national support? The late David Fleming envisioned a post-capitalistic society that we could call “deep local” — in which all needs are met at the local level — from income to social capital […] Read More

The Six Vital Capitals of the Future

There is an increasing demand on businesses and governments to evaluate their impacts on multiple forms of capital – natural, social, and economic— and this book explains how they can make it happen. The MultiCapital Scorecard’s open-source methodology has been endorsed by the United Nations Environment Program, and it has been shown to help public […] Read More
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