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Chelsea Green Blog

Financial Post reviews The Earth’s Best Story

The Earth’s Best Story is a complicated tale of sweat, success, naivety, scheming and villainy, recounted by identical twin brothers who founded the first organic baby food company in the United States, only to have it scooped away from them.

The book is fascinating reading: a movie-like entrepreneurial dream realized through stubborn determination and perseverance that ends with a nearly Shakespearean denouement.

The brothers alternate the narrative, beginning with their shared idealism for making the world a better place by developing a nutritious, organic line of food that was safe and healthy for babies.

They are candid about how they started out with next to no skills or connections to draw on to bring their dream to fruition and how they made a series of mistakes that would have derailed nearly anyone else.

The book traces their awkward development into entrepreneurs, the struggle to develop a saleable product that met their ideals and the desperate, never-ending efforts to scrounge up financing. And, how, just when everything seemed poised to pay off for them, it fell apart.

The Kosses’ description of the way some of their investors, and subsequently some of the executives, schemed to oust the brothers from control of the company they created, is gut-wrenching and it’s obvious the wounds are still raw, more than 20 years after the events.

The Earth’s Best brand is now part of a stable of natural-foods controlled by The Hain Celestial Group and the brothers have moved on to other projects. Their memoir is both cautionary and inspirational.

Read the original review, “A Cautionary Tale of Idealism vs. Business,” by Laura Ramsey, here.

Ron and Arnie Koss are the authors of The Earth’s Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution.


Q&A with Kate Raworth about her radical new book, DOUGHNUT ECONOMICS

Q: First things first: Why did you want to write this book? A: I studied economics at university 25 years ago because I wanted to make a difference in the world and believed that economics – the mother tongue of public policy – would best equip me to do that. Instead, its theories left me […] Read More

Slack and Taut: Defining a System’s Resilience

A resilient future (or a resilient present, for that matter) needs to be slack, not taut. What do we mean? Core to the concept of a Lean Economy is understanding the need to move toward a “slack” market rather than one that is “taut.” When British economist David Fleming died unexpectedly in 2010, he left […] Read More

Prehistory of the Next American Revolution

What now? A new Revolution? If we are to counter the dangers both of corporate domination and of traditional forms of socialist statism, decentralization is essential—both of economic institutions and of political structure. We are at a point in our nation’s history that could, decades from now, be taught as the prehistory of the next […] Read More

The Seven-Point Protocol for a Lean Economy

In the future, what will our local economies look like? How will they function if there is little, to no, state or national support? The late David Fleming envisioned a post-capitalistic society that we could call “deep local” — in which all needs are met at the local level — from income to social capital […] Read More

The Six Vital Capitals of the Future

There is an increasing demand on businesses and governments to evaluate their impacts on multiple forms of capital – natural, social, and economic— and this book explains how they can make it happen. The MultiCapital Scorecard’s open-source methodology has been endorsed by the United Nations Environment Program, and it has been shown to help public […] Read More
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