Chelsea Green Publishing

Rules for Revolutionaries

Pages:224 pages
Size: 5.375 x 8.375 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603587273
Pub. Date November 18, 2016

Rules for Revolutionaries

How Big Organizing Can Change Everything

Availability: In Stock

Paperback

Available Date:
November 18, 2016

$18.00

Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution

Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy.

It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders’s insurgent campaign over the top.

Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.

Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.

REVIEWS AND PRAISE

Publishers Weekly-

"Bond and Exley, senior advisors on the Sanders presidential campaign and the primary architects of the campaign’s national grassroots efforts, distill the organizing techniques they employed during the hard-fought Sanders-Clinton Democratic presidential primary. Bond and Exley argue convincingly that the old-school organizing techniques embodied in Saul Alinsky’s classic Rules for Radicals fall short in the 21st-century age of social media. They divide their commentary into 22 rules, illustrated by examples from the campaign. They cover basics like fund-raising, phone banking, and intraorganization communication, but the heart of their theory is 'big organizing.' The idea is that people will organize around issues that are fundamental and speak to “big target universes,” such as making public college free, or providing universal health care. Along with identifying issues that matter to lots of people, the new rules embrace a structure that gives power to volunteers. Bond and Exley also argue that good management is not counter-revolutionary and note the dangers of management by consensus. The successes of the Sanders campaign gives credibility to this new organizing paradigm, and Bond and Exley’s valuable and pragmatic road map will appeal to those interested in social change, whether they’re organizing presidential campaigns or neighborhood efforts.”

“Bernie Sanders’s presidential run was a spectacular wake-up call, revealing the huge number of Americans willing to fight for radical change. That includes a great many who didn’t sign up for the political revolution this time around, which is good news: Our movements can learn how to go even bigger and broader. We can win—but only if we continue to develop the kinds of tactics, tools, and vision laid out in this vitally important book, perhaps the first to explore how to organize at the true scale of the crises we face.”--Naomi Klein, author of This Changes Everything and The Shock Doctrine

Rules for Revolutionaries is a lamppost for those who are committed to causes of community uplift, grassroots empowerment, and organizing for good. Insurgents get ready, this is the book for you.”--Nina Turner, assistant professor of African American history, Cuyahoga Community College; national surrogate, Bernie Sanders campaign; former Ohio state senator

 

“Here’s a guide from the heart of Bernie’s grassroots movement that mobilized hundreds of thousands of volunteers. Rules for Revolutionaries is a playbook for ‘big organizing’—a melding of grassroots movement tactics with new technology. It’s a must-read for anyone who wants to take back our economy from the moneyed interests.”--Robert B. Reich, author of Saving Capitalism

“If you want to change the world and the status quo, read this book. An alternate title would appropriately be: How to Make the Impossible, Possible. Prepare to be inspired.”--Assemblywoman Lucy Flores

“Climate activists around the world watched Bernie’s vibrant volunteer network with envy and wondered whether we, too, could build that level of engagement absent a candidate and national election. Bond and Exley answer that question: Yes, we can! Everyone who wants to solve climate change—or any other big issue—should read this book and get started.”--Annie Leonard, Greenpeace USA

“This must-read book lays down 22 ‘rules’ designed to put power in the hands of people who want to make radical social change. Becky Bond and Zack Exley have walked the walk—and they know what organizing looks like when you begin with a big, transformative demand and challenge the establishment. You win big when you ask big—and whoever wins in November, we’ll need to push for revolutionary change from Day One. Becky and Zack’s book is a vital contribution to that project!”--Katrina vanden Heuvel, editor and publisher, The Nation 

“If you want to understand Bernie's remarkable campaign—and more importantly, if you want to understand how to organize big, world-shaking campaigns of all kinds in the future—this is the book for you. The authors bring enormous credibility and enormous insight to a crucial task; what they describe in electoral politics goes just as much for battles like the one around the Keystone pipeline.”--Bill McKibben, New York Times bestselling author; cofounder, 350.org

“Two of our generation’s most accomplished organizers share the creative tactics and technology they used to lead hundreds of thousands of people to volunteer their time to change the course of history—and how you can, too. This page-turner belongs in the hands of new and veteran organizers alike and will set the standard for how to make change in the twenty-first century.”--David Broockman, assistant professor of political economy, Stanford University

“For populists who want to continue Bernie Sanders’s political revolution and win radical change, this is a book for you. In their Rules for Revolutionaries, Becky Bond and Zack Exley lay down a new marker for what mass volunteer organizing makes possible by combining emerging consumer technology and radical trust with some tried and true ‘old organizing’ tactics.”--Jim Hightower, author of Swim Against the Current

“Crucial, important, strategic, urgent.”--Naomi Wolf, New York Times bestselling author of The End of America

“Becky and Zack’s rules are as refreshing as Bernie’s candidacy itself. Their rules are specific enough to get started right now and flexible enough to last for the long haul of the revolution we so desperately need."--Tim DeChristopher, Bidder 70; cofounder, Climate Disobedience Center

Kirkus Reviews-

"Senior advisers to the Bernie Sanders presidential campaign leadership offer pointers on how to start the next movement—or perhaps continue the one they started. By some lights, Sanders should have won the Democratic Party nomination in 2016. By any measure, his ‘revolution' was an extraordinary success, taking a little-known, admitted socialist from a small New England state and propelling him to the national spotlight—and, though a half-century's age difference prevailed, capturing the hearts of countless millennials. Bond and Exley, members of a team of 'go-for-broke irregulars,' did much to propel the Sanders movement in their daily work, much of which hinged on old-fashioned principles of campaigning. As they note, 'when you look at the actual campaign results, the gold standard for moving voters in elections is a volunteer having a conversation with a voter on the doorstep or on the telephone.' How do you get volunteers inspired? How do you organize them, especially when they're working for an out-of-the-mainstream candidate and may incline to the anarchic? How do you keep the bossy ones from cowing the more sheepish among the crew? Bond and Exley, alternating chapters and anecdotes, have plenty of answers: don't ask who wants to be the leader but instead ask 'who wants to get to work.' Make everyone feel welcome. Above all, make everyone feel as if they're taking part in a historic moment, in something big. That said, the authors note, there are some necessary evils, including hiring professionals once an electoral movement gets to a cer tain momentum and courting wealthy donors. Again, they have answers: 'Puritanism is a bad thing!' they admonish, meaning there's not much room in practical politics for purity of procedure—to which they add, helpfully, that the path to change means being 'willing to throw out old practices.' A lively update of and rejoinder to Saul Alinsky's Rules for Radicals, which, as this book very well may do, has long offered guidance to the right as well as the left."

ABOUT THE AUTHOR

Becky Bond

Becky Bond served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign’s national, volunteer-driven grassroots campaign. Prior to joining the Bernie Sanders campaign, Becky served as political director at CREDO where she was an innovator working at the intersection of organizing, politics, and technology for over a decade. Becky is a cofounder of CREDO SuperPAC, which was named by Mother Jones as one “2012’s Least Horrible Super-PACs” for helping to defeat five sitting Tea Party Republican Congressmen. She lives in San Francisco, California, with the writer, designer, and book artist Emily McVarish. For more information about Becky, Rules for Revolutionaries, and a downloadable, open-source teaching tool to help you implement change in your community, visit www.bigorganizing.com

Zack Exley

Zack Exley served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign’s national, volunteer-driven grassroots campaign. Zack was a union organizer before becoming MoveOn.org’s first organizing director in its campaign to prevent the war in Iraq in 2003. As an early advisor to the Howard Dean campaign, he helped transfer MoveOn.org’s early fundraising and organizing discoveries into presidential politics, and he then served as John Kerry’s director of online fundraising and communications in the general election where his team raised more than $100 million online for the nominee. Subsequently, Zack worked as a consultant to global NGOs, campaigns, and companies, and served as Wikipedia’s chief community officer and chief revenue officer. He lives in the Ozarks with his wife, Elizabeth, and daughter, Esther. For more information about Zack, Rules for Revolutionaries, and a downloadable, open-source teaching tool to help you implement change in your community, visit www.bigorganizing.com

AUTHOR VIDEOS

Zack Exley | Lessons from the Sanders Campaign

Zack Exley is a political and technology consultant, co-founder and former president of the New Organizing Institute, and a Senior Advisor to Bernie Sanders. In his PDF 2016 talk, Exley explores organizing in a digital age and unleashing the power of many.

New Republic - Primary Concerns Podcast: Episode: Open Source Bernie

New Republic - Primary Concerns Podcast: Episode: Open Source Bernie

YOU MAY ALSO LIKE

Exposed

Exposed

By Mark Schapiro

From tainted pet food to toxic toys, Americans can thank the successful lobbying efforts of the U.S. chemical industry for the secret ingredients in everyday products that have been linked to rising rates of infertility, endocrine system disruptions, neurological disorders, and cancer.

While the U.S. Congress stalls in the face of these dangers, the European Union has chosen to act. Strict consumer-safety regulations have forced multinationals to manufacture safer products for European consumers, while lower U.S. standards allow them to continue selling unsafe products to Americans. Schapiro's exposé shows that short of strong government action, the United States will lose not only its ability to protect citizens from environmental hazards but also, as economic priorities shift, whatever claim it has to commercial supremacy. Increasingly, products on American shelves are equated with serious health hazards, hazards that the European Union is legislating out of existence in its powerful trading bloc, a lead that even China is beginning to follow. Schapiro illustrates how the blowback from weak regulation at home carries a steep economic, as well as environmental, price.

In Exposed: The Toxic Chemistry of Everyday Products and What's at Stake for American Power, investigative journalist Mark Schapiro takes the reader to the front lines of global corporate and political power, where tectonic battles are being waged that will determine the physical and economic health of our children and ourselves.

Available in: Paperback

Read More

Exposed

Mark Schapiro

Paperback $24.95

Street Farm

Street Farm

By Michael Ableman

Street Farm is the inspirational account of residents in the notorious Low Track in Vancouver, British Columbia—one of the worst urban slums in North America—who joined together to create an urban farm as a means of addressing the chronic problems in their neighborhood. It is a story of recovery, of land and food, of people, and of the power of farming and nourishing others as a way to heal our world and ourselves.

During the past seven years, Sole Food Street Farms—now North America’s largest urban farm project—has transformed acres of vacant and contaminated urban land into street farms that grow artisan-quality fruits and vegetables. By providing jobs, agricultural training, and inclusion in a community of farmers and food lovers, the Sole Food project has empowered dozens of individuals with limited resources who are managing addiction and chronic mental health problems.

Sole Food’s mission is to encourage small farms in every urban neighborhood so that good food can be accessible to all, and to do so in a manner that allows everyone to participate in the process. In Street Farm, author-photographer-farmer Michael Ableman chronicles the challenges, growth, and success of this groundbreaking project and presents compelling portraits of the neighborhood residents-turned-farmers whose lives have been touched by it. Throughout, he also weaves his philosophy and insights about food and farming, as well as the fundamentals that are the underpinnings of success for both rural farms and urban farms. Street Farm will inspire individuals and communities everywhere by providing a clear vision for combining innovative farming methods with concrete social goals, all of which aim to create healthier and more resilient communities.

Available in: Paperback

Read More

Street Farm

Michael Ableman

Paperback $29.95

Genetic Roulette

Genetic Roulette

By Jeffrey M. Smith

Eating genetically modified food is gambling with every bite.

The biotech industry's claim that genetically modified (GM) foods are safe is shattered in this groundbreaking book. Sixty-five health risks of the foods that Americans eat every day are presented in easy-to-read two-page spreads. The left page is designed for the quick scanning reader; it includes bullets, illustrations, and quotes. The right side offers fully referenced text, describing both research studies and theoretical risks. The second half of Genetic Roulette shows how safety assessments on GM crops are not competent to identify the health problems presented in the first half. It also exposes how industry research is rigged to avoid finding problems.

This book, prepared in with input by more than 30 scientists, is for anyone wanting to understand GM technology, to learn how to protect themselves, or to share their concerns with others. It is presented in the clear, accessible style that made Jeffrey Smith's Seeds of Deception the world's best-selling book on genetically engineered foods. As the world's most complete reference on the health risks of GM foods, Genetic Roulette is also ideal for schools and libraries.

Available in: Hardcover

Read More

Genetic Roulette

Jeffrey M. Smith

Hardcover $27.95

Walking on Water

Walking on Water

By Derrick Jensen

Remember the days of longing for the hands on the classroom clock to move faster? Most of us would say we love to learn, but we hated school. Why is that? What happens to creativity and individuality as we pass through the educational system?

Walking on Water is a startling and provocative look at teaching, writing, creativity, and life by a writer increasingly recognized for his passionate and articulate critique of modern civilization. This time Derrick Jensen brings us into his classroom--whether college or maximum security prison--where he teaches writing. He reveals how schools perpetuate the great illusion that happiness lies outside of ourselves and that learning to please and submit to those in power makes us into lifelong clock-watchers. As a writing teacher Jensen guides his students out of the confines of traditional education to find their own voices, freedom, and creativity.

Jensen's great gift as a teacher and writer is to bring us fully alive at the same moment he is making us confront our losses and count our defeats. It is at the center of Walking on Water, a book that is not only a hard-hitting and sometimes scathing critique of our current educational system and not only a hands-on method for learning how to write, but, like Julia Cameron's The Artist's Way, a lesson on how to connect to the core of our creative selves, to the miracle of waking up and arriving breathless (but with dry feet) on the far shore.

Available in: Paperback

Read More

Walking on Water

Derrick Jensen

Paperback $15.00