Chelsea Green Publishing

Good Morning, Beautiful Business

Pages:320 pages
Book Art:Color illustrations
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Hardcover: 9781603585057
Pub. Date April 03, 2013
Paperback: 9781933392240
Pub. Date March 20, 2013
eBook: 9781603584999
Pub. Date March 07, 2013

Good Morning, Beautiful Business

The Unexpected Journey of an Activist Entrepreneur and Local-Economy Pioneer

Availability: In Stock


Available Date:
April 03, 2013


Availability: In Stock


Available Date:
March 20, 2013


Availability: In Stock


Available Date:
March 07, 2013

$17.95 $14.36

It's not often that someone stumbles into entrepreneurship and ends up reviving a community and starting a national economic-reform movement. But that's what happened when, in 1983, Judy Wicks founded the White Dog Café on the first floor of her house on a row of Victorian brownstones in West Philadelphia. After helping to save her block from demolition, Judy grew what began as a tiny muffin shop into a 200-seat restaurant-one of the first to feature local, organic, and humane food. The restaurant blossomed into a regional hub for community, and a national powerhouse for modeling socially responsible business.

Good Morning, Beautiful Business is a memoir about the evolution of an entrepreneur who would not only change her neighborhood, but would also change her world-helping communities far and wide create local living economies that value people and place as much as commerce and that make communities not just interesting and diverse and prosperous, but also resilient.

Wicks recounts a girlhood coming of age in the sixties, a stint working in an Alaska Eskimo village in the seventies, her experience cofounding the first Free People store, her accidental entry into the world of restauranteering, the emergence of the celebrated White Dog Café, and her eventual role as an international leader and speaker in the local-living-economies movement.

Her memoir traces the roots of her career - exploring what it takes to marry social change and commerce, and do business differently. Passionate, fun, and inspirational, Good Morning, Beautiful Business explores the way women, and men, can follow both mind and heart, do what's right, and do well by doing good.


ForeWord Reviews-

"Wicks first opened her restaurant, White Dog Cafe, on Sansom Street in Philadelphia in 1983. The restaurant became a beacon in the struggling neighborhood and known internationally for its commitment to farm-fresh, fairly traded, organic food—long before such eating habits were in fashion. Readers will be engaged and invigorated as they watch Wicks succeed with her innovative ideas; they’ll also be inspired as her perspective on the world grows in scope from her restaurant to her city to the whole world.

Wicks’ memoir begins far before she opens White Dog Cafe, when she built a fort in the woods at age nine. Readers who are expecting strictly business advice and activism information will wonder why she begins here—but the more literary reader will see that she is examining the power of a sense of place. As a child she felt a strong connection to the woods near her house; as an adult she feels a strong connection to Sansom Street, and eventually the world beyond.

Wicks’ memoir does a fantastic job of sharing how she’s learned and grown through her experiences and travels around the world. Readers will be inspired and will learn about the world and business along the way—but the readers who come away the most satisfied by
Good Morning, Beautiful Business will be those who never lose sight of the fact that Wicks is a sharing a memoir, a story; her goal is not to create a guidebook (though she has the skills and expertise to accomplish it).

While it’s a compelling memoir, readers who want to follow in Wicks’ footsteps would benefit more from a how-to book on the subject that uses Wicks’ success as a model, but emphasizes practical steps and advice for readers. Wicks shares her business knowledge and success with readers, but more than that, she shares her heart and her life."

"Judy Wicks' brilliance redefines what a business can be. The White Dog Café models what commerce will become if we are to create a livable future. This is business as spiritual practice, business as kindness, business as community, business as justice, joy, transformation, leadership, and generosity. There is nothing here you will learn in business school because the White Dog Café is not in the business of selling life; it's in the business of creating life. How blessed is Philadelphia and the world for her presence and prescience."--Paul Hawken, author, Blessed Unrest

"Judy Wicks followed her passion and trusted her heart; she uncovered and was guided by what makes healthy local businesses thrive; and then she led a movement to share her discoveries and help transform other local economies.  Now, thanks to her vision and leadership, there are hundreds of communities unlocking the power of local commerce for good.  What a gift from a true pioneer who shows us how to unite an avocation with a vocation!"--Will Raap, founder, Gardener’s Supply and Intervale Center

"Guided by her own powerful activist sensibility, Judy Wicks beautifully conveys the important influences that a restaurant, or any business, can have within a community—politically, economically, and socially."--Alice Waters, owner of Chez Panisse and author of The Art of Simple Food

"Judy Wicks is something rare, invaluable, and essential in our time: a visionary artisan of cultural renaissance. Read this book. Learn what she’s done and, even more important, how she became who she is. Let her story inspire you more fully into your own cultural artistry."--Bill Plotkin, author of Soulcraft, Wild Mind, and Nature and the Human Soul

"Fun and funny, kind and savvy, Good Morning, Beautiful Business is a rollicking good tale about a rollicking good life. From working as a waitress at a restaurant she helps save from demolition at age 23, to becoming a world leader in the socially responsible business movement, activist-entrepreneur Judy Wicks shows how one woman can help build a compassionate, locally sourced economy--and have a blast doing so. These pages are as full of friendships, food, and dancing as they are of great ideas that could apply to businesses in any town. Judy Wicks is an inspiration. By the end of this wonderful book, she seems like an old friend whose example can change your life."--Sy Montgomery, author of The Good Good Pig

"If there ever is a Nobel Prize in planet-saving, Judy Wicks deserves to be the first recipient.  Besides creating one of Philadelphia’s most popular restaurants (the White Dog Café), her legacy includes Pennsylvania’s local food movement, America’s fastest growing network of independent businesses, and entrepreneurs worldwide –especially women – whom she has inspired to make business the leading edge of social change.  In this riveting, funny, and moving autobiography, Judy also reveals herself as a superb storyteller and a sharp policy critic.  Her life story, which unfolds from the Arctic to Chiapas, shows how one passionate person really can bend the arc of history toward justice."--Michael H. Shuman, author, Local Dollars, Local Sense:  How to Shift Your Money from Wall Street to Main Street and Achieve Real Prosperity

"Judy Wicks's journey is potent medicine for a culture that falsely separates personal life and work,  self and community,  business and environment, and entrepreneurship and activism. Anyone who wants to engage their full entrepreneurial vision, and find their own unique path that may combine seemingly disparate goals, can take heart: this remarkable story is a visionary beacon and joyful read."--Nina Simons, co-founder, Bioneers

"Beware. This is a business book like no other. It will change how you see the world, America, business, and the economy and should be required reading in every school of business and department of economics. Judy Wicks teaches us how to succeed at business while managing from the heart, having an outrageously good time, and measuring success as contribution to healthy communities and a world that works for all. Those who take Wicks and the White Dog as their model change the world one beautiful business at a time."--David Korten, cofounder of YES! Magazine and author of Agenda for a New Economy: From Phantom Wealth to Real Wealth, and The Great Turning: From Empire to Earth Community

"Wow. What a woman, what a book. In it, you enter the life of someone who, even as a child, learned that she could create—that she could make things and make things happen. We need Wicks’s confidence and courage now more than ever. So read it and you’ll get some. Her spunk is contagious."--Frances Moore Lappé, author of EcoMind: Changing the Way We Think, to Create the World We Want

"Judy Wicks is one of the most amazing women I have ever met.  She ran the legendary White Dog Café with passion, heart, common sense, and financial success. And she continues to blaze new paths on the road to a truly sustainable people-centered economy. This is a must-read book."--Ben Cohen, cofounder, Ben & Jerry's

"Judy Wicks is one of our great leaders and visionaries, and this books makes clear why. She thinks about traditional subjects ("business," "economics") in fresh, practical, real, and powerful ways. Read it and then live it yourself!"--Bill McKibben, author of Deep Economy: The Wealth of Communities and the Durable Future

Publishers Weekly-
Restaurateur and activist Wicks has been an inspiration and a model to her fellow Philadelphia businesses and to adherents to the sustainable-food movement for several decades. This charming memoir follows Wicks from her bucolic small-town childhood to her youthful disillusionment, short-lived marriage to her childhood sweetheart, and early adventures working with him for VISTA in Alaska, where she was struck by the community-focused value systems and vowed to replicate them in her own life. Back in Philadelphia, she and her first husband opened a store selling counterculture products, but, to Wicks’s chagrin, her husband ultimately did not have faith in her abilities. After their divorce, and other restaurant experience, she remarried and had two children, whom she raised above the restaurant she founded—the White Dog Cafe. The Cafe gained international acclaim for its socially responsible business, serving farm-fresh local food and building the local living economy movement. Though its audience is likely to be limited to those already sold on the local food movement, this book is a touching and passionate story of an activist who turned her values into a sustainable and financially solvent endeavor.


  • Winner - Nautilus Award, Gold in Business/Leadership - 2014


Judy Wicks

An international leader and speaker in the local-living-economies movement, Judy Wicks is former owner of the White Dog Café, acclaimed for its socially and environmentally responsible business practices. She is also cofounder of the nationwide Business Alliance for Local Living Economies (BALLE), as well as founder of the Sustainable Business Network of Greater Philadelphia and Fair Food — both incubated at the White Dog Café Foundation and supported by the restaurant's profits. In her retail career, Judy was founder and owner of Black Cat, which featured locally made and fair-trade gifts for twenty years. In 1970, Judy cofounded the original Free People's Store, now well known as Urban Outfitters.

Her work has earned numerous awards, including the James Beard Foundation Humanitarian of the Year Award, the International Association of Culinary Professionals Humanitarian Award and the Women Chefs and Restaurateurs Lifetime Achievement Award.

She lives in Philadelphia. Continuing her work to build a new economy, Judy mentors the next generation of entrepreneurs and consults for beautiful businesses.  She can be reached at


October 06, 2015

Judy Wicks at Social Capital Markets 2015

2 Marina Boulevard (at Buchanan Street), Building A, San Francisco, CA, 94123 | Judy Wicks
Judy Wicks will be speaking at the SOCAP15 conference, which is taking place at the Fort Mason Center in San Francisco, CA. This conference will run from October 6-9.

See all Events by this Author


Bioneers - Judy Wicks (2007) Local Living Economies

Bioneers - Judy Wicks (2007) Local Living Economies

Dowser Video: Judy Wicks on Building a Sustainable Food Move

Selling Without Selling Out

The Wallace Center- Community Food Enterprise: White Dog Caf

Ecofarm 2009- Judy Wicks

Judy Wicks, Owner of the White Dog Cafe, Featured in Edens Lost and Found

Hello Etsy Summit, Berlin- Building Community Through Local Living Economics


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The Art of Leading Collectively

By Petra Kuenkel

A guide to collaborative impact for leaders in industry, government, and social change networks

Our world is facing unsustainable global trends—from climate change and water scarcity to energy insecurity, unfair labor practices, and growing inequality.  Tackling these crises effectively requires a new form of leadership—a collective one.  But, in a world of many silos, how do we get people to work together toward a common goal? That is one of the most important questions facing sustainability and social-change professionals around the world, and it is a question that Petra Kuenkel answers in The Art of Leading Collectively.

Readers learn how to tackle system change for sustainable development, reimagine leadership as a collaborative endeavor, retrain leaders to work collectively, and manage diverse groups through a change process that has sustainability as a guiding focus. Drawing upon two decades of pioneering, internationally recognized work orchestrating multi-stakeholder initiatives, Kuenkel presents her chief tool, the Collective Leadership Compass, and shows others how to use it with large groups of diverse stakeholders to solve complex, urgent problems—particularly those that enmesh business activities, governance, human needs, and environmental impacts.

The book offers many examples of collective leadership efforts involving corporate, public, and nonprofit sectors around the world.  Readers learn about the processes that led to a sustainable textile alliance, advanced global seafood sustainability, and set standards for sustainable cocoa and coffee production and trade, as well as those that helped nations rebound from war, develop sustainable infrastructure, and tackle resource conflicts with global businesses, to name a few.

Kuenkel provides a clear roadmap for leaders from multinational companies involved in partnerships, international organizations engaged in cooperative development, public agencies, and interest groups—as well as for citizens seeking solutions to social and sustainability challenges.

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Power from the People

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Over 90 percent of US power generation comes from large, centralized, highly polluting, nonrenewable sources of energy. It is delivered through long, brittle transmission lines, and then is squandered through inefficiency and waste. But it doesn't have to be that way. Communities can indeed produce their own local, renewable energy.

Power from the People explores how homeowners, co-ops, nonprofit institutions, governments, and businesses are putting power in the hands of local communities through distributed energy programs and energy-efficiency measures.

Using examples from around the nation - and occasionally from around the world - Greg Pahl explains how to plan, organize, finance, and launch community-scale energy projects that harvest energy from sun, wind, water, and earth. He also explains why community power is a necessary step on the path to energy security and community resilience - particularly as we face peak oil, cope with climate change, and address the need to transition to a more sustainable future.

This book - the second in the Chelsea Green Publishing Company and Post Carbon Institute's Community Resilience Series - also profiles numerous communitywide initiatives that can be replicated elsewhere.

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So, where are we now? And what does our future look like?  In the book 2052, Jorgen Randers, one of the coauthors of Limits to Growth, issues a progress report and makes a forecast for the next forty years. To do this, he asked dozens of experts to weigh in with their best predictions on how our economies, energy supplies, natural resources, climate, food, fisheries, militaries, political divisions, cities, psyches, and more will take shape in the coming decades. He then synthesized those scenarios into a global forecast of life as we will most likely know it in the years ahead.

The good news: we will see impressive advances in resource efficiency, and an increasing focus on human well-being rather than on per capita income growth. But this change might not come as we expect. Future growth in population and GDP, for instance, will be constrained in surprising ways-by rapid fertility decline as result of increased urbanization, productivity decline as a result of social unrest, and continuing poverty among the poorest 2 billion world citizens. Runaway global warming, too, is likely.

So, how do we prepare for the years ahead? With heart, fact, and wisdom, Randers guides us along a realistic path into the future and discusses what readers can do to ensure a better life for themselves and their children during the increasing turmoil of the next forty years.

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