Chelsea Green Publishing

Good Morning, Beautiful Business

Pages:320 pages
Book Art:Color illustrations
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Hardcover: 9781603585057
Pub. Date April 03, 2013
Paperback: 9781933392240
Pub. Date March 20, 2013
eBook: 9781603584999
Pub. Date March 07, 2013

Good Morning, Beautiful Business

The Unexpected Journey of an Activist Entrepreneur and Local-Economy Pioneer

Availability: In Stock


Available Date:
April 03, 2013


Availability: In Stock


Available Date:
March 20, 2013


Availability: In Stock


Available Date:
March 07, 2013

$17.95 $14.36

It's not often that someone stumbles into entrepreneurship and ends up reviving a community and starting a national economic-reform movement. But that's what happened when, in 1983, Judy Wicks founded the White Dog Café on the first floor of her house on a row of Victorian brownstones in West Philadelphia. After helping to save her block from demolition, Judy grew what began as a tiny muffin shop into a 200-seat restaurant-one of the first to feature local, organic, and humane food. The restaurant blossomed into a regional hub for community, and a national powerhouse for modeling socially responsible business.

Good Morning, Beautiful Business is a memoir about the evolution of an entrepreneur who would not only change her neighborhood, but would also change her world-helping communities far and wide create local living economies that value people and place as much as commerce and that make communities not just interesting and diverse and prosperous, but also resilient.

Wicks recounts a girlhood coming of age in the sixties, a stint working in an Alaska Eskimo village in the seventies, her experience cofounding the first Free People store, her accidental entry into the world of restauranteering, the emergence of the celebrated White Dog Café, and her eventual role as an international leader and speaker in the local-living-economies movement.

Her memoir traces the roots of her career - exploring what it takes to marry social change and commerce, and do business differently. Passionate, fun, and inspirational, Good Morning, Beautiful Business explores the way women, and men, can follow both mind and heart, do what's right, and do well by doing good.


ForeWord Reviews-

"Wicks first opened her restaurant, White Dog Cafe, on Sansom Street in Philadelphia in 1983. The restaurant became a beacon in the struggling neighborhood and known internationally for its commitment to farm-fresh, fairly traded, organic food—long before such eating habits were in fashion. Readers will be engaged and invigorated as they watch Wicks succeed with her innovative ideas; they’ll also be inspired as her perspective on the world grows in scope from her restaurant to her city to the whole world.

Wicks’ memoir begins far before she opens White Dog Cafe, when she built a fort in the woods at age nine. Readers who are expecting strictly business advice and activism information will wonder why she begins here—but the more literary reader will see that she is examining the power of a sense of place. As a child she felt a strong connection to the woods near her house; as an adult she feels a strong connection to Sansom Street, and eventually the world beyond.

Wicks’ memoir does a fantastic job of sharing how she’s learned and grown through her experiences and travels around the world. Readers will be inspired and will learn about the world and business along the way—but the readers who come away the most satisfied by
Good Morning, Beautiful Business will be those who never lose sight of the fact that Wicks is a sharing a memoir, a story; her goal is not to create a guidebook (though she has the skills and expertise to accomplish it).

While it’s a compelling memoir, readers who want to follow in Wicks’ footsteps would benefit more from a how-to book on the subject that uses Wicks’ success as a model, but emphasizes practical steps and advice for readers. Wicks shares her business knowledge and success with readers, but more than that, she shares her heart and her life."

"Judy Wicks' brilliance redefines what a business can be. The White Dog Café models what commerce will become if we are to create a livable future. This is business as spiritual practice, business as kindness, business as community, business as justice, joy, transformation, leadership, and generosity. There is nothing here you will learn in business school because the White Dog Café is not in the business of selling life; it's in the business of creating life. How blessed is Philadelphia and the world for her presence and prescience."--Paul Hawken, author, Blessed Unrest

"Judy Wicks followed her passion and trusted her heart; she uncovered and was guided by what makes healthy local businesses thrive; and then she led a movement to share her discoveries and help transform other local economies.  Now, thanks to her vision and leadership, there are hundreds of communities unlocking the power of local commerce for good.  What a gift from a true pioneer who shows us how to unite an avocation with a vocation!"--Will Raap, founder, Gardener’s Supply and Intervale Center

"Guided by her own powerful activist sensibility, Judy Wicks beautifully conveys the important influences that a restaurant, or any business, can have within a community—politically, economically, and socially."--Alice Waters, owner of Chez Panisse and author of The Art of Simple Food

"Judy Wicks is something rare, invaluable, and essential in our time: a visionary artisan of cultural renaissance. Read this book. Learn what she’s done and, even more important, how she became who she is. Let her story inspire you more fully into your own cultural artistry."--Bill Plotkin, author of Soulcraft, Wild Mind, and Nature and the Human Soul

"Fun and funny, kind and savvy, Good Morning, Beautiful Business is a rollicking good tale about a rollicking good life. From working as a waitress at a restaurant she helps save from demolition at age 23, to becoming a world leader in the socially responsible business movement, activist-entrepreneur Judy Wicks shows how one woman can help build a compassionate, locally sourced economy--and have a blast doing so. These pages are as full of friendships, food, and dancing as they are of great ideas that could apply to businesses in any town. Judy Wicks is an inspiration. By the end of this wonderful book, she seems like an old friend whose example can change your life."--Sy Montgomery, author of The Good Good Pig

"If there ever is a Nobel Prize in planet-saving, Judy Wicks deserves to be the first recipient.  Besides creating one of Philadelphia’s most popular restaurants (the White Dog Café), her legacy includes Pennsylvania’s local food movement, America’s fastest growing network of independent businesses, and entrepreneurs worldwide –especially women – whom she has inspired to make business the leading edge of social change.  In this riveting, funny, and moving autobiography, Judy also reveals herself as a superb storyteller and a sharp policy critic.  Her life story, which unfolds from the Arctic to Chiapas, shows how one passionate person really can bend the arc of history toward justice."--Michael H. Shuman, author, Local Dollars, Local Sense:  How to Shift Your Money from Wall Street to Main Street and Achieve Real Prosperity

"Judy Wicks's journey is potent medicine for a culture that falsely separates personal life and work,  self and community,  business and environment, and entrepreneurship and activism. Anyone who wants to engage their full entrepreneurial vision, and find their own unique path that may combine seemingly disparate goals, can take heart: this remarkable story is a visionary beacon and joyful read."--Nina Simons, co-founder, Bioneers

"Beware. This is a business book like no other. It will change how you see the world, America, business, and the economy and should be required reading in every school of business and department of economics. Judy Wicks teaches us how to succeed at business while managing from the heart, having an outrageously good time, and measuring success as contribution to healthy communities and a world that works for all. Those who take Wicks and the White Dog as their model change the world one beautiful business at a time."--David Korten, cofounder of YES! Magazine and author of Agenda for a New Economy: From Phantom Wealth to Real Wealth, and The Great Turning: From Empire to Earth Community

"Wow. What a woman, what a book. In it, you enter the life of someone who, even as a child, learned that she could create—that she could make things and make things happen. We need Wicks’s confidence and courage now more than ever. So read it and you’ll get some. Her spunk is contagious."--Frances Moore Lappé, author of EcoMind: Changing the Way We Think, to Create the World We Want

"Judy Wicks is one of the most amazing women I have ever met.  She ran the legendary White Dog Café with passion, heart, common sense, and financial success. And she continues to blaze new paths on the road to a truly sustainable people-centered economy. This is a must-read book."--Ben Cohen, cofounder, Ben & Jerry's

"Judy Wicks is one of our great leaders and visionaries, and this books makes clear why. She thinks about traditional subjects ("business," "economics") in fresh, practical, real, and powerful ways. Read it and then live it yourself!"--Bill McKibben, author of Deep Economy: The Wealth of Communities and the Durable Future

Publishers Weekly-
Restaurateur and activist Wicks has been an inspiration and a model to her fellow Philadelphia businesses and to adherents to the sustainable-food movement for several decades. This charming memoir follows Wicks from her bucolic small-town childhood to her youthful disillusionment, short-lived marriage to her childhood sweetheart, and early adventures working with him for VISTA in Alaska, where she was struck by the community-focused value systems and vowed to replicate them in her own life. Back in Philadelphia, she and her first husband opened a store selling counterculture products, but, to Wicks’s chagrin, her husband ultimately did not have faith in her abilities. After their divorce, and other restaurant experience, she remarried and had two children, whom she raised above the restaurant she founded—the White Dog Cafe. The Cafe gained international acclaim for its socially responsible business, serving farm-fresh local food and building the local living economy movement. Though its audience is likely to be limited to those already sold on the local food movement, this book is a touching and passionate story of an activist who turned her values into a sustainable and financially solvent endeavor.


  • Winner - Nautilus Award, Gold in Business/Leadership - 2014


Judy Wicks

An international leader and speaker in the local-living-economies movement, Judy Wicks is former owner of the White Dog Café, acclaimed for its socially and environmentally responsible business practices. She is also cofounder of the nationwide Business Alliance for Local Living Economies (BALLE), as well as founder of the Sustainable Business Network of Greater Philadelphia and Fair Food — both incubated at the White Dog Café Foundation and supported by the restaurant's profits. In her retail career, Judy was founder and owner of Black Cat, which featured locally made and fair-trade gifts for twenty years. In 1970, Judy cofounded the original Free People's Store, now well known as Urban Outfitters.

Her work has earned numerous awards, including the James Beard Foundation Humanitarian of the Year Award, the International Association of Culinary Professionals Humanitarian Award and the Women Chefs and Restaurateurs Lifetime Achievement Award.

She lives in Philadelphia. Continuing her work to build a new economy, Judy mentors the next generation of entrepreneurs and consults for beautiful businesses.  She can be reached at


October 10, 2015

Judy Wicks at Jubilee in the Grove

8480 Hagy's Mill Road, Philadelphia, PA, 19128 | Judy Wicks
On October 10th, Judy Wicks will be at the Schuylkill Center for Environmental Education for their "Jubilee in the Grove" event, in which the Scheylkill Center will be dedicating Jubilee Grove, a new native plant, to commemorate their 50th anniversary. The event will take place from 3:00-5:00PM. Before the dedication, Wicks and other environmental leaders from the region will be speaking about their vision for the future. Participants will enjoy Yards beer and a special “Trees of the Schuylkill Center” botanical cocktail, light refreshments, and live music after the dedication. This event is free, but is for members only.

See all Events by this Author


Bioneers - Judy Wicks (2007) Local Living Economies

Bioneers - Judy Wicks (2007) Local Living Economies

Dowser Video: Judy Wicks on Building a Sustainable Food Move

Selling Without Selling Out

The Wallace Center- Community Food Enterprise: White Dog Caf

Ecofarm 2009- Judy Wicks

Judy Wicks, Owner of the White Dog Cafe, Featured in Edens Lost and Found

Hello Etsy Summit, Berlin- Building Community Through Local Living Economics


Inquiries into the Nature of Slow Money

Inquiries into the Nature of Slow Money

By Woody Tasch

Could there ever be an alternative stock exchange dedicated to slow, small, and local? Could a million American families get their food from CSAs? What if you had to invest 50 percent of your assets within 50 miles of where you live?Such questions-at the heart of slow money-represent the first steps on our path to a new economy.

Inquiries into the Nature of Slow Money presents an essential new strategy for investing in local food systems and introduces a group of fiduciary activists who are exploring what should come after industrial finance and industrial agriculture. Theirs is a vision for investing that puts soil fertility into return-on-investment calculations and serves people and place as much at it serves industry sectors and markets.

Leading the charge is Woody Tasch-whose decades of work as a venture capitalist, foundation treasurer, and entrepreneur now shed new light on a truer, more beautiful, more prudent kind of fiduciary responsibility. He offers an alternative vision to the dusty old industrial concepts of the nineteenth and twentieth centuries when dollars, and the businesses they financed, lost their connection to place; slow money, on the other hand, is firmly rooted in the new economic, social, and environmental realities of the 21st century.

Inquiries into the Nature of Slow Money is a call to action for designing capital markets built around not extraction and consumption but preservation and restoration. Is it a movement or is it an investment strategy? Yes.

Available in: Paperback, eBook

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100 energy saving tips for everything in your home or business!

Did you know . . .

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  • Energy-efficient light bulbs last about 12 times longer than ordinary bulbs, and consume about 1/5 of the energy
  • If we all turned off our TVs and other gadgets that are kept on stand-by, we could shut down a couple of power stations in the United States, with huge reductions in CO2 emissions
  • Our energy use is projected to increase 17% from 1995-2015
  • Our homes produce even more CO2 emissions than our cars

This book gives you 100 energy-saving tips for the home—from simple things like switching off unnecessary lights and having a shower instead of a bath, to more drastic measures such as installing a condensing boiler. If each one of us acts on just a few of these suggestions, we can save money—and help slow down climate change.



Available in: eBook

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Energy Revolution

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We need a global energy revolution. In developed nations we are wasting massive quantities of energy providing heat and light to our homes and businesses while one and a half billion people have no access to electricity at all. The existing central-power-station model is based on old technology that spews carbon, energy, and money straight up the chimney.

Energy Revolution shows us how we can change all of this. Telling stories from around the world of the change that’s already happening and drawing on two decades of his own unique experience, Howard Johns demonstrates how we can develop our own renewable-energy projects to provide local energy and create a new fleet of businesses.

He shows us how communities can build local energy solutions—renewable-power stations that will be a new form of building society where we come together to develop, finance, and construct the infrastructure that we and future generations so desperately need.

Howard Johns explains how to design, set up, and fund community energy systems, citing examples from countries that already have cut the amount of energy they use and supply their needs from renewable energy. These new systems will create new jobs and businesses, reduce energy imports, and create new local-investment models.

This handbook contains the map we need to change the system from the bottom up and make the next great leap forward to achieving clean, affordable energy. It covers everything needed to structure your community power company—the technology, site assessment, legal and business planning, fundraising and financial modeling, and putting people at the heart of your strategy. It’s time to take control, re-localize, reduce costs and carbon emissions, and join the energy revolution.

Available in: Paperback

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By Gar Alperovitz

Never before have so many Americans been more frustrated with our economic system, more fearful that it is failing, or more open to fresh ideas about a new one. The seeds of a new movement demanding change are forming.

But just what is this thing called a new economy, and how might it take shape in America? In What Then Must We Do? Gar Alperovitz speaks directly to the reader about where we find ourselves in history, why the time is right for a new-economy movement to coalesce, what it means to build a new system to replace the crumbling one, and how we might begin. He also suggests what the next system might look like—and where we can see its outlines, like an image slowly emerging in the developing trays of a photographer's darkroom, already taking shape.

He proposes a possible next system that is not corporate capitalism, not state socialism, but something else entirely—and something entirely American.

Alperovitz calls for an evolution, not a revolution, out of the old system and into the new. That new system would democratize the ownership of wealth, strengthen communities in diverse ways, and be governed by policies and institutions sophisticated enough to manage a large-scale, powerful economy.

For the growing group of Americans pacing at the edge of confidence in the old system, or already among its detractors, What Then Must We Do? offers an elegant solution for moving from anger to strategy.

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