ISBN: 9781603580618 Year Added to Catalog: 2008 Book Format: Hardcover Dimensions: 6x9 Number of Pages: 240 Book Publisher: Chelsea Green Publishing Release Date: January 21, 2009 Web Product ID: 415
Also in Socially Responsible Business
The Gort Cloud
The Invisible Force Powering Today’s Most Visible Green Brands
"With The Gort Cloud, Richard Seireeni has brought out the emotional and human perspective that often lacks in most green programs. Ecopreneurs in his book are not just branding opportunists but visionaries who believe that ideas--when endorsed by people--are more powerful than money.
By understanding that a powerful change has happened in how younger generations are seeing the world of commerce, The Gort Cloud focuses on lost values such as trust, responsibility, imagination and the positive role businesses can have on our society."
—Marc Gobe, designer, photographer, filmmaker, and author of Emotional Branding: The New Paradigm for Connecting Brands to People, Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy, and Brandjam: Humanizing Brands Th
"Creating a successful green product is equal parts art, science, and persistence. But it also requires a depth of market insights that separate the leaders from the rest of the pack. The Gort Cloud offers a wealth of knowledge, digging deep into the iconic green brands and pulling out insights that can help entrepreneurs and marketers create the next generation of authentic, market-shifting brands."
—Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy
"Richard Seireeni navigates a emerging and largely uncharted economic world with infectious enthusiasm and keen insight. Readers will emerge with renewed appreciation for entrepreneurs who effectively combine business acumen with stewardship commitment, to the enduring benefit of humanity."
—Ralph Cavanagh, Energy Program Co-Director, Natural Resources Defense Council
"Seireeni's clear thinking and compelling examples will prove valuable for anyone looking to make hay in the growing green movement."
—Publishers Weekly
"In his remarkable The Gort Cloud, Richard Seireeni details the intersection of two of society's most important forces: The Green Movement and the Social Media revolution. He shows how companies playing in that intersection can become terrifically successful, but only if they play by the unwritten rules."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
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