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Book Data

ISBN: 9781603585941
Year Added to Catalog: 2014
Book Format: Paperback
Dimensions: 5.375 x 8.375
Number of Pages: 192
Book Publisher: Chelsea Green Publishing
Release Date: September 16, 2014
Web Product ID: 835

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The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

by George Lakoff

"When the original Don't Think of an Elephant! came out in 2004, Lakoff showed us that progressive Democrats voted on values, not issues—just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."

Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America

The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

In the Company of Bears (originally released in hardcover as Out on a Limb) is more than a story about bears. It’s the story of a scientist once kept from a traditional science career by his dyslexia, only to find that thinking and seeing differently was his greatest gift and his best tool to interpret the non-human world.

The ALL NEW Dont Think of an Elephant is also available as an audio book! Browse and download the book here >>


About the Author

George Lakoff

George Lakoff is the country's leading expert on the framing of political discourse and one of the world's most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don't Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.

Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and ...

View George's full profile page >





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Format: Paperback
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