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Book Data

ISBN: 9781603585941
Year Added to Catalog: 2014
Book Format: Paperback
Dimensions: 5.375 x 8.375
Number of Pages: 192
Book Publisher: Chelsea Green Publishing
Release Date: September 16, 2014
Web Product ID: 835

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The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

by George Lakoff

"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."

Markos Moulitsas, founder and publisher, Daily Kos

The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.


About the Author

George Lakoff

George Lakoff is the country's leading expert on the framing of political discourse and one of the world's most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don't Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.

Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and ...

View George's full profile page >





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George Lakoff's Upcoming Events

  • George Lakoff on Firedoglake Book Salon
    Firedoglake Book Salon,
    November 8, 2014, 5:00 pm

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