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Book Data

ISBN: 9781603585941
Year Added to Catalog: 2014
Book Format: Paperback
Dimensions: 5.375 x 8.375
Number of Pages: 192
Book Publisher: Chelsea Green Publishing
Release Date: September 16, 2014
Web Product ID: 835

Also By This Author


The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

by George Lakoff

"When the original Don't Think of an Elephant! came out in 2004, Lakoff showed us that progressive Democrats voted on values, not issues—just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."

Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America

The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate.

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it.

In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin.

Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples’ lives? Whether you answer yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.


About the Author

George Lakoff

George Lakoff is the country's leading expert on the framing of political discourse and one of the world's most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don't Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.

Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and ...

View George's full profile page >





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George Lakoff's Upcoming Events

  • George Lakoff at The Economics of Sustainability Conference
    Fort Mason, San Francisco CA
    October 6, 2014, 12:00 pm

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