Ready, Set, Talk!

A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet

by Ellen Ratner, Kathie Scarrah

Table of Contents

Acknowledgments

Introduction

1. Preparing Your Message and Campaign

2. Marketing Your Campaign, Issue, or Spokesperson

3. Selecting a Spokesperson

4. Preparing the Spokesperson

5. Booking the Spokesperson

6. Preparing to Be On

7. Being On!

8. Understanding the Media

9. Crisis Management

10. Preparing for the Future Using Current Technology

APPENDICES

1. Tips for Television

2. Tips for Print Interviews

3. Branding Tips from Master Brander Peter Arnell

4. Top Ten Things to Know When You Start a Blog from John Aravosis/AMERICAblog.com

5. Guidelines for Professional-Looking Vcasts and Vlogs from Producer Christian Capobianco

Promotion Checklist

Glossary

Index