Join Us!

 
Like this book? Digg it!


Book Data

ISBN: 9781933392219
Year Added to Catalog: 2006
Book Format: Paperback
Book Art: Resources, Index
Number of Pages: 6 x 9, 240 pages
Book Publisher: Chelsea Green Publishing
Old ISBN: 1933392215
Release Date: June 15, 2006
Web Product ID: 311

Also in Politics & Social Justice

Bye Bye, Miss American Empire
Get Up, Stand Up

Guantánamo
How Democrats and Progressives Can Win DVD

Marijuana Is Safer, Updated and Expanded Edition
The Vermont Papers

Ready, Set, Talk!

A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet

by Ellen Ratner, Kathie Scarrah

Table of Contents

Acknowledgments

Introduction


1. Preparing Your Message and Campaign

2. Marketing Your Campaign, Issue, or Spokesperson

3. Selecting a Spokesperson

4. Preparing the Spokesperson

5. Booking the Spokesperson

6. Preparing to Be On

7. Being On!

8. Understanding the Media

9. Crisis Management

10. Preparing for the Future Using Current Technology


APPENDICES

1. Tips for Television

2. Tips for Print Interviews

3. Branding Tips from Master Brander Peter Arnell

4. Top Ten Things to Know When You Start a Blog from John Aravosis/AMERICAblog.com

5. Guidelines for Professional-Looking Vcasts and Vlogs from Producer Christian Capobianco


Promotion Checklist

Glossary

Index


Price: $20.00
Format: Paperback
Status: Available to Ship
Ships: Next day


US Orders Only.
International Orders: Click here.

GET YOUR NEWS FROM CHELSEA GREEN

Sign up for our e-newsletter today and get 25% off your next purchase in our bookstore. Please note that discount codes do not combine with other offers or books already on sale.