ISBN: 9781419339783 Year Added to Catalog: 2005 Book Format: Audio CD Book Art: 4 compact discs, 4.75 hours Book Publisher: Chelsea Green Publishing Old ISBN: 1419339788 Release Date: April 26, 2005
"Don't Think of an Elephant! is a work of genius. As George Lakoff explains how the right has framed the notion of the political center, he presents both the most original and the most practical analysis of United States politics in many years."
—George Akerlof, University of California, Berkeley, and Nobel Prize winner in Economics
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Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.
In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.
Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.
Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.
Read it, take action—and help take America back.
Don't Think of an Elephant! supplementary materials
George Lakoff is Richard and Rhoda Goldman Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the world's best-known linguists. His expertise is in cognitive linguistics, the scientific study of the nature of thought and its expression in language.
Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think (2nd edition, ...
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