Also in Nature & Environment

Conservation Finance Handbook

How Communities are Paying for Parks and Land Conservation

by Ernest Cook, Kim Hopper

Table of Contents

Acknowledgments
Introduction

1. Understanding Greenprinting
• Exploring Federal, State and Private Conservation Funding Sources
• Securing Local Conservation Funds: Trends and Techniques
2. Doing Your Homework
• Researching Basic Demographics and Landuse
• Investigating Financing Options
• Crunching the Numbers
• Researching Legal Constraints
• Analyzing Election Data
3. Measuring Public Opinion
• Interviewing Community Leaders
• Selecting a Pollster
• Conducting the Right Poll at the Right Time
• Designing and Interpreting Your Poll
• Considering Focus Groups
• Conducting a Community Assessment
4. Designing a Winning Measure
• Defining Goals, Identifying Land, and Setting Priorities
• Determining the Best Time to Seek Voter Support
• Selecting the Funding Size and Mechanism
• Establishing Fiscal Safeguards
• Drafting Ballot Language
5. Running a Conservation Campaign
• Keeping It Legal
• Organizing Your Campaign
• Designing a Winning Campaign Strategy
• Developing a Campaign Plan and Budget
• Raising Money
• Securing Endorsements
• Developing a Paid Media Plan
• Designing Direct Mail
• Advertising in the Newspaper
• Producing Broadcast Media
• Posting House Signs and Billboards
• Working with Campaign Consultants
• Planning for Free Media
• Designing and Internet Campaign Strategy
• Setting Up Your Field Organization
• After Election Day

Endnotes
Bibliography and Resources
About the Trust for Public Land
Index