Chelsea Green Publishing

The ALL NEW Don't Think of an Elephant!

Pages:192 pages
Size: 5.375 x 8.375 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585941
Pub. Date September 23, 2014

The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

Availability: In Stock

Paperback

Available Date:
September 23, 2014

$15.00

The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

The ALL NEW Dont Think of an Elephant is also available as an audio book! Browse and download the book here >>

REVIEWS AND PRAISE

"Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos

"The All New Don't Think of an Elephant! is an indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan

"When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues—just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America

ABOUT THE AUTHOR

George Lakoff

George Lakoff is the country’s leading expert on the framing of political discourse and one of the world’s most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don’t Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.
 
Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.

Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.

His blogs appear regularly on his website, www.georgelakoff.com, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.

AUTHOR VIDEOS

George Lakoff, "Retaking Political Discourse"

The Left, the Right, and the Family View of Government

Idea Framing, Metaphors, and Your Brain - George Lakoff

George Lakoff: Moral Politics

YOU MAY ALSO LIKE

Poisoned for Profit

Poisoned for Profit

By Philip Shabecoff and Alice Shabecoff

In a landmark investigation that's been compared to Silent Spring, two veteran journalists definitively show how, why, and where industrial toxins are causing rates of birth defects, asthma, cancer, and other serious illnesses to soar in children. Philip and Alice Shabecoff reveal that the children of baby boomers-the first to be raised in a truly toxified world-are the first generation to be sicker and have shorter life expectancies than their parents. The culprits, they say, are the companies that profit from producing, using, and selling toxics.

In piercing case histories, the authors bring readers to places like Dickson, Tennessee, where babies were born with cleft lips and palates after landfill chemicals seeped into the water, and Port Neches, Texas, where so many graduates of a high school near synthetic rubber and chemical plants contracted cancer that the school was nicknamed "Leukemia High."

And they ask a razor-sharp question: Just why are we letting corporations commit these crimes against our children, sabotage investigations and regulations, hire scientists to skew data on toxic impacts, and fend off government controls with powerful lobbying groups?

It's time, they say, for families and the health and environmental communities to fight back, and their painstakingly researched book shows how people are taking action across the country-from pressuring politicians and investigating sickness clusters in their regions to ridding their own homes of countless toxic products like crib mattresses infused with dangerous flame retardants or teething rings steeped in harmful chemicals.

Powerful, unflinching, and eminently readable, Poisoned for Profit is a wake-up call that is bound to inspire talk and force change.

Available in: Paperback

Read More

Poisoned for Profit

Philip Shabecoff, Alice Shabecoff

Paperback $17.95

Future Scenarios

Future Scenarios

By David Holmgren

In Future Scenarios, permaculture co-originator and leading sustainability innovator David Holmgren outlines four scenarios that bring to life the likely cultural, political, agricultural, and economic implications of peak oil and climate change, and the generations-long era of “energy descent” that faces us.

“Scenario planning,” Holmgren explains, “allows us to use stories about the future as a reference point for imagining how particular strategies and structures might thrive, fail, or be transformed.”

Future Scenarios depicts four very different futures. Each is a permutation of mild or destructive climate change, combined with either slow or severe energy declines. Probable futures, explains Holmgren, range from the relatively benign Green Tech scenario to the near catastrophic Lifeboats scenario.

As Adam Grubb, founder of the influential Energy Bulletin website, says, “These aren’t two-dimensional nightmarish scenarios designed to scare people into environmental action. They are compellingly fleshed-out visions of quite plausible alternative futures, which delve into energy, politics, agriculture, social, and even spiritual trends. What they do help make clear are the best strategies for preparing for and adapting to these possible futures.”

Future Scenarios provides brilliant and balanced consideration of the world’s options and will prove to be one of the most important books of the year.

Available in: Paperback

Read More

Future Scenarios

David Holmgren

Paperback $12.00

Runaway Inequality

Runaway Inequality

By Les Leopold

Revised, Updated Edition

Runaway inequality is now America’s most critical economic fact of life. In 1970, the ratio of pay between the top 100 CEOs and the average worker was 45 to 1. Today it is a shocking 829 to one! During that time a new economic philosophy set in that cut taxes, deregulated finance, and trimmed social spending. Those policies set in motion a process that greatly expanded the power of financial interests to accelerate inequality. But how exactly does that happen?

Using easy-to-understand charts and graphs, Runaway Inequality explains the process by which corporation after corporation falls victim to systematic wealth extraction by banks, private equity firms, and hedge funds. It reveals how financial strip-mining puts enormous downward pressure on jobs, wages, benefits, and working conditions, while boosting the incomes of financial elites.

But Runaway Inequality does more than make sense of our economic plight. It also shows why virtually all the key issues that we face—from climate change to the exploding prison population—are intimately connected to rising economic inequality.

Most importantly, Runaway Inequality calls upon us to build a common movement to tackle the sources of increasing income and wealth inequality. As the author makes clear, the problem will not cure itself. It will take enormous energy and dedication to bring economic justice and fairness back to American society.

The book is divided into four parts:

  • Part I: What is the fundamental cause of runaway economic inequality? What has made our economy less fair and left most of us less secure?
  • Part II: How does the United States really compare with other major developed countries?  How do we stack up on quality of life, health, and well-being?
  • Part III:  What does economic inequality have to do with so many of the critical issues we face, including taxes, debt, education, criminal justice, racism, climate change, foreign trade, and war?
  • Part IV: What concrete steps can we take to begin building a fair and just society?   

From the book: “There is nothing in the economic universe that will automatically rescue us from runaway inequality. There is no pendulum, no invisible political force that ‘naturally’ will swing back towards economic fairness. Either we wage a large-scale battle for economic, social, and environmental justice, or we will witness the continued deterioration of the world we inhabit. The arc of capitalism does not bend towards justice. We must bend it.”

Available in: Paperback

Read More

Runaway Inequality

Les Leopold

Paperback $19.95

A Precautionary Tale

A Precautionary Tale

By Philip Ackerman-Leist

Mals, Italy, has long been known as the breadbasket of the Tyrol. But recently the tiny town became known for something else entirely. A Precautionary Tale tells us why, introducing readers to an unlikely group of activists and a forward-thinking mayor who came together to ban pesticides in Mals by a referendum vote—making it the first place on Earth to accomplish such a feat, and a model for other towns and regions to follow.

For hundreds of years, the people of Mals had cherished their traditional foodways and kept their local agriculture organic. Their town had become a mecca for tourists drawn by the alpine landscape, the rural and historic character of the villages, and the fine breads, wines, cheeses, herbs, vegetables, and the other traditional foods they produced. Yet Mals is located high up in the eastern Alps, and the valley below was being steadily overtaken by big apple producers, heavily dependent on pesticides. As Big Apple crept further and further up the region’s mountainsides, their toxic spray drifted with the valley’s ever-present winds and began to fall on the farms and fields of Mals—threatening their organic certifications, as well as their health and that of their livestock. 

The advancing threats gradually motivated a diverse cast of characters to take action—each in their own unique way, and then in concert in an iconic display of direct democracy in action. As Ackerman-Leist recounts their uprising, we meet an organic dairy farmer who decides to speak up when his hay is poisoned by drift; a pediatrician who engaged other medical professionals to protect the soil, water, and air that the health of her patients depends upon; a hairdresser whose salon conversations mobilized the town’s women in an extraordinarily conceived campaign; and others who together orchestrated one of the rare revolutionary successes of our time and inspired a movement now snaking its way through Europe and the United States.

A foreword by Vandana Shiva calls upon others to follow in Mals’s footsteps.

Available in: Paperback

Read More

A Precautionary Tale

Philip Ackerman-Leist, Vandana Shiva

Paperback $19.95