Download a PDF of this press release
For Immediate Release
November 2, 2006
Ethical Markets
Growing the Green Economy
by Hazel Henderson
With Simran Sethi, Foreword by Hunter Lovins
Contact: Jon-Mikel Gates, (802) 295-6300, ext. 111,
jgates@chelseagreen.com
New Book Highlights Triple-Bottom-Line Best Practices For Twenty-First Century Business
Companion Book to the National Public Television Series
"Another economic world is here, and Hazel Henderson is its John the Baptist and Tom Paine, its chronicler and unabashed
cheerleader. Read this thrilling and lucid book about the transformation of life-destroying economics into a healing force that turns
daily financial transactions into net producers of the common good. Hazel??s writing is clear and inspiring; the picture she paints so
plausible and fact-based that optimism about the future is the natural response."
??Vicki Robin, coauthor of our Money or Your Life and founding chair, Simplicity Forum
For more than three decades, Hazel Henderson
has been at the forefront of the green economy
movement, pushing companies and governments
toward a cleaner, greener, more ethical and more female
model of business. Today this green economy, based on
triple-bottom-line accounting??people and planet into
consideration alongside profit??is thriving in the U.S.
and around the world. In her new book Ethical Markets:
Growing the Green Economy, based on the nationally
syndicated public television series of the same name,
Henderson weaves statistics and analysis with profiles
of entrepreneurs, environmentalists, scientists, and
professionals, as she chronicles the maturing of this
economic paradigm. This outstanding big-picture
view will undoubtedly be heralded as the book that
brought the green economy out of the shadows of our
consciousness and into mainstream discussion.
The old system of booms, busts, bubbles, recessions,
poverty lines, and trade wars is crumbling under the
pressure of the unsustainable marketplace it has created.People are rejecting old measures of success such as the
GNP and the GDP in favor of more encompassing
approaches such as the Human Development Index,
which considers an economy??s impact on workers,
consumers, the environment, and profits. The country
of Bhutan, for example, has set up an index to measure
its Gross National Happiness. Consumers, investors,
and CEOs and are waking up to the fact that ??business
as usual? is a relic of the Industrial Revolution, it??s
the media who is behind on telling this revolutionary
story.
Henderson points to example after example of
companies that are ahead of the curve and have seen
their value rise as they move to a triple-bottom-line
approach. Investing in their communities creates brand
equity; investing in their employees increases worker
productivity and ensures recruitment and retention of
the best talent; and reducing their environmental impact
means they save money on resources and minimize the
risk of a costly lawsuit or cleanup.
In Ethical Markets, Henderson examines how different aspects of the new green economy are working together
to create a healthier more stable world. She explores the impact of the rapidly escalating number of female business
owners; the surprising influence shareholder activists are having on corporate responsibility; and the return of the
local economy and community investment. Peppered throughout Henderson??s analysis are interviews conducted by
Ethical Markets TV host Simran Sethi with the people who are on the ground reclaiming our economic landscape.
Hazel Henderson, Ph.D., renowned economist, syndicated columnist, and consultant, created and produces the
public television series Ethical Markets. A fellow of the World Business Academy, she serves on several boards and
shared the Global Citizen Award with Nobel Laureate A. Perez Esquivel of Argentina.
Simran Sethi is an award-winning journalist who produced and anchored the news for MTV Asia, co-created the
MTV India news division, and developed programming for the BBC and Doordarshan through her independent
production company SHE TV. She is the host and scriptwriter of Ethical Markets and heads video strategy for
TreeHugger.com??the leading environmental blog on the internet. Sethi is a media advocate, serving on the
board of directors for the National Radio Project, and is passionate about food justice, currently developing a food
curriculum within her local community.
Book available March 2007 | Paperback | $30.00 | 1-933392-23-1 | 7 x 10 | 280 pages
Find out more at www.chelseagreen.com/2006/items/ethicalmarkets.com
Print this page.
