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Book Data

ISBN: 9781933392233
Year Added to Catalog: 2006
Book Format: Paperback
Book Art: B&W Photographs, Resources, Index
Dimensions: 7 x 10
Number of Pages: 288
Book Publisher: Chelsea Green Publishing
Old ISBN: 1933392231
Release Date: February 28, 2007
Web Product ID: 213

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Ethical Markets

Growing the Green Economy

by Hazel Henderson, Simran Sethi

Foreword by Hunter Lovins

Ethical Markets

Download a PDF of this press release

For Immediate Release
November 2, 2006

Ethical Markets
Growing the Green Economy

by Hazel Henderson
With Simran Sethi, Foreword by Hunter Lovins

Contact: Jon-Mikel Gates, (802) 295-6300, ext. 111,

[email protected]

New Book Highlights Triple-Bottom-Line Best Practices For Twenty-First Century Business

Companion Book to the National Public Television Series


"Another economic world is here, and Hazel Henderson is its John the Baptist and Tom Paine, its chronicler and unabashed cheerleader. Read this thrilling and lucid book about the transformation of life-destroying economics into a healing force that turns daily financial transactions into net producers of the common good. Hazel‚??s writing is clear and inspiring; the picture she paints so plausible and fact-based that optimism about the future is the natural response."

‚??Vicki Robin, coauthor of our Money or Your Life and founding chair, Simplicity Forum

For more than three decades, Hazel Henderson has been at the forefront of the green economy movement, pushing companies and governments toward a cleaner, greener, more ethical and more female model of business. Today this green economy, based on triple-bottom-line accounting‚??people and planet into consideration alongside profit‚??is thriving in the U.S. and around the world. In her new book Ethical Markets: Growing the Green Economy, based on the nationally syndicated public television series of the same name, Henderson weaves statistics and analysis with profiles of entrepreneurs, environmentalists, scientists, and professionals, as she chronicles the maturing of this economic paradigm. This outstanding big-picture view will undoubtedly be heralded as the book that brought the green economy out of the shadows of our consciousness and into mainstream discussion.

The old system of booms, busts, bubbles, recessions, poverty lines, and trade wars is crumbling under the pressure of the unsustainable marketplace it has created.People are rejecting old measures of success such as the GNP and the GDP in favor of more encompassing approaches such as the Human Development Index, which considers an economy‚??s impact on workers, consumers, the environment, and profits. The country of Bhutan, for example, has set up an index to measure its Gross National Happiness. Consumers, investors, and CEOs and are waking up to the fact that ‚??business as usual‚?Ě is a relic of the Industrial Revolution, it‚??s the media who is behind on telling this revolutionary story.

Henderson points to example after example of companies that are ahead of the curve and have seen their value rise as they move to a triple-bottom-line approach. Investing in their communities creates brand equity; investing in their employees increases worker productivity and ensures recruitment and retention of the best talent; and reducing their environmental impact means they save money on resources and minimize the risk of a costly lawsuit or cleanup.

In Ethical Markets, Henderson examines how different aspects of the new green economy are working together to create a healthier more stable world. She explores the impact of the rapidly escalating number of female business owners; the surprising influence shareholder activists are having on corporate responsibility; and the return of the local economy and community investment. Peppered throughout Henderson‚??s analysis are interviews conducted by Ethical Markets TV host Simran Sethi with the people who are on the ground reclaiming our economic landscape.

Hazel Henderson, Ph.D., renowned economist, syndicated columnist, and consultant, created and produces the public television series Ethical Markets. A fellow of the World Business Academy, she serves on several boards and shared the Global Citizen Award with Nobel Laureate A. Perez Esquivel of Argentina.

Simran Sethi is an award-winning journalist who produced and anchored the news for MTV Asia, co-created the MTV India news division, and developed programming for the BBC and Doordarshan through her independent production company SHE TV. She is the host and scriptwriter of Ethical Markets and heads video strategy for TreeHugger.com‚??the leading environmental blog on the internet. Sethi is a media advocate, serving on the board of directors for the National Radio Project, and is passionate about food justice, currently developing a food curriculum within her local community.




Book available March 2007 | Paperback | $30.00 | 1-933392-23-1 | 7 x 10 | 280 pages

Find out more at www.chelseagreen.com/2006/items/ethicalmarkets.com


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