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The Company We Keep
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"John Abrams is a visionary. He has proven the sustainable business model."

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Javatrekker

Dispatches from the World of Fair Trade Coffee

by Dean Cycon

Cycon’s exhuberant work provides a custom blend of travel essay and business savvy with a finish of social responsibility that leaves readers a sense of hope and possibility for the lives connected to our favorite pick-me-up.

"Dean is truly a singular character in the world of coffee roasters. He takes an intense interest in knowing the origins of his coffee. While most roasters and importers brag about their 'Third World' experiences, Dean travels to the 'Fourth World,' getting down and dirty with the indigenous groups growing the coffees, way out beyond where most folks will go. He is embraced universally by these groups and hailed as a true brother. His visits to these locations and his ability to bring these coffees to the U.S. market and pay Fair Trade pricing to the growers has brought large scale economic recovery to thousands of small coffee farmers around the world."


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