Chelsea Green Publishing

Reinventing Fire

Pages:334 pages
Size: 7.5 x 9.125 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585385
Pub. Date October 07, 2013

Reinventing Fire

Bold Business Solutions for the New Energy Era

By Amory Lovins
Foreword by Marvin Odum and John W. Rowe

Availability: In Stock

Paperback

Available Date:
October 07, 2013

$29.95

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet, their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point—where alternatives work better than oil and coal and compete purely on cost—is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation.

A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business—and among nations.

In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean-energy race—not forced by public policy but led by business for enduring profit. This groundbreaking roadmap reveals market-based solutions across the transportation, building, industry, and electricity sectors. It highlights pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions.

This transition would cost $5 trillion less than business-as-usual—without counting fossil fuels’ huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress.

Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI point out the astounding opportunities for enterprise to create the new energy era.

Drawing praise President Bill Clinton, former National Security Advisor Robert McFarlane, and a host of others, Reinventing Fire has piqued the interest of world leaders, business leaders, and political strategists.

The paperback will carry a new preface detailing the response from China and beyond.

REVIEWS AND PRAISE

"Amory and his 'reinventing fire' energy path should be part of the induction packs for all political, financial and business leaders."--John Elkington, The Guardian

Reinventing Fire shows us that we neither need to freeze in the dark, nor go back to the Stone Age, to ensure a healthy, habitable planet for ourselves and our descendants.--Andy Kerr, Home Power

"In crisp and vivid language, Amory Lovins sets out a blueprint for a much-improved future in the generation and use of energy. We can all learn from reading this clear statement from a real expert."--George P. Shultz, former Secretary of State and Secretary of the Treasury, distinguished fellow at Stanford University's Hoover Institution, former president of Bechtel

"My friend Amory Lovins knows that the most important question of the twenty-first century is the 'how' question-how we turn good ideas into working solutions. Reinventing Fire is a wise, detailed, and comprehensive blueprint for gathering the best existing technologies for energy use and putting them to work right now to create jobs, end our dependence on climate-changing fossil fuels, and unleash the enormous economic potential of the coming energy revolution."--President Bill Clinton

"If you wanted to bring America happiness and prosperity, and address unemployment, government gridlock and climate change, and create meaning in a world rife with contradictory views and ideologies, you can do one thing: read Reinventing Fire...and then see to it that it is read by every decision maker in the land. This is a stunning work of enormous dimension. Reinventing Fire outlines an eminently practical path to a durable and meaningful future by reimagining how we use and produce the lifeblood of civilization-energy in its myriad forms."--Paul Hawken, author of Blessed Unrest; co-author, Natural Capitalism

"Amory Lovins and his team of extraordinary professionals provide an analytically sound, detailed, compelling plan for transforming our national use of energy-and for saving $5 trillion in the process! Reinventing Fire is a towering work, a page-turning tour de force of compelling wisdom that deserves a permanent place on the desk-nay, in the mind-of whoever holds the chair in the Oval Office."--Robert C. McFarlane, national security advisor to President Reagan; co-founder and co-chair of the United States Energy Security Council

"America's business leaders have long waited for a practical vision of how innovation and entrepreneurship can drive the shift from fossil fuels to efficiency and renewables. Now, in Reinventing Fire, that profit-led path is here, clear, and compelling."--Gerald D. Hines, founder and chairman, Hines

"Reinventing Fire crackles with fresh perspectives and compelling insights about our energy past, present, and future. Drawing on the logic of economics, physics, geology, national security, and just plain common sense, Lovins and his colleagues blaze a trail toward an energy future that is cleaner, cheaper, and safer. A 'must read' book for business leaders, policymakers, environmentalists, academics, and anyone else who cares about our planet's future and our nation's prosperity."--Dan Esty, Director, Center for Business and the Environment at Yale University, and author of Green to Gold

"A compelling call for action. From one of the brightest and most practical thinkers in America-straight from the heart, bold advice to America on how to handle energy, reduce the budget deficit, and create millions of jobs. Amory Lovins has written the definitive prescription for the twenty-first century American economy. Take these prescriptions on energy, and the rest of America will do quite nicely in the years ahead. Ignore these recommendations, and we'll find ourselves in a darkening struggle for our prosperity, our future, and our way of life."--Retired General Wesley K. Clark, former NATO Supreme Allied Commander, Europe

"A must-read 'new baseline' analysis for innovators and policy makers."--Bill Joy, partner, Kleiner Perkins Caufield & Byers; co-founder, Sun Microsystems

"A brilliant, thorough, innovative plan for a complete and profitable restructuring over the next four decades of how we use and supply energy for transport, electricity, buildings, and industry. RMI's new fire will transform everything we do, and will especially help us see our way out of the massive problems caused by our dependence on oil and coal."--R. James Woolsey, venture partner, Lux Capital; former director of Central Intelligence; chairman, Foundation for Defense of Democracies

Book News- Author Lovins, a government consultant on energy, is co-founder and chief scientist of Rocky Mountain Institute, an independent think-tank on the use of natural resources. In this color illustrated book for business leaders and others, Lovins predicts that if businesses start now to adopt currently available alternative energy technologies at normal rates of return, the US can realistically stop using oil and coal by 2050, for a savings of $5 trillion. The author argues that because the necessary legislation and public policy are already in place for the transition to clean power, the transition can come about through market-based innovation across many different industries. After explaining the true costs of oil and coal, the book focuses on transportation, building design, improvements in industry energy efficiency, and carbon-free electricity generation. The book's reader-friendly layout includes color photos, charts, and case and example boxes on every page, combined with an accessible writing style. While the contributors are all affiliated with Rocky Mountain Institute, the book's content has been reviewed by outside experts as well. A web site offers supporting methodological and technical material.

Choice- Energy forms the basis of modern living and is tied to every country's economic, political, social, health, and environmental policies. This well-documented work by energy expert Lovins (cofounder, Rocky Mountain Institute) and RMI staff begins by discussing the growing economic and environmental impact of fossil fuel dependence. Next, separate chapters address four different energy-intensive sectors in the US: transportation, buildings, industry, and electricity. Each chapter includes data on current energy consumption along with ways to change existing patterns (e.g., new designs, renewable sources, more-efficient practices). The concluding chapter ‘Many Choices, One Future,’ looks at the US in 2050: shortened workdays, decreased road traffic, a cleaner atmosphere, and a huge amount of capital formerly wasted on fossil fuels available to address various social challenges. This assumes that the path charted in ‘Reinventing Fire’ is at work. The authors argue that their proposal is economically feasible and would create jobs, positively impact the environment, and enhance the global competitiveness of the US. Among the barriers listed, the resistance of political incumbents and an absence of visionary political leaders committed to these fundamental changes stand out. A must read for anyone who deals with energy, especially decision makers. Summing up: Highly recommended. Upper-division undergraduates through professionals; general readers.

ForeWord Reviews- Reinventing Fire is an engaging and comprehensive introduction to the issues and challenges tied to our nation's energy use. Amory Lovins is a noted authority on energy—especially its efficient use and sustainable supply. In 2009, Time named him among the world's 100 most influential people, and Foreign Policy, one of the 100 top global thinkers. In 1982, Lovins co-founded the Rocky Mountain Institute (RMI), an independent, nonprofit think tank focused on the ‘efficient and restorative use of resources.’  The team's expertise is evident, as Lovins and fellow RMI researchers outline the current state of energy use, including what they call the nation's "addiction to fossil fuels," and propose an array of transformational solutions. Their long-term view emphasizes smart business strategy over public policy as the route to the ‘new energy era.’ The ‘winners’ in this new era will be those companies, organizations—and even nations—nimble and innovative enough to anticipate and realize the opportunities.  Following a review of our energy profile today, the book sets the stage with two contrasting scenarios for energy consumption in 2050, one that is ‘business as usual’ and one that ‘reinvents fire.’ The optimal scenario would reduce overall energy consumption through innovation and efficiency, while increasing use of renewable sources and bringing a multitude of benefits—to the economy and the environment, as well as to our health and national security.  The challenges posed by this book are at once inspirational and daunting, but Reinventing Fire makes it clear that facing them with passion and ingenuity is essential to our future prosperity as a people and a nation.

AWARDS

  • Winner - Nautilus Book Award, Gold Winner (Business/Leadership)
  • Winner - ForeWord Magazine Book of the Year Award (Business & Economics)
  • Winner - Atlas Awards, 2012 Accomplishments

ABOUT THE AUTHOR

Amory Lovins

Amory Lovins, a consultant physicist, is among the world's leading experts in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for four decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel," Blue Planet, Volvo, Zayed Future Energy (Runner-Up), Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, National Design, and World Technology Awards.

A Harvard and Oxford dropout and former Oxford don, he has briefed 20 heads of state and advises major firms and governments worldwide, recently including the leadership of Coca-Cola, Deutsche Bank, Ford, Holcim, Interface, and Wal-Mart. He cofounded in 1982 and serves as Chairman and Chief Scientist of Rocky Mountain Institute, an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. His most recent visiting academic chair was in spring 2007 as MAP/Ming Professor in Stanford's School of Engineering, offering the University's first course on advanced energy efficiency (www.rmi.org/stanford). The latest of his 30 books is Reinventing Fire: Bold Business Solutions for the New Energy Era. An anthology from his 1968-2010 work, The Essential Amory Lovins, was released in 2011. He is also the co-author of the sustainable business classic, Natural Capitalism. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy, one of the 100 top global thinkers.

CONNECT WITH THIS AUTHOR

Reinventing Fire's Website

AUTHOR VIDEOS

Reinventing Fire: Electricity

Greenbuild 2011 - Master Speaker: Amory Lovins

Amory Lovins speaks at TEDx Oil Spill

Aredar 2012 - Conversations with Thomas Friedman and Amory Lovins

NCSE 2012: Interview with Amory Lovins

Reinvent Fire: Change Energy Use Forever

A conversation about energy with Amory Lovins, Founder of the Rocky Mountain Institute

Amory Lovins on Integrative Energy Solutions

Amory Lovins on Integrative Energy Solutions

The TIME 100 Green Roundtable

The TIME 100 Green Roundtable

Techonomy 2010: REINVENTING FIRE (Part 3 of 3)

Techonomy 2010: REINVENTING FIRE (Part 3 of 3)

Techonomy 2010: REINVENTING FIRE (Part 2 of 3)

Techonomy 2010: REINVENTING FIRE (Part 2 of 3)

Techonomy 2010: REINVENTING FIRE (Part 1 of 3)

Techonomy 2010: REINVENTING FIRE (Part 1 of 3)

Reinventing Fire: Transportation?

Reinventing Fire: Transportation?

Reinventing Fire Amory Lovins at Duke

Reinventing Fire Amory Lovins at Duke

Amory Lovins: We must win the oil endgame

Amory Lovins: We must win the oil endgame

Introducing Reinventing Fire.. with Amory Lovins

Introducing Reinventing Fire.. with Amory Lovins

TEDxRainier - Amory Lovins - Reinventing Fire

TEDxRainier - Amory Lovins - Reinventing Fire

Conversations with History - Amory Lovins

Conversations with History - Amory Lovins

RMI Quest for Solutions: Reinventing Fire

RMI Quest for Solutions: Reinventing Fire

Amory Lovins: A 40-year plan for energy

Amory Lovins: A 40-year plan for energy

YOU MAY ALSO LIKE

GMO Myths and Truths

GMO Myths and Truths

By Claire Robinson and Michael Antoniou and John Fagan

It is often claimed that the case against genetically modified (GM) crops and foods is based on emotion, not science, and that to oppose GM crop and food technology is to be anti-science. It is also claimed that GM crops offer higher yields and better nutrition, that they are safe for health and the environment, that they reduce agrochemical use, and that they are needed to feed the world’s growing population. This book, co-authored by two genetic engineers and a writer/researcher, exposes these claims as false, using scientific and other documented evidence. GMO Myths and Truths summarizes the facts on the safety and efficacy of genetically modified (GM) crops and foods in terms that are accessible to the non-scientist but still relevant to scientists, policymakers and educators. The evidence presented points to many hazards, risks, and limitations of genetic engineering technology. These include harms found in animal feeding and ecological studies, which in turn indicate risks to health and the environment posed by GM crops and foods.

The layout of the book enables those readers with limited time to read the chapter summaries, while providing more detail and full references for those who require them. At 164 pages of paperback size, this new condensed version is shorter and more accessible than the authors’ 330-page report by the same name, which has been downloaded over half a million times.

The book shows that conventional breeding continues to outstrip GM in developing crops that deliver high yields, better nutrition, and tolerance to extreme weather conditions and poor soils. In agreement with over 400 international experts who co-authored a UN and World Bank-sponsored report on the future of farming, the authors conclude that modern agroecology, rather than GM, is the best path for feeding the world’s current and future populations in a safe and sustainable way.

Available in: Paperback

Read More

GMO Myths and Truths

Claire Robinson, Michael Antoniou, John Fagan

Paperback $17.95

The Man Who Hated Work and Loved Labor

The Man Who Hated Work and Loved Labor

By Les Leopold

A CIA-connected labor union, an assassination attempt, a mysterious car crash, listening devices, and stolen documents--everything you'd expect from the latest thriller. Yet, this was the reality of Tony Mazzocchi, the Rachel Carson of the U.S. workplace; a dynamic labor leader whose legacy lives on in today's workplaces and ongoing alliances between labor activists and environmentalists, and those who believe in the promise of America.

In The Man Who Hated Work and Loved Labor: The Life and Times of Tony Mazzocchi, author and labor expert Les Leopold recounts the life of the late Oil, Chemical, and Atomic Workers Union leader. Mazzocchi's struggle to address the unconscionable toxic exposure of tens of thousands of workers led to the passage of the Occupational Safety and Health Act and included work alongside nuclear whistleblower Karen Silkwood. His noble, high-profile efforts forever changed working conditions in American industry--and made him enemy number one to a powerful few.

As early as the 1950s, when the term "environment" was nowhere on the political radar, Mazzocchi learned about nuclear fallout and began integrating environmental concerns into his critique of capitalism and his union work. An early believer in global warming, he believed that the struggle of capital against nature was the irreconcilable contradiction that would force systemic change.

Mazzocchi's story of non-stop activism parallels the rise and fall of industrial unionism. From his roots in a pro-FDR, immigrant family in Bensonhurst, Brooklyn, through McCarthyism, the Sixties, and the surge of the environmental movement, Mazzocchi took on Corporate America, the labor establishment and a complacent Democratic Party.

This profound biography should be required reading for those who believe in taking risks and making the world a better place. While Mazzocchi's story is so full of peril and deception that it seems almost a work of fiction, Leopold proves that the most provocative and lasting stories in life are those of real people.

Available in: Paperback

Read More

The Man Who Hated Work and Loved Labor

Les Leopold

Paperback $39.95

Walking on Water

Walking on Water

By Derrick Jensen

Remember the days of longing for the hands on the classroom clock to move faster? Most of us would say we love to learn, but we hated school. Why is that? What happens to creativity and individuality as we pass through the educational system?

Walking on Water is a startling and provocative look at teaching, writing, creativity, and life by a writer increasingly recognized for his passionate and articulate critique of modern civilization. This time Derrick Jensen brings us into his classroom--whether college or maximum security prison--where he teaches writing. He reveals how schools perpetuate the great illusion that happiness lies outside of ourselves and that learning to please and submit to those in power makes us into lifelong clock-watchers. As a writing teacher Jensen guides his students out of the confines of traditional education to find their own voices, freedom, and creativity.

Jensen's great gift as a teacher and writer is to bring us fully alive at the same moment he is making us confront our losses and count our defeats. It is at the center of Walking on Water, a book that is not only a hard-hitting and sometimes scathing critique of our current educational system and not only a hands-on method for learning how to write, but, like Julia Cameron's The Artist's Way, a lesson on how to connect to the core of our creative selves, to the miracle of waking up and arriving breathless (but with dry feet) on the far shore.

Available in: Paperback

Read More

Walking on Water

Derrick Jensen

Paperback $20.00

Rules for Revolutionaries

Rules for Revolutionaries

By Becky Bond and Zack Exley

Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution

Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy.

It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders’s insurgent campaign over the top.

Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.

Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.

Available in: Paperback

Read More

Rules for Revolutionaries

Becky Bond, Zack Exley

Paperback $18.00