Chelsea Green Publishing

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Learn to Productively Peddle Your Produce

Growing high quality food is an obvious top priority for farmers and gardeners, but selling and marketing that food effectively is often overlooked.

In the revised and expanded Chelsea Green edition of Market Farming SuccessGrowing for Market author Lynn Byczynski offers advice to those who want to grow and sell their food in an increasingly competitive market. Based on decades of her own experience as a market farmer herself, Byczynski provides practical insight that will help many farmers avoid costly mistakes.

“This book will introduce you to aspects of commercial growing that differ from backyard gardening,” writes Byczynski in the Introduction. “It will give you the language of market farming, and explain the terms that you are expected to know.”

Byczynski discusses which crops bring in the most money, essential tools and equipment, how to keep records to maximize profits and minimize taxes, organic practices, techniques, certification, and more.

“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski,” writes Michael Phillips, owner of Heartsong Farm and author of The Apple Grower. “The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”

Market Farming Success, Revised and Expanded Edition: The Business of Growing and Selling Local Food is available now and on sale for 35% off until October 30. Read the introduction below.


Q&A with Kate Raworth about her radical new book, DOUGHNUT ECONOMICS

Q: First things first: Why did you want to write this book? A: I studied economics at university 25 years ago because I wanted to make a difference in the world and believed that economics – the mother tongue of public policy – would best equip me to do that. Instead, its theories left me […] Read More

Slack and Taut: Defining a System’s Resilience

A resilient future (or a resilient present, for that matter) needs to be slack, not taut. What do we mean? Core to the concept of a Lean Economy is understanding the need to move toward a “slack” market rather than one that is “taut.” When British economist David Fleming died unexpectedly in 2010, he left […] Read More

Prehistory of the Next American Revolution

What now? A new Revolution? If we are to counter the dangers both of corporate domination and of traditional forms of socialist statism, decentralization is essential—both of economic institutions and of political structure. We are at a point in our nation’s history that could, decades from now, be taught as the prehistory of the next […] Read More

The Seven-Point Protocol for a Lean Economy

In the future, what will our local economies look like? How will they function if there is little, to no, state or national support? The late David Fleming envisioned a post-capitalistic society that we could call “deep local” — in which all needs are met at the local level — from income to social capital […] Read More

The Six Vital Capitals of the Future

There is an increasing demand on businesses and governments to evaluate their impacts on multiple forms of capital – natural, social, and economic— and this book explains how they can make it happen. The MultiCapital Scorecard’s open-source methodology has been endorsed by the United Nations Environment Program, and it has been shown to help public […] Read More
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