Chelsea Green Publishing

Chelsea Green Blog

Believe It Or Not: McDonald’s is “Local”…Technically

When I think of the word “local”, I think of the farmer who lives down the road from me, who just harvested his massive pumpkin patch. I think of the sugarmaker who trucks maple sap with a horse-drawn sled. I think of my own eggs from my own hens. But let’s face it–I’m not the norm.  “Local“, in most cases, is the nearby gas station with a Taco Bell adjacent. It’s the DQ off the county road. It’s an Arby’s by the soccer field. How far away are you, for example, from a McDonald’s?

According to a blogger named Stephen Von Worley (with a h/t to Huffington Post), the place in the U.S. furthest from a McDonald’s, is “Between the tiny Dakotan hamlets of Meadow and Glad Valley lies the McFarthest Spot: 107 miles distant from the nearest McDonald’s, as the crow flies, and 145 miles by car!” So it’s not, in fact, me (I’m only 15 miles from the nearest Mickey D’s.)

When it comes to the growing “local” food movement, I’m skeptical of corporate food co-opting it. Why? Because of the overuse of terminology. “Local,” “organic,” and “farm fresh,” are clever marketing keywords in many cases.  I think this map from Von Worley’s blog really sums up the paradox. How do we really define what’s local? The colored portion represents the distance to the nearest McDonald’s:

 

To read more about Von Worley’s findings, click here.


The Etymology of Stock and Broth

Question: When you make soup, do you start with stock or broth? Answer: It depends. Rachael Mamane answers that question and others in Mastering Stocks and Broths, the definitive and most comprehensive guide on stocks, broths, and how to prepare and use them. As a special treat to celebrate the book launch, we’ve got an excerpt […] Read More

How well do you know your charcuterie?

Prosciutto. Andouille. Country ham. The extraordinary rise in popularity of cured meats in recent years often overlooks the fact that the ancient practice of meat preservation through the use of salt, time, and smoke began as a survival technique. All over the world, various cultures developed ways to extend the viability of the hunt—and later […] Read More

4 Books for Growing Food in Winter

Don’t let cold weather stop you from producing and enjoying your own food. For many, the coming of winter simply means cultivation moves indoors or under cover. Small farmers, homesteaders, home gardeners, and commercial growers can extend the growing season with techniques outlined in these essential books. There’s no need for urbanites and small-space dwellers […] Read More

Is My Broth (or Stock) Bad?

Are you planning to start the GAPS diet or any other diet aimed at boosting gut health this year? If so, chances are that stocks and broths are critical components. Even if you’re not changing the way you eat, but you often have pots of aromatic goodness bubbling on your stove, you may have wondered, […] Read More

A Simple Way to Grow Fresh Greens Indoors This Winter

Just because the temperatures have started to drop doesn’t mean you have to live without fresh greens until Spring. Author and gardener Peter Burke’s innovative method of growing soil sprouts indoors can help you grow nutrient-dense greens all year long at a fraction of the cost of buying at market. Burke’s book, Year-Round Indoor Salad Gardening, is […] Read More
+1
Tweet
Share
Share
Pin