Chelsea Green Publishing is embarking on a unique new partnership with a very special local indie: Northire Bookstore. In exchange for a prominent display in the store, Chelsea Green will provide the bookstore with books on consignment. The deal would reduce the wasted energy involved in shipping and returning books, and cut out middlemen remainder dealers. It’s an experiment that builds on our personal relationships with booksellers that should prove to be mutually beneficial.
From Shelf Awareness:
Under a new partnership between publisher Chelsea Green and Northshire Bookstore, Manchester Center, Vt., the publisher will provide books to Northshire on consignment in exchange for a prominent display of Chelsea Green Books. In addition, the bookstore will feature “Chelsea Green Author Events” with multiple authors appearing to promote the content and vision of the two companies.
“The current book business paradigm is limiting to bookstores and publishers,” said Chris Morrow, owner of Northshire Bookstore. “It is time to become true partners in selling books.”
Margo Baldwin, publisher of Chelsea Green, observed: “This branded area partnership is the only model that works to preserve and enhance the vitality of both indie publishers and indie bookstores. They need to move into alliances that support one another and build on local economies and shared communities and mission. We look forward to showing the rest of the industry that all is not doom and gloom if you can carve out authentic human relationship and build on it.”