Free Shipping on Orders Over $100*

Exposed: Cosmetics That Won't Poison Your Body with Chemicals

When Terri Bly read Mark Schapiro‘s book (Exposed: The Toxic Chemistry of Everyday Products and What’s at Stake for American Power) and found out the cosmetics industry is completely unregulated—that the products women absorb through their skin and lungs often contain chemicals that are banned in the European Union—she was appalled. She began to search for organic beauty products online, and found them—with limited success. There was no single umbrella web site where people could go and fill all their beauty wants in one shot.

So Bly got some family members to loan her some money, and was able to get “support from WomenVenture, an organization that helps women succeed in business,” to start NatureofBeauty.com, an organic cosmetics supplier.

From TwinCities.com:

Slick new online store Natureof_beauty.com brings together a global roster of beauty companies selling natural and organic cosmetics, body and hair-care products. You’d never guess orders were being filled in the basement of a Mendota Heights home.

Often at midnight.

Web site founder Terri Bly’s life was already full. She had a husband, two young daughters and a career she loved, working as a clinical psychologist for Personnel Decisions International. Then, she found her calling.

Bly read “Exposed: The Toxic Chemistry of Everyday Products and What’s at Stake for American Power” by Mark Schapiro and “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” by Stacy Malkan. As someone who had always loved makeup and creams, she felt compelled to do something.

“I always assumed someone was regulating chemicals in beauty products, but there’s no regulation. I started to feel a little helpless,” Bly says. “We focus all this energy on helping people deal with the aftermath of cultural complacency. I wanted to be more at the root level of this — empowering people to prevent problems rather than trying to get them to reverse bad behavior, which is so much harder.”

Bly makes a concerted effort to eat organic. She recently switched to green household cleaners. But until last summer, she had never even sought out eco-friendly beauty products, let alone considered selling them. Once she started searching online, she was able to find brands she believed — but not all on one Web site and not with a platform that looked professional enough to compete with heavy hitters, such as Sephora.

“I don’t want to position myself as a concerned mom,” Bly says. “This is a business. My goal is to bring this stuff mainstream.” Natureofbeauty.com makes a case for each brand featured. Santa Verde lotions are aloe-based. Logona lipsticks are made with vegetable oils.

“We’ve been programmed into thinking performance should come first and at the expense of everything else, including our health,” Bly says. “There are a lot of great products that maybe don’t stay on quite as long but aren’t putting chemicals into our systems.” The Web site launched in July after just a few months of planning.

Read the whole article here.

Share This:

Read The Book

Exposed

The Toxic Chemistry of Everyday Products and What's at Stake for American Power

$24.95

Recent Articles

winter road through trees

Sap Moon Recipes for Sweet Treats

This time of year we always seem to get a hint of spring in the air for a moment, whether it’s the snow storms starting to taper off or a glimpse of grass in your yard. The lure of sweetness calls from the maple trees and we begin daydreaming about all of the wonderous treats…

Read More
trees

Mesquite: Where There’s Smoke

Gary Paul Nabhan is an internationally celebrated nature writer, food and farming activist, and proponent of conserving the links between biodiversity and cultural diversity. He holds the W.K. Kellogg Endowed Chair in Sustainable Food Systems at the University of Arizona Southwest Center, where he works with students, faculty, and non-profits to build a more just,…

Read More
Gateway to a garden

Permaculture Advice For Beginners

Trying something for the first time can be intimidating, especially when it’s something as big as learning how to live off your land. But like with any new adventure you shouldn’t bite off too much at once. Instead, it’s better to take the time to properly plan and educate yourself on what it will take…

Read More
light coming through windows

How to Use Reflected Light to Boost Indoor Food Production

Growing food indoors or in an urban setting can be quite a challenge. You need to find the right kinds of plants, purchase or build tools, and make sure you have lots of time and patience. Oh, and don’t forget making sure your garden gets enough light so it can thrive! If your space doesn’t…

Read More
broth being stirred

The Fundamentals of Stocks and Broths

Winter is the time when broth and stock-based meals shine. From mouth-watering stews to warm and silky gravies these dishes warm our bellies and fill our souls. If you want to create a true work of art you must first learn the intricacies of each of the classic culinary stocks and then master the art…

Read More