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  1. The ALL NEW Don't Think of an Elephant!

    The ALL NEW Don't Think of an Elephant!

    By George Lakoff

    The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more

    Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

    Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

    The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

    In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

    The ALL NEW Dont Think of an Elephant is also available as an audio book! Browse and download the book here >>

    Paperback $15.00

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    eBook $15.00

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  2. How to Take It Apart / Como desbaratarlo

    How to Take It Apart / Como desbaratarlo

    By Gunter Pauli

    How to Take It Apart is a beautifully illustrated, bilingual Spanish/English children's book that uses Gunter Pauli's ZERI* Education model to teach children science. In this story, an elephant wishes he had hands but a chimpanzee reminds him of the advantages of a trunk, and suggests that having hands only causes humans to make more things than they can dispose of. The book includes a teachers and parents guide and hands on activities that help children apply what they have learned.

    Gunter Pauli's ZERI* Education model proposes that children, adolescents, and young adults learn science in a way that gives them a more profound academic understanding at the same time that it helps develop their emotional intelligence, eco-literacy, and artistic/creative capacities.If children are to learn how to think, design, create, and dream in systems, then they must be exposed to systems thinking at an early age.

    Critical concepts become part of the child's long-term memory and the student gains an intuitive grasp of the big picture. Then the learning of the specific tools, concepts, and principles involved become far more appealing. When students start with a story that integrates ethics, economics, biology, and mathematics, they will be drawn to studying those disciplines later on.

    Pauli's work in sustainable manufacturing and agricultural became the catalyst for a major educational reform in Colombia. The strife and violence that exists in this country spawned an urgent desire on the part of college students to rebuild their society. The professors and engineering students at University EAFIT in Medellin, Colombia, eagerly embraced an integrated educational approach, including a compulsory course in biology for engineering majors. As the concept spread to other universities, the need to mold the earlier educational tracks in this new direction became apparent; first in a High School in Manizales where ZERI's coffee and bamboo projects have taken off, and then in elementary schools which asked for a version of this program adapted to their level, comparable to the Garden School projects of the Center for Ecoliteracy.

    Paperback $9.95

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