Chelsea Green Publishing

Reinventing Fire

Pages:352 pages
Size: 7.5 x 9.125 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585385
Pub. Date October 07, 2013

Reinventing Fire

Bold Business Solutions for the New Energy Era

By Amory Lovins
Foreword by Marvin Odum and John W. Rowe

Availability: In Stock

Paperback

Available Date:
October 07, 2013

$29.95

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet, their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point—where alternatives work better than oil and coal and compete purely on cost—is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation.

A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business—and among nations.

In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean-energy race—not forced by public policy but led by business for enduring profit. This groundbreaking roadmap reveals market-based solutions across the transportation, building, industry, and electricity sectors. It highlights pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions.

This transition would cost $5 trillion less than business-as-usual—without counting fossil fuels’ huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress.

Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI point out the astounding opportunities for enterprise to create the new energy era.

Drawing praise President Bill Clinton, former National Security Advisor Robert McFarlane, and a host of others, Reinventing Fire has piqued the interest of world leaders, business leaders, and political strategists.

The paperback will carry a new preface detailing the response from China and beyond.

REVIEWS AND PRAISE

"Amory and his 'reinventing fire' energy path should be part of the induction packs for all political, financial and business leaders."--John Elkington, The Guardian

Reinventing Fire shows us that we neither need to freeze in the dark, nor go back to the Stone Age, to ensure a healthy, habitable planet for ourselves and our descendants.--Andy Kerr, Home Power

"In crisp and vivid language, Amory Lovins sets out a blueprint for a much-improved future in the generation and use of energy. We can all learn from reading this clear statement from a real expert."--George P. Shultz, former Secretary of State and Secretary of the Treasury, distinguished fellow at Stanford University's Hoover Institution, former president of Bechtel

"My friend Amory Lovins knows that the most important question of the twenty-first century is the 'how' question-how we turn good ideas into working solutions. Reinventing Fire is a wise, detailed, and comprehensive blueprint for gathering the best existing technologies for energy use and putting them to work right now to create jobs, end our dependence on climate-changing fossil fuels, and unleash the enormous economic potential of the coming energy revolution."--President Bill Clinton

"If you wanted to bring America happiness and prosperity, and address unemployment, government gridlock and climate change, and create meaning in a world rife with contradictory views and ideologies, you can do one thing: read Reinventing Fire...and then see to it that it is read by every decision maker in the land. This is a stunning work of enormous dimension. Reinventing Fire outlines an eminently practical path to a durable and meaningful future by reimagining how we use and produce the lifeblood of civilization-energy in its myriad forms."--Paul Hawken, author of Blessed Unrest; co-author, Natural Capitalism

"Amory Lovins and his team of extraordinary professionals provide an analytically sound, detailed, compelling plan for transforming our national use of energy-and for saving $5 trillion in the process! Reinventing Fire is a towering work, a page-turning tour de force of compelling wisdom that deserves a permanent place on the desk-nay, in the mind-of whoever holds the chair in the Oval Office."--Robert C. McFarlane, national security advisor to President Reagan; co-founder and co-chair of the United States Energy Security Council

"America's business leaders have long waited for a practical vision of how innovation and entrepreneurship can drive the shift from fossil fuels to efficiency and renewables. Now, in Reinventing Fire, that profit-led path is here, clear, and compelling."--Gerald D. Hines, founder and chairman, Hines

"Reinventing Fire crackles with fresh perspectives and compelling insights about our energy past, present, and future. Drawing on the logic of economics, physics, geology, national security, and just plain common sense, Lovins and his colleagues blaze a trail toward an energy future that is cleaner, cheaper, and safer. A 'must read' book for business leaders, policymakers, environmentalists, academics, and anyone else who cares about our planet's future and our nation's prosperity."--Dan Esty, Director, Center for Business and the Environment at Yale University, and author of Green to Gold

"A compelling call for action. From one of the brightest and most practical thinkers in America-straight from the heart, bold advice to America on how to handle energy, reduce the budget deficit, and create millions of jobs. Amory Lovins has written the definitive prescription for the twenty-first century American economy. Take these prescriptions on energy, and the rest of America will do quite nicely in the years ahead. Ignore these recommendations, and we'll find ourselves in a darkening struggle for our prosperity, our future, and our way of life."--Retired General Wesley K. Clark, former NATO Supreme Allied Commander, Europe

"A must-read 'new baseline' analysis for innovators and policy makers."--Bill Joy, partner, Kleiner Perkins Caufield & Byers; co-founder, Sun Microsystems

"A brilliant, thorough, innovative plan for a complete and profitable restructuring over the next four decades of how we use and supply energy for transport, electricity, buildings, and industry. RMI's new fire will transform everything we do, and will especially help us see our way out of the massive problems caused by our dependence on oil and coal."--R. James Woolsey, venture partner, Lux Capital; former director of Central Intelligence; chairman, Foundation for Defense of Democracies

Book News- Author Lovins, a government consultant on energy, is co-founder and chief scientist of Rocky Mountain Institute, an independent think-tank on the use of natural resources. In this color illustrated book for business leaders and others, Lovins predicts that if businesses start now to adopt currently available alternative energy technologies at normal rates of return, the US can realistically stop using oil and coal by 2050, for a savings of $5 trillion. The author argues that because the necessary legislation and public policy are already in place for the transition to clean power, the transition can come about through market-based innovation across many different industries. After explaining the true costs of oil and coal, the book focuses on transportation, building design, improvements in industry energy efficiency, and carbon-free electricity generation. The book's reader-friendly layout includes color photos, charts, and case and example boxes on every page, combined with an accessible writing style. While the contributors are all affiliated with Rocky Mountain Institute, the book's content has been reviewed by outside experts as well. A web site offers supporting methodological and technical material.

Choice- Energy forms the basis of modern living and is tied to every country's economic, political, social, health, and environmental policies. This well-documented work by energy expert Lovins (cofounder, Rocky Mountain Institute) and RMI staff begins by discussing the growing economic and environmental impact of fossil fuel dependence. Next, separate chapters address four different energy-intensive sectors in the US: transportation, buildings, industry, and electricity. Each chapter includes data on current energy consumption along with ways to change existing patterns (e.g., new designs, renewable sources, more-efficient practices). The concluding chapter ‘Many Choices, One Future,’ looks at the US in 2050: shortened workdays, decreased road traffic, a cleaner atmosphere, and a huge amount of capital formerly wasted on fossil fuels available to address various social challenges. This assumes that the path charted in ‘Reinventing Fire’ is at work. The authors argue that their proposal is economically feasible and would create jobs, positively impact the environment, and enhance the global competitiveness of the US. Among the barriers listed, the resistance of political incumbents and an absence of visionary political leaders committed to these fundamental changes stand out. A must read for anyone who deals with energy, especially decision makers. Summing up: Highly recommended. Upper-division undergraduates through professionals; general readers.

ForeWord Reviews- Reinventing Fire is an engaging and comprehensive introduction to the issues and challenges tied to our nation's energy use. Amory Lovins is a noted authority on energy—especially its efficient use and sustainable supply. In 2009, Time named him among the world's 100 most influential people, and Foreign Policy, one of the 100 top global thinkers. In 1982, Lovins co-founded the Rocky Mountain Institute (RMI), an independent, nonprofit think tank focused on the ‘efficient and restorative use of resources.’  The team's expertise is evident, as Lovins and fellow RMI researchers outline the current state of energy use, including what they call the nation's "addiction to fossil fuels," and propose an array of transformational solutions. Their long-term view emphasizes smart business strategy over public policy as the route to the ‘new energy era.’ The ‘winners’ in this new era will be those companies, organizations—and even nations—nimble and innovative enough to anticipate and realize the opportunities.  Following a review of our energy profile today, the book sets the stage with two contrasting scenarios for energy consumption in 2050, one that is ‘business as usual’ and one that ‘reinvents fire.’ The optimal scenario would reduce overall energy consumption through innovation and efficiency, while increasing use of renewable sources and bringing a multitude of benefits—to the economy and the environment, as well as to our health and national security.  The challenges posed by this book are at once inspirational and daunting, but Reinventing Fire makes it clear that facing them with passion and ingenuity is essential to our future prosperity as a people and a nation.

AWARDS

  • Winner - Nautilus Book Award, Gold Winner (Business/Leadership)
  • Winner - ForeWord Magazine Book of the Year Award (Business & Economics)
  • Winner - Atlas Awards, 2012 Accomplishments

ABOUT THE AUTHOR

Amory Lovins

Amory Lovins, a consultant physicist, is among the world's leading experts in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for four decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel," Blue Planet, Volvo, Zayed Future Energy (Runner-Up), Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, National Design, and World Technology Awards.

A Harvard and Oxford dropout and former Oxford don, he has briefed 20 heads of state and advises major firms and governments worldwide, recently including the leadership of Coca-Cola, Deutsche Bank, Ford, Holcim, Interface, and Wal-Mart. He cofounded in 1982 and serves as Chairman and Chief Scientist of Rocky Mountain Institute, an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. His most recent visiting academic chair was in spring 2007 as MAP/Ming Professor in Stanford's School of Engineering, offering the University's first course on advanced energy efficiency (www.rmi.org/stanford). The latest of his 30 books is Reinventing Fire: Bold Business Solutions for the New Energy Era. An anthology from his 1968-2010 work, The Essential Amory Lovins, was released in 2011. He is also the co-author of the sustainable business classic, Natural Capitalism. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy, one of the 100 top global thinkers.

CONNECT WITH THIS AUTHOR

Reinventing Fire's Website

ALSO BY THIS AUTHOR

Reinventing Fire

Reinventing Fire

By Amory Lovins

Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.

Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.Popular in tone and rooted in applied hope, Reinventing Fire shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.Pragmatic citizens today are more interested in outcomes than motives. Reinventing Fire answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

Available in: eBook

Read More

Reinventing Fire

Amory Lovins, Marvin Odum, John W. Rowe

eBook $29.95

AUTHOR VIDEOS

Reinventing Fire: Electricity

Greenbuild 2011 - Master Speaker: Amory Lovins

Amory Lovins speaks at TEDx Oil Spill

Aredar 2012 - Conversations with Thomas Friedman and Amory Lovins

NCSE 2012: Interview with Amory Lovins

Reinvent Fire: Change Energy Use Forever

A conversation about energy with Amory Lovins, Founder of the Rocky Mountain Institute

Amory Lovins on Integrative Energy Solutions

Amory Lovins on Integrative Energy Solutions

The TIME 100 Green Roundtable

The TIME 100 Green Roundtable

Techonomy 2010: REINVENTING FIRE (Part 3 of 3)

Techonomy 2010: REINVENTING FIRE (Part 3 of 3)

Techonomy 2010: REINVENTING FIRE (Part 2 of 3)

Techonomy 2010: REINVENTING FIRE (Part 2 of 3)

Techonomy 2010: REINVENTING FIRE (Part 1 of 3)

Techonomy 2010: REINVENTING FIRE (Part 1 of 3)

Reinventing Fire: Transportation?

Reinventing Fire: Transportation?

Reinventing Fire Amory Lovins at Duke

Reinventing Fire Amory Lovins at Duke

Amory Lovins: We must win the oil endgame

Amory Lovins: We must win the oil endgame

Introducing Reinventing Fire.. with Amory Lovins

Introducing Reinventing Fire.. with Amory Lovins

TEDxRainier - Amory Lovins - Reinventing Fire

TEDxRainier - Amory Lovins - Reinventing Fire

Conversations with History - Amory Lovins

Conversations with History - Amory Lovins

RMI Quest for Solutions: Reinventing Fire

RMI Quest for Solutions: Reinventing Fire

Amory Lovins: A 40-year plan for energy

Amory Lovins: A 40-year plan for energy

YOU MAY ALSO LIKE

The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

By Richard Wiswall

Contrary to popular belief, a good living can be made on an organic farm. What's required is farming smarter, not harder.

In this book and DVD set longtime farmer Richard Wiswall shares his story, and offers detailed advice on how to make your farm production more efficient, better manage your employees and finances, and turn a profit. 

From his twenty-seven years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm—as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one's own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming, and because of this, they often work harder than they need to, or quit farming altogether because of frustrating—and often avoidable—losses. 

The DVD consists of a filmed workshop and interview, recorded at the Northeast Organic Farming Association (NOFA) Winter Conference in 2010 and at Wiswall's Cate Farm. This workshop offers invaluable exercises for business-savvy farmers, including information on the costs of running a farm, office and bookkeeping management, creating a budget and crop enterprise plan, and getting down the the nuts and bolts of business management, that's easy to understand. Through in-the-classroom footage and step-by-step guidance to "sharpening the pencil", as well as footage of Wiswall's fields, greenhouse, and barn, viewers will leave this "workshop" knowing how to achieve true profit, that will last for years to come. Also included is a bonus disc with downloadable spreadsheets for creating your own budget, marketing, profit and loss statement, balance sheet, and cash flow.

Wiswall's book, The Organic Farmer's Business Handbook (Chelsea Green, 2009), offers more on all of this information, as well as a comprehensive business kit including:

  •     Step-by-step procedures to make your crop production more efficient
  •     Advice on managing employees, farm operations, and office systems
  •     Novel marketing strategies
  •     What to do with your profits: business spending, investing, and planning for retirement

A companion CD in the book also offers valuable business tools, including easy-to-use spreadsheets for projecting cash flow, a payroll calculator, comprehensive crop budgets for forty different crops, and tax planners.

 

Available in: Mixed media product

Read More

The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

Richard Wiswall

Mixed media product $49.95

Bye Bye, Miss American Empire

Bye Bye, Miss American Empire

By Bill Kauffman

It's been almost a century and a half since a critical mass of Americans believed that secession was an American birthright. But breakaway movements large and small are rising up across the nation. From Vermont to Alaska, activists driven by all manner of motives want to form new states-and even new nations.

So, just what's happening out there? The American Empire is dying, says Bill Kauffman in this incisive, eye-opening investigation into modern-day secession-the next radical idea poised to enter mainstream discourse. And those rising up to topple that empire are a surprising mix of conservatives, liberals, regionalists, and independents who-from movement to movement-may share few political beliefs but who have one thing in common: a sense that our nation has grown too large, and too powerfully centralized, to stay true to its founding principles.

Bye Bye, Miss American Empire traces the historical roots of the secessionist spirit, and introduces us to the often radical, sometimes quixotic, and highly charged movements that want to decentralize and re-localize power.

During the George W. Bush administration, frustrated liberals talked secession back to within hailing distance of the margins of national debate, a place it had not occupied since 1861. Now, secessionist voices on the left and right and everywhere in between are amplifying. Writes Kauffman, "The noise is the sweet hum of revolution, of subjects learning how to be citizens, of people shaking off . . . their Wall Street and Pentagon overlords and taking charge of their lives once more."

Engaging, illuminating, even sometimes troubling, Bye Bye, Miss American Empire is a must-read for those taking the pulse of the nation.

Available in: Paperback

Read More

Bye Bye, Miss American Empire

Bill Kauffman

Paperback $17.95

Pastured Poultry Profit$

Pastured Poultry Profit$

By Joel Salatin

A couple working six months per year for 50 hours per week on 20 acres can net $25,000-$30,000 per year with an investment equivalent to the price of one new medium-sized tractor. Seldom has agriculture held out such a plum. In a day when main-line farm experts predict the continued demise of the family farm, the pastured poultry opportunity shines like a beacon in the night, guiding the way to a brighter future.

Available in: Paperback

Read More

Pastured Poultry Profit$

Joel Salatin

Paperback $35.00

The Art of Leading Collectively

The Art of Leading Collectively

By Petra Kuenkel

A guide to collaborative impact for leaders in industry, government, and social change networks

Our world is facing unsustainable global trends—from climate change and water scarcity to energy insecurity, unfair labor practices, and growing inequality.  Tackling these crises effectively requires a new form of leadership—a collective one.  But, in a world of many silos, how do we get people to work together toward a common goal? That is one of the most important questions facing sustainability and social-change professionals around the world, and it is a question that Petra Kuenkel answers in The Art of Leading Collectively.

Readers learn how to tackle system change for sustainable development, reimagine leadership as a collaborative endeavor, retrain leaders to work collectively, and manage diverse groups through a change process that has sustainability as a guiding focus. Drawing upon two decades of pioneering, internationally recognized work orchestrating multi-stakeholder initiatives, Kuenkel presents her chief tool, the Collective Leadership Compass, and shows others how to use it with large groups of diverse stakeholders to solve complex, urgent problems—particularly those that enmesh business activities, governance, human needs, and environmental impacts.

The book offers many examples of collective leadership efforts involving corporate, public, and nonprofit sectors around the world.  Readers learn about the processes that led to a sustainable textile alliance, advanced global seafood sustainability, and set standards for sustainable cocoa and coffee production and trade, as well as those that helped nations rebound from war, develop sustainable infrastructure, and tackle resource conflicts with global businesses, to name a few.

Kuenkel provides a clear roadmap for leaders from multinational companies involved in partnerships, international organizations engaged in cooperative development, public agencies, and interest groups—as well as for citizens seeking solutions to social and sustainability challenges.

Available in: Hardcover

Read More

The Art of Leading Collectively

Petra Kuenkel, Ernst Ulrich von Weizsäcker

Hardcover $29.95