Chelsea Green Publishing

Reinventing Fire

Pages:334 pages
Size: 7.5 x 9.125 inch
Publisher:Chelsea Green Publishing
Paperback: 9781603585385
Pub. Date October 07, 2013

Reinventing Fire

Bold Business Solutions for the New Energy Era

By Amory Lovins
Foreword by Marvin Odum and John W. Rowe

Availability: In Stock

Paperback

Available Date:
October 07, 2013

$29.95

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet, their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point—where alternatives work better than oil and coal and compete purely on cost—is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation.

A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business—and among nations.

In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean-energy race—not forced by public policy but led by business for enduring profit. This groundbreaking roadmap reveals market-based solutions across the transportation, building, industry, and electricity sectors. It highlights pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions.

This transition would cost $5 trillion less than business-as-usual—without counting fossil fuels’ huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress.

Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI point out the astounding opportunities for enterprise to create the new energy era.

Drawing praise President Bill Clinton, former National Security Advisor Robert McFarlane, and a host of others, Reinventing Fire has piqued the interest of world leaders, business leaders, and political strategists.

The paperback will carry a new preface detailing the response from China and beyond.

REVIEWS AND PRAISE

"Amory and his 'reinventing fire' energy path should be part of the induction packs for all political, financial and business leaders."--John Elkington, The Guardian

Reinventing Fire shows us that we neither need to freeze in the dark, nor go back to the Stone Age, to ensure a healthy, habitable planet for ourselves and our descendants.--Andy Kerr, Home Power

"In crisp and vivid language, Amory Lovins sets out a blueprint for a much-improved future in the generation and use of energy. We can all learn from reading this clear statement from a real expert."--George P. Shultz, former Secretary of State and Secretary of the Treasury, distinguished fellow at Stanford University's Hoover Institution, former president of Bechtel

"My friend Amory Lovins knows that the most important question of the twenty-first century is the 'how' question-how we turn good ideas into working solutions. Reinventing Fire is a wise, detailed, and comprehensive blueprint for gathering the best existing technologies for energy use and putting them to work right now to create jobs, end our dependence on climate-changing fossil fuels, and unleash the enormous economic potential of the coming energy revolution."--President Bill Clinton

"If you wanted to bring America happiness and prosperity, and address unemployment, government gridlock and climate change, and create meaning in a world rife with contradictory views and ideologies, you can do one thing: read Reinventing Fire...and then see to it that it is read by every decision maker in the land. This is a stunning work of enormous dimension. Reinventing Fire outlines an eminently practical path to a durable and meaningful future by reimagining how we use and produce the lifeblood of civilization-energy in its myriad forms."--Paul Hawken, author of Blessed Unrest; co-author, Natural Capitalism

"Amory Lovins and his team of extraordinary professionals provide an analytically sound, detailed, compelling plan for transforming our national use of energy-and for saving $5 trillion in the process! Reinventing Fire is a towering work, a page-turning tour de force of compelling wisdom that deserves a permanent place on the desk-nay, in the mind-of whoever holds the chair in the Oval Office."--Robert C. McFarlane, national security advisor to President Reagan; co-founder and co-chair of the United States Energy Security Council

"America's business leaders have long waited for a practical vision of how innovation and entrepreneurship can drive the shift from fossil fuels to efficiency and renewables. Now, in Reinventing Fire, that profit-led path is here, clear, and compelling."--Gerald D. Hines, founder and chairman, Hines

"Reinventing Fire crackles with fresh perspectives and compelling insights about our energy past, present, and future. Drawing on the logic of economics, physics, geology, national security, and just plain common sense, Lovins and his colleagues blaze a trail toward an energy future that is cleaner, cheaper, and safer. A 'must read' book for business leaders, policymakers, environmentalists, academics, and anyone else who cares about our planet's future and our nation's prosperity."--Dan Esty, Director, Center for Business and the Environment at Yale University, and author of Green to Gold

"A compelling call for action. From one of the brightest and most practical thinkers in America-straight from the heart, bold advice to America on how to handle energy, reduce the budget deficit, and create millions of jobs. Amory Lovins has written the definitive prescription for the twenty-first century American economy. Take these prescriptions on energy, and the rest of America will do quite nicely in the years ahead. Ignore these recommendations, and we'll find ourselves in a darkening struggle for our prosperity, our future, and our way of life."--Retired General Wesley K. Clark, former NATO Supreme Allied Commander, Europe

"A must-read 'new baseline' analysis for innovators and policy makers."--Bill Joy, partner, Kleiner Perkins Caufield & Byers; co-founder, Sun Microsystems

"A brilliant, thorough, innovative plan for a complete and profitable restructuring over the next four decades of how we use and supply energy for transport, electricity, buildings, and industry. RMI's new fire will transform everything we do, and will especially help us see our way out of the massive problems caused by our dependence on oil and coal."--R. James Woolsey, venture partner, Lux Capital; former director of Central Intelligence; chairman, Foundation for Defense of Democracies

Book News- Author Lovins, a government consultant on energy, is co-founder and chief scientist of Rocky Mountain Institute, an independent think-tank on the use of natural resources. In this color illustrated book for business leaders and others, Lovins predicts that if businesses start now to adopt currently available alternative energy technologies at normal rates of return, the US can realistically stop using oil and coal by 2050, for a savings of $5 trillion. The author argues that because the necessary legislation and public policy are already in place for the transition to clean power, the transition can come about through market-based innovation across many different industries. After explaining the true costs of oil and coal, the book focuses on transportation, building design, improvements in industry energy efficiency, and carbon-free electricity generation. The book's reader-friendly layout includes color photos, charts, and case and example boxes on every page, combined with an accessible writing style. While the contributors are all affiliated with Rocky Mountain Institute, the book's content has been reviewed by outside experts as well. A web site offers supporting methodological and technical material.

Choice- Energy forms the basis of modern living and is tied to every country's economic, political, social, health, and environmental policies. This well-documented work by energy expert Lovins (cofounder, Rocky Mountain Institute) and RMI staff begins by discussing the growing economic and environmental impact of fossil fuel dependence. Next, separate chapters address four different energy-intensive sectors in the US: transportation, buildings, industry, and electricity. Each chapter includes data on current energy consumption along with ways to change existing patterns (e.g., new designs, renewable sources, more-efficient practices). The concluding chapter ‘Many Choices, One Future,’ looks at the US in 2050: shortened workdays, decreased road traffic, a cleaner atmosphere, and a huge amount of capital formerly wasted on fossil fuels available to address various social challenges. This assumes that the path charted in ‘Reinventing Fire’ is at work. The authors argue that their proposal is economically feasible and would create jobs, positively impact the environment, and enhance the global competitiveness of the US. Among the barriers listed, the resistance of political incumbents and an absence of visionary political leaders committed to these fundamental changes stand out. A must read for anyone who deals with energy, especially decision makers. Summing up: Highly recommended. Upper-division undergraduates through professionals; general readers.

ForeWord Reviews- Reinventing Fire is an engaging and comprehensive introduction to the issues and challenges tied to our nation's energy use. Amory Lovins is a noted authority on energy—especially its efficient use and sustainable supply. In 2009, Time named him among the world's 100 most influential people, and Foreign Policy, one of the 100 top global thinkers. In 1982, Lovins co-founded the Rocky Mountain Institute (RMI), an independent, nonprofit think tank focused on the ‘efficient and restorative use of resources.’  The team's expertise is evident, as Lovins and fellow RMI researchers outline the current state of energy use, including what they call the nation's "addiction to fossil fuels," and propose an array of transformational solutions. Their long-term view emphasizes smart business strategy over public policy as the route to the ‘new energy era.’ The ‘winners’ in this new era will be those companies, organizations—and even nations—nimble and innovative enough to anticipate and realize the opportunities.  Following a review of our energy profile today, the book sets the stage with two contrasting scenarios for energy consumption in 2050, one that is ‘business as usual’ and one that ‘reinvents fire.’ The optimal scenario would reduce overall energy consumption through innovation and efficiency, while increasing use of renewable sources and bringing a multitude of benefits—to the economy and the environment, as well as to our health and national security.  The challenges posed by this book are at once inspirational and daunting, but Reinventing Fire makes it clear that facing them with passion and ingenuity is essential to our future prosperity as a people and a nation.

AWARDS

  • Winner - Nautilus Book Award, Gold Winner (Business/Leadership)
  • Winner - ForeWord Magazine Book of the Year Award (Business & Economics)
  • Winner - Atlas Awards, 2012 Accomplishments

ABOUT THE AUTHOR

Amory Lovins

Amory Lovins, a consultant physicist, is among the world's leading experts in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for four decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel," Blue Planet, Volvo, Zayed Future Energy (Runner-Up), Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, National Design, and World Technology Awards.

A Harvard and Oxford dropout and former Oxford don, he has briefed 20 heads of state and advises major firms and governments worldwide, recently including the leadership of Coca-Cola, Deutsche Bank, Ford, Holcim, Interface, and Wal-Mart. He cofounded in 1982 and serves as Chairman and Chief Scientist of Rocky Mountain Institute, an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. His most recent visiting academic chair was in spring 2007 as MAP/Ming Professor in Stanford's School of Engineering, offering the University's first course on advanced energy efficiency (www.rmi.org/stanford). The latest of his 30 books is Reinventing Fire: Bold Business Solutions for the New Energy Era. An anthology from his 1968-2010 work, The Essential Amory Lovins, was released in 2011. He is also the co-author of the sustainable business classic, Natural Capitalism. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy, one of the 100 top global thinkers.

CONNECT WITH THIS AUTHOR

Reinventing Fire's Website

AUTHOR VIDEOS

Reinventing Fire: Electricity

Greenbuild 2011 - Master Speaker: Amory Lovins

Amory Lovins speaks at TEDx Oil Spill

Aredar 2012 - Conversations with Thomas Friedman and Amory Lovins

NCSE 2012: Interview with Amory Lovins

Reinvent Fire: Change Energy Use Forever

A conversation about energy with Amory Lovins, Founder of the Rocky Mountain Institute

Amory Lovins on Integrative Energy Solutions

Amory Lovins on Integrative Energy Solutions

The TIME 100 Green Roundtable

The TIME 100 Green Roundtable

Techonomy 2010: REINVENTING FIRE (Part 3 of 3)

Techonomy 2010: REINVENTING FIRE (Part 3 of 3)

Techonomy 2010: REINVENTING FIRE (Part 2 of 3)

Techonomy 2010: REINVENTING FIRE (Part 2 of 3)

Techonomy 2010: REINVENTING FIRE (Part 1 of 3)

Techonomy 2010: REINVENTING FIRE (Part 1 of 3)

Reinventing Fire: Transportation?

Reinventing Fire: Transportation?

Reinventing Fire Amory Lovins at Duke

Reinventing Fire Amory Lovins at Duke

Amory Lovins: We must win the oil endgame

Amory Lovins: We must win the oil endgame

Introducing Reinventing Fire.. with Amory Lovins

Introducing Reinventing Fire.. with Amory Lovins

TEDxRainier - Amory Lovins - Reinventing Fire

TEDxRainier - Amory Lovins - Reinventing Fire

Conversations with History - Amory Lovins

Conversations with History - Amory Lovins

RMI Quest for Solutions: Reinventing Fire

RMI Quest for Solutions: Reinventing Fire

Amory Lovins: A 40-year plan for energy

Amory Lovins: A 40-year plan for energy

YOU MAY ALSO LIKE

Gaian Economics

Gaian Economics

Gaian Economics is the second volume in the Four Keys to Sustainable Communities series and sets out to explore how we can develop healthy and abundant societies in harmony with our finite planetary resources.

Using contributions from a wealth of authors (including Small Is Beautiful’s E. F. Schumacher, eco-philosopher Joanna Macy, and Rob Hopkins of the Transition movement), the editors address ways of reducing our consumption to levels that enable natural systems to self-regenerate and to do so in ways that permit a high quality of life—that we live within our means and that we live well.

Since the advent of the Scientific Revolution in the sixteenth century, humans have stood apart from the rest of nature, seeking to manipulate it for their benefit. Thus, we have learned to refer to the natural world as “the environment” and to see it, in economic terms, as little more than a bank of resources to be transformed into products for human use and pleasure. This has brought us to the brink of collapse, with natural systems straining under the weight of the population and the levels at which we are consuming.

We are, however, on the threshold of a shift into a new way of seeing and understanding the world and our place within it—called, by some, the “Ecological Age.” It will be characterized by a new understanding of our place as a thread in the web of life, of our interconnectedness with all other living things. Gaian Economics offers ways forward toward this Ecological Age, giving suggestions for how it may take shape, and how it would work.

The Four Keys represent the four dimensions of sustainable design—the Worldview, the Social, the Ecological, and the Economic. This series is endorsed by UNESCO and is an official contribution to the UN Decade of Education for Sustainable Development. The other books of the series are Beyond You and Me, Designing Ecological Habitats, and The Song of the Earth. The Four Keys to Sustainable Communities series was completed in 2012 and is now available in the U.S. for the first time.

Available in: Paperback

Read More

Gaian Economics

Jonathan Dawson, Ross Jackson, Helena Norberg-Hodge

Paperback $29.95

A Solar Buyer's Guide for the Home and Office

A Solar Buyer's Guide for the Home and Office

By Stephen Hren and Rebekah Hren

Solar power, once a fringe effort limited to DIY enthusiasts, is now fast becoming mainstream. Many home and business owners are curious about solar electric and solar thermal systems, and wonder how to go about getting a clean energy generation system of their own. The vast majority will hire a professional installer to do the job. But what should they be asking of these installers? What system makes the most sense for their home or office: solar electric, solar hot water, solar heating, or some combination of these?

A Solar Buyer's Guide for the Home and Office explains the options so that property owners can make the right choices both for their energy needs and their financial security. Understanding how solar power systems work will enable readers to be informed customers when dealing with professional installers-the book also provides advice on how to select a qualified installer and understand the expanding variety of tax credits and other incentives that are popping up around the country.

The market for solar systems has been growing at an exponential rate and strong tax credits ensure continued growth even in a sluggish economy. Many of those who would like to catch this undeniable wave of the future are held back by widespread confusion. A Solar Buyer's Guide for the Home and Office clears the air, allowing property owners to move forward with confidence to make their homes and offices more comfortable, environmentally sound, and secure against wild swings in energy prices.

Available in: eBook

Read More

A Solar Buyer's Guide for the Home and Office

Stephen Hren, Rebekah Hren

eBook $14.95

Good Morning, Beautiful Business

Good Morning, Beautiful Business

By Judy Wicks

It's not often that someone stumbles into entrepreneurship and ends up reviving a community and starting a national economic-reform movement. But that's what happened when, in 1983, Judy Wicks founded the White Dog Café on the first floor of her house on a row of Victorian brownstones in West Philadelphia. After helping to save her block from demolition, Judy grew what began as a tiny muffin shop into a 200-seat restaurant-one of the first to feature local, organic, and humane food. The restaurant blossomed into a regional hub for community, and a national powerhouse for modeling socially responsible business.

Good Morning, Beautiful Business is a memoir about the evolution of an entrepreneur who would not only change her neighborhood, but would also change her world-helping communities far and wide create local living economies that value people and place as much as commerce and that make communities not just interesting and diverse and prosperous, but also resilient.

Wicks recounts a girlhood coming of age in the sixties, a stint working in an Alaska Eskimo village in the seventies, her experience cofounding the first Free People store, her accidental entry into the world of restauranteering, the emergence of the celebrated White Dog Café, and her eventual role as an international leader and speaker in the local-living-economies movement.

Her memoir traces the roots of her career - exploring what it takes to marry social change and commerce, and do business differently. Passionate, fun, and inspirational, Good Morning, Beautiful Business explores the way women, and men, can follow both mind and heart, do what's right, and do well by doing good.

Available in: Hardcover, Paperback, eBook

Read More

Good Morning, Beautiful Business

Judy Wicks

Paperback $20.00

Climate Solutions

Climate Solutions

By Peter Barnes

Millions of Americans are demanding that all levels of government—local, state, and federal—take immediate and effective action to fight climate change. But there’s a big problem. Hundreds of policy ideas are floating about, and many of them aren’t very good. It’s quite possible that bad climate policy will result, and that many years will then be lost before real emission reductions occur.

We can’t afford to let that happen. That’s why this citizen’s guide is so important. It explains in clear and simple language what different climate policies will do—and what they won’t do. It tells you who’s behind the policies, who’d pay for them, and who’d profit. It strips away the spin and tells you the key facts you need to know.

In a very real sense, this guide ushers in the next stage of the global-warming debate. In the first stage, we discussed the problem. In the next stage, we must choose solutions. Should we adopt a carbon tax? A carbon cap? A trading system that allows companies to “offset” their emissions by paying others to plant trees?

This guide examines these proposals and many others. It’s essential reading for anyone who wants to stop climate change before it’s too late.

Available in: eBook

Read More

Climate Solutions

Peter Barnes, Bill McKibben

eBook $9.95