Chelsea Green Publishing

Ready, Set, Talk!

eBook: 9781603581219
Pub. Date August 01, 2006

Ready, Set, Talk!

A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet

Availability: In Stock


Available Date:
August 01, 2006

$20.00 $16.00

Ready, Set, Talk! will help anyone—from the novice activist to the sophisticated public relations professional—develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.

Rich with real-life examples and anecdotes on how to—and how not to—execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.

Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.



"Ready, Set, TALK! is the most ‘no-BS, this-is-how-the-media-really-works’ book of its kind that I have ever read. As someone who spends her time explaining this to clients, activists and others, I am glad to have it as a resource. I will recommend it to all my clients and at any media training I present."--Cathy Renna, Renna Communications

"Ellen is the queen of all media"--Bill Shine, VP of Programming, FOX News Channel

"Want your project to hit the big time? Read this book and it will!"--Rick Frishman, author of Ten Clowns Don't Make a Circus and Guerilla Publicity, president of Planned TV Arts


Ellen Ratner

Ellen Ratner is the White House Correspondent and Bureau Chief for The Talk Radio News Service, covering the White House and providing exclusive reports to talk radio stations from the Congress and government agencies. Ms. Ratner is a news analyst on The Fox News Channel where she has a weekly segment entitled "The Long and Short of It" with Jim Pinkerton. She is heard on over 500 stations across the United States representing individual stations as well as syndicated shows on both commercial and public radio venues. In addition she writes a weekly column "Liberal and Proud" for World Net Daily. She is also the only talk show host granted two in-person interviews with President Clinton.

Ratner is the political editor and Washington bureau chief for Talkers Magazine, the "bible" of the talk industry. In addition, she has developed College Media News, a broadcast service for college and university radio stations, served by students interning in Washington, DC. In the capacity as Political Editor of Talkers Magazine, she developed the concept of combining radio rows with immediate Internet access. In addition, she has trained many groups in use of radio, television and Internet media. Her latest book, Ready, Set, Talk! A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet will be published in June, 2006.

A native of Cleveland, Ohio, Ratner graduated from Goddard College in Plainfield, Vermont. She earned a Masters Degree in Education from Harvard University.

From 1973 to 1986, Ratner served as co-director and co-founder of Boundaries Therapy Center, in Acton, MA. Also, from 1974 to 1981, Ratner was the Director of the Psychiatric Day Treatment Program at South Shore Mental Center in Quincy, MA. In 1984, Ratner joined the Addiction Recovery Corporation as a Consultant on Program Development. From 1986 to 1990, Ratner served as Vice-President of Research, Development, and Service at the Addiction Recovery Corporation and as Director of its ARC Research Foundation. She served as Principal Investigator for an outcome research study, determining treatment outcome factors in alcoholism and chemical dependency treatment.

Ratner is the author of The Other Side of the Family: A Book for Recovery from Abuse, Incest and Neglect (Health Communications, Inc.), published in 1990. In February 1997, Ratner published 101 Ways to Get Your Progressive Ideas on Talk Radio, published by National Press Books and Talkers Magazine.

Kathie Scarrah

Kathie Scarrah is an independent international television news producer for Associated Press Television, Voice of America Television, the U-S Department of State and the US Army. Her news productions have aired on all U-S commercial and cable network news channels as well as major networks in Europe, Asia, Latin America and the Middle East. She has been honored with critical acclaim for her long-format news productions at several international competitions.

She was appointed the Director of the Office of Broadcast Services at the US Department of State for the final year of the Clinton Administration. For 12 years she served as Director of Broadcast Communications for Senator Joe Lieberman (D-CT) and a year as Communications Director for Congressman Dennis Kucinich (D-10th OH). She came to Washington in 1988 as a Deputy Press Secretary to Senator John Melcher (D-MT).

She has worked on political campaigns in the US, Germany and UK and has advised members of the US Senate, the European Union Parliament, the German Bundestag and the British House of Commons on how to effectively communicate with their constituents via television, radio and the Internet.

Ms. Scarrah began broadcasting on local television while still a college student and after graduation she was a local television and radio anchor and reporter with stations in Montana and North Dakota.


The Joel Salatin Set (3-Book Bundle)

The Joel Salatin Set (3-Book Bundle)

By Joel Salatin

Set includes: The Sheer Ecstasy of Being a Lunatic Farmer, You Can Farm: The Entrepreneur's Guide to Start and Succeed in a Farming Enterprise, and Salad Bar Beef.

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Pearls, Politics, and Power

Pearls, Politics, and Power

By Madeleine Kunin

Pearls, Politics, and Power is a call to action for new political engagement and leadership from the women of America. Informed by conversations with elected women leaders from all levels, former three-term Vermont Governor and Ambassador to Switzerland Madeleine M. Kunin asks: What difference do women make? What is the worst part of politics, and what is the best part? What inspired these women to run, and how did they prepare themselves for public life? How did they raise money, protect their families' privacy, deal with criticism and attack ads, and work with the good old boys?

Kunin's core message is that America needs an infusion of new leadership to better address the major problems of our time. To see how women can achieve that goal, she combines her personal experience in politics; the lessons of past women's movements; the stories of young women today who have new ideas about their role in society; and interviews with a wide range of women in positions of power, looking for clues to their leadership, as well as the effects of gender stereotyping. She interviews Senator Hillary Rodham Clinton, analyzes her campaign, and addresses the question: "Is the country ready?" Other interviewees include U.S. Representatives Loretta Sanchez, Linda Sanchez, Deborah Pryce, and Tammy Baldwin, and U.S. Senators Susan Collins, Amy Klobuchar, and Carol Moseley Braun, and Governors Kathleen Sibelius and Janet Napolitano.

The next generation of women will be inspired to lead by seeing women like Nancy Pelosi wielding the gavel, and seeing themselves reflected in the portraits in statehouses, courthouses, corporate and university boardrooms, and the White House. Pearls, Politics, and Power will help ensure that this inspiration is not soured or deflected, but channeled into successful candidacies by America's leaders of tomorrow. What will it take for women to assume their rightful places in the political corridors of power?

Available in: Paperback, eBook

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Genetic Roulette

Genetic Roulette

By Jeffrey M. Smith

Never-before-seen evidence points to genetically engineered foods as a major contributor to rising disease rates in the U.S. population, especially among children. Gastrointestinal disorders, allergies, inflammatory diseases, and infertility are just some of the problems identified in humans, pets. livestock, and lab animals that eat genetically modified soybeans and corn.

Monsanto's strong-arm tactics, the FDA's fraudulent policies, and how the USDA ignores a growing health emergency are also laid bare. This sometimes shocking film may change your diet, help you protect your family, and accelerate the consumer tipping point against genetically modified organisms (GMOs). A film not to be missed.

Also includes the bonus DVD Seeds of Freedom (28 min.) narrated by Jeremy Irons, and produced by the Gaia Foundation and African Biodiversity Network. This landmark film shows how the story of seed at the hands of multinationals has become one of loss, control, dependence, and debt. Also: two talks by Jeffrey M. Smith and twelve public-service announcements.

Available in: DVD

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Runaway Inequality

Runaway Inequality

By Les Leopold

Runaway inequality is now America’s most critical economic fact of life. In 1970, the ratio of pay between the top 100 CEOs and the average worker was 45 to 1. Today it is a shocking 829 to one! During that time a new economic philosophy set in that cut taxes, deregulated finance, and trimmed social spending. Those policies set in motion a process that greatly expanded the power of financial interests to accelerate inequality. But how exactly does that happen?

Using easy-to-understand charts and graphs, Runaway Inequality explains the process by which corporation after corporation falls victim to systematic wealth extraction by banks, private equity firms, and hedge funds. It reveals how financial strip-mining puts enormous downward pressure on jobs, wages, benefits, and working conditions, while boosting the incomes of financial elites.

But Runaway Inequality does more than make sense of our economic plight. It also shows why virtually all the key issues that we face—from climate change to the exploding prison population—are intimately connected to rising economic inequality.

Most importantly, Runaway Inequality calls upon us to build a common movement to tackle the sources of increasing income and wealth inequality. As the author makes clear, the problem will not cure itself. It will take enormous energy and dedication to bring economic justice and fairness back to American society.

The book is divided into four parts:

  • Part I: What is the fundamental cause of runaway economic inequality? What has made our economy less fair and left most of us less secure?
  • Part II: How does the United States really compare with other major developed countries?  How do we stack up on quality of life, health, and well-being?
  • Part III:  What does economic inequality have to do with so many of the critical issues we face, including taxes, debt, education, criminal justice, racism, climate change, foreign trade, and war?
  • Part IV: What concrete steps can we take to begin building a fair and just society?   

From the book: “There is nothing in the economic universe that will automatically rescue us from runaway inequality. There is no pendulum, no invisible political force that ‘naturally’ will swing back towards economic fairness. Either we wage a large-scale battle for economic, social, and environmental justice, or we will witness the continued deterioration of the world we inhabit. The arc of capitalism does not bend towards justice. We must bend it.”

Available in: Paperback

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