Chelsea Green Publishing

Ready, Set, Talk!

eBook: 9781603581219
Pub. Date August 01, 2006

Ready, Set, Talk!

A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet

Availability: In Stock


Available Date:
August 01, 2006

$20.00 $16.00

Ready, Set, Talk! will help anyone—from the novice activist to the sophisticated public relations professional—develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.

Rich with real-life examples and anecdotes on how to—and how not to—execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.

Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.



"Ready, Set, TALK! is the most ‘no-BS, this-is-how-the-media-really-works’ book of its kind that I have ever read. As someone who spends her time explaining this to clients, activists and others, I am glad to have it as a resource. I will recommend it to all my clients and at any media training I present."--Cathy Renna, Renna Communications

"Ellen is the queen of all media"--Bill Shine, VP of Programming, FOX News Channel

"Want your project to hit the big time? Read this book and it will!"--Rick Frishman, author of Ten Clowns Don't Make a Circus and Guerilla Publicity, president of Planned TV Arts


Ellen Ratner

Ellen Ratner is the White House Correspondent and Bureau Chief for The Talk Radio News Service, covering the White House and providing exclusive reports to talk radio stations from the Congress and government agencies. Ms. Ratner is a news analyst on The Fox News Channel where she has a weekly segment entitled "The Long and Short of It" with Jim Pinkerton. She is heard on over 500 stations across the United States representing individual stations as well as syndicated shows on both commercial and public radio venues. In addition she writes a weekly column "Liberal and Proud" for World Net Daily. She is also the only talk show host granted two in-person interviews with President Clinton.

Ratner is the political editor and Washington bureau chief for Talkers Magazine, the "bible" of the talk industry. In addition, she has developed College Media News, a broadcast service for college and university radio stations, served by students interning in Washington, DC. In the capacity as Political Editor of Talkers Magazine, she developed the concept of combining radio rows with immediate Internet access. In addition, she has trained many groups in use of radio, television and Internet media. Her latest book, Ready, Set, Talk! A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet will be published in June, 2006.

A native of Cleveland, Ohio, Ratner graduated from Goddard College in Plainfield, Vermont. She earned a Masters Degree in Education from Harvard University.

From 1973 to 1986, Ratner served as co-director and co-founder of Boundaries Therapy Center, in Acton, MA. Also, from 1974 to 1981, Ratner was the Director of the Psychiatric Day Treatment Program at South Shore Mental Center in Quincy, MA. In 1984, Ratner joined the Addiction Recovery Corporation as a Consultant on Program Development. From 1986 to 1990, Ratner served as Vice-President of Research, Development, and Service at the Addiction Recovery Corporation and as Director of its ARC Research Foundation. She served as Principal Investigator for an outcome research study, determining treatment outcome factors in alcoholism and chemical dependency treatment.

Ratner is the author of The Other Side of the Family: A Book for Recovery from Abuse, Incest and Neglect (Health Communications, Inc.), published in 1990. In February 1997, Ratner published 101 Ways to Get Your Progressive Ideas on Talk Radio, published by National Press Books and Talkers Magazine.

Kathie Scarrah

Kathie Scarrah is an independent international television news producer for Associated Press Television, Voice of America Television, the U-S Department of State and the US Army. Her news productions have aired on all U-S commercial and cable network news channels as well as major networks in Europe, Asia, Latin America and the Middle East. She has been honored with critical acclaim for her long-format news productions at several international competitions.

She was appointed the Director of the Office of Broadcast Services at the US Department of State for the final year of the Clinton Administration. For 12 years she served as Director of Broadcast Communications for Senator Joe Lieberman (D-CT) and a year as Communications Director for Congressman Dennis Kucinich (D-10th OH). She came to Washington in 1988 as a Deputy Press Secretary to Senator John Melcher (D-MT).

She has worked on political campaigns in the US, Germany and UK and has advised members of the US Senate, the European Union Parliament, the German Bundestag and the British House of Commons on how to effectively communicate with their constituents via television, radio and the Internet.

Ms. Scarrah began broadcasting on local television while still a college student and after graduation she was a local television and radio anchor and reporter with stations in Montana and North Dakota.


Climate Change

Climate Change

By Jon Clift and Amanda Cuthbert

You know that the ice caps are melting, the seasons are changing, sea levels are rising, storms are on the increase, but what can you do about it? Plenty!

This book puts the power back into your hands in the face of the doom and gloom of climate change. You don’t have to wait for someone else to sort it out; rather than worry and feel helpless, you can get up and do something.

Climate Change: Simple Things You Can Do to Make a Difference is packed with ideas for action, from simple everyday things that cost nothing to bigger projects that involve more time and money. For example:

Get on your bike • Buy local food • Turn off your TV • Insulate your attic • Recycle and compost • Take the train • Turn down the heat • Install solar panels

Do your part and protect the planet for today and tomorrow.

Available in: Paperback, eBook

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Climate Change

Amanda Cuthbert, Jon Clift

Paperback $7.95

Nuclear Roulette

Nuclear Roulette

By Gar Smith

Nuclear power is not clean, cheap, or safe. With Three Mile Island, Chernobyl, and Fukushima, the nuclear industry's record of catastrophic failures now averages one major disaster every decade. After three US-designed plants exploded in Japan, many countries moved to abandon reactors for renewables. In the United States, however, powerful corporations and a compliant government still defend nuclear power-while promising billion-dollar bailouts to operators.

Each new disaster demonstrates that the nuclear industry and governments lie to "avoid panic," to preserve the myth of "safe, clean" nuclear power, and to sustain government subsidies. Tokyo and Washington both covered up Fukushima's radiation risks and-when confronted with damning evidence-simply raised the levels of "acceptable" risk to match the greater levels of exposure.

Nuclear Roulette dismantles the core arguments behind the nuclear-industrial complex's "Nuclear Renaissance." While some critiques are familiar-nuclear power is too costly, too dangerous, and too unstable-others are surprising: Nuclear Roulette exposes historic links to nuclear weapons, impacts on Indigenous lands and lives, and the ways in which the Nuclear Regulatory Commission too often takes its lead from industry, rewriting rules to keep failing plants in compliance. Nuclear Roulette cites NRC records showing how corporations routinely defer maintenance and lists resulting "near-misses" in the US, which average more than one per month.

Nuclear Roulette chronicles the problems of aging reactors, uncovers the costly challenge of decommissioning, explores the industry's greatest seismic risks-not on California's quake-prone coast but in the Midwest and Southeast-and explains how solar flares could black out power grids, causing the world's 400-plus reactors to self-destruct. This powerful exposé concludes with a roundup of proven and potential energy solutions that can replace nuclear technology with a "Renewable Renaissance," combined with conservation programs that can cleanse the air, and cool the planet.

Available in: Hardcover, Paperback, eBook

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Nuclear Roulette

Gar Smith, Jerry Mander, Ernest Callenbach

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Life, Liberty, and the Pursuit of Food Rights

Life, Liberty, and the Pursuit of Food Rights

By David E. Gumpert

Do Americans have the right to privately obtain the foods of our choice from farmers, neighbors, and local producers, in the same way our grandparents and great grandparents used to do?

Yes, say a growing number of people increasingly afraid that the mass-produced food sold at supermarkets is excessively processed, tainted with antibiotic residues and hormones, and lacking in important nutrients. These people, a million or more, are seeking foods outside the regulatory system, like raw milk, custom-slaughtered beef, and pastured eggs from chickens raised without soy, purchased directly from private membership-only food clubs that contract with Amish and other farmers.

Public-health and agriculture regulators, however, say no: Americans have no inherent right to eat what they want. In today's ever-more-dangerous food-safety environment, they argue, all food, no matter the source, must be closely regulated, and even barred, if it fails to meet certain standards. These regulators, headed up by the U.S. Food and Drug Administration, with help from state agriculture departments, police, and district-attorney detectives, are mounting intense and sophisticated investigative campaigns against farms and food clubs supplying privately exchanged food-even handcuffing and hauling off to jail, under threat of lengthy prison terms, those deemed in violation of food laws.

Life, Liberty, and the Pursuit of Food Rights takes readers on a disturbing cross-country journey from Maine to California through a netherworld of Amish farmers paying big fees to questionable advisers to avoid the quagmire of America's legal system, secret food police lurking in vans at farmers markets, cultish activists preaching the benefits of pathogens, U.S. Justice Department lawyers clashing with local sheriffs, small Maine towns passing ordinances to ban regulation, and suburban moms worried enough about the dangers of supermarket food that they'll risk fines and jail to feed their children unprocessed, and unregulated, foods of their choosing.

Out of the intensity of this unprecedented crackdown, and the creative and spirited opposition that is rising to meet it, a new rallying cry for food rights is emerging.

Available in: Paperback, eBook

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Life, Liberty, and the Pursuit of Food Rights

David E. Gumpert

Paperback $19.95

Local Dollars, Local Sense

Local Dollars, Local Sense

By Michael Shuman

Local Dollars, Local Sense is a guide to creating Community Resilience.

Americans' long-term savings in stocks, bonds, mutual funds, pension funds, and life insurance funds total about $30 trillion. But not even 1 percent of these savings touch local small business-even though roughly half the jobs and the output in the private economy come from them. So, how can people increasingly concerned with the poor returns from Wall Street and the devastating impact of global companies on their communities invest in Main Street?

In Local Dollars, Local Sense, local economy pioneer Michael Shuman shows investors, including the nearly 99% who are unaccredited, how to put their money into building local businesses and resilient regional economies-and profit in the process. A revolutionary toolbox for social change, written with compelling personal stories, the book delivers the most thorough overview available of local investment options, explains the obstacles, and profiles investors who have paved the way. Shuman demystifies the growing realm of local investment choices-from institutional lending to investment clubs and networks, local investment funds, community ownership, direct public offerings, local stock exchanges, crowdfunding, and more. He also guides readers through the lucrative opportunities to invest locally in their homes, energy efficiency, and themselves.

A rich resource for both investors and the entrepreneurs they want to support, Local Dollars, Local Sense eloquently shows how to truly protect your financial future--and your community's.

Available in: Paperback, eBook

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Local Dollars, Local Sense

Michael Shuman, Peter Buffett

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