Chelsea Green Publishing

Ready, Set, Talk!

eBook: 9781603581219
Pub. Date August 01, 2006

Ready, Set, Talk!

A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet

Availability: In Stock

eBook

Available Date:
August 01, 2006

$20.00 $16.00

Ready, Set, Talk! will help anyone—from the novice activist to the sophisticated public relations professional—develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.

Rich with real-life examples and anecdotes on how to—and how not to—execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.

Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.

 

REVIEWS AND PRAISE

"Ready, Set, TALK! is the most ‘no-BS, this-is-how-the-media-really-works’ book of its kind that I have ever read. As someone who spends her time explaining this to clients, activists and others, I am glad to have it as a resource. I will recommend it to all my clients and at any media training I present."--Cathy Renna, Renna Communications

"Ellen is the queen of all media"--Bill Shine, VP of Programming, FOX News Channel

"Want your project to hit the big time? Read this book and it will!"--Rick Frishman, author of Ten Clowns Don't Make a Circus and Guerilla Publicity, president of Planned TV Arts

ABOUT THE AUTHOR

Ellen Ratner

Ellen Ratner is the White House Correspondent and Bureau Chief for The Talk Radio News Service, covering the White House and providing exclusive reports to talk radio stations from the Congress and government agencies. Ms. Ratner is a news analyst on The Fox News Channel where she has a weekly segment entitled "The Long and Short of It" with Jim Pinkerton. She is heard on over 500 stations across the United States representing individual stations as well as syndicated shows on both commercial and public radio venues. In addition she writes a weekly column "Liberal and Proud" for World Net Daily. She is also the only talk show host granted two in-person interviews with President Clinton.

Ratner is the political editor and Washington bureau chief for Talkers Magazine, the "bible" of the talk industry. In addition, she has developed College Media News, a broadcast service for college and university radio stations, served by students interning in Washington, DC. In the capacity as Political Editor of Talkers Magazine, she developed the concept of combining radio rows with immediate Internet access. In addition, she has trained many groups in use of radio, television and Internet media. Her latest book, Ready, Set, Talk! A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet will be published in June, 2006.

A native of Cleveland, Ohio, Ratner graduated from Goddard College in Plainfield, Vermont. She earned a Masters Degree in Education from Harvard University.

From 1973 to 1986, Ratner served as co-director and co-founder of Boundaries Therapy Center, in Acton, MA. Also, from 1974 to 1981, Ratner was the Director of the Psychiatric Day Treatment Program at South Shore Mental Center in Quincy, MA. In 1984, Ratner joined the Addiction Recovery Corporation as a Consultant on Program Development. From 1986 to 1990, Ratner served as Vice-President of Research, Development, and Service at the Addiction Recovery Corporation and as Director of its ARC Research Foundation. She served as Principal Investigator for an outcome research study, determining treatment outcome factors in alcoholism and chemical dependency treatment.

Ratner is the author of The Other Side of the Family: A Book for Recovery from Abuse, Incest and Neglect (Health Communications, Inc.), published in 1990. In February 1997, Ratner published 101 Ways to Get Your Progressive Ideas on Talk Radio, published by National Press Books and Talkers Magazine.

Kathie Scarrah

Kathie Scarrah is an independent international television news producer for Associated Press Television, Voice of America Television, the U-S Department of State and the US Army. Her news productions have aired on all U-S commercial and cable network news channels as well as major networks in Europe, Asia, Latin America and the Middle East. She has been honored with critical acclaim for her long-format news productions at several international competitions.

She was appointed the Director of the Office of Broadcast Services at the US Department of State for the final year of the Clinton Administration. For 12 years she served as Director of Broadcast Communications for Senator Joe Lieberman (D-CT) and a year as Communications Director for Congressman Dennis Kucinich (D-10th OH). She came to Washington in 1988 as a Deputy Press Secretary to Senator John Melcher (D-MT).

She has worked on political campaigns in the US, Germany and UK and has advised members of the US Senate, the European Union Parliament, the German Bundestag and the British House of Commons on how to effectively communicate with their constituents via television, radio and the Internet.

Ms. Scarrah began broadcasting on local television while still a college student and after graduation she was a local television and radio anchor and reporter with stations in Montana and North Dakota.

YOU MAY ALSO LIKE

What Then Must We Do?

What Then Must We Do?

By Gar Alperovitz

Never before have so many Americans been more frustrated with our economic system, more fearful that it is failing, or more open to fresh ideas about a new one. The seeds of a new movement demanding change are forming.

But just what is this thing called a new economy, and how might it take shape in America? In What Then Must We Do? Gar Alperovitz speaks directly to the reader about where we find ourselves in history, why the time is right for a new-economy movement to coalesce, what it means to build a new system to replace the crumbling one, and how we might begin. He also suggests what the next system might look like—and where we can see its outlines, like an image slowly emerging in the developing trays of a photographer's darkroom, already taking shape.

He proposes a possible next system that is not corporate capitalism, not state socialism, but something else entirely—and something entirely American.

Alperovitz calls for an evolution, not a revolution, out of the old system and into the new. That new system would democratize the ownership of wealth, strengthen communities in diverse ways, and be governed by policies and institutions sophisticated enough to manage a large-scale, powerful economy.

For the growing group of Americans pacing at the edge of confidence in the old system, or already among its detractors, What Then Must We Do? offers an elegant solution for moving from anger to strategy.

Available in: Hardcover, Paperback, eBook

Read More

What Then Must We Do?

Gar Alperovitz

Hardcover $27.95

Slow Democracy

Slow Democracy

By Susan Clark and Woden Teachout

Reconnecting with the sources of decisions that affect us, and with the processes of democracy itself, is at the heart of 21st-century sustainable communities.

Slow Democracy chronicles the ways in which ordinary people have mobilized to find local solutions to local problems. It invites us to bring the advantages of "slow" to our community decision making. Just as slow food encourages chefs and eaters to become more intimately involved with the production of local food, slow democracy encourages us to govern ourselves locally with processes that are inclusive, deliberative, and citizen powered.

Susan Clark and Woden Teachout outline the qualities of real, local decision making and show us the range of ways that communities are breathing new life into participatory democracy around the country. We meet residents who seize back control of their municipal water systems from global corporations, parents who find unique solutions to seemingly divisive school-redistricting issues, and a host of other citizens across the nation who have designed local decision-making systems to solve the problems unique to their area in ways that work best for their communities.

Though rooted in the direct participation that defined our nation's early days, slow democracy is not a romantic vision for reigniting the ways of old. Rather, the strategies outlined here are uniquely suited to 21st-century technologies and culture.If our future holds an increased focus on local food, local energy, and local economy, then surely we will need to improve our skills at local governance as well.

Available in: Paperback, eBook

Read More

Slow Democracy

Susan Clark, Woden Teachout

Paperback $19.95

Climate Change

Climate Change

By Jon Clift and Amanda Cuthbert

You know that the ice caps are melting, the seasons are changing, sea levels are rising, storms are on the increase, but what can you do about it? Plenty!

This book puts the power back into your hands in the face of the doom and gloom of climate change. You don’t have to wait for someone else to sort it out; rather than worry and feel helpless, you can get up and do something.

Climate Change: Simple Things You Can Do to Make a Difference is packed with ideas for action, from simple everyday things that cost nothing to bigger projects that involve more time and money. For example:

Get on your bike • Buy local food • Turn off your TV • Insulate your attic • Recycle and compost • Take the train • Turn down the heat • Install solar panels

Do your part and protect the planet for today and tomorrow.

Available in: Paperback, eBook

Read More

Climate Change

Amanda Cuthbert, Jon Clift

Paperback $7.95

Exposed

Exposed

By Mark Schapiro

From tainted pet food to toxic toys, Americans can thank the successful lobbying efforts of the U.S. chemical industry for the secret ingredients in everyday products that have been linked to rising rates of infertility, endocrine system disruptions, neurological disorders, and cancer.

While the U.S. Congress stalls in the face of these dangers, the European Union has chosen to act. Strict consumer-safety regulations have forced multinationals to manufacture safer products for European consumers, while lower U.S. standards allow them to continue selling unsafe products to Americans. Schapiro's exposé shows that short of strong government action, the United States will lose not only its ability to protect citizens from environmental hazards but also, as economic priorities shift, whatever claim it has to commercial supremacy. Increasingly, products on American shelves are equated with serious health hazards, hazards that the European Union is legislating out of existence in its powerful trading bloc, a lead that even China is beginning to follow. Schapiro illustrates how the blowback from weak regulation at home carries a steep economic, as well as environmental, price.

In Exposed: The Toxic Chemistry of Everyday Products and What's at Stake for American Power, investigative journalist Mark Schapiro takes the reader to the front lines of global corporate and political power, where tectonic battles are being waged that will determine the physical and economic health of our children and ourselves.

Available in: Paperback

Read More

Exposed

Mark Schapiro

Paperback $24.95