Chelsea Green Publishing

Ready, Set, Talk!

eBook: 9781603581219
Pub. Date August 01, 2006

Ready, Set, Talk!

A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet

Availability: In Stock


Available Date:
August 01, 2006

$20.00 $16.00

Ready, Set, Talk! will help anyone—from the novice activist to the sophisticated public relations professional—develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.

Rich with real-life examples and anecdotes on how to—and how not to—execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.

Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.



"Ready, Set, TALK! is the most ‘no-BS, this-is-how-the-media-really-works’ book of its kind that I have ever read. As someone who spends her time explaining this to clients, activists and others, I am glad to have it as a resource. I will recommend it to all my clients and at any media training I present."--Cathy Renna, Renna Communications

"Ellen is the queen of all media"--Bill Shine, VP of Programming, FOX News Channel

"Want your project to hit the big time? Read this book and it will!"--Rick Frishman, author of Ten Clowns Don't Make a Circus and Guerilla Publicity, president of Planned TV Arts


Ellen Ratner

Ellen Ratner is the White House Correspondent and Bureau Chief for The Talk Radio News Service, covering the White House and providing exclusive reports to talk radio stations from the Congress and government agencies. Ms. Ratner is a news analyst on The Fox News Channel where she has a weekly segment entitled "The Long and Short of It" with Jim Pinkerton. She is heard on over 500 stations across the United States representing individual stations as well as syndicated shows on both commercial and public radio venues. In addition she writes a weekly column "Liberal and Proud" for World Net Daily. She is also the only talk show host granted two in-person interviews with President Clinton.

Ratner is the political editor and Washington bureau chief for Talkers Magazine, the "bible" of the talk industry. In addition, she has developed College Media News, a broadcast service for college and university radio stations, served by students interning in Washington, DC. In the capacity as Political Editor of Talkers Magazine, she developed the concept of combining radio rows with immediate Internet access. In addition, she has trained many groups in use of radio, television and Internet media. Her latest book, Ready, Set, Talk! A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet will be published in June, 2006.

A native of Cleveland, Ohio, Ratner graduated from Goddard College in Plainfield, Vermont. She earned a Masters Degree in Education from Harvard University.

From 1973 to 1986, Ratner served as co-director and co-founder of Boundaries Therapy Center, in Acton, MA. Also, from 1974 to 1981, Ratner was the Director of the Psychiatric Day Treatment Program at South Shore Mental Center in Quincy, MA. In 1984, Ratner joined the Addiction Recovery Corporation as a Consultant on Program Development. From 1986 to 1990, Ratner served as Vice-President of Research, Development, and Service at the Addiction Recovery Corporation and as Director of its ARC Research Foundation. She served as Principal Investigator for an outcome research study, determining treatment outcome factors in alcoholism and chemical dependency treatment.

Ratner is the author of The Other Side of the Family: A Book for Recovery from Abuse, Incest and Neglect (Health Communications, Inc.), published in 1990. In February 1997, Ratner published 101 Ways to Get Your Progressive Ideas on Talk Radio, published by National Press Books and Talkers Magazine.

Kathie Scarrah

Kathie Scarrah is an independent international television news producer for Associated Press Television, Voice of America Television, the U-S Department of State and the US Army. Her news productions have aired on all U-S commercial and cable network news channels as well as major networks in Europe, Asia, Latin America and the Middle East. She has been honored with critical acclaim for her long-format news productions at several international competitions.

She was appointed the Director of the Office of Broadcast Services at the US Department of State for the final year of the Clinton Administration. For 12 years she served as Director of Broadcast Communications for Senator Joe Lieberman (D-CT) and a year as Communications Director for Congressman Dennis Kucinich (D-10th OH). She came to Washington in 1988 as a Deputy Press Secretary to Senator John Melcher (D-MT).

She has worked on political campaigns in the US, Germany and UK and has advised members of the US Senate, the European Union Parliament, the German Bundestag and the British House of Commons on how to effectively communicate with their constituents via television, radio and the Internet.

Ms. Scarrah began broadcasting on local television while still a college student and after graduation she was a local television and radio anchor and reporter with stations in Montana and North Dakota.


The Chelsea Green Reader

The Chelsea Green Reader

Chelsea Green, the Vermont-based independent publisher, has always had a nose for authors and subjects that are way ahead of the cultural curve, as is evident in this new anthology celebrating the company’s first thirty years in publishing.

The more than one hundred books represented in this collection reflect the many distinct areas in which we have published–from literature and memoirs to progressive politics, to highly practical books on green building, organic gardening and farming, food and health, and related subjects–all of which reflect our underlying philosophy: "The politics and practice of sustainable living." The Chelsea Green Reader offers a glimpse into our wide-ranging list of books and authors and to the important ideas that they express. Interesting and worth reading in their own right, the individual passages when taken as a whole trace the evolution of a highly successful small publisher–something that is almost an oxymoron in these days of corporate buyouts and multinational book groups.
From the beginning, Chelsea Green's books were nationally recognized, garnering positive reviews, accolades, and awards. We’ve published four New York Times bestsellers, and our books have set the standard for in-depth, how-to books that remain relevant years–often decades–beyond their original publication date.

"Chelsea Green was born from a single seed: the beauty of craft. Craft in writing and editing, in a story well told, or a thesis superbly expressed," writes cofounder and publisher emeritus Ian Baldwin in the book's foreword. Today, craft continues to inform all aspects of our work–design, illustration, production, sales, promotion, and beyond. It has even informed our business model: In 2012, Chelsea Green became an employee-owned company.

With the rise of the Internet, new media platforms, and a constantly shifting bookselling landscape, the future of publishing is anything but predictable. But if Chelsea Green's books prove anything, it is that, despite these challenges, there remains a hunger for new and important ideas and authors, and for the permanence and craftsmanship of the printed word. Today our ongoing mission is stronger than ever, as we launch into our next thirty years of publishing excellence.

Available in: Paperback, eBook

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The Chelsea Green Reader

Ben Watson, Ian Baldwin

Paperback $15.00

Occupy World Street

Occupy World Street

By Ross Jackson

Ordinary citizens the world over have long paid the price for the swashbuckling behavior of the corporate and political elite. We've seen the reigning establishment widen the gap between rich and poor, champion endless growth on a finite planet, wreak havoc on developing nations, and ravage ecosystems in a mad race for natural resources.

Now, as demonstrators worldwide demand change, Occupy World Street offers a sweeping vision of how to reform our global economic and political structures, break away from empire, and build a world of self-determining sovereign states that respect the need for ecological sustainability and uphold human rights.

In this refreshingly detailed plan, Ross Jackson shows how a handful of small nations could take on a leadership role; create new alliances, new governance, and new global institutions; and, in cooperation with grassroots activists, pave the way for other nations to follow suit.

Available in: Paperback, eBook

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Occupy World Street

Hazel Henderson, Ross Jackson

Paperback $19.95

Carbon Shock

Carbon Shock

By Mark Schapiro

In Carbon Shock, veteran journalist Mark Schapiro takes readers on a journey into a world where the same chaotic forces reshaping our natural world are also transforming the economy, playing havoc with corporate calculations, shifting economic and political power, and upending our understanding of the real risks, costs, and possibilities of what lies ahead.

In this ever-changing world, carbon—the stand-in for all greenhouse gases—rules, and disrupts, and calls upon us to seek new ways to reduce it while factoring it into nearly every long-term financial plan we have. But how?

From the jungles of the Amazon to the farms in California’s Central Valley, from ‘greening’ cities like Pittsburgh to rising powerhouses like China, from the oil-splattered beaches of Spain to carbon-trading desks in London, Schapiro deftly explores the key axis points of change.

For almost two decades, global climate talks have focused on how to make polluters pay for the carbon they emit. It remains an unfolding financial mystery: What are the costs? Who will pay for them? Who do you pay? How do you pay? And what are the potential impacts? The answers to these questions, and more, are crucial to understanding, if not shaping, the coming decade.

Carbon Shock evokes a world in which the parameters of our understanding are shifting—on a scale even more monumental than how the digital revolution transformed financial decision-making—toward a slow but steady acknowledgement of the costs and consequences of climate change. It also offers a critical new perspective as global leaders gear up for the next round of climate talks in 2015.

Available in: Hardcover, eBook

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Carbon Shock

Mark Schapiro

Hardcover $26.00

The End of America

The End of America

By Naomi Wolf

In a stunning indictment of the Bush administration and Congress, best-selling author Naomi Wolf lays out her case for saving American democracy. In authoritative research and documentation Wolf explains how events of the last six years parallel steps taken in the early years of the 20th century’s worst dictatorships such as Germany, Russia, China, and Chile.

The book cuts across political parties and ideologies and speaks directly to those among us who are concerned about the ever-tightening noose being placed around our liberties.

In this timely call to arms, Naomi Wolf compels us to face the way our free America is under assault. She warns us–with the straight-to-fellow-citizens urgency of one of Thomas Paine’s revolutionary pamphlets–that we have little time to lose if our children are to live in real freedom.

“Recent history has profound lessons for us in the U.S. today about how fascist, totalitarian, and other repressive leaders seize and maintain power, especially in what were once democracies. The secret is that these leaders all tend to take very similar, parallel steps. The Founders of this nation were so deeply familiar with tyranny and the habits and practices of tyrants that they set up our checks and balances precisely out of fear of what is unfolding today. We are seeing these same kinds of tactics now closing down freedoms in America, turning our nation into something that in the near future could be quite other than the open society in which we grew up and learned to love liberty,” states Wolf.

Wolf is taking her message directly to the American people in the most accessible form and as part of a large national campaign to reach out to ordinary Americans about the dangers we face today. This includes a lecture and speaking tour, and being part of the nascent American Freedom Campaign, a grassroots effort to ensure that presidential candidates pledge to uphold the constitution and protect our liberties from further erosion.

The End of America will shock, enrage, and motivate–spurring us to act, as the Founders would have counted on us to do in a time such as this, as rebels and patriots–to save our liberty and defend our nation.

Available in: Paperback, eBook

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The End of America

Naomi Wolf

Paperback $13.95