Chelsea Green Publishing

Javatrekker

Pages:300 pages
Book Art:Black and white, color photos and maps
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392707
Pub. Date October 17, 2007
eBook: 9781603581547
Pub. Date October 17, 2007

Javatrekker

Dispatches from the World of Fair Trade Coffee

Availability: In Stock

Paperback

Available Date:
October 17, 2007

$24.95

Availability: In Stock

eBook

Available Date:
October 17, 2007

$19.95 $15.96

In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world. In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business, adventure travel, and cultural anthropology, author Dean Cycon brings readers face-to-face with the real people who make our morning coffee ritual possible.

Second only to oil in terms of its value, the coffee trade is complex with several levels of middlemen removing the 28 million growers in fifty distant countries far from you and your morning cup. And, according to Cycon, 99 percent of the people involved in the coffee economy have never been to a coffee village. They let advertising and images from the major coffee companies create their worldview.

Cycon changes that in this compelling book, taking the reader on a tour of ten countries in nine chapters through his passionate eye and unique perspective. Cycon, who is himself an amalgam-equal parts entrepreneur, activist, and mischievous explorer-has traveled extensively throughout the world's tropical coffeelands, and shows readers places and people that few if any outsiders have ever seen. Along the way, readers come to realize the promise and hope offered by sustainable business principles and the products derived from cooperation, fair pricing, and profit sharing.

Cycon introduces us to the Mamos of Colombia-holy men who believe they are literally holding the world together-despite the severe effects of climate change caused by us, their "younger brothers." He takes us on a trip through an ancient forest in Ethiopia where many believe that coffee was first discovered 1,500 years ago by the goatherd Kaldi and his animals. And readers learn of Mexico's infamous Death Train, which transported countless immigrants from Central America northward to the U.S. border, but took a horrifying toll in lost lives and limbs.
Rich with stories of people, landscapes, and customs, Javatrekker offers a deep appreciation and understanding of the global trade and culture of coffee.

In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world.


What is Fair Trade Coffee?
Coffee prices paid to the farmer are based on the international commodity price for coffee (the "C" price) and the quality premium each farmer negotiates. Fair Trade provides an internationally determined minimum floor price when the C plus premium sinks below $1.26 per pound for conventional and $1.41 for organics (that's us!). As important as price, Fair Trade works with small farmers to create democratic cooperatives that insure fair dealing, accountability and transparency in trade transactions. In an industry where the farmer is traditionally ripped off by a host of middlemen, this is tremendously important.

Cooperatives are examined by the Fairtrade Labeling Organization (FLO), or the International Fair Trade Association (IFAT), European NGOs, for democratic process and transparency. Those that pass are listed on the FLO Registry or become IFAT members. Cooperatives provide important resources and organization to small farmers in the form of technical assistance for crop and harvest improvement, efficiencies in processing and shipping, strength in negotiation and an array of needed social services, such as health care and credit. Fair Trade also requires pre-financing of up to sixty percent of the value of the contract, if the farmers ask for it. Several groups, such as Ecologic and Green Development Fund have created funds for pre-finance lending.

REVIEWS AND PRAISE

"Who would have thought that a cup of coffee contained World Bank schemes, indigenous rights, third world women's empowerment and a wide range of globalization issues? Dean Cycon reveals the worlds within worlds of coffee that have to make us think about the choices we make at the supermarket or café."--Susan Sarandon, actress and activist

"Coffee is more than just a drink. It is about politics, survival, the earth and the lives of indigenous peoples. Dean Cycon has been involved with indigenous rights, in coffee and in the larger sphere, for the twenty-seven years I have known him. He has a rich knowledge of the people and places of coffee, and knows how to tell our stories in a sensitive, insightful and often humorous way. Javatrekker is a great book for anyone who wants to know what is really going on in their morning cup."--Rigoberta Menchu, Nobel Peace Laureate and author of I, Rigoberta Menchu and Crossing Borders

"Dean Cycon is a born storyteller. . . and he has some extraordinary stories to tell in Javatrekker. Dean is the rare individual who possesses a keen intellect, quick wit, without the taint of cynicism or world-weariness. He's a rebel and a trailblazer with a deep passion for the fundamental causes of fairness, freedom, and environmentalism. Javatrekker is a great read because it is, first and foremost, entertaining in the swashbuckling style of Anthony Bourdain or Jack Kerouac. But Dean's stories possess a depth of spirit and a love for his subjects that many adventure writers lack. And his core subject-coffee-is so universally familiar (and yet little-understood) that I believe his potential audience is enormous."--Stephen Braun, author of the award-winning Buzz: The Science and Lore of Alcohol and Caffeine

"Dean is truly a singular character in the world of coffee roasters. He takes an intense interest in knowing the origins of his coffee. While most roasters and importers brag about their 'Third World' experiences, Dean travels to the 'Fourth World,' getting down and dirty with the indigenous groups growing the coffees, way out beyond where most folks will go. He is embraced universally by these groups and hailed as a true brother. His visits to these locations and his ability to bring these coffees to the U.S. market and pay Fair Trade pricing to the growers has brought large scale economic recovery to thousands of small coffee farmers around the world."--John Cossette, Royal Coffee, Inc.

"It's not often that a book with great politics is also a great read. Dean Cycon puts a face and a story in each cup of coffee I will ever drink. This is a book for anyone who loves coffee as well as anyone who wants to know the real life stories behind those who provide us with this second-most-traded commodity after oil. Dean Cycon is an informed, lively, straight-shooting guide. I've always been grateful to him for the work he has done to bring a conscience to coffee. Now I can add my gratitude for the stories he tells so vividly and powerfully in Javatrekker: Dispatches From the World of Fair Trade Coffee."--Julia Alvarez, author of In the Time of the Butterflies and A Cafecito Story

"Dean Cycon's experience has ranged from Native communities in North America to the depths of the oceans and remote coffee producing villages and communities internationally. Cycon's analysis and experience, as well as his humorous and engaging style, promise to bring stories to the light of day that would not and could not be told, simply because no one else has his range of experience. Coffee is god to many of us in the morning, and yet, we know so little about its history and present issues. Linking coffee drinkers to the communities is the work of Dean Cycon in an animated, vital and forever engaging manner. Javatrekker promises to be a set of stories, adventures and compelling relationships told for all of us to eagerly read."--Winona LaDuke, indigenous rights activist, author of All Our Relations: Native Struggles for Land and Life and Recovering the Sacred

Publishers Weekly, Starred Review-
This surprisingly gripping travelogue is filled with tales from the "coffeelands," barely-on-the-map locales in Africa, the Americas, and Asia where coffee farmers struggle to survive. Written with knowledge and good cheer by the founder of Dean's Beans Organic Coffee, the book reads more like a trippy adventure than a business trip, though the issues Cycon raises are vital, prescient and little known ("99 percent of the people involved in coffee... have never been to a coffee village"). While learning first-hand about the hardships involved in growing and selling coffee beans-the world's second most valuable commodity, after oil-the author finds himself in Guatemala praying to an effigy in a Mickey Mouse tie and cowboy boots; eating armadillo leg in Colombia; working to heal landmine victims in Nicaragua and war widows in Sumatra; and meeting with all manner of farmers, bureaucrats and dignitaries. His dispatches are highly enlightening, demonstrating how few national governments provide coffee growers with water, education, health care or even protection from harmful pesticides; further, coffee growers' income is subject to the whims of financial speculators half a world away. Reading this eye-opening book, it's impossible not to reconsider-and feel grateful for-the myriad people behind your morning cup.

AWARDS

  • Winner - Foreword Magazine Bronze Book of the Year Award (Travel Essays)
  • Winner - Independent Publisher Book Award, Gold Medal Winner (Travel Essay)

ABOUT THE AUTHOR

Dean Cycon

Dean Cycon owns Dean's Beans, an all-organic, all-fair-trade, all-kosher coffee roaster in Orange, MA. He and his company lead the industry in commitment to true fair-trade principles. Projects funded through Dean's Beans include a revolving loan fund to dig wells in Ethiopia, a coffee roaster/café in Nicaragua owned and operated by a prosthetics clinic giving limbs and therapy to landmine victims, reforestation in Peru, and coffee de-pulping machines in Papua New Guinea. to learn more about Dean's Beans visit www.deansbeans.com.

CONNECT WITH THIS AUTHOR

Dean's Website

AUTHOR VIDEOS

Dean Cycon, author of Javatrekker, at Bioneers '07

YOU MAY ALSO LIKE

The Looting of America

The Looting of America

By Les Leopold

How could the best and brightest (and most highly paid) in finance crash the global economy and then get us to bail them out as well? What caused this mess in the first place? Housing? Greed? Dumb politicians? What can Main Street do about it?

In The Looting of America, Leopold debunks the prevailing media myths that blame low-income home buyers who got in over their heads, people who ran up too much credit-card debt, and government interference with free markets. Instead, readers will discover how Wall Street undermined itself and the rest of the economy by playing and losing at a highly lucrative and dangerous game of fantasy finance.

He also asks some tough questions:

  • Why did Americans let the gap between workers' wages and executive compensation grow so large?
  • Why did we fail to realize that the excess money in those executives' pockets was fueling casino-style investment schemes?
  • Why did we buy the notion that too-good-to-be-true financial products that no one could even understand would somehow form the backbone of America's new, postindustrial economy?
  • How do we make sure we never give our wages away to gamblers again?
  • And what can we do to get our money back?

In this page-turning narrative (no background in finance required) Leopold tells the story of how we fell victim to Wall Street's exotic financial products. Readers learn how even school districts were taken in by "innovative" products like collateralized debt obligations, better known as CDOs, and how they sucked trillions of dollars from the global economy when they failed. They'll also learn what average Americans can do to ensure that fantasy finance never rules our economy again.

As the country teeters on the brink of what could be the next Great Depression, we should be especially wary of the so-called financial experts who got us here, and then conveniently got themselves out. So far, it appears they've won the battle, but The Looting of America refuses to let them write the history--or plan its aftermath.

Available in: eBook

Read More

The Looting of America

Les Leopold

eBook $14.95

The End of Stationarity

The End of Stationarity

By Mark Schapiro

Scientists have devised a new term to explain the turmoil caused by climate change: the end of stationarity. It means that our baselines for rainfall, water flow, temperature, and extreme weather are no longer relevant—that making predictions based on past experience is no longer possible. But climate change has upended baselines in the financial world, too, disrupting the global economy in ways that are just becoming clear, leaving us unable to assess risk, and causing us to fundamentally re-think economic priorities and existing business models.

At the heart of that financial unrest is the role of carbon, and as the world moves toward making more and more polluters pay to emit it, a financial mystery unfolds: What are the costs? Who has the responsibility to pay for them? Who do you pay? How do you pay? And how will those costs ripple through the economy?

These are the questions veteran journalist Mark Schapiro attempts to answer as he illuminates the struggle to pinpoint carbon's true costs and allocate them fairly—all while bumping up against the vagaries of the free market, the lobbying power of corporations, the political maneuverings of countries, and the tolerance of everyday consumers buying a cup of coffee, a tank of gas, or an airplane ticket.

Along the way, Schapiro tracks the cost of carbon through the drought-ridden farmland of California, the jungles of Brazil, the world's greatest manufacturing center in China, the carbon-trading center of Europe, and the high-tech crime world that carbon markets have inspired. He even tracks the cost of carbon through the skies themselves, where efforts to put a price tag on the carbon left by airplanes in the no-man's land of the atmosphere created what amounted to a quiet but powerful global trade war.

The End of Stationarity deftly depicts the wild, new carbon economy, and shows us how nations, emerging and developed, teeter on its brink. Originally published in hardcover as Carbon Shock, the book is updated throughout and includes a new afterword, based on the Paris climate talks.

Available in: Paperback, eBook

Read More

The End of Stationarity

Mark Schapiro

Paperback $17.95

Companies We Keep

Companies We Keep

By John Abrams

Part memoir and part examination of a new business model, the 2005 release of The Company We Keep marked the debut of an important new voice in the literature of American business. Now, in Companies We Keep, the revised and expanded edition of his 2005 work, John Abrams further develops his idea that companies flourish when they become centers of interdependence, or “communities of enterprise.”

Thoroughly revised with an expanded focus on employee ownership and workplace democracy, Companies We Keep celebrates the idea that when employees share in the rewards as well as the responsibility for the decisions they make, better decisions result. This is an especially timely topic. Most of the baby boomer generation—the owners of millions of American businesses— will retire within the next two decades. In 2001, 50,000 businesses changed hands. In 2005, that number rose to 350,000. Projections call for 750,000 ownership transitions in 2009. Employee ownership—in both the philosophical and the practical sense—is gathering steam as businesses change hands, and Abrams examines some of the many ways this is done.

Companies We Keep is structured around eight principles—from “Sharing Ownership” and “Cultivating Workplace Democracy” to “Thinking Like Cathedral Builders” and “Committing to the Business of Place”—that Abrams has discovered in the 32 years since he cofounded South Mountain Company on the island of Martha’s Vineyard. Together, these principles reveal communities of enterprise as a potent force of change that can—and will— improve the way Americans do business.

Available in: Paperback, eBook

Read More

Companies We Keep

John Abrams, William Greider

Paperback $24.95

Fields of Farmers

Fields of Farmers

By Joel Salatin

America’s average farmer is sixty years old. When young people can’t get in, old people can’t get out. Approaching a watershed moment, our culture desperately needs a generational transfer of millions of farm acres facing abandonment, development, or amalgamation into ever-larger holdings. Based on his decades of experience with interns and multigenerational partnerships at Polyface Farm, farmer and author Joel Salatin digs deep into the problems and solutions surrounding this land- and knowledge-transfer crisis. This book empowers aspiring young farmers, midlife farmers, and nonfarming landlords to build regenerative, profitable agricultural enterprises.

Available in: Paperback

Read More

Fields of Farmers

Joel Salatin

Paperback $25.00