Chelsea Green Publishing

Javatrekker

Pages:300 pages
Book Art:Black and white, color photos and maps
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392707
Pub. Date October 17, 2007
eBook: 9781603581547
Pub. Date October 17, 2007

Javatrekker

Dispatches from the World of Fair Trade Coffee

Availability: In Stock

Paperback

Available Date:
October 17, 2007

$24.95

Availability: In Stock

eBook

Available Date:
October 17, 2007

$19.95 $15.96

In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world. In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business, adventure travel, and cultural anthropology, author Dean Cycon brings readers face-to-face with the real people who make our morning coffee ritual possible.

Second only to oil in terms of its value, the coffee trade is complex with several levels of middlemen removing the 28 million growers in fifty distant countries far from you and your morning cup. And, according to Cycon, 99 percent of the people involved in the coffee economy have never been to a coffee village. They let advertising and images from the major coffee companies create their worldview.

Cycon changes that in this compelling book, taking the reader on a tour of ten countries in nine chapters through his passionate eye and unique perspective. Cycon, who is himself an amalgam-equal parts entrepreneur, activist, and mischievous explorer-has traveled extensively throughout the world's tropical coffeelands, and shows readers places and people that few if any outsiders have ever seen. Along the way, readers come to realize the promise and hope offered by sustainable business principles and the products derived from cooperation, fair pricing, and profit sharing.

Cycon introduces us to the Mamos of Colombia-holy men who believe they are literally holding the world together-despite the severe effects of climate change caused by us, their "younger brothers." He takes us on a trip through an ancient forest in Ethiopia where many believe that coffee was first discovered 1,500 years ago by the goatherd Kaldi and his animals. And readers learn of Mexico's infamous Death Train, which transported countless immigrants from Central America northward to the U.S. border, but took a horrifying toll in lost lives and limbs.
Rich with stories of people, landscapes, and customs, Javatrekker offers a deep appreciation and understanding of the global trade and culture of coffee.

In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world.


What is Fair Trade Coffee?
Coffee prices paid to the farmer are based on the international commodity price for coffee (the "C" price) and the quality premium each farmer negotiates. Fair Trade provides an internationally determined minimum floor price when the C plus premium sinks below $1.26 per pound for conventional and $1.41 for organics (that's us!). As important as price, Fair Trade works with small farmers to create democratic cooperatives that insure fair dealing, accountability and transparency in trade transactions. In an industry where the farmer is traditionally ripped off by a host of middlemen, this is tremendously important.

Cooperatives are examined by the Fairtrade Labeling Organization (FLO), or the International Fair Trade Association (IFAT), European NGOs, for democratic process and transparency. Those that pass are listed on the FLO Registry or become IFAT members. Cooperatives provide important resources and organization to small farmers in the form of technical assistance for crop and harvest improvement, efficiencies in processing and shipping, strength in negotiation and an array of needed social services, such as health care and credit. Fair Trade also requires pre-financing of up to sixty percent of the value of the contract, if the farmers ask for it. Several groups, such as Ecologic and Green Development Fund have created funds for pre-finance lending.

REVIEWS AND PRAISE

"Who would have thought that a cup of coffee contained World Bank schemes, indigenous rights, third world women's empowerment and a wide range of globalization issues? Dean Cycon reveals the worlds within worlds of coffee that have to make us think about the choices we make at the supermarket or café."--Susan Sarandon, actress and activist

"Coffee is more than just a drink. It is about politics, survival, the earth and the lives of indigenous peoples. Dean Cycon has been involved with indigenous rights, in coffee and in the larger sphere, for the twenty-seven years I have known him. He has a rich knowledge of the people and places of coffee, and knows how to tell our stories in a sensitive, insightful and often humorous way. Javatrekker is a great book for anyone who wants to know what is really going on in their morning cup."--Rigoberta Menchu, Nobel Peace Laureate and author of I, Rigoberta Menchu and Crossing Borders

"Dean Cycon is a born storyteller. . . and he has some extraordinary stories to tell in Javatrekker. Dean is the rare individual who possesses a keen intellect, quick wit, without the taint of cynicism or world-weariness. He's a rebel and a trailblazer with a deep passion for the fundamental causes of fairness, freedom, and environmentalism. Javatrekker is a great read because it is, first and foremost, entertaining in the swashbuckling style of Anthony Bourdain or Jack Kerouac. But Dean's stories possess a depth of spirit and a love for his subjects that many adventure writers lack. And his core subject-coffee-is so universally familiar (and yet little-understood) that I believe his potential audience is enormous."--Stephen Braun, author of the award-winning Buzz: The Science and Lore of Alcohol and Caffeine

"Dean is truly a singular character in the world of coffee roasters. He takes an intense interest in knowing the origins of his coffee. While most roasters and importers brag about their 'Third World' experiences, Dean travels to the 'Fourth World,' getting down and dirty with the indigenous groups growing the coffees, way out beyond where most folks will go. He is embraced universally by these groups and hailed as a true brother. His visits to these locations and his ability to bring these coffees to the U.S. market and pay Fair Trade pricing to the growers has brought large scale economic recovery to thousands of small coffee farmers around the world."--John Cossette, Royal Coffee, Inc.

"It's not often that a book with great politics is also a great read. Dean Cycon puts a face and a story in each cup of coffee I will ever drink. This is a book for anyone who loves coffee as well as anyone who wants to know the real life stories behind those who provide us with this second-most-traded commodity after oil. Dean Cycon is an informed, lively, straight-shooting guide. I've always been grateful to him for the work he has done to bring a conscience to coffee. Now I can add my gratitude for the stories he tells so vividly and powerfully in Javatrekker: Dispatches From the World of Fair Trade Coffee."--Julia Alvarez, author of In the Time of the Butterflies and A Cafecito Story

"Dean Cycon's experience has ranged from Native communities in North America to the depths of the oceans and remote coffee producing villages and communities internationally. Cycon's analysis and experience, as well as his humorous and engaging style, promise to bring stories to the light of day that would not and could not be told, simply because no one else has his range of experience. Coffee is god to many of us in the morning, and yet, we know so little about its history and present issues. Linking coffee drinkers to the communities is the work of Dean Cycon in an animated, vital and forever engaging manner. Javatrekker promises to be a set of stories, adventures and compelling relationships told for all of us to eagerly read."--Winona LaDuke, indigenous rights activist, author of All Our Relations: Native Struggles for Land and Life and Recovering the Sacred

Publishers Weekly, Starred Review-
This surprisingly gripping travelogue is filled with tales from the "coffeelands," barely-on-the-map locales in Africa, the Americas, and Asia where coffee farmers struggle to survive. Written with knowledge and good cheer by the founder of Dean's Beans Organic Coffee, the book reads more like a trippy adventure than a business trip, though the issues Cycon raises are vital, prescient and little known ("99 percent of the people involved in coffee... have never been to a coffee village"). While learning first-hand about the hardships involved in growing and selling coffee beans-the world's second most valuable commodity, after oil-the author finds himself in Guatemala praying to an effigy in a Mickey Mouse tie and cowboy boots; eating armadillo leg in Colombia; working to heal landmine victims in Nicaragua and war widows in Sumatra; and meeting with all manner of farmers, bureaucrats and dignitaries. His dispatches are highly enlightening, demonstrating how few national governments provide coffee growers with water, education, health care or even protection from harmful pesticides; further, coffee growers' income is subject to the whims of financial speculators half a world away. Reading this eye-opening book, it's impossible not to reconsider-and feel grateful for-the myriad people behind your morning cup.

AWARDS

  • Winner - Foreword Magazine Bronze Book of the Year Award (Travel Essays)
  • Winner - Independent Publisher Book Award, Gold Medal Winner (Travel Essay)

ABOUT THE AUTHOR

Dean Cycon

Dean Cycon owns Dean's Beans, an all-organic, all-fair-trade, all-kosher coffee roaster in Orange, MA. He and his company lead the industry in commitment to true fair-trade principles. Projects funded through Dean's Beans include a revolving loan fund to dig wells in Ethiopia, a coffee roaster/café in Nicaragua owned and operated by a prosthetics clinic giving limbs and therapy to landmine victims, reforestation in Peru, and coffee de-pulping machines in Papua New Guinea. to learn more about Dean's Beans visit www.deansbeans.com.

CONNECT WITH THIS AUTHOR

Dean's Website

AUTHOR VIDEOS

Dean Cycon, author of Javatrekker, at Bioneers '07

YOU MAY ALSO LIKE

DIY U

DIY U

By Anya Kamenetz

The price of college tuition has increased more than any other major good or service for the last twenty years. Nine out of ten American high school seniors aspire to go to college, yet the United States has fallen from world leader to only the tenth most educated nation. Almost half of college students don't graduate; those who do have unprecedented levels of federal and private student loan debt, which constitutes a credit bubble similar to the mortgage crisis.

The system particularly fails the first-generation, the low-income, and students of color who predominate in coming generations. What we need to know is changing more quickly than ever, and a rising tide of information threatens to swamp knowledge and wisdom. America cannot regain its economic and cultural leadership with an increasingly ignorant population. Our choice is clear: Radically change the way higher education is delivered, or resign ourselves to never having enough of it.

The roots of the words "university" and "college" both mean community. In the age of constant connectedness and social media, it's time for the monolithic, millennium-old, ivy-covered walls to undergo a phase change into something much lighter, more permeable, and fluid.

The future lies in personal learning networks and paths, learning that blends experiential and digital approaches, and free and open-source educational models. Increasingly, you will decide what, when, where, and with whom you want to learn, and you will learn by doing. The university is the cathedral of modernity and rationality, and with our whole civilization in crisis, we are poised on the brink of Reformation.

Available in: Paperback, eBook

Read More

DIY U

Anya Kamenetz

Paperback $14.95

Farm to Table

Farm to Table

By Darryl Benjamin and Lyndon Virkler

With information on purchasing, marketing, and employing farm-to-table principles in restaurants, schools, hospitals, and other institutions

Nearly a century ago, the idea of “local food” would have seemed perplexing, since virtually all food was local. Food for daily consumption—fruits, vegetables, grains, meat, and dairy products—was grown at home or sourced from local farms. Today, most of the food consumed in the United States and, increasingly, around the globe, is sourced from industrial farms and concentrated animal feeding operations (CAFOs), which power a food system rife with environmental, economic, and health-related problems.

The tide, however, is slowly but steadily turning back in what has been broadly termed the “farm-to-table” movement. In Farm to Table, Darryl Benjamin and Chef Lyndon Virkler explore how the farm-to-table philosophy is pushing back modern, industrialized food production and moving beyond isolated “locavore” movements into a broad and far-reaching coalition of farmers, chefs, consumers, policy advocates, teachers, institutional buyers, and many more all working to restore healthful, sustainable, and affordable food for everyone.

Divided into two distinct but complementary halves, “Farm” and “Table,” Farm to Table first examines the roots of our contemporary industrial food system, from the technological advances that presaged the “Green Revolution” to U.S. Secretary of Agriculture Earl Butz’s infamous dictum to farmers to “Get big or get out” in the 1970s. Readers will explore the many threats to ecology and human health that our corporatized food system poses, but also the many alternatives—from permaculture to rotation-intensive grazing—that small farmers are now adopting to meet growing consumer demand. The second half of the book is dedicated to illuminating best practices and strategies for schools, restaurants, healthcare facilities, and other business and institutions to partner with local farmers and food producers, from purchasing to marketing.

No longer restricted to the elite segments of society, the farm-to-table movement now reaches a wide spectrum of Americans from all economic strata and in a number of settings, from hospital and office cafeterias, to elementary schools and fast-casual restaurants. Farm to Table is a one-of-a-kind resource on how to integrate sustainable principles into each of these settings and facilitate intelligent, healthful food choices at every juncture as our food system evolves. While borrowing from the best ideas of the past, the lessons herein are designed to help contribute to a healthier, more sustainable, and more equitable tomorrow.

Available in: Hardcover

Read More

Farm to Table

Darryl Benjamin, Lyndon Virkler

Hardcover $49.95

Alone and Invisible No More

Alone and Invisible No More

By Allan S. Teel

In Alone and Invisible No More, physician Allan S. Teel, MD, describes how to overhaul our eldercare system. Based on his own efforts to create humane, affordable alternatives in Maine, Teel's program harnesses both staff and volunteers to help people remain in their homes and communities. It offers assistance with everyday challenges, uses technology to keep older people connected to each other and their families, and stay safe. This approach works.

Available in: Paperback, eBook

Read More

Alone and Invisible No More

Allan S. Teel

Paperback $17.95

Parachuting Cats into Borneo

Parachuting Cats into Borneo

By Axel Klimek and Alan AtKisson

A toolkit of proven strategies and practices for building capacity and creating transformation

Recent years have seen a proliferation of information on how to make change—in business, in social and environmental movements, and on a more personal scale. But, even with all this attention, two out of three change efforts fail to achieve their desired result. How can you make your own effort buck this trend?

In Parachuting Cats into Borneo, change-management experts Axel Klimek and Alan AtKisson offer crisp, concise, and targeted advice for success. They expose the most significant impediments—helping readers recognize their habitual patterns of thinking and perceiving a situation, critique their own beliefs regarding change, and then move beyond these unhelpful patterns using improved systems thinking.

Named after a classic tale of unintended consequences, Parachuting Cats into Borneo delivers tools that help leaders and others keep their change initiatives on track. The advice imparted will help you move away from agonizing over immediate problems toward stoking action, identifying collaborators, focusing at the right level for your cause, and aiding others in pursuing their change.

Klimek and AtKisson draw from their decades of helping corporations, networks, governments, and NGOs reach their change goals to demonstrate how to use system-based change tools to their maximum advantage.

A closing section is devoted to change making in the realm of sustainability, where complexity abounds but the right tools, used well, can help us tackle some of the most significant challenges of our time.

Available in: Paperback, eBook

Read More

Parachuting Cats into Borneo

Axel Klimek, Alan AtKisson

Paperback $24.95