Chelsea Green Publishing


Pages:300 pages
Book Art:Black and white, color photos and maps
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392707
Pub. Date October 17, 2007
eBook: 9781603581547
Pub. Date October 17, 2007


Dispatches from the World of Fair Trade Coffee

Availability: In Stock


Available Date:
October 17, 2007


Availability: In Stock


Available Date:
October 17, 2007

$19.95 $15.96

In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world. In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business, adventure travel, and cultural anthropology, author Dean Cycon brings readers face-to-face with the real people who make our morning coffee ritual possible.

Second only to oil in terms of its value, the coffee trade is complex with several levels of middlemen removing the 28 million growers in fifty distant countries far from you and your morning cup. And, according to Cycon, 99 percent of the people involved in the coffee economy have never been to a coffee village. They let advertising and images from the major coffee companies create their worldview.

Cycon changes that in this compelling book, taking the reader on a tour of ten countries in nine chapters through his passionate eye and unique perspective. Cycon, who is himself an amalgam-equal parts entrepreneur, activist, and mischievous explorer-has traveled extensively throughout the world's tropical coffeelands, and shows readers places and people that few if any outsiders have ever seen. Along the way, readers come to realize the promise and hope offered by sustainable business principles and the products derived from cooperation, fair pricing, and profit sharing.

Cycon introduces us to the Mamos of Colombia-holy men who believe they are literally holding the world together-despite the severe effects of climate change caused by us, their "younger brothers." He takes us on a trip through an ancient forest in Ethiopia where many believe that coffee was first discovered 1,500 years ago by the goatherd Kaldi and his animals. And readers learn of Mexico's infamous Death Train, which transported countless immigrants from Central America northward to the U.S. border, but took a horrifying toll in lost lives and limbs.
Rich with stories of people, landscapes, and customs, Javatrekker offers a deep appreciation and understanding of the global trade and culture of coffee.

In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world.

What is Fair Trade Coffee?
Coffee prices paid to the farmer are based on the international commodity price for coffee (the "C" price) and the quality premium each farmer negotiates. Fair Trade provides an internationally determined minimum floor price when the C plus premium sinks below $1.26 per pound for conventional and $1.41 for organics (that's us!). As important as price, Fair Trade works with small farmers to create democratic cooperatives that insure fair dealing, accountability and transparency in trade transactions. In an industry where the farmer is traditionally ripped off by a host of middlemen, this is tremendously important.

Cooperatives are examined by the Fairtrade Labeling Organization (FLO), or the International Fair Trade Association (IFAT), European NGOs, for democratic process and transparency. Those that pass are listed on the FLO Registry or become IFAT members. Cooperatives provide important resources and organization to small farmers in the form of technical assistance for crop and harvest improvement, efficiencies in processing and shipping, strength in negotiation and an array of needed social services, such as health care and credit. Fair Trade also requires pre-financing of up to sixty percent of the value of the contract, if the farmers ask for it. Several groups, such as Ecologic and Green Development Fund have created funds for pre-finance lending.


"Who would have thought that a cup of coffee contained World Bank schemes, indigenous rights, third world women's empowerment and a wide range of globalization issues? Dean Cycon reveals the worlds within worlds of coffee that have to make us think about the choices we make at the supermarket or café."--Susan Sarandon, actress and activist

"Coffee is more than just a drink. It is about politics, survival, the earth and the lives of indigenous peoples. Dean Cycon has been involved with indigenous rights, in coffee and in the larger sphere, for the twenty-seven years I have known him. He has a rich knowledge of the people and places of coffee, and knows how to tell our stories in a sensitive, insightful and often humorous way. Javatrekker is a great book for anyone who wants to know what is really going on in their morning cup."--Rigoberta Menchu, Nobel Peace Laureate and author of I, Rigoberta Menchu and Crossing Borders

"Dean Cycon is a born storyteller. . . and he has some extraordinary stories to tell in Javatrekker. Dean is the rare individual who possesses a keen intellect, quick wit, without the taint of cynicism or world-weariness. He's a rebel and a trailblazer with a deep passion for the fundamental causes of fairness, freedom, and environmentalism. Javatrekker is a great read because it is, first and foremost, entertaining in the swashbuckling style of Anthony Bourdain or Jack Kerouac. But Dean's stories possess a depth of spirit and a love for his subjects that many adventure writers lack. And his core subject-coffee-is so universally familiar (and yet little-understood) that I believe his potential audience is enormous."--Stephen Braun, author of the award-winning Buzz: The Science and Lore of Alcohol and Caffeine

"Dean is truly a singular character in the world of coffee roasters. He takes an intense interest in knowing the origins of his coffee. While most roasters and importers brag about their 'Third World' experiences, Dean travels to the 'Fourth World,' getting down and dirty with the indigenous groups growing the coffees, way out beyond where most folks will go. He is embraced universally by these groups and hailed as a true brother. His visits to these locations and his ability to bring these coffees to the U.S. market and pay Fair Trade pricing to the growers has brought large scale economic recovery to thousands of small coffee farmers around the world."--John Cossette, Royal Coffee, Inc.

"It's not often that a book with great politics is also a great read. Dean Cycon puts a face and a story in each cup of coffee I will ever drink. This is a book for anyone who loves coffee as well as anyone who wants to know the real life stories behind those who provide us with this second-most-traded commodity after oil. Dean Cycon is an informed, lively, straight-shooting guide. I've always been grateful to him for the work he has done to bring a conscience to coffee. Now I can add my gratitude for the stories he tells so vividly and powerfully in Javatrekker: Dispatches From the World of Fair Trade Coffee."--Julia Alvarez, author of In the Time of the Butterflies and A Cafecito Story

"Dean Cycon's experience has ranged from Native communities in North America to the depths of the oceans and remote coffee producing villages and communities internationally. Cycon's analysis and experience, as well as his humorous and engaging style, promise to bring stories to the light of day that would not and could not be told, simply because no one else has his range of experience. Coffee is god to many of us in the morning, and yet, we know so little about its history and present issues. Linking coffee drinkers to the communities is the work of Dean Cycon in an animated, vital and forever engaging manner. Javatrekker promises to be a set of stories, adventures and compelling relationships told for all of us to eagerly read."--Winona LaDuke, indigenous rights activist, author of All Our Relations: Native Struggles for Land and Life and Recovering the Sacred

Publishers Weekly, Starred Review-
This surprisingly gripping travelogue is filled with tales from the "coffeelands," barely-on-the-map locales in Africa, the Americas, and Asia where coffee farmers struggle to survive. Written with knowledge and good cheer by the founder of Dean's Beans Organic Coffee, the book reads more like a trippy adventure than a business trip, though the issues Cycon raises are vital, prescient and little known ("99 percent of the people involved in coffee... have never been to a coffee village"). While learning first-hand about the hardships involved in growing and selling coffee beans-the world's second most valuable commodity, after oil-the author finds himself in Guatemala praying to an effigy in a Mickey Mouse tie and cowboy boots; eating armadillo leg in Colombia; working to heal landmine victims in Nicaragua and war widows in Sumatra; and meeting with all manner of farmers, bureaucrats and dignitaries. His dispatches are highly enlightening, demonstrating how few national governments provide coffee growers with water, education, health care or even protection from harmful pesticides; further, coffee growers' income is subject to the whims of financial speculators half a world away. Reading this eye-opening book, it's impossible not to reconsider-and feel grateful for-the myriad people behind your morning cup.


  • Winner - Foreword Magazine Bronze Book of the Year Award (Travel Essays)
  • Winner - Independent Publisher Book Award, Gold Medal Winner (Travel Essay)


Dean Cycon

Dean Cycon owns Dean's Beans, an all-organic, all-fair-trade, all-kosher coffee roaster in Orange, MA. He and his company lead the industry in commitment to true fair-trade principles. Projects funded through Dean's Beans include a revolving loan fund to dig wells in Ethiopia, a coffee roaster/café in Nicaragua owned and operated by a prosthetics clinic giving limbs and therapy to landmine victims, reforestation in Peru, and coffee de-pulping machines in Papua New Guinea. to learn more about Dean's Beans visit


Dean's Website


Dean Cycon, author of Javatrekker, at Bioneers '07


The New Bread Basket

The New Bread Basket

By Amy Halloran

For more than 10,000 years, grains have been the staples of Western civilization. The stored energy of grain allowed our ancestors to shift from nomadic hunting and gathering and build settled communities—even great cities. Though most bread now comes from factory bakeries, the symbolism of wheat and bread—amber waves of grain, the staff of life—still carries great meaning.

Today, bread and beer are once again building community as a new band of farmers, bakers, millers, and maltsters work to reinvent local grain systems. The New Bread Basket tells their stories and reveals the village that stands behind every loaf and every pint.

While eating locally grown crops like heirloom tomatoes has become almost a cliché, grains are late in arriving to local tables, because growing them requires a lot of land and equipment. Milling, malting, and marketing take both tools and cooperation. The New Bread Basket reveals the bones of that cooperation, profiling the seed breeders, agronomists, and grassroots food activists who are collaborating with farmers, millers, bakers, and other local producers. 

Take Andrea and Christian Stanley, a couple who taught themselves the craft of malting and opened the first malthouse in New England in one hundred years. Outside Ithaca, New York, bread from a farmer-miller-baker partnership has become an emblem in the battle against shale gas fracking. And in the Pacific Northwest, people are shifting grain markets from commodity exports to regional feed, food, and alcohol production. Such pioneering grain projects give consumers an alternative to industrial bread and beer, and return their production to a scale that respects people, local communities, and the health of the environment.

Many Americans today avoid gluten and carbohydrates. Yet, our shared history with grains—from the village baker to Wonder Bread—suggests that modern changes in farming and processing could be the real reason that grains have become suspect in popular nutrition. The people profiled in The New Bread Basket are returning to traditional methods like long sourdough fermentations that might address the dietary ills attributed to wheat. Their work and lives make our foundational crops visible, and vital, again.

Available in: Paperback, eBook

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Climate Solutions

Climate Solutions

By Peter Barnes

Millions of Americans are demanding that all levels of government—local, state, and federal—take immediate and effective action to fight climate change. But there’s a big problem. Hundreds of policy ideas are floating about, and many of them aren’t very good. It’s quite possible that bad climate policy will result, and that many years will then be lost before real emission reductions occur.

We can’t afford to let that happen. That’s why this citizen’s guide is so important. It explains in clear and simple language what different climate policies will do—and what they won’t do. It tells you who’s behind the policies, who’d pay for them, and who’d profit. It strips away the spin and tells you the key facts you need to know.

In a very real sense, this guide ushers in the next stage of the global-warming debate. In the first stage, we discussed the problem. In the next stage, we must choose solutions. Should we adopt a carbon tax? A carbon cap? A trading system that allows companies to “offset” their emissions by paying others to plant trees?

This guide examines these proposals and many others. It’s essential reading for anyone who wants to stop climate change before it’s too late.

Available in: eBook

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Peter Barnes, Bill McKibben

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Gaian Economics

Gaian Economics

Gaian Economics is the second volume in the Four Keys to Sustainable Communities series and sets out to explore how we can develop healthy and abundant societies in harmony with our finite planetary resources.

Using contributions from a wealth of authors (including Small Is Beautiful’s E. F. Schumacher, eco-philosopher Joanna Macy, and Rob Hopkins of the Transition movement), the editors address ways of reducing our consumption to levels that enable natural systems to self-regenerate and to do so in ways that permit a high quality of life—that we live within our means and that we live well.

Since the advent of the Scientific Revolution in the sixteenth century, humans have stood apart from the rest of nature, seeking to manipulate it for their benefit. Thus, we have learned to refer to the natural world as “the environment” and to see it, in economic terms, as little more than a bank of resources to be transformed into products for human use and pleasure. This has brought us to the brink of collapse, with natural systems straining under the weight of the population and the levels at which we are consuming.

We are, however, on the threshold of a shift into a new way of seeing and understanding the world and our place within it—called, by some, the “Ecological Age.” It will be characterized by a new understanding of our place as a thread in the web of life, of our interconnectedness with all other living things. Gaian Economics offers ways forward toward this Ecological Age, giving suggestions for how it may take shape, and how it would work.

The Four Keys represent the four dimensions of sustainable design—the Worldview, the Social, the Ecological, and the Economic. This series is endorsed by UNESCO and is an official contribution to the UN Decade of Education for Sustainable Development. The other books of the series are Beyond You and Me, Designing Ecological Habitats, and The Song of the Earth. The Four Keys to Sustainable Communities series was completed in 2012 and is now available in the U.S. for the first time.

Available in: Paperback

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A Solar Buyer's Guide for the Home and Office

A Solar Buyer's Guide for the Home and Office

By Stephen Hren and Rebekah Hren

Solar power, once a fringe effort limited to DIY enthusiasts, is now fast becoming mainstream. Many home and business owners are curious about solar electric and solar thermal systems, and wonder how to go about getting a clean energy generation system of their own. The vast majority will hire a professional installer to do the job. But what should they be asking of these installers? What system makes the most sense for their home or office: solar electric, solar hot water, solar heating, or some combination of these?

A Solar Buyer's Guide for the Home and Office explains the options so that property owners can make the right choices both for their energy needs and their financial security. Understanding how solar power systems work will enable readers to be informed customers when dealing with professional installers-the book also provides advice on how to select a qualified installer and understand the expanding variety of tax credits and other incentives that are popping up around the country.

The market for solar systems has been growing at an exponential rate and strong tax credits ensure continued growth even in a sluggish economy. Many of those who would like to catch this undeniable wave of the future are held back by widespread confusion. A Solar Buyer's Guide for the Home and Office clears the air, allowing property owners to move forward with confidence to make their homes and offices more comfortable, environmentally sound, and secure against wild swings in energy prices.

Available in: Paperback, eBook

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