Chelsea Green Publishing


Pages:300 pages
Book Art:Black and white, color photos and maps
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392707
Pub. Date October 17, 2007
eBook: 9781603581547
Pub. Date October 17, 2007


Dispatches from the World of Fair Trade Coffee

Availability: In Stock


Available Date:
October 17, 2007


Availability: In Stock


Available Date:
October 17, 2007

$19.95 $15.96

In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world. In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business, adventure travel, and cultural anthropology, author Dean Cycon brings readers face-to-face with the real people who make our morning coffee ritual possible.

Second only to oil in terms of its value, the coffee trade is complex with several levels of middlemen removing the 28 million growers in fifty distant countries far from you and your morning cup. And, according to Cycon, 99 percent of the people involved in the coffee economy have never been to a coffee village. They let advertising and images from the major coffee companies create their worldview.

Cycon changes that in this compelling book, taking the reader on a tour of ten countries in nine chapters through his passionate eye and unique perspective. Cycon, who is himself an amalgam-equal parts entrepreneur, activist, and mischievous explorer-has traveled extensively throughout the world's tropical coffeelands, and shows readers places and people that few if any outsiders have ever seen. Along the way, readers come to realize the promise and hope offered by sustainable business principles and the products derived from cooperation, fair pricing, and profit sharing.

Cycon introduces us to the Mamos of Colombia-holy men who believe they are literally holding the world together-despite the severe effects of climate change caused by us, their "younger brothers." He takes us on a trip through an ancient forest in Ethiopia where many believe that coffee was first discovered 1,500 years ago by the goatherd Kaldi and his animals. And readers learn of Mexico's infamous Death Train, which transported countless immigrants from Central America northward to the U.S. border, but took a horrifying toll in lost lives and limbs.
Rich with stories of people, landscapes, and customs, Javatrekker offers a deep appreciation and understanding of the global trade and culture of coffee.

In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world.

What is Fair Trade Coffee?
Coffee prices paid to the farmer are based on the international commodity price for coffee (the "C" price) and the quality premium each farmer negotiates. Fair Trade provides an internationally determined minimum floor price when the C plus premium sinks below $1.26 per pound for conventional and $1.41 for organics (that's us!). As important as price, Fair Trade works with small farmers to create democratic cooperatives that insure fair dealing, accountability and transparency in trade transactions. In an industry where the farmer is traditionally ripped off by a host of middlemen, this is tremendously important.

Cooperatives are examined by the Fairtrade Labeling Organization (FLO), or the International Fair Trade Association (IFAT), European NGOs, for democratic process and transparency. Those that pass are listed on the FLO Registry or become IFAT members. Cooperatives provide important resources and organization to small farmers in the form of technical assistance for crop and harvest improvement, efficiencies in processing and shipping, strength in negotiation and an array of needed social services, such as health care and credit. Fair Trade also requires pre-financing of up to sixty percent of the value of the contract, if the farmers ask for it. Several groups, such as Ecologic and Green Development Fund have created funds for pre-finance lending.


"Who would have thought that a cup of coffee contained World Bank schemes, indigenous rights, third world women's empowerment and a wide range of globalization issues? Dean Cycon reveals the worlds within worlds of coffee that have to make us think about the choices we make at the supermarket or café."--Susan Sarandon, actress and activist

"Coffee is more than just a drink. It is about politics, survival, the earth and the lives of indigenous peoples. Dean Cycon has been involved with indigenous rights, in coffee and in the larger sphere, for the twenty-seven years I have known him. He has a rich knowledge of the people and places of coffee, and knows how to tell our stories in a sensitive, insightful and often humorous way. Javatrekker is a great book for anyone who wants to know what is really going on in their morning cup."--Rigoberta Menchu, Nobel Peace Laureate and author of I, Rigoberta Menchu and Crossing Borders

"Dean Cycon is a born storyteller. . . and he has some extraordinary stories to tell in Javatrekker. Dean is the rare individual who possesses a keen intellect, quick wit, without the taint of cynicism or world-weariness. He's a rebel and a trailblazer with a deep passion for the fundamental causes of fairness, freedom, and environmentalism. Javatrekker is a great read because it is, first and foremost, entertaining in the swashbuckling style of Anthony Bourdain or Jack Kerouac. But Dean's stories possess a depth of spirit and a love for his subjects that many adventure writers lack. And his core subject-coffee-is so universally familiar (and yet little-understood) that I believe his potential audience is enormous."--Stephen Braun, author of the award-winning Buzz: The Science and Lore of Alcohol and Caffeine

"Dean is truly a singular character in the world of coffee roasters. He takes an intense interest in knowing the origins of his coffee. While most roasters and importers brag about their 'Third World' experiences, Dean travels to the 'Fourth World,' getting down and dirty with the indigenous groups growing the coffees, way out beyond where most folks will go. He is embraced universally by these groups and hailed as a true brother. His visits to these locations and his ability to bring these coffees to the U.S. market and pay Fair Trade pricing to the growers has brought large scale economic recovery to thousands of small coffee farmers around the world."--John Cossette, Royal Coffee, Inc.

"It's not often that a book with great politics is also a great read. Dean Cycon puts a face and a story in each cup of coffee I will ever drink. This is a book for anyone who loves coffee as well as anyone who wants to know the real life stories behind those who provide us with this second-most-traded commodity after oil. Dean Cycon is an informed, lively, straight-shooting guide. I've always been grateful to him for the work he has done to bring a conscience to coffee. Now I can add my gratitude for the stories he tells so vividly and powerfully in Javatrekker: Dispatches From the World of Fair Trade Coffee."--Julia Alvarez, author of In the Time of the Butterflies and A Cafecito Story

"Dean Cycon's experience has ranged from Native communities in North America to the depths of the oceans and remote coffee producing villages and communities internationally. Cycon's analysis and experience, as well as his humorous and engaging style, promise to bring stories to the light of day that would not and could not be told, simply because no one else has his range of experience. Coffee is god to many of us in the morning, and yet, we know so little about its history and present issues. Linking coffee drinkers to the communities is the work of Dean Cycon in an animated, vital and forever engaging manner. Javatrekker promises to be a set of stories, adventures and compelling relationships told for all of us to eagerly read."--Winona LaDuke, indigenous rights activist, author of All Our Relations: Native Struggles for Land and Life and Recovering the Sacred

Publishers Weekly, Starred Review-
This surprisingly gripping travelogue is filled with tales from the "coffeelands," barely-on-the-map locales in Africa, the Americas, and Asia where coffee farmers struggle to survive. Written with knowledge and good cheer by the founder of Dean's Beans Organic Coffee, the book reads more like a trippy adventure than a business trip, though the issues Cycon raises are vital, prescient and little known ("99 percent of the people involved in coffee... have never been to a coffee village"). While learning first-hand about the hardships involved in growing and selling coffee beans-the world's second most valuable commodity, after oil-the author finds himself in Guatemala praying to an effigy in a Mickey Mouse tie and cowboy boots; eating armadillo leg in Colombia; working to heal landmine victims in Nicaragua and war widows in Sumatra; and meeting with all manner of farmers, bureaucrats and dignitaries. His dispatches are highly enlightening, demonstrating how few national governments provide coffee growers with water, education, health care or even protection from harmful pesticides; further, coffee growers' income is subject to the whims of financial speculators half a world away. Reading this eye-opening book, it's impossible not to reconsider-and feel grateful for-the myriad people behind your morning cup.


  • Winner - Foreword Magazine Bronze Book of the Year Award (Travel Essays)
  • Winner - Independent Publisher Book Award, Gold Medal Winner (Travel Essay)


Dean Cycon

Dean Cycon owns Dean's Beans, an all-organic, all-fair-trade, all-kosher coffee roaster in Orange, MA. He and his company lead the industry in commitment to true fair-trade principles. Projects funded through Dean's Beans include a revolving loan fund to dig wells in Ethiopia, a coffee roaster/café in Nicaragua owned and operated by a prosthetics clinic giving limbs and therapy to landmine victims, reforestation in Peru, and coffee de-pulping machines in Papua New Guinea. to learn more about Dean's Beans visit


Dean's Website


Dean Cycon, author of Javatrekker, at Bioneers '07


Farms with a Future

Farms with a Future

By Rebecca Thistlethwaite

What makes a farm sustainable and successful? And what special qualities and skills are needed for someone to become a successful farmer?

Rebecca Thistlethwaite addresses these and other crucial questions in this uniquely important book, which is a must-read for anyone who aspires to get into farming, or who wants to make their farm business more dynamic, profitable, and, above all, sustainable. Over an entire year, the author and her husband-experienced farmers themselves-took a sabbatical and traveled the length and breadth of the United States to live and work alongside some of the nation's most innovative farmers. Along the way they learned about best practices, and a whole lot about what doesn't work.

Farms with a Future shares this collective wisdom in an inspirational yet practical manner; it will help beginners avoid many of the common mistakes that first-time farmers make. Just as importantly, it discusses positive ideas that can help make any farm enterprise vibrant and financially profitable. Profiles of more than a dozen representative farms help round out the invaluable information and encourage farmers to embrace their inner entrepreneur. Younger growers, in particular, will benefit by learning about "the right stuff" from both their peers and longtime experts.This book provides a useful reference for beginning and experienced farmers alike. While many other books address agricultural production, there are very few that talk about business management for long-term sustainability. Farms with a Future offers an approachable, colorful take on building a triple-bottom-line farming business.

Available in: Paperback, eBook

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Richard Wiswall, Rebecca Thistlethwaite

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Family Friendly Farming

Family Friendly Farming

By Joel Salatin

Saving the landscape, rebuilding entrepreneurial rural families, and protecting nutritious food are the themes of this timeless treatise-hence the word "testament." Delving into the soul of the Salatin family's nationally acclaimed Polyface Farm, author Joel Salatin offers Family Friendly Farming as the key to dealing with resource issues, food policy, and social fabric.

With humor and personal stories, he opens his family and farm convictions for all to see, share, and enjoy. Written from his unabashed "Christian libertarian environmentalist capitalist" perspective, his ideas are guaranteed to encourage and challenge virtually every "ism" in the culture. It will captivate anyone passionate about healing the land, healing families, and healing the food supply.

For several decades young people have been leaving the family farm. The ones left behind are now responsible for society's greatest resources: clean land and clean food. Anyone dedicated to preserving these resources will find in these pages a nongovernmental, self-empowerment approach to environmentalism and food safety.

The heart of this book is aimed toward parents tired of their Dilbert cubicle at the end of the expressway who want to reconnect with their children through a pastoral lifestyle. It's written for anyone who yearns to grow old working with and being adored by value-sharing grandchildren and honored by passionate, productive adult children. Family Friendly Farming can make any family business more viable and any family more functional.

The ten-chapter section on how to get the kids to love the farm is an invaluable addition to any collection of child-rearing manuals. Salatin moves from the family team-building section into a practical discussion on how to increase income per acre and create new, white-collar salaries without buying more land, equipment, or buildings. He deals with the unique and thorny issues surrounding any family business by using his own multi-generational family farm experience as his base for insight and wisdom.

Available in: Paperback

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Family Friendly Farming

Joel Salatin

Paperback $35.00

Systems Thinking For Social Change

Systems Thinking For Social Change

By David Peter Stroh

Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation.

How do these unintended consequences come about and how can we avoid them? By applying conventional thinking to complex social problems, we often perpetuate the very problems we try so hard to solve, but it is possible to think differently, and get different results.

Systems Thinking for Social Change enables readers to contribute more effectively to society by helping them understand what systems thinking is and why it is so important in their work. It also gives concrete guidance on how to incorporate systems thinking in problem solving, decision making, and strategic planning without becoming a technical expert.

Systems thinking leader David Stroh walks readers through techniques he has used to help people end homelessness and increase affordable housing, improve public health, strengthen public education and access to early childhood development services, protect child welfare, reform the criminal justice system, resolve identity-based conflicts, and more.

The result is a highly readable, effective guide to understanding systems and using that knowledge to get the results you want.

Available in: Paperback, eBook

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The Art of Leading Collectively

The Art of Leading Collectively

By Petra Kuenkel

A guide to collaborative impact for leaders in industry, government, and social change networks

Our world is facing unsustainable global trends—from climate change and water scarcity to energy insecurity, unfair labor practices, and growing inequality.  Tackling these crises effectively requires a new form of leadership—a collective one.  But, in a world of many silos, how do we get people to work together toward a common goal? That is one of the most important questions facing sustainability and social-change professionals around the world, and it is a question that Petra Kuenkel answers in The Art of Leading Collectively.

Readers learn how to tackle system change for sustainable development, reimagine leadership as a collaborative endeavor, retrain leaders to work collectively, and manage diverse groups through a change process that has sustainability as a guiding focus. Drawing upon two decades of pioneering, internationally recognized work orchestrating multi-stakeholder initiatives, Kuenkel presents her chief tool, the Collective Leadership Compass, and shows others how to use it with large groups of diverse stakeholders to solve complex, urgent problems—particularly those that enmesh business activities, governance, human needs, and environmental impacts.

The book offers many examples of collective leadership efforts involving corporate, public, and nonprofit sectors around the world.  Readers learn about the processes that led to a sustainable textile alliance, advanced global seafood sustainability, and set standards for sustainable cocoa and coffee production and trade, as well as those that helped nations rebound from war, develop sustainable infrastructure, and tackle resource conflicts with global businesses, to name a few.

Kuenkel provides a clear roadmap for leaders from multinational companies involved in partnerships, international organizations engaged in cooperative development, public agencies, and interest groups—as well as for citizens seeking solutions to social and sustainability challenges.

Available in: Hardcover

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