Chelsea Green Publishing

Finding the Sweet Spot

Pages:224 pages
Book Art:Charts, graphs, and illustrations
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392905
Pub. Date September 15, 2008
eBook: 9781603580946
Pub. Date September 15, 2008

Finding the Sweet Spot

The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

By Dave Pollard
Foreword by Dave Smith

Availability: In Stock


Available Date:
September 15, 2008


Availability: In Stock


Available Date:
September 15, 2008

$17.95 $14.36

"Now what am I going to do?" is a question many people ask—and leave unanswered—at critical potential turning points in their careers.

Perhaps you’re a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you’ve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you’re actually good at. Or maybe you’re a boomer and you’re ready for a second career, a personal venture that will represent a total change from what you’ve spent most of your work life doing.

Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You’ll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you’ll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.

And make no mistake: our world needs your talent. The current economic system and the educational system that feeds into it have let us down and are destroying our planet. We need a blossoming of natural enterprises—connected, collaborating, and supporting ventures—to form a dynamic new natural economy.

Is such a thing possible? Inventor, entrepreneur, and humanist Buckminster Fuller said: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Finding the Sweet Spot presents a new model. Use it to find the work you were meant to do, thereby helping to create the world we’re meant to live—and make a living—in.


"With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again."—Michael E. Raynor, co-author of The Innovator's Solution and author of The Strategy Paradox


Dave Pollard

Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firm's Strategy and Innovation Group. In 2010, after 40 years trying to work within the industrial growth society, Dave walked away from it. During that 40 years he advised entrepreneurs about innovation, research, sustainability, coping with complexity, and the effective use of knowledge and social media. In 2003 he started a blog called How to Save the World, which documents what he's learned about how the world really works, and how we might create better ways to live and make a living, and in 2007 he authored his first book, Finding the Sweet Spot: A Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work.

 His popular environmental and business blog can be found at He lives with his family in Toronto, Canada.


Dave Pollard Discusses Finding Joy in Work on First Take Live


What Then Must We Do?

What Then Must We Do?

By Gar Alperovitz

Never before have so many Americans been more frustrated with our economic system, more fearful that it is failing, or more open to fresh ideas about a new one. The seeds of a new movement demanding change are forming.

But just what is this thing called a new economy, and how might it take shape in America? In What Then Must We Do? Gar Alperovitz speaks directly to the reader about where we find ourselves in history, why the time is right for a new-economy movement to coalesce, what it means to build a new system to replace the crumbling one, and how we might begin. He also suggests what the next system might look like—and where we can see its outlines, like an image slowly emerging in the developing trays of a photographer's darkroom, already taking shape.

He proposes a possible next system that is not corporate capitalism, not state socialism, but something else entirely—and something entirely American.

Alperovitz calls for an evolution, not a revolution, out of the old system and into the new. That new system would democratize the ownership of wealth, strengthen communities in diverse ways, and be governed by policies and institutions sophisticated enough to manage a large-scale, powerful economy.

For the growing group of Americans pacing at the edge of confidence in the old system, or already among its detractors, What Then Must We Do? offers an elegant solution for moving from anger to strategy.

Available in: Hardcover, Paperback, eBook

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The Moneyless Manifesto

The Moneyless Manifesto

By Mark Boyle

That we need money to live, like it or not, is a self-evident truism. Right? Not anymore. Drawing on almost three years of experience as The Moneyless Man, exbusinessman Mark Boyle not only demystifies money and the system that binds us to it, he also explains how liberating, easy, and enjoyable it is to live with less of it.

In The Moneyless Manifesto, Mark takes us on an exploration that goes deeper into the thinking that pushed him to make the decision to go moneyless, and the philosophy he developed along the way.

Bursting with radical new perspectives on some of the vital, yet often unquestioned, pillars of economic theory and what it really means to be “sustainable,” as well as creative and practical solutions for how we can live more with less, Mark offers us one of the world’s most thought-provoking voices on economic and ecological ideas.

Mark’s original, witty style will help simplify and diversify your personal economy, freeing you from the invisible ties that limit you, and making you more resilient to financial shocks. The Moneyless Manifesto will enable you to start your journey into a new world.

Available in: Paperback

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Mortgage Free!

Mortgage Free!

By Robert L. Roy

mort•gage (mor´-gij)
n. from Old French morgage, mort gage, literally “death pledge”

As a wave of foreclosures sweeps the country, many people are giving up hope for owning a home of their own. They have good reason to turn their backs on the banks, but not on their dreams. In this revised edition of Mortgage Free!, Rob Roy offers a series of escape routes from enslavement to financial institutions, underscored by true stories of intrepid homeowners who have put their principles into action.

From back-to-the-land homesteads to country homes, here is a complete guide to strategies that allow you to own your land and home, free and clear, without the bank. Included is detailed advice about:

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  • Finding land that you love and can afford
  • Taking control of the house-building process, for the sake of sanity and pleasure
  • Learning to take a long-term perspective on your family’s crucial economic decisions, avoiding debt and modern-day serfdom

Available in: eBook

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Carbon Shock

By Mark Schapiro

In Carbon Shock, veteran journalist Mark Schapiro takes readers on a journey into a world where the same chaotic forces reshaping our natural world are also transforming the economy, playing havoc with corporate calculations, shifting economic and political power, and upending our understanding of the real risks, costs, and possibilities of what lies ahead.

In this ever-changing world, carbon—the stand-in for all greenhouse gases—rules, and disrupts, and calls upon us to seek new ways to reduce it while factoring it into nearly every long-term financial plan we have. But how?

From the jungles of the Amazon to the farms in California’s Central Valley, from ‘greening’ cities like Pittsburgh to rising powerhouses like China, from the oil-splattered beaches of Spain to carbon-trading desks in London, Schapiro deftly explores the key axis points of change.

For almost two decades, global climate talks have focused on how to make polluters pay for the carbon they emit. It remains an unfolding financial mystery: What are the costs? Who will pay for them? Who do you pay? How do you pay? And what are the potential impacts? The answers to these questions, and more, are crucial to understanding, if not shaping, the coming decade.

Carbon Shock evokes a world in which the parameters of our understanding are shifting—on a scale even more monumental than how the digital revolution transformed financial decision-making—toward a slow but steady acknowledgement of the costs and consequences of climate change. It also offers a critical new perspective as global leaders gear up for the next round of climate talks in 2015.

Available in: Hardcover, eBook

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