Chelsea Green Publishing

Finding the Sweet Spot

Pages:224 pages
Book Art:Charts, graphs, and illustrations
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392905
Pub. Date September 15, 2008
eBook: 9781603580946
Pub. Date September 15, 2008

Finding the Sweet Spot

The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

By Dave Pollard
Foreword by Dave Smith

Availability: In Stock

Paperback

Available Date:
September 15, 2008

$19.95

Availability: In Stock

eBook

Available Date:
September 15, 2008

$22.50 $18.00

"Now what am I going to do?" is a question many people ask—and leave unanswered—at critical potential turning points in their careers.

Perhaps you’re a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you’ve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you’re actually good at. Or maybe you’re a boomer and you’re ready for a second career, a personal venture that will represent a total change from what you’ve spent most of your work life doing.

Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You’ll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you’ll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.

And make no mistake: our world needs your talent. The current economic system and the educational system that feeds into it have let us down and are destroying our planet. We need a blossoming of natural enterprises—connected, collaborating, and supporting ventures—to form a dynamic new natural economy.

Is such a thing possible? Inventor, entrepreneur, and humanist Buckminster Fuller said: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Finding the Sweet Spot presents a new model. Use it to find the work you were meant to do, thereby helping to create the world we’re meant to live—and make a living—in.

REVIEWS AND PRAISE

"With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again."—Michael E. Raynor, co-author of The Innovator's Solution and author of The Strategy Paradox

ABOUT THE AUTHOR

Dave Pollard

Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firm's Strategy and Innovation Group. In 2010, after 40 years trying to work within the industrial growth society, Dave walked away from it. During that 40 years he advised entrepreneurs about innovation, research, sustainability, coping with complexity, and the effective use of knowledge and social media. In 2003 he started a blog called How to Save the World, which documents what he's learned about how the world really works, and how we might create better ways to live and make a living, and in 2007 he authored his first book, Finding the Sweet Spot: A Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work.

 His popular environmental and business blog can be found at howtosavetheworld.ca. He lives with his family in Toronto, Canada.

AUTHOR VIDEOS

Dave Pollard Discusses Finding Joy in Work on First Take Live

YOU MAY ALSO LIKE

The Zero Waste Solution

The Zero Waste Solution

By Paul Connett

Waste is something we all make every day but often pay little attention to.  That's changing, and model programs around the globe show the many different ways a community can strive for, and achieve, zero-waste status.

Scientist-turned-activist Paul Connett, a leading international figure in decades-long battles to fight pollution, has championed efforts to curtail overconsumption and keep industrial toxins out of our air and drinking water and bodies. But he’s best known around the world for leading efforts to help communities deal with their waste in sustainable ways—in other words, to eliminate and reuse waste rather than burn it or stow it away in landfills.

In The Zero Waste Solution, Connett profiles the most successful zero-waste initiatives around the world, showing activists, planners, and entrepreneurs how to re-envision their community’s waste-handling process—by consuming less, turning organic waste into compost, recycling, reusing other waste,  demanding nonwasteful product design, and creating jobs and bringing community members together in the process. The book also exposes the greenwashing behind renewed efforts to promote waste incinerators as safe, nontoxic energy suppliers, and gives detailed information on how communities can battle incineration projects that, even at their best, emit dangerous particles into the atmosphere, many of which remain unregulated or poorly regulated.

An important toolkit for anyone interested in creating sustainable communities, generating secure local jobs, and keeping toxic alternatives at bay.

Available in: Paperback, eBook

Read More

The Zero Waste Solution

Paul Connett, Jeremy Irons

Paperback $24.95

The Joel Salatin Set (3-Book Bundle)

The Joel Salatin Set (3-Book Bundle)

By Joel Salatin

Set includes: The Sheer Ecstasy of Being a Lunatic Farmer, You Can Farm: The Entrepreneur's Guide to Start and Succeed in a Farming Enterprise, and Salad Bar Beef.

Available in: Quantity pack

Read More

The Joel Salatin Set (3-Book Bundle)

Joel Salatin

Quantity pack $90.25

The End of Money and the Future of Civilization

The End of Money and the Future of Civilization

By Thomas Greco

Like the proverbial fish who doesn’t know what water is, we swim in an economy built on money that few of us comprehend, and, most definitely, what we don’t know is hurting us.

Very few people realize that the nature of money has changed profoundly over the past three centuries, or—as has been clear with the latest global financial crisis—the extent to which it has become a political instrument used to centralize power, concentrate wealth, and subvert popular government. On top of that, the economic growth imperative inherent in the present global monetary system is a main driver of global warming and other environmental crises.

The End of Money and the Future of Civilization demystifies the subjects of money, banking, and finance by tracing historical landmarks and important evolutionary shifts that have changed the essential nature of money. Greco’s masterful work lays out the problems and then looks to the future for a next stage in money’s evolution that can liberate us as individuals and communities from the current grip of centralized and politicized money power.

Greco provides specific design proposals and exchange-system architectures for local, regional, national, and global financial systems. He offers strategies for their implementation and outlines actions grassroots organizations, businesses, and governments will need to take to achieve success.

Ultimately, The End of Money and the Future of Civilization provides the necessary understanding— for entrepreneurs, activists, and civic leaders—to implement approaches toward monetary liberation. These approaches would empower communities, preserve democratic institutions, and begin to build economies that are sustainable, democratic, and insulated from the financial crises that plague the dominant monetary system.

Available in: Paperback, eBook

Read More

The End of Money and the Future of Civilization

Thomas Greco

Paperback $19.95

The New Bread Basket

The New Bread Basket

By Amy Halloran

For more than 10,000 years, grains have been the staples of Western civilization. The stored energy of grain allowed our ancestors to shift from nomadic hunting and gathering and build settled communities—even great cities. Though most bread now comes from factory bakeries, the symbolism of wheat and bread—amber waves of grain, the staff of life—still carries great meaning.

Today, bread and beer are once again building community as a new band of farmers, bakers, millers, and maltsters work to reinvent local grain systems. The New Bread Basket tells their stories and reveals the village that stands behind every loaf and every pint.

While eating locally grown crops like heirloom tomatoes has become almost a cliché, grains are late in arriving to local tables, because growing them requires a lot of land and equipment. Milling, malting, and marketing take both tools and cooperation. The New Bread Basket reveals the bones of that cooperation, profiling the seed breeders, agronomists, and grassroots food activists who are collaborating with farmers, millers, bakers, and other local producers.

Take Andrea and Christian Stanley, a couple who taught themselves the craft of malting and opened the first malthouse in New England in one hundred years. Outside Ithaca, New York, bread from a farmer-miller-baker partnership has become an emblem in the battle against shale gas fracking. And in the Pacific Northwest, people are shifting grain markets from commodity exports to regional feed, food, and alcohol production. Such pioneering grain projects give consumers an alternative to industrial bread and beer, and return their production to a scale that respects people, local communities, and the health of the environment.

Many Americans today avoid gluten and carbohydrates. Yet, our shared history with grains—from the village baker to Wonder Bread—suggests that modern changes in farming and processing could be the real reason that grains have become suspect in popular nutrition. The people profiled in The New Bread Basket are returning to traditional methods like long sourdough fermentations that might address the dietary ills attributed to wheat. Their work and lives make our foundational crops visible, and vital, again.

Available in: Paperback, eBook

Read More

The New Bread Basket

Amy Halloran

Paperback $17.95