Chelsea Green Publishing

Finding the Sweet Spot

Pages:224 pages
Book Art:Charts, graphs, and illustrations
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392905
Pub. Date September 15, 2008

Finding the Sweet Spot

The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

By Dave Pollard
Foreword by Dave Smith

Availability: In Stock


Available Date:
September 15, 2008


"Now what am I going to do?" is a question many people ask—and leave unanswered—at critical potential turning points in their careers.

Perhaps you’re a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you’ve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you’re actually good at. Or maybe you’re a boomer and you’re ready for a second career, a personal venture that will represent a total change from what you’ve spent most of your work life doing.

Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You’ll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you’ll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.

And make no mistake: our world needs your talent. The current economic system and the educational system that feeds into it have let us down and are destroying our planet. We need a blossoming of natural enterprises—connected, collaborating, and supporting ventures—to form a dynamic new natural economy.

Is such a thing possible? Inventor, entrepreneur, and humanist Buckminster Fuller said: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Finding the Sweet Spot presents a new model. Use it to find the work you were meant to do, thereby helping to create the world we’re meant to live—and make a living—in.


"With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again."—Michael E. Raynor, co-author of The Innovator's Solution and author of The Strategy Paradox


Dave Pollard

Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firm's Strategy and Innovation Group. In 2010, after 40 years trying to work within the industrial growth society, Dave walked away from it. During that 40 years he advised entrepreneurs about innovation, research, sustainability, coping with complexity, and the effective use of knowledge and social media. In 2003 he started a blog called How to Save the World, which documents what he's learned about how the world really works, and how we might create better ways to live and make a living, and in 2007 he authored his first book, Finding the Sweet Spot: A Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work.

 His popular environmental and business blog can be found at He lives with his family in Toronto, Canada.


Dave Pollard Discusses Finding Joy in Work on First Take Live


Thinking in Systems

Thinking in Systems

By Donella Meadows

In the years following her role as the lead author of the international bestseller, Limits to Growth—the first book to show the consequences of unchecked growth on a finite planet— Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001.

Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.

Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.

While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.

In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

Available in: Paperback

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Thinking in Systems

Donella Meadows, Diana Wright

Paperback $19.95

The Zero Waste Solution

The Zero Waste Solution

By Paul Connett

Waste is something we all make every day but often pay little attention to.  That's changing, and model programs around the globe show the many different ways a community can strive for, and achieve, zero-waste status.

Scientist-turned-activist Paul Connett, a leading international figure in decades-long battles to fight pollution, has championed efforts to curtail overconsumption and keep industrial toxins out of our air and drinking water and bodies. But he’s best known around the world for leading efforts to help communities deal with their waste in sustainable ways—in other words, to eliminate and reuse waste rather than burn it or stow it away in landfills.

In The Zero Waste Solution, Connett profiles the most successful zero-waste initiatives around the world, showing activists, planners, and entrepreneurs how to re-envision their community’s waste-handling process—by consuming less, turning organic waste into compost, recycling, reusing other waste,  demanding nonwasteful product design, and creating jobs and bringing community members together in the process. The book also exposes the greenwashing behind renewed efforts to promote waste incinerators as safe, nontoxic energy suppliers, and gives detailed information on how communities can battle incineration projects that, even at their best, emit dangerous particles into the atmosphere, many of which remain unregulated or poorly regulated.

An important toolkit for anyone interested in creating sustainable communities, generating secure local jobs, and keeping toxic alternatives at bay.

Available in: Paperback

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The Zero Waste Solution

Paul Connett, Jeremy Irons

Paperback $24.95

You Can Farm

You Can Farm

By Joel Salatin

Have you ever desired, deep within your soul, to make a comfortable full-time living from a farming enterprise? Too often people dare not even vocalize this desire because it seems absurd. It's like thinking the unthinkable.

After all, the farm population is dwindling. It takes too much capital to start. The pay is too low. The working conditions are dusty, smelly and noisy: not the place to raise a family. This is all true, and more, for most farmers.

But for farm entrepreneurs, the opportunities for a farm family business have never been greater. The aging farm population is creating cavernous niches begging to be filled by creative visionaries who will go in dynamic new directions. As the industrial agriculture complex crumbles and our culture clambers for clean food, the countryside beckons anew with profitable farming opportunities.

While this book can be helpful to all farmers, it targets the wannabes, the folks who actually entertain notions of living, loving and learning on a piece of land. Anyone willing to dance with such a dream should be able to assess its assets and liabilities; its fantasies and realities. "Is it really possible for me?" is the burning question this book addresses.

Available in: Paperback

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You Can Farm

Joel Salatin

Paperback $35.00

Business Advice for Organic Farmers with Richard Wiswall (DVD)

Business Advice for Organic Farmers with Richard Wiswall (DVD)

By Richard Wiswall

Contrary to popular belief, a good living can be made on an organic farm. What's required is farming smarter, not harder.

In this filmed workshop and interview, recorded at the Northeast Organic Farming Association (NOFA) Winter Conference in 2010 and at Cate Farm, longtime farmer Richard Wiswall shares his story, and offers detailed advice on how to make your farm production more efficient, better manage your employees and finances, and turn a profit.

From his thirty years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm - as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one's own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming, and because of this, they often work harder than they need to, or quit farming altogether because of frustrating - and often avoidable - losses. This workshop offers invaluable exercises for business-savvy farmers, including information on the costs of running a farm, office and bookkeeping management, creating a budget and crop enterprise plan, and getting down the the nuts and bolts of business management, that's easy to understand.

Through in-the-classroom footage and step-by-step guidance to "sharpening the pencil", as well as footage of Wiswall's fields, greenhouse, and barn, viewers will leave this "workshop" knowing how to achieve true profit, that will last for years to come. Also included is a bonus disc with downloadable spreadsheets for creating your own budget, marketing, profit and loss statement, balance sheet, and cash flow.

Available in: DVD

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Business Advice for Organic Farmers with Richard Wiswall (DVD)

Richard Wiswall

DVD $24.95