Chelsea Green Publishing

Finding the Sweet Spot

Pages:224 pages
Book Art:Charts, graphs, and illustrations
Size: 6 x 9 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392905
Pub. Date September 15, 2008

Finding the Sweet Spot

The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

By Dave Pollard
Foreword by Dave Smith

Availability: In Stock

Paperback

Available Date:
September 15, 2008

$19.95

"Now what am I going to do?" is a question many people ask—and leave unanswered—at critical potential turning points in their careers.

Perhaps you’re a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you’ve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you’re actually good at. Or maybe you’re a boomer and you’re ready for a second career, a personal venture that will represent a total change from what you’ve spent most of your work life doing.

Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You’ll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you’ll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.

And make no mistake: our world needs your talent. The current economic system and the educational system that feeds into it have let us down and are destroying our planet. We need a blossoming of natural enterprises—connected, collaborating, and supporting ventures—to form a dynamic new natural economy.

Is such a thing possible? Inventor, entrepreneur, and humanist Buckminster Fuller said: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Finding the Sweet Spot presents a new model. Use it to find the work you were meant to do, thereby helping to create the world we’re meant to live—and make a living—in.

REVIEWS AND PRAISE

"With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again."—Michael E. Raynor, co-author of The Innovator's Solution and author of The Strategy Paradox

ABOUT THE AUTHOR

Dave Pollard

Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firm's Strategy and Innovation Group. In 2010, after 40 years trying to work within the industrial growth society, Dave walked away from it. During that 40 years he advised entrepreneurs about innovation, research, sustainability, coping with complexity, and the effective use of knowledge and social media. In 2003 he started a blog called How to Save the World, which documents what he's learned about how the world really works, and how we might create better ways to live and make a living, and in 2007 he authored his first book, Finding the Sweet Spot: A Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work.

 His popular environmental and business blog can be found at howtosavetheworld.ca. He lives with his family in Toronto, Canada.

AUTHOR VIDEOS

Dave Pollard Discusses Finding Joy in Work on First Take Live

YOU MAY ALSO LIKE

Business Advice for Organic Farmers with Richard Wiswall (DVD)

Business Advice for Organic Farmers with Richard Wiswall (DVD)

By Richard Wiswall

Contrary to popular belief, a good living can be made on an organic farm. What's required is farming smarter, not harder.

In this filmed workshop and interview, recorded at the Northeast Organic Farming Association (NOFA) Winter Conference in 2010 and at Cate Farm, longtime farmer Richard Wiswall shares his story, and offers detailed advice on how to make your farm production more efficient, better manage your employees and finances, and turn a profit.

From his thirty years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm - as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one's own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming, and because of this, they often work harder than they need to, or quit farming altogether because of frustrating - and often avoidable - losses. This workshop offers invaluable exercises for business-savvy farmers, including information on the costs of running a farm, office and bookkeeping management, creating a budget and crop enterprise plan, and getting down the the nuts and bolts of business management, that's easy to understand.

Through in-the-classroom footage and step-by-step guidance to "sharpening the pencil", as well as footage of Wiswall's fields, greenhouse, and barn, viewers will leave this "workshop" knowing how to achieve true profit, that will last for years to come. Also included is a bonus disc with downloadable spreadsheets for creating your own budget, marketing, profit and loss statement, balance sheet, and cash flow.

Available in: DVD

Read More

Business Advice for Organic Farmers with Richard Wiswall (DVD)

Richard Wiswall

DVD $24.95

Market Farming Success

Market Farming Success

By Lynn Byczynski

An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
•    How much you'll need to spend to start a market farming business;
•    How much you can expect to earn;
•    Which crops bring in the most money—and whether you should grow them;
•    The essential tools and equipment you will need;
•    The best places to sell your products;
•    How to keep records to maximize profits and minimize taxes;
•    Tricks of the trade that will make you more efficient in the greenhouse, field, and market.

This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.

Available in: Paperback, eBook

Read More

Market Farming Success

Lynn Byczynski

Paperback $29.95

2052

2052

By Jorgen Randers

Forty years ago, The Limits to Growth study addressed the grand question of how humans would adapt to the physical limitations of planet Earth. It predicted that during the first half of the 21st century the ongoing growth in the human ecological footprint would stop-either through catastrophic "overshoot and collapse"-or through well-managed "peak and decline."

So, where are we now? And what does our future look like?  In the book 2052, Jorgen Randers, one of the coauthors of Limits to Growth, issues a progress report and makes a forecast for the next forty years. To do this, he asked dozens of experts to weigh in with their best predictions on how our economies, energy supplies, natural resources, climate, food, fisheries, militaries, political divisions, cities, psyches, and more will take shape in the coming decades. He then synthesized those scenarios into a global forecast of life as we will most likely know it in the years ahead.

The good news: we will see impressive advances in resource efficiency, and an increasing focus on human well-being rather than on per capita income growth. But this change might not come as we expect. Future growth in population and GDP, for instance, will be constrained in surprising ways-by rapid fertility decline as result of increased urbanization, productivity decline as a result of social unrest, and continuing poverty among the poorest 2 billion world citizens. Runaway global warming, too, is likely.

So, how do we prepare for the years ahead? With heart, fact, and wisdom, Randers guides us along a realistic path into the future and discusses what readers can do to ensure a better life for themselves and their children during the increasing turmoil of the next forty years.

Available in: Paperback, eBook

Read More

2052

Jorgen Randers

Paperback $24.95

The Zero Waste Solution

The Zero Waste Solution

By Paul Connett

Waste is something we all make every day but often pay little attention to.  That's changing, and model programs around the globe show the many different ways a community can strive for, and achieve, zero-waste status.

Scientist-turned-activist Paul Connett, a leading international figure in decades-long battles to fight pollution, has championed efforts to curtail overconsumption and keep industrial toxins out of our air and drinking water and bodies. But he’s best known around the world for leading efforts to help communities deal with their waste in sustainable ways—in other words, to eliminate and reuse waste rather than burn it or stow it away in landfills.

In The Zero Waste Solution, Connett profiles the most successful zero-waste initiatives around the world, showing activists, planners, and entrepreneurs how to re-envision their community’s waste-handling process—by consuming less, turning organic waste into compost, recycling, reusing other waste,  demanding nonwasteful product design, and creating jobs and bringing community members together in the process. The book also exposes the greenwashing behind renewed efforts to promote waste incinerators as safe, nontoxic energy suppliers, and gives detailed information on how communities can battle incineration projects that, even at their best, emit dangerous particles into the atmosphere, many of which remain unregulated or poorly regulated.

An important toolkit for anyone interested in creating sustainable communities, generating secure local jobs, and keeping toxic alternatives at bay.

Available in: Paperback, eBook

Read More

The Zero Waste Solution

Paul Connett, Jeremy Irons

Paperback $24.95