Les Robinson was a social marketer who wondered why his campaigns sometimes fizzled and decided to find out why. In his early years he lent communication finesse to citizen campaigns against sand mining, freeways, landfills, and Sydney's only waste incinerator (now closed), which sparked his interest in social change. He is now Australia's most experienced and knowledgeable change facilitator, consultant to government agencies and councils - training, facilitating, and advising practitioners on behavior-change programs in areas including health, sustainability, road safety and emergency management. He runs his own business, Enabling Change. His website is www.enablingchange.com.au.