Chelsea Green Publishing

Ethical Markets

Pages:300 pages
Book Art:Black and white photos
Size: 5.4 x 8.5 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392233
Pub. Date February 01, 2007

Ethical Markets

Growing the Green Economy

By Hazel Henderson and Simran Sethi
Foreword by L. Hunter Lovins

Availability: In Stock


Available Date:
February 01, 2007


With insight, clarity, warmth, and enthusiasm Hazel Henderson announces the mature presence of the green economy. Mainstream media and big business interests have sidelined its emergence and evolution to preserve the status quo.

Throughout Ethical Markets Henderson weaves statistics and analysis with profiles of entrepreneurs, environmentalists, scientists, and professionals. Based on interviews conducted on her longstanding public television series, these profiles celebrate those who have led the highly successful growth of green businesses around the world.

Ethical Markets is the ultimate sourcebook on today's thriving green economy.


"Hazel Henderson has been pointing the way to a responsible future for decades, and with this book she now shows us that, lo and behold, the future is here! The stories she tells about the people who are bringing it to us are fascinating--and important."--James Gustave Speth, Dean, School of Forestry & Environmental Studies, Yale University

"Hazel Henderson has come forth with a magnificent map for action at the precise moment in our evolutionary crisis when we must redirect our most basic behavior. Ethical Markets is a must read."--Barbara Marx Hubbard, author, Conscious Evolution: Awakening the Power of our Social Potential, president, Foundation for Conscious Evolution

"This book is as thought provoking as its title. Henderson provides a comprehensive review of leading-edge global initiatives to sustain the planet, people and profits. As a pioneer activist, Henderson has both authority and intimate knowledge to document current efforts to sustain humanity and the quality of life. The book makes an invaluable contribution to its subject by providing examples and references for others to promote, adopt and/or develop the green economy."--Dr. Shann Turnbull, Principal, International Institute for Self-governance

"Hazel Henderson has compiled the stories of key players both within and without the establishment who are giving voice to an awakening environmental consciousness and the need to green the economy."--David C. Korten, author, The Great Turning: From Empire to Earth Community and When Corporations Rule the World

"Hazel Henderson has done it again. For decades she's managed to stay ahead of the curve in corporate social responsibility, lighting the path that others follow. If you want good news on where the world is heading, read this book."--Marjorie Kelly, author of The Divine Right of Capital, and co-founder of Business Ethics Magazine

"With her characteristic clarity and readability, Hazel Henderson maps emerging movements for social, economic and ecological change that all of us--whether we share her enthusiasm for them or not--need to know about."--Alvin Toffler, author of Future Shock and co-author with Heidi Toffler of Revolutionary Wealth

"There are thinkers, there are philosophers, there are prophets, and then there is Hazel Henderson. She sees the future and finds its seeds in the present. Visionary and practical, this book will make you feel better about the choices you make on behalf of humanity.--Jessica Lipnack and Jeff Stamps, co-authors of Virtual Teams and The Age of the Network (

"This book is a powerful and much needed antidote to the wide-spread hopelessness about our global ecological crisis. Hazel Henderson uses her flawless systemic analysis, great eloquence, and her unique gift for provocative, yet disarming aphorisms to show us not only that the transition to a sustainable future is possible with existing technologies and conceptual models, but also that it is already well on its way." --Fritjof Capra, author, The Web of Life and The Hidden Connections

Publishers Weekly-
In this companion to the television series of the same name, economist Henderson delivers an optimistic overview of socially responsible, environmentally sensitive businesses, investors and visionaries. Keeping an eye on the "triple bottom line" that adds "people" and "planet" to the usual focus on "profits," the book divides "cleaner, greener, more ethical and more female sectors of our U.S. economy" into three areas: lifestyles of health and sustainability, socially responsible investing and corporate social responsibility. An economist with a long history of activism in "redefining success" (for example, revamping the GDP to include environmental capital and unpaid labor such as child-rearing), Henderson adeptly packs large amounts of information into chapters within her expertise. Discussion of topics that are further from her experience, such as green building and the health care system, tends to careen from problems to solutions so quickly that a reader can become confused. The interviews after each chapter, meant to show how CEOs are "walking the talk," seem to be taken unedited from the TV show, coming across as incoherent and shallow. Fortunately, the book is crammed with Web references that can offer a fuller picture to readers tantalized by this glimpse of the economic revolution thriving below the radar of mainstream media.


  • Winner - Axiom Bronze Business Book Award for Business Ethics - 2008
  • Winner - Nautilus Silver Book Award for Business/Conscious Leadership - 2007


Hazel Henderson

Hazel Henderson, Ph.D., is a world renowned futurist, evolutionary economist, worldwide syndicated columnist, consultant on sustainable development, and author of Beyond Globalization and seven other books. As founder of Ethical Markets Media, LLC she has created and co-produced its TV series "Ethical Markets". A fellow of the World Business Academy, she serves on several boards and shared the Global Citizen Award with Nobel Laureate A. Perez Esquivel of Argentina. Her articles have appeared in over 250 journals, including (in the US) Harvard Business Review, the New York Times, the Christian Science Monitor, and Challenge; Mainichi (Japan); El Diario (Venezuela); World Economic Herald (China); LeMonde Diplomatique (France); and Australian Financial Review. Her books are translated into German, Spanish, Japanese, Dutch, Swedish, Korean, Portuguese, and Chinese.


Calvert's Website

Simran Sethi

Simran Sethi is an award-winning journalist who produced and anchored the news for MTV Asia, co-created the MTV India news division, and developed programming for the BBC and Doordarshan through her independent production company SHE TV. She is the host and scriptwriter of "Ethical Markets" and heads video strategy for leading environmental blog on the internet. Sethi is a media advocate, serving on the board of directors for the National Radio Project, and is passionate about food justice, currently developing a food curriculum within her local community.


Tree Hugger Website


Occupy World Street

Occupy World Street

By Ross Jackson

Ordinary citizens the world over have long paid the price for the swashbuckling behavior of the corporate and political elite. We've seen the reigning establishment widen the gap between rich and poor, champion endless growth on a finite planet, wreak havoc on developing nations, and ravage ecosystems in a mad race for natural resources.

Now, as demonstrators worldwide demand change, Occupy World Street offers a sweeping vision of how to reform our global economic and political structures, break away from empire, and build a world of self-determining sovereign states that respect the need for ecological sustainability and uphold human rights.

In this refreshingly detailed plan, Ross Jackson shows how a handful of small nations could take on a leadership role; create new alliances, new governance, and new global institutions; and, in cooperation with grassroots activists, pave the way for other nations to follow suit.

Available in: Paperback

Read More

Occupy World Street

Hazel Henderson, Ross Jackson

Paperback $19.95


Elevision at LOHAS Boulder - Simran Sethi: The Face of Green Media

Simran Sethi Discredits the Political Push for "Clean Coal" and Nuclear

Simran Sethi, Majora Carter, and Van Jones at Bioneers 2008

Simran Sethi interviews Van Jones at Bioneers by the Bay

Simran Sethi, co-author of Ethical Markets, at Bioneers '07


Gaian Economics

Gaian Economics

Gaian Economics is the second volume in the Four Keys to Sustainable Communities series and sets out to explore how we can develop healthy and abundant societies in harmony with our finite planetary resources.

Using contributions from a wealth of authors (including Small Is Beautiful’s E. F. Schumacher, eco-philosopher Joanna Macy, and Rob Hopkins of the Transition movement), the editors address ways of reducing our consumption to levels that enable natural systems to self-regenerate and to do so in ways that permit a high quality of life—that we live within our means and that we live well.

Since the advent of the Scientific Revolution in the sixteenth century, humans have stood apart from the rest of nature, seeking to manipulate it for their benefit. Thus, we have learned to refer to the natural world as “the environment” and to see it, in economic terms, as little more than a bank of resources to be transformed into products for human use and pleasure. This has brought us to the brink of collapse, with natural systems straining under the weight of the population and the levels at which we are consuming.

We are, however, on the threshold of a shift into a new way of seeing and understanding the world and our place within it—called, by some, the “Ecological Age.” It will be characterized by a new understanding of our place as a thread in the web of life, of our interconnectedness with all other living things. Gaian Economics offers ways forward toward this Ecological Age, giving suggestions for how it may take shape, and how it would work.

The Four Keys represent the four dimensions of sustainable design—the Worldview, the Social, the Ecological, and the Economic. This series is endorsed by UNESCO and is an official contribution to the UN Decade of Education for Sustainable Development. The other books of the series are Beyond You and Me, Designing Ecological Habitats, and The Song of the Earth. The Four Keys to Sustainable Communities series was completed in 2012 and is now available in the U.S. for the first time.

Available in: Paperback

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Gaian Economics

Ross Jackson, Jonathan Dawson, Helena Norberg-Hodge

Paperback $29.95

Energy Revolution

Energy Revolution

By Howard Johns

We need a global energy revolution. In developed nations we are wasting massive quantities of energy providing heat and light to our homes and businesses while one and a half billion people have no access to electricity at all. The existing central-power-station model is based on old technology that spews carbon, energy, and money straight up the chimney.

Energy Revolution shows us how we can change all of this. Telling stories from around the world of the change that’s already happening and drawing on two decades of his own unique experience, Howard Johns demonstrates how we can develop our own renewable-energy projects to provide local energy and create a new fleet of businesses.

He shows us how communities can build local energy solutions—renewable-power stations that will be a new form of building society where we come together to develop, finance, and construct the infrastructure that we and future generations so desperately need.

Howard Johns explains how to design, set up, and fund community energy systems, citing examples from countries that already have cut the amount of energy they use and supply their needs from renewable energy. These new systems will create new jobs and businesses, reduce energy imports, and create new local-investment models.

This handbook contains the map we need to change the system from the bottom up and make the next great leap forward to achieving clean, affordable energy. It covers everything needed to structure your community power company—the technology, site assessment, legal and business planning, fundraising and financial modeling, and putting people at the heart of your strategy. It’s time to take control, re-localize, reduce costs and carbon emissions, and join the energy revolution.

Available in: Paperback

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Energy Revolution

Howard Johns

Paperback $29.95



By Ugo Bardi

As we dig, drill, and excavate to unearth the planet’s mineral bounty, the resources we exploit from ores, veins, seams, and wells are gradually becoming exhausted. Mineral treasures that took millions, or even billions, of years to form are now being squandered in just centuries–or sometimes just decades.

Will there come a time when we actually run out of minerals? Debates already soar over how we are going to obtain energy without oil, coal, and gas. But what about the other mineral losses we face? Without metals, and semiconductors, how are we going to keep our industrial system running? Without mineral fertilizers and fuels, how are we going to produce the food we need?

Ugo Bardi delivers a sweeping history of the mining industry, starting with its humble beginning when our early ancestors started digging underground to find the stones they needed for their tools. He traces the links between mineral riches and empires, wars, and civilizations, and shows how mining in its various forms came to be one of the largest global industries. He also illustrates how the gigantic mining machine is now starting to show signs of difficulties. The easy mineral resources, the least expensive to extract and process, have been mostly exploited and depleted. There are plenty of minerals left to extract, but at higher costs and with increasing difficulties.

The effects of depletion take different forms and one may be the economic crisis that is gripping the world system. And depletion is not the only problem. Mining has a dark side–pollution–that takes many forms and delivers many consequences, including climate change. 

The world we have been accustomed to, so far, was based on cheap mineral resources and on the ability of the ecosystem to absorb pollution without generating damage to human beings. Both conditions are rapidly disappearing. Having thoroughly plundered planet Earth, we are entering a new world.

Bardi draws upon the world’s leading minerals experts to offer a compelling glimpse into that new world ahead.

Available in: Paperback

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Jorgen Randers, Ugo Bardi

Paperback $24.95

The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

By Richard Wiswall

Contrary to popular belief, a good living can be made on an organic farm. What's required is farming smarter, not harder.

In this book and DVD set longtime farmer Richard Wiswall shares his story, and offers detailed advice on how to make your farm production more efficient, better manage your employees and finances, and turn a profit. 

From his twenty-seven years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm—as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one's own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming, and because of this, they often work harder than they need to, or quit farming altogether because of frustrating—and often avoidable—losses. 

The DVD consists of a filmed workshop and interview, recorded at the Northeast Organic Farming Association (NOFA) Winter Conference in 2010 and at Wiswall's Cate Farm. This workshop offers invaluable exercises for business-savvy farmers, including information on the costs of running a farm, office and bookkeeping management, creating a budget and crop enterprise plan, and getting down the the nuts and bolts of business management, that's easy to understand. Through in-the-classroom footage and step-by-step guidance to "sharpening the pencil", as well as footage of Wiswall's fields, greenhouse, and barn, viewers will leave this "workshop" knowing how to achieve true profit, that will last for years to come. Also included is a bonus disc with downloadable spreadsheets for creating your own budget, marketing, profit and loss statement, balance sheet, and cash flow.

Wiswall's book, The Organic Farmer's Business Handbook (Chelsea Green, 2009), offers more on all of this information, as well as a comprehensive business kit including:

  •     Step-by-step procedures to make your crop production more efficient
  •     Advice on managing employees, farm operations, and office systems
  •     Novel marketing strategies
  •     What to do with your profits: business spending, investing, and planning for retirement

A companion CD in the book also offers valuable business tools, including easy-to-use spreadsheets for projecting cash flow, a payroll calculator, comprehensive crop budgets for forty different crops, and tax planners.


Available in: Mixed media product

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The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

Richard Wiswall

Mixed media product $49.95