Chelsea Green Publishing

Ethical Markets

Pages:300 pages
Book Art:Black and white photos
Size: 5.4 x 8.5 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392233
Pub. Date February 01, 2007

Ethical Markets

Growing the Green Economy

By Hazel Henderson and Simran Sethi
Foreword by L. Hunter Lovins

Availability: In Stock


Available Date:
February 01, 2007


With insight, clarity, warmth, and enthusiasm Hazel Henderson announces the mature presence of the green economy. Mainstream media and big business interests have sidelined its emergence and evolution to preserve the status quo.

Throughout Ethical Markets Henderson weaves statistics and analysis with profiles of entrepreneurs, environmentalists, scientists, and professionals. Based on interviews conducted on her longstanding public television series, these profiles celebrate those who have led the highly successful growth of green businesses around the world.

Ethical Markets is the ultimate sourcebook on today's thriving green economy.


"Hazel Henderson has been pointing the way to a responsible future for decades, and with this book she now shows us that, lo and behold, the future is here! The stories she tells about the people who are bringing it to us are fascinating--and important."--James Gustave Speth, Dean, School of Forestry & Environmental Studies, Yale University

"Hazel Henderson has come forth with a magnificent map for action at the precise moment in our evolutionary crisis when we must redirect our most basic behavior. Ethical Markets is a must read."--Barbara Marx Hubbard, author, Conscious Evolution: Awakening the Power of our Social Potential, president, Foundation for Conscious Evolution

"This book is as thought provoking as its title. Henderson provides a comprehensive review of leading-edge global initiatives to sustain the planet, people and profits. As a pioneer activist, Henderson has both authority and intimate knowledge to document current efforts to sustain humanity and the quality of life. The book makes an invaluable contribution to its subject by providing examples and references for others to promote, adopt and/or develop the green economy."--Dr. Shann Turnbull, Principal, International Institute for Self-governance

"Hazel Henderson has compiled the stories of key players both within and without the establishment who are giving voice to an awakening environmental consciousness and the need to green the economy."--David C. Korten, author, The Great Turning: From Empire to Earth Community and When Corporations Rule the World

"Hazel Henderson has done it again. For decades she's managed to stay ahead of the curve in corporate social responsibility, lighting the path that others follow. If you want good news on where the world is heading, read this book."--Marjorie Kelly, author of The Divine Right of Capital, and co-founder of Business Ethics Magazine

"With her characteristic clarity and readability, Hazel Henderson maps emerging movements for social, economic and ecological change that all of us--whether we share her enthusiasm for them or not--need to know about."--Alvin Toffler, author of Future Shock and co-author with Heidi Toffler of Revolutionary Wealth

"There are thinkers, there are philosophers, there are prophets, and then there is Hazel Henderson. She sees the future and finds its seeds in the present. Visionary and practical, this book will make you feel better about the choices you make on behalf of humanity.--Jessica Lipnack and Jeff Stamps, co-authors of Virtual Teams and The Age of the Network (

"This book is a powerful and much needed antidote to the wide-spread hopelessness about our global ecological crisis. Hazel Henderson uses her flawless systemic analysis, great eloquence, and her unique gift for provocative, yet disarming aphorisms to show us not only that the transition to a sustainable future is possible with existing technologies and conceptual models, but also that it is already well on its way." --Fritjof Capra, author, The Web of Life and The Hidden Connections

Publishers Weekly-
In this companion to the television series of the same name, economist Henderson delivers an optimistic overview of socially responsible, environmentally sensitive businesses, investors and visionaries. Keeping an eye on the "triple bottom line" that adds "people" and "planet" to the usual focus on "profits," the book divides "cleaner, greener, more ethical and more female sectors of our U.S. economy" into three areas: lifestyles of health and sustainability, socially responsible investing and corporate social responsibility. An economist with a long history of activism in "redefining success" (for example, revamping the GDP to include environmental capital and unpaid labor such as child-rearing), Henderson adeptly packs large amounts of information into chapters within her expertise. Discussion of topics that are further from her experience, such as green building and the health care system, tends to careen from problems to solutions so quickly that a reader can become confused. The interviews after each chapter, meant to show how CEOs are "walking the talk," seem to be taken unedited from the TV show, coming across as incoherent and shallow. Fortunately, the book is crammed with Web references that can offer a fuller picture to readers tantalized by this glimpse of the economic revolution thriving below the radar of mainstream media.


  • Winner - Axiom Bronze Business Book Award for Business Ethics - 2008
  • Winner - Nautilus Silver Book Award for Business/Conscious Leadership - 2007


Hazel Henderson

Hazel Henderson, Ph.D., is a world renowned futurist, evolutionary economist, worldwide syndicated columnist, consultant on sustainable development, and author of Beyond Globalization and seven other books. As founder of Ethical Markets Media, LLC she has created and co-produced its TV series "Ethical Markets". A fellow of the World Business Academy, she serves on several boards and shared the Global Citizen Award with Nobel Laureate A. Perez Esquivel of Argentina. Her articles have appeared in over 250 journals, including (in the US) Harvard Business Review, the New York Times, the Christian Science Monitor, and Challenge; Mainichi (Japan); El Diario (Venezuela); World Economic Herald (China); LeMonde Diplomatique (France); and Australian Financial Review. Her books are translated into German, Spanish, Japanese, Dutch, Swedish, Korean, Portuguese, and Chinese.


Calvert's Website

Simran Sethi

Simran Sethi is an award-winning journalist who produced and anchored the news for MTV Asia, co-created the MTV India news division, and developed programming for the BBC and Doordarshan through her independent production company SHE TV. She is the host and scriptwriter of "Ethical Markets" and heads video strategy for leading environmental blog on the internet. Sethi is a media advocate, serving on the board of directors for the National Radio Project, and is passionate about food justice, currently developing a food curriculum within her local community.


Tree Hugger Website


Occupy World Street

Occupy World Street

By Ross Jackson

Ordinary citizens the world over have long paid the price for the swashbuckling behavior of the corporate and political elite. We've seen the reigning establishment widen the gap between rich and poor, champion endless growth on a finite planet, wreak havoc on developing nations, and ravage ecosystems in a mad race for natural resources.

Now, as demonstrators worldwide demand change, Occupy World Street offers a sweeping vision of how to reform our global economic and political structures, break away from empire, and build a world of self-determining sovereign states that respect the need for ecological sustainability and uphold human rights.

In this refreshingly detailed plan, Ross Jackson shows how a handful of small nations could take on a leadership role; create new alliances, new governance, and new global institutions; and, in cooperation with grassroots activists, pave the way for other nations to follow suit.

Available in: Paperback, eBook

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Occupy World Street

Hazel Henderson, Ross Jackson

Paperback $19.95


Elevision at LOHAS Boulder - Simran Sethi: The Face of Green Media

Simran Sethi Discredits the Political Push for "Clean Coal" and Nuclear

Simran Sethi, Majora Carter, and Van Jones at Bioneers 2008

Simran Sethi interviews Van Jones at Bioneers by the Bay

Simran Sethi, co-author of Ethical Markets, at Bioneers '07


Limits to Growth

Limits to Growth

By Donella Meadows and Jorgen Randers and Dennis Meadows

In 1972, three scientists from MIT created a computer model that analyzed global resource consumption and production. Their results shocked the world and created stirring conversation about global 'overshoot,' or resource use beyond the carrying capacity of the planet. Now, preeminent environmental scientists Donnella Meadows, Jorgen Randers, and Dennis Meadows have teamed up again to update and expand their original findings in The Limits to Growth: The 30 Year Global Update.

Meadows, Randers, and Meadows are international environmental leaders recognized for their groundbreaking research into early signs of wear on the planet. Citing climate change as the most tangible example of our current overshoot, the scientists now provide us with an updated scenario and a plan to reduce our needs to meet the carrying capacity of the planet.

Over the past three decades, population growth and global warming have forged on with a striking semblance to the scenarios laid out by the World3 computer model in the original Limits to Growth. While Meadows, Randers, and Meadows do not make a practice of predicting future environmental degradation, they offer an analysis of present and future trends in resource use, and assess a variety of possible outcomes.

In many ways, the message contained in Limits to Growth: The 30-Year Update is a warning. Overshoot cannot be sustained without collapse. But, as the authors are careful to point out, there is reason to believe that humanity can still reverse some of its damage to Earth if it takes appropriate measures to reduce inefficiency and waste.

Written in refreshingly accessible prose, Limits to Growth: The 30-Year Update is a long anticipated revival of some of the original voices in the growing chorus of sustainability. Limits to Growth: The 30 Year Update is a work of stunning intelligence that will expose for humanity the hazy but critical line between human growth and human development.

Available in: Paperback, eBook

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Limits to Growth

Jorgen Randers, Dennis Meadows, Donella Meadows

Paperback $22.50

Finding the Sweet Spot

Finding the Sweet Spot

By Dave Pollard

"Now what am I going to do?" is a question many people ask—and leave unanswered—at critical potential turning points in their careers.

Perhaps you’re a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you’ve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you’re actually good at. Or maybe you’re a boomer and you’re ready for a second career, a personal venture that will represent a total change from what you’ve spent most of your work life doing.

Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You’ll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you’ll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.

And make no mistake: our world needs your talent. The current economic system and the educational system that feeds into it have let us down and are destroying our planet. We need a blossoming of natural enterprises—connected, collaborating, and supporting ventures—to form a dynamic new natural economy.

Is such a thing possible? Inventor, entrepreneur, and humanist Buckminster Fuller said: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Finding the Sweet Spot presents a new model. Use it to find the work you were meant to do, thereby helping to create the world we’re meant to live—and make a living—in.

Available in: Paperback, eBook

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Finding the Sweet Spot

Dave Pollard, Dave Smith

Paperback $19.95

Family Friendly Farming

Family Friendly Farming

By Joel Salatin

Saving the landscape, rebuilding entrepreneurial rural families, and protecting nutritious food are the themes of this timeless treatise-hence the word "testament." Delving into the soul of the Salatin family's nationally acclaimed Polyface Farm, author Joel Salatin offers Family Friendly Farming as the key to dealing with resource issues, food policy, and social fabric.

With humor and personal stories, he opens his family and farm convictions for all to see, share, and enjoy. Written from his unabashed "Christian libertarian environmentalist capitalist" perspective, his ideas are guaranteed to encourage and challenge virtually every "ism" in the culture. It will captivate anyone passionate about healing the land, healing families, and healing the food supply.

For several decades young people have been leaving the family farm. The ones left behind are now responsible for society's greatest resources: clean land and clean food. Anyone dedicated to preserving these resources will find in these pages a nongovernmental, self-empowerment approach to environmentalism and food safety.

The heart of this book is aimed toward parents tired of their Dilbert cubicle at the end of the expressway who want to reconnect with their children through a pastoral lifestyle. It's written for anyone who yearns to grow old working with and being adored by value-sharing grandchildren and honored by passionate, productive adult children. Family Friendly Farming can make any family business more viable and any family more functional.

The ten-chapter section on how to get the kids to love the farm is an invaluable addition to any collection of child-rearing manuals. Salatin moves from the family team-building section into a practical discussion on how to increase income per acre and create new, white-collar salaries without buying more land, equipment, or buildings. He deals with the unique and thorny issues surrounding any family business by using his own multi-generational family farm experience as his base for insight and wisdom.

Available in: Paperback

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Family Friendly Farming

Joel Salatin

Paperback $35.00

The End of Money and the Future of Civilization

The End of Money and the Future of Civilization

By Thomas Greco

Like the proverbial fish who doesn’t know what water is, we swim in an economy built on money that few of us comprehend, and, most definitely, what we don’t know is hurting us.

Very few people realize that the nature of money has changed profoundly over the past three centuries, or—as has been clear with the latest global financial crisis—the extent to which it has become a political instrument used to centralize power, concentrate wealth, and subvert popular government. On top of that, the economic growth imperative inherent in the present global monetary system is a main driver of global warming and other environmental crises.

The End of Money and the Future of Civilization demystifies the subjects of money, banking, and finance by tracing historical landmarks and important evolutionary shifts that have changed the essential nature of money. Greco’s masterful work lays out the problems and then looks to the future for a next stage in money’s evolution that can liberate us as individuals and communities from the current grip of centralized and politicized money power.

Greco provides specific design proposals and exchange-system architectures for local, regional, national, and global financial systems. He offers strategies for their implementation and outlines actions grassroots organizations, businesses, and governments will need to take to achieve success.

Ultimately, The End of Money and the Future of Civilization provides the necessary understanding— for entrepreneurs, activists, and civic leaders—to implement approaches toward monetary liberation. These approaches would empower communities, preserve democratic institutions, and begin to build economies that are sustainable, democratic, and insulated from the financial crises that plague the dominant monetary system.

Available in: Paperback, eBook

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The End of Money and the Future of Civilization

Thomas Greco

Paperback $19.95