Chelsea Green Publishing

Ethical Markets

Pages:300 pages
Book Art:Black and white photos
Size: 5.4 x 8.5 inch
Publisher:Chelsea Green Publishing
Paperback: 9781933392233
Pub. Date February 01, 2007

Ethical Markets

Growing the Green Economy

By Hazel Henderson and Simran Sethi
Foreword by L. Hunter Lovins

Availability: In Stock


Available Date:
February 01, 2007


With insight, clarity, warmth, and enthusiasm Hazel Henderson announces the mature presence of the green economy. Mainstream media and big business interests have sidelined its emergence and evolution to preserve the status quo.

Throughout Ethical Markets Henderson weaves statistics and analysis with profiles of entrepreneurs, environmentalists, scientists, and professionals. Based on interviews conducted on her longstanding public television series, these profiles celebrate those who have led the highly successful growth of green businesses around the world.

Ethical Markets is the ultimate sourcebook on today's thriving green economy.


"Hazel Henderson has been pointing the way to a responsible future for decades, and with this book she now shows us that, lo and behold, the future is here! The stories she tells about the people who are bringing it to us are fascinating--and important."--James Gustave Speth, Dean, School of Forestry & Environmental Studies, Yale University

"Hazel Henderson has come forth with a magnificent map for action at the precise moment in our evolutionary crisis when we must redirect our most basic behavior. Ethical Markets is a must read."--Barbara Marx Hubbard, author, Conscious Evolution: Awakening the Power of our Social Potential, president, Foundation for Conscious Evolution

"This book is as thought provoking as its title. Henderson provides a comprehensive review of leading-edge global initiatives to sustain the planet, people and profits. As a pioneer activist, Henderson has both authority and intimate knowledge to document current efforts to sustain humanity and the quality of life. The book makes an invaluable contribution to its subject by providing examples and references for others to promote, adopt and/or develop the green economy."--Dr. Shann Turnbull, Principal, International Institute for Self-governance

"Hazel Henderson has compiled the stories of key players both within and without the establishment who are giving voice to an awakening environmental consciousness and the need to green the economy."--David C. Korten, author, The Great Turning: From Empire to Earth Community and When Corporations Rule the World

"Hazel Henderson has done it again. For decades she's managed to stay ahead of the curve in corporate social responsibility, lighting the path that others follow. If you want good news on where the world is heading, read this book."--Marjorie Kelly, author of The Divine Right of Capital, and co-founder of Business Ethics Magazine

"With her characteristic clarity and readability, Hazel Henderson maps emerging movements for social, economic and ecological change that all of us--whether we share her enthusiasm for them or not--need to know about."--Alvin Toffler, author of Future Shock and co-author with Heidi Toffler of Revolutionary Wealth

"There are thinkers, there are philosophers, there are prophets, and then there is Hazel Henderson. She sees the future and finds its seeds in the present. Visionary and practical, this book will make you feel better about the choices you make on behalf of humanity.--Jessica Lipnack and Jeff Stamps, co-authors of Virtual Teams and The Age of the Network (

"This book is a powerful and much needed antidote to the wide-spread hopelessness about our global ecological crisis. Hazel Henderson uses her flawless systemic analysis, great eloquence, and her unique gift for provocative, yet disarming aphorisms to show us not only that the transition to a sustainable future is possible with existing technologies and conceptual models, but also that it is already well on its way." --Fritjof Capra, author, The Web of Life and The Hidden Connections

Publishers Weekly-
In this companion to the television series of the same name, economist Henderson delivers an optimistic overview of socially responsible, environmentally sensitive businesses, investors and visionaries. Keeping an eye on the "triple bottom line" that adds "people" and "planet" to the usual focus on "profits," the book divides "cleaner, greener, more ethical and more female sectors of our U.S. economy" into three areas: lifestyles of health and sustainability, socially responsible investing and corporate social responsibility. An economist with a long history of activism in "redefining success" (for example, revamping the GDP to include environmental capital and unpaid labor such as child-rearing), Henderson adeptly packs large amounts of information into chapters within her expertise. Discussion of topics that are further from her experience, such as green building and the health care system, tends to careen from problems to solutions so quickly that a reader can become confused. The interviews after each chapter, meant to show how CEOs are "walking the talk," seem to be taken unedited from the TV show, coming across as incoherent and shallow. Fortunately, the book is crammed with Web references that can offer a fuller picture to readers tantalized by this glimpse of the economic revolution thriving below the radar of mainstream media.


  • Winner - Axiom Bronze Business Book Award for Business Ethics - 2008
  • Winner - Nautilus Silver Book Award for Business/Conscious Leadership - 2007


Hazel Henderson

Hazel Henderson, Ph.D., is a world renowned futurist, evolutionary economist, worldwide syndicated columnist, consultant on sustainable development, and author of Beyond Globalization and seven other books. As founder of Ethical Markets Media, LLC she has created and co-produced its TV series "Ethical Markets". A fellow of the World Business Academy, she serves on several boards and shared the Global Citizen Award with Nobel Laureate A. Perez Esquivel of Argentina. Her articles have appeared in over 250 journals, including (in the US) Harvard Business Review, the New York Times, the Christian Science Monitor, and Challenge; Mainichi (Japan); El Diario (Venezuela); World Economic Herald (China); LeMonde Diplomatique (France); and Australian Financial Review. Her books are translated into German, Spanish, Japanese, Dutch, Swedish, Korean, Portuguese, and Chinese.


Calvert's Website

Simran Sethi

Simran Sethi is an award-winning journalist who produced and anchored the news for MTV Asia, co-created the MTV India news division, and developed programming for the BBC and Doordarshan through her independent production company SHE TV. She is the host and scriptwriter of "Ethical Markets" and heads video strategy for leading environmental blog on the internet. Sethi is a media advocate, serving on the board of directors for the National Radio Project, and is passionate about food justice, currently developing a food curriculum within her local community.


Tree Hugger Website


Occupy World Street

Occupy World Street

By Ross Jackson

Ordinary citizens the world over have long paid the price for the swashbuckling behavior of the corporate and political elite. We've seen the reigning establishment widen the gap between rich and poor, champion endless growth on a finite planet, wreak havoc on developing nations, and ravage ecosystems in a mad race for natural resources.

Now, as demonstrators worldwide demand change, Occupy World Street offers a sweeping vision of how to reform our global economic and political structures, break away from empire, and build a world of self-determining sovereign states that respect the need for ecological sustainability and uphold human rights.

In this refreshingly detailed plan, Ross Jackson shows how a handful of small nations could take on a leadership role; create new alliances, new governance, and new global institutions; and, in cooperation with grassroots activists, pave the way for other nations to follow suit.

Available in: Paperback, eBook

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Occupy World Street

Hazel Henderson, Ross Jackson

Paperback $19.95


Elevision at LOHAS Boulder - Simran Sethi: The Face of Green Media

Simran Sethi Discredits the Political Push for "Clean Coal" and Nuclear

Simran Sethi, Majora Carter, and Van Jones at Bioneers 2008

Simran Sethi interviews Van Jones at Bioneers by the Bay

Simran Sethi, co-author of Ethical Markets, at Bioneers '07


You Can Farm

You Can Farm

By Joel Salatin

Have you ever desired, deep within your soul, to make a comfortable full-time living from a farming enterprise? Too often people dare not even vocalize this desire because it seems absurd. It's like thinking the unthinkable.

After all, the farm population is dwindling. It takes too much capital to start. The pay is too low. The working conditions are dusty, smelly and noisy: not the place to raise a family. This is all true, and more, for most farmers.

But for farm entrepreneurs, the opportunities for a farm family business have never been greater. The aging farm population is creating cavernous niches begging to be filled by creative visionaries who will go in dynamic new directions. As the industrial agriculture complex crumbles and our culture clambers for clean food, the countryside beckons anew with profitable farming opportunities.

While this book can be helpful to all farmers, it targets the wannabes, the folks who actually entertain notions of living, loving and learning on a piece of land. Anyone willing to dance with such a dream should be able to assess its assets and liabilities; its fantasies and realities. "Is it really possible for me?" is the burning question this book addresses.

Available in: Paperback

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You Can Farm

Joel Salatin

Paperback $35.00

Inquiries into the Nature of Slow Money

Inquiries into the Nature of Slow Money

By Woody Tasch

Could there ever be an alternative stock exchange dedicated to slow, small, and local? Could a million American families get their food from CSAs? What if you had to invest 50 percent of your assets within 50 miles of where you live?Such questions-at the heart of slow money-represent the first steps on our path to a new economy.

Inquiries into the Nature of Slow Money presents an essential new strategy for investing in local food systems and introduces a group of fiduciary activists who are exploring what should come after industrial finance and industrial agriculture. Theirs is a vision for investing that puts soil fertility into return-on-investment calculations and serves people and place as much at it serves industry sectors and markets.

Leading the charge is Woody Tasch-whose decades of work as a venture capitalist, foundation treasurer, and entrepreneur now shed new light on a truer, more beautiful, more prudent kind of fiduciary responsibility. He offers an alternative vision to the dusty old industrial concepts of the nineteenth and twentieth centuries when dollars, and the businesses they financed, lost their connection to place; slow money, on the other hand, is firmly rooted in the new economic, social, and environmental realities of the 21st century.

Inquiries into the Nature of Slow Money is a call to action for designing capital markets built around not extraction and consumption but preservation and restoration. Is it a movement or is it an investment strategy? Yes.

Available in: Paperback, eBook

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Inquiries into the Nature of Slow Money

Carlo Petrini, Woody Tasch

Paperback $15.95

The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

By Richard Wiswall

Contrary to popular belief, a good living can be made on an organic farm. What's required is farming smarter, not harder.

In this book and DVD set longtime farmer Richard Wiswall shares his story, and offers detailed advice on how to make your farm production more efficient, better manage your employees and finances, and turn a profit. 

From his twenty-seven years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm—as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one's own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming, and because of this, they often work harder than they need to, or quit farming altogether because of frustrating—and often avoidable—losses. 

The DVD consists of a filmed workshop and interview, recorded at the Northeast Organic Farming Association (NOFA) Winter Conference in 2010 and at Wiswall's Cate Farm. This workshop offers invaluable exercises for business-savvy farmers, including information on the costs of running a farm, office and bookkeeping management, creating a budget and crop enterprise plan, and getting down the the nuts and bolts of business management, that's easy to understand. Through in-the-classroom footage and step-by-step guidance to "sharpening the pencil", as well as footage of Wiswall's fields, greenhouse, and barn, viewers will leave this "workshop" knowing how to achieve true profit, that will last for years to come. Also included is a bonus disc with downloadable spreadsheets for creating your own budget, marketing, profit and loss statement, balance sheet, and cash flow.

Wiswall's book, The Organic Farmer's Business Handbook (Chelsea Green, 2009), offers more on all of this information, as well as a comprehensive business kit including:

  •     Step-by-step procedures to make your crop production more efficient
  •     Advice on managing employees, farm operations, and office systems
  •     Novel marketing strategies
  •     What to do with your profits: business spending, investing, and planning for retirement

A companion CD in the book also offers valuable business tools, including easy-to-use spreadsheets for projecting cash flow, a payroll calculator, comprehensive crop budgets for forty different crops, and tax planners.


Available in: Mixed media product

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The Organic Farmer's Business Handbook & Business Advice for Organic Farmers with Richard Wiswall (Book & DVD Bundle)

Richard Wiswall

Mixed media product $49.95

The Small-Scale Cheese Business

The Small-Scale Cheese Business

By Gianaclis Caldwell

There has never been a better time to be making and selling great cheese. People worldwide are consuming more high-quality, handmade cheese than ever before. The number of artisan cheesemakers has doubled in recent years, and many of the industry’s newcomers are “farmstead” producers–those who work only with the milk of their own animals. Today, more than ever before, the people who choose to become farmer-cheesemakers need access to the knowledge of established cheese artisans who can help them build their dream.

Few career choices lead to such extremes of labor, emotion, and monetary challenge. In The Small-Scale Cheese Business (originally published in 2010 as The Farmstead Creamery Advisor), respected cheesemaker, instructor, and speaker Gianaclis Caldwell walks would-be producers through the many, and often confusing, steps and decisions they will face when considering a career in this burgeoning cottage industry. This book fills the gap that exists between the pasture and cheese plate. It goes far beyond issues of caring for livestock and basic cheesemaking, explaining business issues such as:

    * Analyzing your suitability for the career;
    * Designing and building the cheese facility;
    * Sizing up the market;
    * Negotiating day-to-day obstacles;
    * Ensuring maximum safety and efficiency.

Drawing from her own and other cheesemakers’ experiences, Caldwell brings to life the story of creating a successful cheesemaking business in a practical, organized manner. Absolutely essential for anyone interested in becoming a licensed artisan cheesemaker, The Small-Scale Cheese Business will also appeal to the many small and hobby-farm owners who already have milking animals and who wish to improve their home dairy practices and facilities.

Available in: Paperback

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The Small-Scale Cheese Business

Gianaclis Caldwell

Paperback $34.95