Hell no, CEO! Chelsea Green Goes to the Eco Farm Conference

Posted on Tuesday, February 2nd, 2010 at 10:16 am by dpacheco

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At the 2010 Eco Farm Conference in California, Chelsea Green’s own Makenna Goodman (small farmer and blogger extraordinaire) rubbed elbows with potato farmers, rice growers, and CEOs of mega-corporations, all there to try to find the answer to one question: what is the future of farming and food? Is big the new small? Must we sell out to Wal-Mart and try to change the system from the inside, or is that the path to choking the life out of small businesses and local farms?

Last week I went to California for the 2010 Eco Farm Conference—a three-day organic farming extravaganza featuring big names (and big influences of the organic agriculture movement) such as Wes Jackson, Frances Moore Lappé, Deputy Security of Agriculture Kathleen Merrigan, and a ton of folks who are part of an ever-growing and expanding movement for healthy food and a sustainable planet. But make no mistake about it—this wasn’t no utopian hippy fest (at least not all of it.)

I came to Eco Farm looking for some inspiration, but also as a skeptic. As both an editor of farming and food books, and a young farmer myself—I was psyched about the three days of nonstop grad-school-ish conversation and networking, but worried about the elitism of the “organic” movement. And sure, there was a lot of self referencing, but you learned about people, and fast. At workshops: “I farm X, Y, and Z. What brings you here?” At meals: “I farm X, Y, and Z. What brings you here?” At the dance and the movie screening and on the way to the toilet: “I farm X, Y, and Z. What brings you here?” Turns out, though, most of the people there were hard working, sun-up to sun-down folks looking towards a future where people have more power over their lives.

At Eco Farm I met an entire family (three generations!) of organic walnut farmers, and a couple of “hermetic hippies” who had a small but working farm, and ran an illegal underground market/CSA (and refused to get certified, because it’s too expensive.) I met a Canadian fellow who salvages cedar from beaches (and splits it along the wood grain) for custom furniture. I met a lot of women farmers. I met permaculturists and rice growers, orchardists and garden educators. Old timers and newcomers.  Farmers and foodies. (And a lone conservative who came to the last banquet as someone’s date and hurrah’ed  the new Massachusetts senator…yikes.) Indeed, after three days of much needed West Coast rain showers and farm fresh meals in a dining hall filled with over five hundred like-minded, hard-working, truly Democractic thinking, healthy farmer folks, I was frothing at the mouth thinking about razor hoes, hoophouses, perennial vegetables, and the power of food to heal national wounds.

I expected the hippie contingent. Hell, people who were farming organic in the 60s and 70s are basically the backbone of this country’s movement. I expected the social justice activists bringing some much needed perspective on the politics of food, and what kinds of people (wealthier, whiter, landowning) have access to healthy meals (this, in fact, being one of the most important aspects of the food movement in general—stopping hunger, democratizing food, and redistributing power.) I even expected the unfortunate and veiled cultural appropriation that subconsciously permeated the fashion and spiritual energy of the retreat. (Which is to say, yes, I oiled my feet in a yoga class and dance-chanted to my Cherokee ancestors from the North and South.) What I didn’t expect, however, was the dominating corporate influence among the home-growers and anarchist farmers. I didn’t expect to leave the conference feeling deflated and powerless after days of uplifting, anti-corporate brainstorming. Because Mother Earth wasn’t the only thing watering the soil at Eco Farm 2010. Big business, too, came to rain on the parade.

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2 Responses to “Hell no, CEO! Chelsea Green Goes to the Eco Farm Conference”

  1. Grace Gershuny Says:

    Please lets stop bashing those who are working successfully to change the food system in the right direction. There is no single strategy to get us there, and we need to support and encourage even those measures that only help a little, or don’t go far enough–at the same time challenging us all to go farther. It isn’t an “either-or” choice - allowing large farms to be organic, as long as they follow the rules, does not interfere with the proliferation of small and medium-sized farms. There isalso a good case to be made for converting as many acres to organic as we can, as fast as possible. It is fine to disagree - and while Gary may be delivering bad news by describing us as a “consumer society,” he is nonetheless speaking the truth.

    What is needed is to work to change that unfortunate truth, and attacking those who deliver it, and yes, seek to at least provide consumers with something better (not to mention a whole lot better for the earth), is not constructive. We all need to envision the kind of food system we want, which goes hand in hand with a political system that is democratic and participatory, and we ain’t there yet. And, yes, I do disagree with the position that we can somehow buy our way out of this mess - but at least we can see changing what we buy (and of course buying less) as a good first step.

  2. News: "Hell No, CEO!" | Gaiatribe Says:

    […] was greatly amused by the title of this article, which describes an Eco Farm Conference that folks from Chelsea Green Publishing attended.  Read […]

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