Green Business, Green Marketplace

Posted on Thursday, November 3rd, 2005 at 12:07 pm by Chelsea Green Publishing

At the recent Bioneers conference, Margo met the entrepreneurs behind Alonovo, a new online shopping center for green living–billed as “the Intelligent Marketplace.” This morning I read that Consumer Reports has lauched its own green marketplace, GreenChoices.org. Just in time for Coop America’s Green Business Conference (where, by the way, John Abrams will be giving the Keynote address this week), shopping seems to be increasingly easy for people who want to buy green. In an ideal world, maybe Consumer Reports would simply incorporate environmental standards into its traditional ranking criteria, but, in the meantime, why not make it easy for green consumers to meet green businesses?

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