Waste. We make it every single day. But how often do we think about it? It’s easy enough to throw your garbage in a trashcan and never think of it again. Out of sight, out of mind—right?
Not for long. “New research showed that the annual volume of that waste could double by 2025, thanks to growing prosperity and urbanization,” writes Paul Connett, author of The Zero Waste Solution and contributor to the documentary film Trashed. “Translation: Rather than producing 1.3 billion tons per year, as we do now, we could soon be producing 2.6 billion tons.” Soon, it will be impossible for us to avoid our own waste.
But there’s hope. Through research, case studies, and profiles, Paul Connett’s The Zero Waste Solution introduces problem-solving techniques to rid the planet of as much waste as possible by 2020. “If we lave the waste problem to itself, we are part of a nonsustainable way of living on this planet with huge consequences for human health and the global environment,” writes Connett in the Foreword. “However, with good leadership we can become part of the solution.”
Inspiring Zero Waste initiatives already exist worldwide, in places like:
- San Francisco, CA: By 2012, they achieved 80 percent waste diverted and are continuing to move forward;
- Austin, TX: Has plans to reduce the amount of trash sent to landfills 90 percent by 2030;
- Sicily, Italy: This small island is playing a large role in the fight against incinerators—expensive, unsustainable, toxin-producing waste disposers; and many more.
In his latest book, Connett imagines a world in which cities, regions, and countries with zero waste initiatives were not mere case studies and hopeful examples, but the worldwide norm.
“The Zero Waste Solution is for all those concerned about humanity’s health and environment, writes Academy Award-winning actor Jeremy Irons in the Foreword. “Essential reading for anyone fighting landfills, incineration, overpackaging, and the other by-products of our unthinking and irresponsible throwaway society.”
The Zero Waste Solution: Untrashing the Planet One Community at a Time is available now and on sale for 35% off until November 11th.
Read Chapter 2: Ten Steps Toward a Zero Waste Community: