Chelsea Green News Archive


Books in the News: ‘The Tao of Vegetable Gardening’ & More!

Thursday, April 16th, 2015

What does Taoism have to do with gardening? That question is being answered in The Washington Post this week with a lengthy profile of Chelsea Green author Carol Deppe—gardener, plant breeder, seed expert, and geneticist based in Oregon—and her new book The Tao of Vegetable Gardening.

“Once I read The Tao of Vegetable Gardening, with its mix of sly humor, dirt gardening (how to use a hoe with the least effort), the art of non-doing (very Tao), how to cook greens and even freeze them (heretofore impossible in my kitchen), and passages from Deppe’s own translations of 2,500-year-old Chinese texts — well, I had to meet this woman,” writes reporter Anne Raver in her profile of Deppe, which appeared in the Post’s Home and Garden section.

The story is a mix of her visit to Deppe’s homestead back in February along with what she learned from that meeting and how she’s applying it to her Maryland homestead, and includes a photo slideshow of some of Deppe’s squash and corn, along with pictures of some of her greens that she grows.

Demand for Deppe’s insight and wisdom was not only evident in Raver’s article, but also in a review by Rachel Foster, garden writer for The Eugene Weekly, who wrote, “If you grow vegetables, or hope to, you need this book.” And, Library Journal recently listed The Tao of Vegetable Gardening as one of the bestselling gardening books nationwide. The top 20 list of books most ordered by librarians around the country also includes another Chelsea Green title, Organic Mushroom Farming and Mycoremediation by Tradd Cotter.

Other authors in the news recently:

Speaking of Tradd Cotter and his bestselling mushroom book, he was recently on WSPA-TV Your Carolina to talk about growing mushrooms, their medicinal uses, and his recent workshops at the Mother Earth News Fair in Asheville, NC. Our favorite question by the host: “What happened to you growing up that made you this way?” 

The Wild Wisdom of Weeds author Katrina Blair was recently on Sierra Club Radio to talk about the 13 weeds found anywhere in the world that are edible, and can also be used for medicine and self-care.

Per Espen Stoknes—author of What We Think About When We Try Not To Think About Global Warming—had a front-page feature on BoingBoing.net about the five psychological barriers to taking action on climate change.

Author Gianaclis Caldwell (The Small-Scale Dairy, The Small-Scale Cheese Business, and Mastering Artisan Cheesemaking) was on Cooking Up a Story recently to talk about what it takes to run a small-scale, off-the-grid goat farm and cheesemaking business.

And, finally, it’s the one-year anniversary this week of the death of author Michael Ruppert (Confronting Collapse) and writer Frank Kaminski penned this tribute to Ruppert’s life and enduring legacy.

We’re Hiring! Join Our Team as Assistant to the Production Director

Thursday, April 2nd, 2015

The Assistant to the Production Director is a part-time in-house employee reporting to the Production Director. This position is based out of the White River Junction office and could become full-time in the future.

The Assistant to the Production Director provides general assistance in all aspects of editorial production from manuscript to bound book and eBooks. Working independently and in support of the Production Director, the ideal candidate will be able to focus on details of projects in a fast-paced work environment.

Responsibilities of the Position Include:

General/Administrative
• Provide general production assistance (scanning, file transmission, photocopying, filing, mailing, etc.).
• Copyedit and proofread miscellaneous front matter, back matter, and cover and jacket copy.
• Proofread corrections to pages and revised pages.
• Traffic manuscripts and associated materials to freelancers, compositors, and printers.
• Review and reconcile author and editorial changes in manuscript and page proofs.
• Upload files to printers and e-book distributors.
• Format/tag manuscripts for submission to typesetter.
• Archive and maintain production files on the server.
• Participate in weekly project schedule meetings.
• Participate in front-list planning meetings.
• Develop project management skills for full-color illustrated books

Position Requirements
• Bachelor’s or associate’s degree
• Excellent organizational skills and attention to detail
• Ability to manage multiple projects simultaneously on time and on budget
• Excellent writing and editing skills
• Proficiency in Microsoft Office applications Word, Excel, and Outlook
• Competence with Adobe Acrobat and other graphic-arts programs
• Must work out of the White River Junction, VT office of Chelsea Green
• Publishing and/or graphic arts experience a plus
• Digital file management experience a plus

To Apply: Send cover letter and resume to Patricia Stone, [email protected], by Friday May 1, 2015. No phone calls, please.

Chelsea Green to Revolutionize Industry with Edible Books

Wednesday, April 1st, 2015

Move over Gutenberg: In advance of Earth Day 2015, environmental publishing leader Chelsea Green Publishing is announcing the introduction of an entirely new type of book – the completely biodegradable, and in certain instances edible, book.

While some publishers tout the recycled content of their papers, or use of soy-based inks, Chelsea Green, which turned 30 in 2014, is embarking on a new type of book that promises to revolutionize how we think of books as objects. These books are designed to nourish the mind, and the body. Literally.

Using all-natural and organic ingredients as their base, similar to the methods used in a new line of plantable coffee cups by a California entrepreneur, and these coffee cup makers in North Dakota, our limited line of biodegradable books will allow readers to use their books to:

  • Make healing bone broth;
  • Grow mushrooms;
  • Plant heirloom squash and other select varietals;
  • Reforest areas degraded by those “other” book publishers, and much more.

Each of these limited-edition books will come with a free, companion eBook, to allow you to return to those pages you’ve now planted, or eaten. These books are designed to help do more than just put seeds of knowledge into people’s hands, but the seeds themselves.

The broth-brewing books, based on the recent top-selling book The Heal Your Gut Cookbook, will come in three flavors —Beef, Chicken or Fish. Why stand in line at Brodo waiting for a cup of broth, when you can simply make it yourself in the comfort of your kitchen.

How does it work? For the bone broth book, it’s simple: Since each page is made from a combination of finely ground bones, marrow, and a vegetable seasoning powder, when you’re done reading a section of the book, simply tear out the book’s pages at its perforated edge and drop into boiling water. Within minutes you’ll have a delicious steaming hot bone broth. The more pages you use, the stronger the broth!

Other titles to be released in our new biodegradable series include:

  • Organic Mushroom Farming: Pages from this book are inoculated with mushroom mycelium. Just place the pages on top of a growing substrate—some cardboard or an old pair of jeans— and it’ll start growing fungi! You can use those mushrooms for food, or as author Tradd Cotter points out in his book, for a variety of health and environmental mycoremediation projects.
  • The Tao of Vegetable Gardening: Grow some of Carol Deppe’s amazing heirloom varietals, including squash and corn by planting pages from her book. Select pages will help you seed an “Eat-All Greens Garden,” her revolutionary way of growing greens that can raise enough fresh, leafy greens for a small family for a year.
  • Farming the Woods: Pages from this book will help you reforest deforested northern woodlands by planting a mix of deciduous and conifer trees. Techniques in the book laid out by authors Ken Mudge and Steve Gabriel will show you how to then add plantings of wild garlic, ginseng, and more to augment the production of food from your forest.
  • Holy Shit: With the subtitle of “Managing Manure to Save Mankind,” need we say more? This treatise on all things bowel-related and how we can harness its richness to fertilize the land—including the use of humanure. This book is edible enough to become compost after you chomp it, yet biodegradable enough for the less adventurous who merely want to toss it on the compost pile when they’re done. If neither appeals, it does make for a great bathroom read.

Unlike the creator of the K-Cup, we have no regrets about bringing books into the world, and want to ensure that no one makes a viral video accusing us of “Killing the Planet” with our hefty how-to tomes because people may have concerns about their environmental impact.

For more information about this revolutionary publishing technology, visit www.eat-this-book.com.

And … Happy April 1st!

March Roundup: News, Views & Stuff You Can Use

Monday, March 30th, 2015

Check out the latest news and opinions from Chelsea Green and our authors, as well as tips and techniques about how you can bring our books to life in your kitchen, backyard, or community. Don’t miss the special sales and new releases!

 


Building a Sustainable Community: The D Acres Model
Building a Sustainable Community: The D Acres Model
 
If you were going to create a community-based homestead or farm from scratch, where would you start? What building materials would you use? What crops would you grow and what animals would you raise? And, how would you make sure all of this evolves in perpetuity and is truly sustainable? Read »»

Here Comes Spring: Get Your Garden Ready
Here Comes Spring: Get Your Garden Ready
Spring has sprung! We’re itching to grab some pruners and get outdoors. We bet you are too!
 
Whether you are planting or planning your garden, homestead or backyard paradise we’re here to help you get an early start with our gardening and homesteading books. Get Ready »»

Book Exposes Scientific Fraud, Collusion on GMOs
Book Exposes Scientific Fraud, Collusion on GMOs
Altered Genes, Twisted Truth is an important book that is long overdue in the United States, and Chelsea Green Publishing is proud to distribute this book to consumers who need to read the whole story behind how government officials and chemical companies have colluded to mislead the public about GM crops and foods. Learn More »»

Get Garden Reading! 30% Off Gardening Books
Get Garden Reading! 30% Off Gardening Books
Want a great garden? It all starts with a good plan. You’ll find growing is easier than you ever imagined. To help jump-start your garden planning we’ve included some tips and inspiration from our expert authors. Plan »»

Perennial Gardening: Grow More Food with Less Work!
Perennial Gardening: Grow More Food with Less Work!
Congratulations, you survived another long winter! It is officially spring and time to dig in.
Perennial vegetables are a food gardener’s dream. Plant them once, treat them well, and they’ll keep feeding you year after year. You’ll have plants you never dreamed could be dinner. Plant »»

Ducks Vs. Chickens
Duck vs. Chickens
Thinking about adding a laying flock to your backyard, but having trouble deciding between ducks and chickens? Agonize no more. Carol Deppe has the lowdown on which type of poultry might be right for you. Quack or Cluck? »»

You’ve Got Mail. And it’s Chicks!
You’ve Got Mail. And it’s Chicks
There’s nothing quite like having a box of cute, fluffy chicks arrive in the mail. It’s miraculous, notes author and homesteader Ben Hewitt, that a newly hatched chick can survive without food and water for exactly the amount of time it takes to mail a package from anywhere in the United States to anywhere else in the United States.Get Ready »»

Manage Your Chicken Manure: The Joys of Deep Litter
Manage Your Chicken Manure: The Joys of Deep Litter
Ever heard the phrase, “always follow your nose?” As it turns out, this is a good rule of thumb when it comes to chicken manure—but what is it that your nose is telling you, exactly? Find Out »»

Gardening Tips from Eliot Coleman: How to Start Seedlings in a Cold Frame
How to Start Seedlings in a Cold Frame
Are you ready to get a start on the gardening season? With a cold frame you can jump in now. cold frame, essentially a garden bed surrounded by an angled frame and covered with glass, is a simple way to harness the heating power of the sun to get seedlings going before it’s warm enough to plant them outside unprotected. Make »»

Get More from Your Mission: The Social Profit Handbook
Get More from Your Mission: The Social Profit Handbook
For-profit institutions measure their success primarily by monetary gains. But nonprofit institutions are different; they aim for social profit, or improving the well-being of people, place, and planet. Learn More »»

New Audiobook—Slowspoke: A Unicyclist’s Guide to America
New Audiobook – Slowspoke: A Unicyclist’s Guide to America
If you’ve ever yearned to slow down, let life’s winds wobble you, and devote yourself to the act of anticipation rather than immediacy, then learn to ride a unicycle. Or, you could follow the thoughtful and guiding principles of author, homesteader, and unicyclist Mark Schimmoeller in his latest book Slowspoke. Listen »»

We’re Hiring! Join the Team as Our Next Editorial Intern
We’re Hiring! Join the Team as Our Next Editorial Intern
We are currently hiring for the position of Editorial Intern to be based in our White River Junction office. This is a three-month internship with the potential to turn into a full-time, Editorial Assistant position. Learn More »»

~ ~ Need More? Don’t miss our New Releases  ~ ~

Altered Genes, Twisted Truth

The Occidental Arts and Ecology Center Cookbook The Community-Scale Permaculture Farm The Social Profit Handbook

What We Think About When We Try Not To Think About Global Warming


Discount codes do not combine with other offers—our books
already on sale for example. Free shipping for orders $100 or
more is applied after the discount is applied. (U.S. Orders Only)
 

We’re Hiring! Join the Team as Our Next Editorial Intern

Tuesday, March 24th, 2015

For 30 years, Chelsea Green has been the go-to publisher for people seeking foundational books on the politics and practice of sustainable living, including organic gardening and agriculture, renewable energy, green building, eco-cuisine, and ethical business. In 2012, we decided to practice what we publish and became employee-owned. We are a founding member of the Green Press Initiative and have been printing books on recycled paper since 1985, when our first list of books went on sale. We print our books on paper that consists of a minimum of 30 percent post-consumer waste and aim for 100 percent whenever possible. We also don’t print our books overseas, but rather use domestic printers to keep our shipping costs (and impact on the environment) at a minimum.

We are currently hiring for the position of Editorial Intern to be based in our White River Junction office. This is a three-month internship with the potential to turn into a full-time, Editorial Assistant position. Please send resumé and cover letter to Michael Metivier, Associate Editor: [email protected]. No phone calls, please.

General Description
The Editorial Intern is responsible for assisting the editors in handling administrative, database, and clerical responsibilities for the Chelsea Green editorial department as needed and assisting the Subrights Manager in handling the administrative, database, clerical, and other responsibilities for the Chelsea Green Subrights Department as needed.

Responsibilities

  • Support editors with tasks including, but not limited to those listed below. Position will have opportunity to improve and expand skills/knowledge in day-to-day operations of an editorial department, and its function within a small independent publishing company.
  • Determine, under the guidance of the Assistant Editor or other editors within the department, the appropriate response to unsolicited submissions (slush), i.e. passing them on for further review or preparing a letter of rejection.
  • Assist editors with maintaining and updating book specs, blurber copy requests and other mailings, and other information on Quickbase.
  • Handle permissions inquiries and requests in a timely, organized manner under the supervision of the Associate Editor.
  • Maintain Awards database in Quickbase and review it regularly, deleting awards that no longer exist or are inappropriate for our titles. Make award submission recommendations to the editors and handle all aspects of submissions and awards won.
  • Handle timely mailing of all complimentary copies on receipt of bound books.
  • General administrative tasks, including: conducting mailings (either from here or in concert with Sales Assistant and the warehouse), various editorial projects (manuscript organization, fact checking, research as requested); taking notes at editorial meetings and then distributing them to participants for review.
  • Assist Subrights Manager with administrative tasks related to: mailings; sending out and tracking review copy requests; pitching titles; tracking payments; maintaining Quickbase systems and other duties related to Subrights, as requested.
  • Provide general clerical support as requested.

Position Details: Full-time for 3 months, paid $10/hour, based in White River Junction, Vermont, with potential to turn into full-time, Editorial Assistant position at the end of internship.

Reports to: Associate Editor and Subrights Manager

Qualifications: This is an entry-level position for a motivated self-starter with a demonstrated interest in sustainability issues and publishing. Duties combine administrative and editorial functions and require the ability to work within a team environment as well as work independently. Must have: strong communication, writing, and interpersonal skills; ability to work in fast-paced, deadline-driven environment; strong computer skills and proficiency in Word and Excel; comfort with administrative tasks.

February Round Up: News, Views & Stuff You Can Use

Friday, February 27th, 2015

Dig in to the latest news and opinions from Chelsea Green and our authors, as well as tips and techniques about how you can bring our books to life in your kitchen, backyard, or community, plus special offers and new releases!

 

Survive the Winter Blues: Read, Eat and Plan
Survive the Winter Blues: Read, Eat and Plan
There is no denying it: the days are shorter and unless you planned for season extension your garden is all about the root vegetables.
But don’t let winter get you down. We’ve prepared the perfect cabin fever remedy with our winter reading list. Throw another log on the fire, grab a blanket, and tuck in with these new and classic favorites. Read it »»

Hybrid Hazelnuts – A New Resilient Crop for a Changing Climate
Hybrid Hazelnuts – A New Resilient Crop for a Changing Climate
Hybrid hazelnuts are designed to address a host of problems with conventional modern agriculture. They are, without a doubt, the ecological crop of the future!  
Booklist calls this guide “a godsend for agricultural entrepreneurs and farmers desperate for newer, financially lucrative crops to replace those that have been, or may soon be, compromised by climate change. Learn more »»

A Man Apart: Remembering Bill Coperthwaite’s Radical Life
A Man Apart: Remembering Bill Coperthwaite’s Radical Life
A Man Apart is the story—part family memoir and part biography—of Peter Forbes and Helen Whybrow’s longtime friendship with Bill Coperthwaite, whose unusual, and even radical, life and fierce ideals helped them examine and understand their own.
Framed by Coperthwaite’s sudden death and brought alive through the month-long adventure of building with him what would turn out to be his last yurt, Forbes and Whybrow deftly explore the timeless lessons of Coperthwaite’s experiment in intentional living and self-reliance. Read it »»

Drill, Plug, Wax, Wait: Four Easy Steps to Growing Mushrooms Outdoors
Drill, Plug, Wax, Wait: Four Easy Steps to Growing Mushrooms Outdoors
Grow your own mushrooms outdoors with this simple four step tutorial. All you need is a log, some mushroom starter, and a couple basic tools and you are on your way to producing gourmet mushrooms for years to come. Make it »»

Kvass: A Nourishing, Fermented Beverage
Kvass: A Nourishing, Fermented Beverage
Looking to add another recipe to your fermenting repertoire? Try your hand at kvass.
This nourishing beverage calls for just a few simple ingredients and only takes a couple of days to ferment. Make it »»

Get Ready for Maple Sugaring Season
Get Ready for Maple Sugaring Season
Everything is better with maple syrup. At least that’s what you’ll hear when you ask Vermonters. So what better way to solidify your love for all things maple than to learn how to make it yourself?
If you only have a couple of trees nearby — say in your backyard — follow some simple advice for you to get started tapping a few trees and collecting the sap by bucket. Get Ready »»

Roadkill 101: An Insider’s Guide to ‘Asphalt Hunting’
Roadkill 101: An Insider’s Guide to ‘Asphalt Hunting’
We’ve all come across one while driving — a doe, a deer, a female deer — dead on the side of the highway. Admit it, carnivores and omnivores alike, you’ve often thought to yourself, “I wonder how long it’s been there … and … boy, am I hungry!”
After checking the rearview a couple times and being thwarted by oncoming headlights, you probably speed off with the smells of an imaginary venison stew giving your stomach pangs. Eat it »»

The Seed Series: 3 Steps to Start Your Plants Off Right
The Seed Series: 3 Steps to Start Your Plants Off Right
How you handle your seeds and your practices around seeding is your first chance to get your plants off to a good start and help them achieve their full potential.
Follow these three-steps to help your seedlings achieve their full potential! Grow it »»

The Seed Series: A DIY Seed Bank
The Seed Series: A DIY Seed Bank
A do-it-yourself seed bank is simply your own stash of seeds set aside for long-term storage.
Learn from groundbreaking garden writer, Carol Deppe, on how to start your own seed bank. Plant it »»

The Seed Series: Choosing the Right Seed Crop
The Seed Series: Choosing the Right Seed Crop
Ever wonder what crops will grow best on your land? Well, learn from award-winning author John Navazio about the right questions to ask.
He guides you through the characteristics of the most cultivated crops so you will get a better feel for which crops are best suited for you, especially when growing them from seed. Learn it »»

~ ~ Need More? Don’t miss our New Releases  ~ ~

The Tao of Vegetable Gardening

The Nourishing Homestead Growing Hybrid Hazelnuts A Man Apart

Around the World in 80 Plants


Discount codes do not combine with other offers—our books
already on sale for example. Free shipping for orders $100 or
more is applied after the discount is applied. (U.S. Orders Only)
 

Survive the Winter Blues: Read, Eat and Plan

Wednesday, February 18th, 2015

There is no denying it: the days are shorter and unless you planned for season extension your garden is all about the root vegetables.

But don’t let winter get you down. We’ve prepared the perfect cabin fever remedy with our winter reading list. Throw another log on the fire, grab a blanket, and tuck in with these new and classic favorites.

Winter Sale: 35% Off Selected Titles
Until March 4th

And we’ve shared a few of our favorite projects to inspire you through the cold season: from growing your own sproutsfermentinggrowing mushrooms in small spaces, and getting a jump on spring growing!

Happy reading from your friends at Chelsea Green Publishing.

P.S. Don’t miss Joel Salatin of Polyface Farms for an intensive webinar series. Joel will explain all that you’ve been wanting to know about pastured eggs, pastured chickens, pastured & forested pigs and direct farmer-to-consumer marketing. Use discount code CHELSEA and get $5 off of each webinar. Join it here »»


Indoor Oyster Mushrooms: Big Yields, Small Spaces
Indoor Oyster Mushrooms: Big Yield, Small Spaces
Grow pounds of oyster mushrooms right in your home with fairly little effort and just a small amount of space.Grow it »»
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Sprouts: Breathe Life back into Winter
Is your root cellar down to potatoes and onions? Fear not – growing sprouts is one of the simplest things you can do to breathe life into the deprivations of winter. Grow it »»
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Chop Salt pack Wait
Chop, Salt, Pack, Wait: Four Steps to Making the Best Sauerkraut
Four easy steps are all you need to turn veggies into a long-lasting, tangy condiment. So go ahead, make friends with the microbes in your life. Make it »»
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Start Seedlings in a Cold Frame
Are you ready to get a start on the gardening season? With a cold frame you can jump in now. Build it »»
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~ ~  Books for Winter Planning  ~ ~
The Tao of Vegetable Gardening
Retail: $24.95
Sale: $16.22
Organic Mushroom Farming and Mycoremediation
Retail: $39.95
Sale: $25.97
The Holistic Orchard
Retail: $39.95
Sale: $25.97

 

 Farming the Woods
Retail: $39.95
Sale: $25.97
 Integrated Forest Gardening
Retail: $45.00
Sale: $29.25
 
Gaia's Garden
Retail: $29.95
Sale: $19.47
 

 

The Small-Scale Poultry Flock
Retail: $39.95
Sale: $25.97
The Resilient Farm and Homestead
Retail: $40.00
Sale: $26.00

~ ~ Books for Winter Reading  ~ ~

 An Unlikely Vineyard
Retail: $35.00
Sale: $22.75
 
 Grass, Soil, Hope
Retail: $19.95
Sale: $12.97
 
The Seed Underground
Retail: $17.95
Sale: $11.67
Taste, Memory
Retail: $17.95
Sale: $11.67
 
 Gene Everlasting
Retail: $24.95
Sale: $16.22
 
 Angels by the River
Retail: $25.00
Sale: $16.25

~~ Need More? Don’t miss our New Releases  ~~

The Nourishing Homestead
Retail $29.95
Sale: $19.47
Growing Hybrid Hazelnuts
Retail $39.95
Sale: $25.97
Around the World in 80 Plants
Retail $29.95
Sale: $19.47
The Vegan Book of Permaculture
Retail $24.95
Sale: $16.22
For a full list of all our sale books – more than 40 for 20% off or more—take a look at the full list here.

Discount codes do not combine with other offers—our books
already on sale for example. Free shipping for orders $100 or
more is applied after the discount is applied. (U.S. Orders Only)
 

Hot off the Presses: New Books!

Wednesday, February 4th, 2015

Tired of winter yet? Dreaming of spring? Our new crop of books have arrived to give you something to read until the thaw — all on sale for 25% off!

Make sure to look at our three most recent releases:

  • The Nourishing Homestead offers practical ways to grow nutrient-dense food on a small plot of land. It is sure to inspire a new generation of homesteaders, or anyone seeking a simpler way of life and a deeper connection to the world.
  • In The Tao of Vegetable Gardening Carol Deppe focuses on some of the most popular home garden vegetables, illustrating what gardeners need to know to successfully plant and grow just about any food crop.
  • Growing Hybrid Hazelnuts is the first comprehensive guide for farmers interested in how to get started growing hybrid hazelnuts. They are, without a doubt, the ecological crop of the future.

Let our new releases inspire you in your backyard and community!

Happy reading from your friends at Chelsea Green Publishing.

P.S. Need a recommendation? We’re here to help. Email us at [email protected].


Sale runs until February 23, 2015. Discount codes do not combine with other offers—our books already on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only). International orders can be placed by phone (802-295-6300) or email.


The Nourishing Homestead
Retail: $29.95
Sale: $22.46
The Tao of Vegetable Gardening
Retail: 24.95
Sale: $18.71
Growing Hybrid Hazelnuts
Retail: $39.95
Sale: $29.96

 

The New Farmers' Almanac 2015
Retail: $20.00
Sale: $15.00
Around the World in 80 Plants
Retail: $29.95
Sale: $22.46
The Vegan Book of Permaculture
Retail: $24.95
Sale: $18.71
Coming Soon: Pre-order for 25% Off
The Community-Scale Permaculture Farm
The Occidental Arts and Ecology Center Cookbook
What We Think About When We Try Not To Think About Global Warming
Slow Wine 2015
The Seed Garden
The Social Profit Handbook
Discovering The Truffle
We Don't Quit

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We’re Hiring! Social Media and Marketing Associate

Friday, January 23rd, 2015

Chelsea Green Publishing is hiring an experienced, book-loving, sustainability-minded Social Media and Marketing Associate to join our growing publicity team in the company’s Burlington, VT office.

Job details:

The Social Media & Marketing Associate is responsible for managing Chelsea Green Publishing’s social media and web content strategy, campaigns, as well as helping with author and book publicity, and relevant company marketing and communication strategies.  This is a full-time, salaried, exempt position that reports to the Communications Director. The position is based out of Chelsea Green’s Burlington, VT office, but one day per week will be spent in the White River Junction, VT office.

Core responsibilities and duties:

Manage Chelsea Green’s social media campaigns across a variety of interactive platforms. Those tasks include:

  • Tracking and responding to social media statistics to ensure high quality, and high levels of interaction on all platforms. Provide regular reports to key staff and managers.
  • Research and draft content topics posted to the company’s blog, social media, and multimedia channels for maximum SEO, reach, branding, and effectiveness.
  • Upload Chelsea Green-related video content to our websites (ecommerce and publicity sites), as well as other platforms as needed, such as Vimeo and YouTube, and others as they develop.

Manage marketing website for marketing and sales staff. Tasks include:

  • Ensure book, author, and media coverage is kept current for each new book, post excerpts to the website and Scribd, as well as other third party sites as needed.
  • Help conduct research on new authors to provide publicity background information on our media site, as well as the social media profile of each author.
  • Help to develop special promotional campaigns – in conjunction with the sales and marketing team – for individual books and authors, as necessary. This can include direct-to-consumer, as well as academic, specialty markets, libraries, bookstores, and more.
  • Work with authors to coach and coordinate their social media and marketing efforts.

Assist in the regular updating of our company and consumer website (ChelseaGreen.com) as needed. Tasks include:

  • Plan and compose postings for ChelseaGreen.com blog and the front page of our media site.
  • Upload and highlight interviews, featured books, and other key promotional material such as excerpts.
  • Work with the Online Marketing Manager on website promotion as part of our social media and direct marketing outreach to consumers.

Other key tasks include:

  • Monitor emerging, and existing, trends, applications, and best practices in SEO, social media and other online marketing strategies.
  • Complete simple graphic design in support of social media marketing and publicity efforts.
  • Take the lead on developing video and visual strategies to promote authors, books, and Chelsea Green.
  • Providing ongoing reports to Chelsea Green staff and authors about our social media marketing.
  • Occasional travel for consumer events and trade conferences.

Requirements:

  • College degree.
  • Commitment to the Chelsea Green mission.
  • Three to five years of social media marketing and website management experience.
  • Strong writing and communication skills, copywriting experience a plus.
  • Familiar in using basic HTML to design web pages.
  • Familiarity with Google Analytics, and other online tracking software.
  • Familiarity with Adobe Creative Suite (Photoshop, Dreamweaver, InDesign, Acrobat).
  • Knowledge of Microsoft Office and computer skills required.
  • Basic video editing skills.

About Chelsea Green: For  more than 30 years, Chelsea Green has been a leading publisher of books on the politics and practice of sustainable living, including organic gardening and agriculture, renewable energy, green building, eco-cuisine, and ethical business. We are a mission-driven, socially responsible company offering competitive salary and benefits. In 2012, we became employee-owned. We are a founding member of the Green Press Initiative and have been printing books on recycled paper since 1985, when our first list of books went on sale. Our Burlington, VT-based marketing and publicity office is a fast-paced, but supportive, working environment and Chelsea Green offers a competitive salary and benefits package.

To apply: Please send a resumé and cover letter by March 13th, to Communications Director, Shay Totten at [email protected] No phone calls, please.

Year in Review: 30 Years of Independent Publishing

Thursday, January 22nd, 2015

We wrapped up another year at Chelsea Green Publishing with a party, and not just any party — our 30th anniversary party.

We had plenty to celebrate:

If you don’t believe us, check out these stellar profiles in a variety of Vermont media, our hometown paper The Valley News, and book industry journal Publishers Weekly.

If you weren’t at our 30th anniversary celebration at Three Tomatoes in Lebanon, NH, we posted some pictures featuring some of the attendees – including co-founders Margo and Ian Baldwin, organic gardening pioneer Eliot Coleman, and dozens of authors, as well as current and former staff.

At the party, we officially released The Chelsea Green Reader, a book that Library Journal said:

“Shows Chelsea Green’s wide range: excerpts from more than 100 publications encompass poetry and fiction, memoirs, nature and adventure travel, gardening, politics, green living, food, permaculture and agriculture, and many more categories. The foreword by cofounder and publisher emeritus Ian Baldwin proudly notes how often Chelsea Green was ahead of the curve: such subjects as fermented foods, hemp farming, community-supported agriculture, and reducing car dependency were covered in the company’s titles before they became trendy or even widely accepted.

Remaining ahead of the curve and relevant is where Chelsea Green continues to find itself as a publisher in an era when it seems like many publishers simply follow what’s “hot” or “trendy.”

As co-founder, and our current president and publisher Margo Baldwin told The Valley News: “I think we had good instincts of what’s coming next. The challenge is staying on the leading edge and remaining important.”


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