Archive for October, 2013


We’re Hiring! Join the Team as Media and Communications Associate

Thursday, October 31st, 2013

 

Chelsea Green Publishing is looking for an experienced, book-loving, sustainability-minded Media and Communications Associate to join our growing marketing team in the company’s Burlington, VT office.

If you’re interested, please send resumé and cover letter by November 20th, to Communications Director, Shay Totten  at [email protected] No phone calls, please.

Details:

The Media and Communications Associate is a full-time staff position with responsibilities in leading the Chelsea Green marketing team’s social media and web content strategy and assisting with publicity, media outreach, and relevant marketing strategies to expand audience engagement and brand development. The Media and Communications Associate reports to the Communications Director. This is a full-time, salaried position based in the Burlington, VT, office with the expectation that one day per week, on average, is spent in CGP’s White River Junction, VT office.

Below is an outline of the Associate’s core responsibilities and duties:

Social Media and Online Content

  • Take the lead role in creating social media postings and engaging with our online community via social media. Tasks include:
  • Maintain a regular calendar and share with marketing staff;
  • Work closely with authors to manage their book release campaigns and speaking tours;
  • Tracking and responding to social media statistics to ensure high quality, and high levels of engagement on all platforms. Provide monthly reports to key staff and managers; and,
  • Prepare Chelsea Green content for other content-sharing platforms, as needed, such as Scribd.
  • Research and draft content topics posted to the company’s blog, social media, and multimedia channels for maximum SEO, reach, branding, and effectiveness. Tasks include:
  • Monitoring the emerging, and existing, trends and best practices in SEO, social media, and other online marketing strategies to build our online presence and brand awareness;
  • Develop and maintain partnerships with like-minded organizations to help build our online community and expand the brand identity of our books, authors, and CGP; and,
  • Develop and manage content strategies to expand our engagement into new audiences, and deepen our reach into existing markets.

Media and Publicity Tasks

Publicity

  • Handle requests for review copies, via email.
  • Develop and manage media campaigns for individual books, as well as individual authors.
  • Track media hits, (or assign to Marketing and Publicity Intern when necessary), send weekly report to staff and publicists.

Media Outreach

  • Assist the Communications Director in researching and engaging with bloggers, reporters, and reviewers to review our books and/or authors.
  • Assist Communications Director in the drafting and distribution of press releases and targeted emails promoting authors as they travel to select cities and regions.
  • Assist Communications Director in the research, drafting, and distribution of targeted promotions to select media, producers and hosts.
  • Develop and maintain ongoing relationships with members of the media.

Requirements

  • College degree
  • Commitment to Chelsea Green’s business and publishing mission
  • Excellent organizational skill
  • Excellent communications skills
  • Proven background in media relations, marketing and/or publicity
  • Detail-oriented
  • Strong social skills
  • Background in community engagement and audience development a plus
  • Self-motivated and able to work independently with little supervision
  • Able to prioritize and juggle competing deadlines
  • Proficiency in MS Word, Excel a must, as well as Twitter, Facebook, Google+ and other social media and blogging platforms. Knowledge of database management a plus, as well.
  • Familiarity with Adobe Creative Suite (InDesign, Photoshop, Acrobat)
  • Provide weekly reports to Communications Director to be included as part of their reports to full staff
  • Familiarity with Google Analytics, and other online tracking software.
  • Participate in weekly sales and marketing meetings
  • Travel to trade shows and author events as necessary

To Apply:

To apply, please email a cover letter, resumé, three references, and a selection of writing samples to Shay Totten, Communications Director, [email protected] Please, no phone calls.

Save 35% off on our New Crop of Fall Books

Wednesday, October 30th, 2013

Finishing your preserving and gardening projects? Dreaming of what next year’s plans will bring?

Whether you are looking to tackle cider making; raising a family cow; tap into sugaring (spoiler alert: it’s not just for maple); or to learn from farmer Joel Salatin on building the next generation of farmers — you’ll find that and much more with our new fall releases.

For nearly thirty years, Chelsea Green has published books, written by experts that focus on being a resource for timeless skills that you will turn to again and again. Books that contain both a holistic approach, and detailed, how-to ways to expand your skills.

Don’t miss some of our favorite titles just released in paperback!

 

New Books: On Sale until November 22nd

 

From the Wood Fired Oven
Retail: $44.95
Sale: $29.22
Keeping a Family Cow
Retail: $19.95
Sale: $12.97
The New Cider Makers Handbook
Retail: $44.95
Sale: $29.22
The Sugarmaker's Companion
Retail: $39.95
Sale: $25.97
The Zero Waste Solution
Retail: $24.95
Sale: $16.22
Out on a Limb
Retail: $24.95
Sale: $16.22
Market Farming Success
Retail: $29.95
Sale: $19.47
Flying Blind
Retail: $24.95
Sale: $16.22
Marijuana is Safer
Retail: $14.95
Sale: $9.72
Fields of Farmers
Retail: $25.00
Sale: $16.25
The Organic Grain Grower
Retail: $45.00
Sale: $29.25
Retail: $49.95
Sale: $32.47
Pre-Order your copy!!

 

Sowing Seeds in the Desert
Retail: $15.95
Sale: $10.37
Reinventing Fire
Retail: $29.95
Sale: $19.47
Wild Flavors
Retail: $24.95
Sale: $16.22
Cooking Close to Home
Retail: $24.95
Sale: $16.22
The Log Book
Retail: $12.95
Sale: $8.42
No-Regrets Remodeling, Second Edition
Retail: $29.95
Sale: $19.47
The New Vegetable Growers Handbook
Retail: $27.95
Sale: $18.17
Letting in the Wild Edges
Retail: $24.95
Sale: $16.22
Permaculture in Pots
Retail: $14.95
Sale: $9.72
Do it Yourself 12 Volt Solar Power
Retail: $14.95
Sale: $9.72
Moneyless Manifesto
Retail: $24.95
Sale: $16.22
The Woodland Way
Retail: $29.95
Sale: $19.47

 


Discount codes do not combine with other offers—our books
already on sale for example. Free shipping for orders $100 or
more is applied after the discount is applied. (U.S. Orders Only)
per inceptos himenaeos.

More than Maple: A Practical Guide to Producing and Marketing Syrup

Monday, October 28th, 2013

Everything is better with maple syrup. At least that’s what you’ll hear when you ask Vermonters. So what better way to solidify your love for all things maple than to learn how to make it yourself?

The Sugarmaker’s Companion by Michael Farrell is a comprehensive guide for both beginning and professional, home-scale and commercial maple producers, providing an invaluable resource for anyone who wants to make a profit producing syrup—and have fun doing it.

 

Farrell’s book is the only one of its kind. It includes information on:

  • Finding trees other than maple to tap, including birch and walnut;
  • How to successfully market product and create successful business models;
  • The economics of buying and selling sap;
  • Enhancing diversity in the sugarbush;
  • How to build community through producing syrup; and,
  • Ecological forest management; and more.
  • “My goal is to inspire you into action, providing information on many topics related to sustainable sap and syrup production from a variety of species,” writes Farrell in the Preface. Whether you’re a novice, an expert, or anywhere in between, The Sugarmaker’s Companion is a must-have addition to your bookshelf.

    “Mike Farrell’s The Sugarmaker’s Companion should be on every maple producer’s bookshelf,” writes Brian Chabot of Cornell University. “It contains a substantial amount of information not found elsewhere, especially marketing ideas, novel products, economic analyses, and creative ideas for expanding markets for pure maple products.”

    The Sugarmaker’s Companion: An Integrated Approach to Producing Syrup from Maple, Birch, and Walnut Trees is available now and on sale for 35% off until November 4th.

    Read Chapter 1: Why Maple Matters below.

    Learn to Productively Peddle Your Produce

    Wednesday, October 23rd, 2013

    Growing high quality food is an obvious top priority for farmers and gardeners, but selling and marketing that food effectively is often overlooked.

    In the revised and expanded Chelsea Green edition of Market Farming SuccessGrowing for Market author Lynn Byczynski offers advice to those who want to grow and sell their food in an increasingly competitive market. Based on decades of her own experience as a market farmer herself, Byczynski provides practical insight that will help many farmers avoid costly mistakes.

    “This book will introduce you to aspects of commercial growing that differ from backyard gardening,” writes Byczynski in the Introduction. “It will give you the language of market farming, and explain the terms that you are expected to know.”

    Byczynski discusses which crops bring in the most money, essential tools and equipment, how to keep records to maximize profits and minimize taxes, organic practices, techniques, certification, and more.

    “We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski,” writes Michael Phillips, owner of Heartsong Farm and author of The Apple Grower. “The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”

    Market Farming Success, Revised and Expanded Edition: The Business of Growing and Selling Local Food is available now and on sale for 35% off until October 30. Read the introduction below.

    RECIPE: Cilantro and Pumpkin Seed Pesto

    Monday, October 21st, 2013

    It’s October, and that means you’re probably chopping, roasting, and pureeing plenty of pumpkins. But what to do once you get sick and tired of toasting all of those seeds?

    Make the most of the season’s bounty with this recipe for Cilantro and Pumpkin Seed Pesto from Cooking Close to Home: A Year of Seasonal Recipes, now available in paperback!

    The following excerpt has been adapted for the Web.

    DVDs

    Friday, October 18th, 2013

     

    Fermentation Workshop
    Retail: $34.95
    Sale: $22.72
    Preserving with Friends
    Retail: $34.95
    Sale: $22.72
    Year Round Vegetable Production with Eliot Coleman
    Retail: $39.95
    Sale: $25.96
    Perennial Vegetable Gardening
    Retail: $29.95
    Sale: $19.47

     

    Holistic Orcharding with Michael Phillips
    Retail: $49.95
    Sale: $32.47
    Natural Beekeeping with Ross Conrad
    Retail: $24.95
    Sale: $16.22
    Top-Bar Beekeeping with Les Crowder and Heather Harrell
    Retail: $14.95
    Sale: $9.72
    Business Advice for Organic Farmers
    Retail: $24.95
    Sale: $16.22

     

    A World According to Monsanto
    Retail: $19.95
    Sale: $12.97
    Genetic Roulette
    Retail: $19.95
    Sale: $12.97
    Hidden Dangers in Kid's Meals
    Retail: $19.95
    Sale: $12.97
    Scientists Under Attack
    Retail: $19.95
    Sale: $12.97

     

    Sacrificial Lambs
    Retail: $19.95
    Sale: $12.97
    Terra Madre People
    Retail: $10.00
    Sale: $6.50
    Earth Ponds
    Retail: $29.95
    Sale: $19.47
    How Democrats and Progressives Can Win
    Retail: $15.00
    Sale: $9.75

    Bundles and Sets

    Friday, October 18th, 2013

     

    The Eliot Coleman Set
    Retail: $79.85
    Sale: $51.90
    The Joel Salatin Set
    Retail: $90.25
    Sale: $58.66
    The Sandor Katz Fermentation Set
    Retail: $99.90
    Sale: $64.94

     

    The Preserving the Harvest Set
    Retail: $54.94
    Sale: $35.71
    Edible Forest Gardens Set
    Retail: $150.00
    Sale: $97.50
    Perennial Vegetables Set
    Retail: $59.95
    Sale: $38.97

     

    The Winter Harvest Handbook and Year Round Vegetable Production Set
    Retail: $64.95
    Sale: $42.22
    Business Advice for Organic Farmers Set
    Retail: $49.95
    Sale: $32.47
    The Community Resilience Guide Series Set
    Retail: $49.95
    Sale: $32.47

     

    Top-Bar Beekeeping Set
    Retail: $34.95
    Sale: $22.72
    Natural Beekeeping Book and DVD Set
    Retail: $54.95
    Sale: $35.72
    The Art of Fermentation and Fermentation Workshop Bundle
    Retail: $64.95
    Sale: $42.22

     

    Wild Fermentation and Fermentation Workshop Bundle
    Retail: $49.95
    Sale: $32.47
    The Apple Grower and Holistic Orcharding with Michael Phillips Bundle
    Retail: $79.95
    Sale: $51.97
    Holistic Orcharding with Michael Phillips Book and DVD Bundle
    Retail: $79.95
    Sale: $51.97

     

    The Man Who Planted Trees Book and CD Bundle
    Retail: $29.95
    Sale: $19.47
    The GMO Trilogy and Seeds of Deception Set
    Retail: $27.95
    Sale: $18.17
    The End of America and The End of America: Movie Set
    Retail: $39.95
    Sale: $25.97

     

    Not One Drop and Black Wave Set
    Retail: $39.95
    Sale: $25.97
    How Democrats and Progressives Can Win DVD and Don't Think of an Elephant! Set
    Retail: $22.50
    Sale: $14.63

    New Releases

    Friday, October 18th, 2013

     

    From the Wood Fired Oven
    Retail: $44.95
    Sale: $29.22
    Keeping a Family Cow
    Retail: $19.95
    Sale: $12.97
    The New Cider Makers Handbook
    Retail: $44.95
    Sale: $29.22
    The Sugarmaker's Companion
    Retail: $39.95
    Sale: $25.97
    The Zero Waste Solution
    Retail: $24.95
    Sale: $16.22
    Out on a Limb
    Retail: $24.95
    Sale: $16.22
    Market Farming Success
    Retail: $29.95
    Sale: $19.47
    Flying Blind
    Retail: $24.95
    Sale: $16.22
    Marijuana is Safer
    Retail: $14.95
    Sale: $9.72
    Fields of Farmers
    Retail: $25.00
    Sale: $16.25
    The Organic Grain Grower
    Retail: $45.00
    Sale: $29.25
    Farm Fresh and Fast
    Retail: $24.95
    Sale: $16.22

     

    Sowing Seeds in the Desert
    Retail: $15.95
    Sale: $10.37
    Reinventing Fire
    Retail: $29.95
    Sale: $19.47
    Wild Flavors
    Retail: $24.95
    Sale: $16.22
    Cooking Close to Home
    Retail: $24.95
    Sale: $16.22
    Retail: $24.95
    Sale: $16.22
    Retail: $37.95
    Sale: $24.67
    Retail: $14.95
    Sale: $9.72
    Retail: $29.95
    Sale: $19.47
    The Log Book
    Retail: $12.95
    Sale: $8.42
    No-Regrets Remodeling, Second Edition
    Retail: $29.95
    Sale: $19.47
    The New Vegetable Growers Handbook
    Retail: $27.95
    Sale: $18.17
    Letting in the Wild Edges
    Retail: $24.95
    Sale: $16.22
    Permaculture in Pots
    Retail: $14.95
    Sale: $9.72
    Do it Yourself 12 Volt Solar Power
    Retail: $14.95
    Sale: $9.72
    Moneyless Manifesto
    Retail: $24.95
    Sale: $16.22
    The Woodland Way
    Retail: $29.95
    Sale: $19.47

     


    Discount codes do not combine with other offers—our books
    already on sale for example. Free shipping for orders $100 or
    more is applied after the discount is applied. (U.S. Orders Only)
    per inceptos himenaeos.

    Classic and Best Selling

    Friday, October 18th, 2013

     

    The Resilient Farm and Homestead
    Retail: $40.00
    Sale: $26.00
    The Art of Fermentation
    Retail: $39.95
    Sale: $25.97
    The Organic Grain Grower
    Retail: $45.00
    Sale: $29.25
    The New Cider Maker's Handbook
    Retail: $44.95
    Sale: $29.22
    Edible Forest Gardens (2 volume set)
    Retail: $150.00
    Sale: $97.50
    The Resilient Gardener
    Retail: $29.95
    Sale: $19.47
    Gaia's Garden, Second Edition
    Retail: $29.95
    Sale: $19.47
    The Man Who Planted Trees
    Retail: $22.50
    Sale: $14.62
    Out on a Limb
    Retail: $24.95
    Sale: $16.22
    The Sugarmaker's Companion
    Retail: $39.95
    Sale: $25.97
    Paradise Lot
    Retail: $19.95
    Sale: $12.97
    From the Wood-Fired Oven
    Retail: $44.95
    Sale: $29.22
    Four-Season Harvest
    Retail: $24.95
    Sale: $16.22
    Preserving Food Without Freezing or Canning
    Retail: $25.00
    Sale: $16.25
    Wild Fermentation
    Retail: $25.00
    Sale: $16.25
    You Can Farm
    Retail: $35.00
    Sale: $22.75
    The Organic Seed Grower
    Retail: $49.95
    Sale: $32.47
    The Small-Scale Poultry Flock
    Retail: $39.95
    Sale: $25.97
    Mastering Artisan Cheesemaking
    Retail: $40.00
    Sale: $26.00
    Natural Beekeeping, Revised and Expanded Edition
    Retail: $34.95
    Sale: $22.72
    The New Organic Grower
    Retail: $24.95
    Sale: $16.22
    The Bread Builders
    Retail: $35.00
    Sale: $22.75
    Seed to Seed
    Retail: $24.95
    Sale: $16.22
    Sepp Holzer's Permaculture
    Retail: $29.95
    Sale: $19.47
    Rebuilding the Foodshed
    Retail: $19.95
    Sale: $12.97
    https://www.chelseagreen.com/common/files/image/_tmb_product/162.jpg
    Retail: $35.00
    Sale: $22.25
    The Holistic Orchard
    Retail: $39.95
    Sale: $25.97
    Growing Food in a Hotter, Drier Land
    Retail: $29.95
    Sale: $19.47
    Limits to Growth
    Retail: $22.50
    Sale: $14.62
    Thinking in Systems
    Retail: $19.95
    Sale: $12.97
    When Technology Fails
    Retail: $35.00
    Sale: $22.75
    Inquiries into the Nature of Slow Money
    Retail: $15.95
    Sale: $10.37
    The Chinese Medicinal Herb Farm
    Retail: $34.95
    Sale: $22.72
    The Grafter's Handbook
    Retail: $40.00
    Sale: $26.00
    The New Horse-Powered Farm
    Retail: $39.95
    Sale: $25.97
    Farms with a Future
    Retail: $29.95
    Sale: $19.47
    Desert or Paradise
    Retail: $29.95
    Sale: $19.47
    The Straw Bale House
    Retail: $34.95
    Sale: $22.72
    The Winter Harvest Handbook
    Retail: $29.95
    Sale: $19.47
    The Natural House
    Retail: $40.00
    Sale: $26.00

     


    Discount codes do not combine with other offers—our books
    already on sale for example. Free shipping for orders $100 or
    more is applied after the discount is applied. (U.S. Orders Only)
    per inceptos himenaeos.

    Permaculture Special SALE: 35% Off

    Thursday, October 17th, 2013

    Rain barrels, bee hives, herb spirals, and companion garden—these are all projects that you can start planning now as a way to add a permaculture twist to next year’s garden design.

    The concept of permaculture is simple: Pay attention to natural systems and work with them to improve soil health and create edible landscapes.

    Chelsea Green has been the go-to publisher for key permaculture books for nearly thirty years and to help get you started, or expand your permaculture knowledge, we’ve put a selection of our best permaculture books on sale until October 30th. 

    The Resilient Farm and Homestead: An Innovative Permaculture and Whole Systems Design Approach

    The Resilient Farm and Homestead

    Retail: $40.00
    Sale: $26.00

    This book will be essential reading for the serious prepper as well as for everyone interested in creating a more resilient lifestyle or landscape.”—Carol Deppe, author, The Resilient Gardener 

    The Resilient Farm and Homestead will inspire would-be homesteaders everywhere, but will resonate especially with those who find themselves with “unlikely” farming land. 

    Ben Falk demonstrates what can be done by imitating natural systems. His wide array of fruit trees, rice paddies, ducks, and earth-inspired buildings is a hopeful image for the future of regenerative agriculture and modern homesteading. 

    Paradise Lot: Two Plant Geeks, One-Tenth of an Acre, and the Making of an Edible Garden Oasis in the City

    Paradise Lot

    Retail: $19.95
    Sale: $12.97

    “As a memoir of a purposeful life, Toensmeier’s work is engaging, honest, and natural. As a directive to other gardeners eager to establish natural ecosystems in unlikely settings, his work is instructive, illuminating, and inspirational.”—Booklist

    In Paradise Lot, Eric Toensmeier and Jonathan Bates explain the story behind the creation of their “permaculture paradise” of more than two hundred low-maintenance edible plants in an innovative food forest on a small city lot.

    The garden—intended to function like a natural ecosystem with the plants themselves providing most of the garden’s needs for fertility, pest control, and weed suppression—also features an edible water garden, a year-round unheated greenhouse, tropical crops, urban poultry, and even silkworms. 

    Gaia’s Garden: A Guide to Home-Scale Permaculture 

    Gaia's Garden

    Retail: $29.95
    Sale: $19.47

    “Gaia’s Garden is simply the best permaculture book ever written, and is in the running for best gardening book ever written. No one should be without it.” —Sharon Astyk, author of Depletion and Abundance

    Gaia’s Garden is the book that continues to spark the imagination of America’s home gardeners, introducing permaculture’s central message: Working with Nature, not against her, results in more beautiful, abundant, and forgiving gardens.

    Whatever size yard or garden you have to work with, Toby Hemenway shows how you can apply basic permaculture principles to make it more diverse, more natural, more productive, and more beautiful. 

    Permaculture Special: 35% Off until October 30th

    Edible Forest Gardens

     Retail: $150.00

    Sale: $97.50

    Growing Food in a Hotter, Drier Land

     Retail: $29.95

    Sale: $19.47

    Permaculture in Pots

     Retail: $14.95

    Sale: $9.72

    The Resilient Gardener

     Retail: $29.95

    Sale: $19.47

    Sowing Seeds in the Desert

     Retail: $15.95

    Sale: $10.37

    Rainwater Harvesting for Drylands and Beyond

     Retail: $39.95

    Sale: $25.97

    Sepp Holzer's Permaculture

     Retail: $29.95

    Sale: $19.47

    Perennial Vegetables

     Retail: $35.00

    Sale: $22.75

    The Woodland Way

     Retail: $29.95

    Sale: $19.47

    Desert or Paradise

     Retail: $29.95

    Sale: $19.47

    Permaculture

     Retail: $30.00

    Sale: $19.50

    The Earth User's Guide to Teaching Permaculture

     Retail: $29.95

    Sale: $19.47

    Whole-Farm Planning

     Retail: $12.95

    Sale: $8.42

    The Small-Scale Poultry Flock

     Retail: $39.95

    Sale: $25.97

    Food Not Lawns

     Retail: $25.00

    Sale: $16.25

    People and Permaculture

     Retail: $34.95

    Sale: $22.72

    The Basics of Permaculture Design

     Retail: $25.00

    Sale: $16.25

    Permaculture Design

     Retail: $24.95

    Sale: $16.22

    Permaculture Pioneers

     Retail: $24.95

    Sale: $16.22

    The Transition Companion

     Retail: $29.95

    Sale: $19.47

    Holistic Orcharding with Michael Phillips DVD

     Retail: $49.95

    Sale: $32.47

    Perennial Vegetable Gardening with Eric Toensmeier (DVD) - See more at: http://www.chelseagreen.com/bookstore/item/perennial_vegetable_gardening_with_eric_toensmeier_dvd:dvd#sthash.unEmjxIc.dpuf

     Retail: $29.95

    Sale: $19.47

    Natural Beekeeping with Ross Conrad (DVD)

     Retail: $24.95

    Sale: $16.22

    Top-Bar Beekeeping with Les Crowder and Heather Harrell (DVD) - See more at: http://www.chelseagreen.com/bookstore/item/topbar_beekeeping_with_les_crowder_and_heather_harrell_dvd:dvd#sthash.WVCvZc9R.dpuf

     Retail: $14.95

    Sale: $9.72


     

    Discount codes do not combine with other offers—our booksalready on sale for example. Free shipping for orders $100 or more is applied after the discount is applied. (U.S. Orders Only)

     

    
    
    

    per inceptos himenaeos.


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