Archive for May, 2013


The Art of Fermentation: James Beard Award Winner!

Friday, May 3rd, 2013

Congratulations are in order to Sandor Ellix Katz, aka Sandorkraut. His groundbreaking book The Art of Fermentation has just won a James Beard Foundation Book Award!

Covering all aspects of the industry—from chefs and restaurateurs to cookbook authors and food journalists to restaurant designers and architects and more—the Beard Awards are the highest honor for food and beverage professionals working in North America. Think of them as the Oscars of the food world.

The Art of Fermentation won in the Reference and Scholarship category, making it Chelsea Green’s first ever James Beard award winner. We’ve had only one prior nominee, which was The Bread Builders in 2000.

The beautiful book reflects Katz’s years of research, teaching, and passionate proselytizing of the wonders of homemade ferments, and welcomes both new and seasoned fermentos alike into the simple magic of this ancient food processing technique.

The Art of Fermentation spent two weeks on the New York Times Bestseller list when it was first published, and we are close to printing our 50,000th copy—remarkable for a 500-plus page hardcover book about fermentation. In addition, Sandor’s work is featured prominently in Michael Pollan’s new best-selling book Cooked.

We’re proud to be Sandor Katz’s publisher, and to help spread the word about the joys of microbial coexistence. Ferment on, everyone!

We’re Hiring! Join the Team as Our Next Web Editor

Thursday, May 2nd, 2013

Chelsea Green – an employee-owned, mission-driven book publisher — is looking for a creative, book-loving, savvy Web Editor to join our growing marketing and publicity team in the company’s Burlington, VT office.

If you’re interested, please send resume and cover letter to Communications Director Shay Totten: [email protected] No phone calls, please.

General Description

The Web Editor is responsible for ensuring that our consumer and media websites are up to date, and is responsible for drafting and then implementing the creative content for our social media channels, as well as our consumer email program.

Responsibilities

Manage our ecommerce site (ChelseaGreen.com), keeping book data up to date and highlighting major media hits.

Plan and compose postings for the ChelseaGreen.com front page.

  • Report website problems promptly, assist Online Marketing Manager and developers to resolve quickly
  • Manage special media site for sales (Media.ChelseaGreen.com), updating book data and marketing information as needed.
  • Conduct research on new authors to provide publicity background information on Media.ChelseaGreen.com.

Manage postings and interaction on Chelsea Green’s social media platforms.

  • Track and respond to social media statistics to ensure high quality, and high levels of interaction on all platforms.
  • Provide monthly reports to key staff and managers.
  • Manage Chelsea Green content on other platforms as needed, such as Scribd.

Draft Chelsea Green’s consumer and specialty email newsletters under direction of Communications Director and Online Marketing Manager.

  • Draft the list of books to promote, collect links and image URLs, as needed.
  • Re-code email html as needed to convert for ChelseaGreen.com web posting.
  • Draft promotional test subject lines, and marketing copy, for each consumer and specialty email.
  • Complete simple graphic design in support of social media marketing and publicity efforts, including press releases, staff business cards, and consumer ads.
  • Assist Online Marketing Manager with maintaining a list of potential online outlets for targeted promotion campaigns along with management of the ShareSale program.

Research and draft content topics posted to the company’s blog, social media, and multimedia channels for maximum SEO, reach, branding, and effectiveness.

Monitor emerging, and existing, trends and best practices in SEO, social media and other online marketing strategies.

Work with the Online Marketing Manager to develop strategies to grow our online marketing outreach through our direct email program, website, social media, and more.

Position Details: Full-time salaried position, based in Burlington, Vermont. Spends one day a week in the White River Junction, Vermont office.

Reports to: Communications Director

Qualifications: This is a position for someone with a demonstrated interest in online publishing and marketing and an interest in our company mission. The qualified candidate will be able to work within a team environment as well as work independently, and be responsible for tracking and monitoring their goals and objectives. One to two years experience multimedia publishing helpful. Must have: strong communication, writing, and interpersonal skills; ability to work in fast-paced, deadline-driven environment; Bachelor’s degree; strong computer skills and proficiency in Word and Excel; comfort with using Google Analytics and other online tracking software; proficiency in social media, and comfortable with administrative tasks. HTML and other multimedia experience is helpful, as is being familiar with Adobe Creative Suite – PhotoShop Dreamweaver, InDesign and Acrobat.

About Us: For almost 30 years, Chelsea Green has been the go-to publisher for people seeking foundational books on the politics and practice of sustainable living, including organic gardening and agriculture, renewable energy, green building, eco-cuisine, and ethical business. In 2012, we decided to practice what we publish and became employee-owned. We are a founding member of the Green Press Initiative and have been printing books on recycled paper since 1985, when our first list of books went on sale. We print our books on paper that consists of a minimum of 30 percent post-consumer waste and aim for 100 percent whenever possible. We also don’t print our books overseas, but rather use domestic printers to keep our shipping costs (and impact on the environment) at a minimum.

The Six Pests Plaguing your Fruit Trees — and How to Control them Organically

Thursday, May 2nd, 2013

If you grow fruit, you know you’re creating something delicious when the entire natural world sets its sights on your apples, peaches, and pears. You’re up against a vast and devastating army of insect pests, and if you’re committed to growing organically, conventional sprays and treatments are out of the question. But you’re not powerless in this worthy fight. And you’re not alone.

Michael Phillips, author of The Holistic Orchard and the classic book The Apple Grower, as well as star of the new DVD Holistic Orcharding with Michael Phillips, knows what you’re up against. He also knows that the only way to win the war of organic growing, is to pick your battles with the myriad insect enemies you face.

In this excerpt from The Holistic Orchard, Phillips explains the six most common pests you’re likely to encounter in the organic orchard. You’ll learn what they look like, what they’re after, whether they’re worth fighting at all, and how to do so without disturbing the precious balance of beneficial organisms that make a holistic orchard work.

Bugs and More Bugs: An Excerpt from The Holistic Orchard by Chelsea Green Publishing

Workers of the World Unite: It’s May Day!

Wednesday, May 1st, 2013

Most countries honor Labor Day on the first of May, but we Americans celebrate it at the end of summer, an excuse to barbecue and raise a glass to the passing season. Traditionally, May Day is not a beer and lawn chair kind of holiday, it’s a day of rallies, protests, and direct action in solidarity with the workers of the world, and a day of hope that our rights will be protected and upheld.

Workers have always been at the mercy of the owners of the factories, offices, and companies where they labor. In the often dark history of the industrial era, workers were routinely exploited, injured, and even murdered when they protested the inhumane conditions they faced each day. But when workers came together to form strong unions, they finally were able to defend themselves, at least a little bit.

Tireless labor leaders like Tony Mazzocchi fought for protection from toxic exposure, and ended up making meaningful progress toward a more humane version of capitalism. Mazzocchi’s work led to the passage of OSHA, which still regulates working conditions today. Les Leopold wrote a beautiful biography of Mazzocchi: The Man Who Hated Work But Loved Labor.

Today, labor unions are weaker than ever, and despite having won many important battles over the years, the state of worker power is eroding. Companies can easily outsource labor to more affordable markets overseas, and high unemployment makes it hard for workers to negotiate for better pay and benefits.

But there is a quiet revolution happening despite all this. Worker-owned companies are on the rise, from cooperatives that are wholly owned and operated by their workers, to gradual employee buy-out schemes like the Employee Stock Ownership Plan that Chelsea Green enacted last year.

Worker-ownership avoids the perennial conflict between labor and capital by understanding that the two can never be considered entirely apart from one another. Capital needs labor, and labor needs capital. Both need sustainability, and the only way to achieve that goal is to slow down, pay attention to place, and take care of all the people affected by the work of the company. As worker-ownership spreads, communities will be reinvigorated by increased wealth, and inequality will decrease because nobody in a company will hoard more wealth than is necessary for sustenance and encouragement. Learn more about this “next American revolution” in Gar Alperovitz’s new book, What Then Must We Do?


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