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Book Data

ISBN: 9781603585385
Year Added to Catalog: 2013
Book Format: Paperback
Book Art: 89 figures, 6 photos, and 6 tables. Full color throughout.
Dimensions: 7 1/2 x 9 1/8
Number of Pages: 352
Book Publisher: Chelsea Green
Release Date: September 18, 2013
Web Product ID: 777

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Reinventing Fire

Bold Business Solutions for the New Energy Era

by Amory Lovins, Rocky Mountain Institute

"Reinventing Fire shows us that we neither need to freeze in the dark, nor go back to the Stone Age, to ensure a healthy, habitable planet for ourselves and our descendants.

Andy Kerr, Home Power

Forewords by Marvin Odum, President, Shell Oil Company; and John W. Rowe, Chairman and CEO, Exelon Corporation

 

ForeWord Magazine Book of the Year Award in Business & Economics 

Nautilus Book Award: Gold Winner in Business/Leadership 

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet, their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point—where alternatives work better than oil and coal and compete purely on cost—is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation.

A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business—and among nations.

In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean-energy race—not forced by public policy but led by business for enduring profit. This groundbreaking roadmap reveals market-based solutions across the transportation, building, industry, and electricity sectors. It highlights pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions.

This transition would cost $5 trillion less than business-as-usual—without counting fossil fuels’ huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress.

Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI point out the astounding opportunities for enterprise to create the new energy era.

Drawing praise President Bill Clinton, former National Security Advisor Robert McFarlane, and a host of others, Reinventing Fire has piqued the interest of world leaders, business leaders, and political strategists.

The paperback will carry a new preface detailing the response from China and beyond.


About the Authors

Amory Lovins

Amory Lovins, a consultant physicist, is among the world's leading experts in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for four decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel", Blue Planet, Volvo, Zayed Future Energy (Runner-Up), Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering ...

View Amory's full profile page >





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