Bold Business Solutions for the New Energy Era
"A brilliant, thorough, innovative plan for a complete and profitable restructuring over the next four decades of how we use and supply energy for transport, electricity, buildings, and industry. RMI's new fire will transform everything we do, and will especially help us see our way out of the massive problems caused by our dependence on oil and coal."
—R. James Woolsey, venture partner, Lux Capital; former director of Central Intelligence; chairman, Foundation for Defense of Democracies
Forewords by Marvin Odum, President, Shell Oil Company; and John W. Rowe, Chairman and CEO, Exelon Corporation
ForeWord Magazine Book of the Year Award in Business & Economics
Nautilus Book Award: Gold Winner in Business/Leadership
Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet, their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point—where alternatives work better than oil and coal and compete purely on cost—is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation.
A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business—and among nations.
In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean-energy race—not forced by public policy but led by business for enduring profit. This groundbreaking roadmap reveals market-based solutions across the transportation, building, industry, and electricity sectors. It highlights pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions.
This transition would cost $5 trillion less than business-as-usual—without counting fossil fuels’ huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress.
Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI point out the astounding opportunities for enterprise to create the new energy era.
Drawing praise President Bill Clinton, former National Security Advisor Robert McFarlane, and a host of others, Reinventing Fire has piqued the interest of world leaders, business leaders, and political strategists.
The paperback will carry a new preface detailing the response from China and beyond.