ISBN: 9781933392219 Year Added to Catalog: 2006 Book Format: Paperback Book Art: Resources, Index Number of Pages: 6 x 9, 240 pages Book Publisher: Chelsea Green Publishing Old ISBN: 1933392215 Release Date: June 15, 2006 Web Product ID: 311
Also in Politics & Social Justice
Ready, Set, Talk!
A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet
"Want your project to hit the big time? Read this book and it will!"
—Rick Frishman, author of Ten Clowns Don't Make a Circus and Guerilla Publicity, president of Planned TV Arts
A Must-Have Resource for Campaigns of All Kinds
A complete handbook on using talk media to promote an issue, a product, or a candidate—a guide to success in campaign 2006.
Ready, Set, Talk! will help anyone—from the novice activist to the sophisticated public relations professional—develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.
Rich with real-life examples and anecdotes on how to—and how not to—execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.
Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.
Ellen Ratner is the White House Correspondent and Bureau Chief for The Talk Radio News Service, covering the White House and providing exclusive reports to talk radio stations from the Congress and government agencies. Ms. Ratner is a news analyst on The Fox News Channel where she has a weekly segment entitled "The Long and Short of It" with Jim Pinkerton. She is heard on over 500 stations across the United States representing individual stations as well as syndicated shows on both commercial and public radio venues. In addition she writes a weekly column "Liberal and Proud" for World Net ...
Kathie Scarrah is an independent international television news producer
for Associated Press Television, Voice of America Television, the U-S
Department of State and the US Army. Her news productions have aired on
all U-S commercial and cable network news channels as well as major networks
in Europe, Asia, Latin America and the Middle East. She has been honored
with critical acclaim for her long-format news productions at several
She was appointed the Director of the Office of Broadcast Services at the
US Department of State for the final year of ...